4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!

How to Create a Monthly Sales Report for Your Affiliate Marketing Program

Keeping track of your sales and profits is essential for running a sustainable affiliate marketing program, or any business. However, if you want to avoid unpleasant surprises, you’ll need to understand how to read and understand a monthly sales report.

With the use of a monthly sales report, you can get a clearer picture of where your business currently stands, as well as make plans for the future. In short, a sales report will improve your business and the way you run it.

In this post, we’ll introduce you to the need for a monthly sales report. We’ll then show you a three-step process for creating your own reports, and how Affiliate Royale can help. Let’s get started!

What a Monthly Sales Report Is (And Why You Should Use One)

A Ford monthly sales report

All manner of companies – such as Ford – use monthly sales reports.

Just as it sounds, a sales report tracks data for how many products have been sold. The data is compiled and analyzed every month, and offers valuable insight into your business. Sales reports are used by all manner of businesses – retail stores use them to track customer behaviors and plan for the future, for example. However, your affiliate business can benefit, too. A sales report can:

  • Give you an idea of where your business’ finances stand.
  • Help you to improve your business processes (including marketing and lead targeting).
  • Enable you to see which methods worked in the past so you can implement them in the future.

Overall, a sales report enables you to make educated decisions for your business. With your data all in one place, you can improve your decision-making process, and as a result, see increased returns.

How to Create a Monthly Sales Report for Your Affiliate Marketing Program (In 3 Steps)

A successful sales report is one that meets your business’ specific needs. With this in mind, below is a three-step method you can follow to create your own report.

1. Choose Your Affiliate Metrics to Keep Track of Business Operations

A Pretty Links conversion report

Sales metrics – such as conversion rates and time spent on page – can be helpful when it comes to optimizing your sales process. Your metrics will tell you what percentage of your leads are converting. To ensure that your sales reports maximize their value, it’s important to choose the right affiliate metrics. Here are a few tips to help you do so:

  • Understand the sales process. Understanding how your leads find you, as well as what converts them to customers, will enable you to select the best metrics for your sales report.
  • Know your audience. When you understand your target audience, you can better learn how to track their behaviors and reach out to them more effectively.

The more metrics you collect and track, the better. However, the more important metrics will make themselves known as you continue to track. This enables you to narrow your focus down the line.

2. Collect Your Data Using Affiliate Royale’s Reports Feature

An affiliate report on the Affiliate Dashboard

With Affiliate Royale, you can collect all sorts of valuable metrics (including clicks and sales).

Sales data, including conversions and profit, is something you should collect on a regular basis. It will give you an inside look at your sales process, as well as a starting point for improvement. Fortunately, Affiliate Royale’s Reports feature makes data collection easy.

The Reports feature offers a way to track link clicks, as well as see which clicks translated to sales – giving you an overall view of your affiliate sales. To retrieve reports, go to Affiliate Royale > Reports from the WordPress dashboard:

Affiliate Royale Reports menu

You’ll have a few different options at the top of the page. These include general stats, top referrers, and transactions. For a general overview, select Stats. However, you can always investigate each element of the general report more thoroughly with the other options available.

3. Analyze Your Data and Optimize Your Findings

An example of a monthly sales report

The data you collect using Affiliate Royale’s reports can be helpful only if you know how to analyze it. Analyzing your data gives you an overall view of your sales, helping you see where your profits are coming from and where you can improve. Additionally, it offers a historical view of your business’ profits. To analyze your data:

  • Understand the terms. These include ‘clicks’ (number of link clicks), ‘uniques’ (number of link clicks from individual users), and ‘transactions’ (number of users who converted).
  • Make your calculations. With the data available, you can now calculate your conversion rates and other metrics (such as product profitability and affiliate performance).

At this point, you can enter your data into your sales report template by either creating your own, or finding free ones online. From here, compare it to previous months’ data, and use it to better understand how your target audience is responding to your and your affiliate’s sales tactics.

Conclusion

It’s not enough to make sales in your affiliate business. You also must know where these sales are coming from, and whether you’re making a profit. Fortunately, a monthly sales report can help you to do that and much more.

In this post, we’ve discussed the importance of a monthly sales report for your affiliate business. We’ve also outlined the three-step process for creating your own report. To recap:

  1. Choose your affiliate metrics to keep an eye on business operations.
  2. Collect your data using Affiliate Royale’s Reports feature.
  3. Analyze your data and optimize your findings.

Do you have any questions about creating your own monthly sales report, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Perfecting Your Affiliate Product Reviews

As an affiliate marketer, high-quality content should be central to your website. Blog posts, email newsletters, and general page copy are all important. However, you may be ignoring one very important and lucrative form of content, and missing out on its many financial benefits.

Affiliate-written product reviews are in-depth articles that highlight the pros and cons of industry products. They provide extraordinary value to your readers, as well as a boost to your income by providing a natural lead into a sale. In short, getting them right, optimized, and focused should be a primary concern.

In this post, we’ll introduce you to product reviews and their benefits. We’ll then highlight three tips you can use to create the most in-depth and useful reviews available within your industry. Let’s get started!

What Product Reviews Are (And Why You Should Use Them on Your Affiliate Site)

An affiliate product review

Making Sense of Cents provides reviews of products and companies.

For the initiated, product reviews are in-depth pieces of content written by marketers and bloggers. You can use them to help readers form educated opinions before making a purchase. These are different from user reviews, which are commonly seen on online shops and review sites, such as Yelp.

By creating product reviews for your website, you can gain an edge over your competition. There are a number of other benefits to consider too:

  • Reviews provide value to your readers.
  • They enable you to prove your expertise in the industry.
  • On the whole, they’re natural, ‘non-salesy’ pieces of content that are a key ‘social proof’ metric.

Of course, your readers will only get the most from your reviews if you avoid a few common pitfalls. While there are a number of them to consider, the main problems are ‘over-egging’ the sales talk, along with relying too heavily on the reviews of other marketers and not personalizing the review to your target audience.

3 Tips for Perfecting Your Affiliate Product Reviews

In this section, we’ll look at three tips for writing the perfect affiliate product reviews for your readers. We recommend including all three within your own reviews to maximize their impact.

1. Use the Product Yourself to Gain a Unique Perspective

A product review with a live product

Using the product yourself – which is commonly done on Digital Trends – is the best way to offer your own perspective to your readers.

An underrated technique for writing successful reviews for your readers is to use the product yourself, from the reader’s perspective. By using the product yourself, you can gain a better understanding of its pros and cons. This enables you to provide more genuine reviews, and as a result, build more trust with your readers. With the products properly tested, the results will form the basis of your reviews. Here are some tips to get you started:

  • Include descriptive examples. Incorporate anecdotes and usage examples into the review. This will add a genuine touch, and boost credibility.
  • Provide tips for best use. For example, provide simple fixes for issues you’ve come across, or offer up a unique use.

We also strongly recommend you choose products that align with your target audience. If you want any chance at all of your product being successful, you must choose ones that your audience will actually find useful. So, keep your audience in mind with every review you create.

2. Create a Consistent Ratings System to Improve Your Reviews’ Value

A product review ratings sytem

The five-star – or, in this case, circle – ratings system is a popular choice for bloggers and affiliate marketers.

A ratings system provides you with an objective way to rate product metrics, and it sets you up as an authority in your industry. With a consistent ratings system, many readers can then use your site as a way to compare and contrast products. Here’s how to get started creating your own system:

  • Select your metrics. Assuming you’ll be reviewing products from within the same niche, it should be easy to choose metrics that will fit with these products. For example, a reviewer for WordPress plugins can choose features, usability, and support as metrics.
  • Create a ‘rubric’ for each metric. A rubric is a system that associates a number, letter, or other indicator with a set of expectations. For example, a 1–5 number scale can be used to create a rubric that rates product metrics from poor to excellent.

A great way to display your ratings system – and keep your product reviews consistent – is to incorporate a ratings chart within each review. This provides an easy way for your readers to understand your rubric.

3. Include Visuals to Supplement Your Reviews

A product review screenshot

Visuals – including screenshots – can enhance the effectiveness of the review for your readers.

One way to show readers you’ve tested a product is with visuals. With proof you’ve used the product, you can boost your audience’s confidence in your review. Visuals can also break up dense content, which improves the users’ experience. Fortunately, using visuals isn’t complicated:

  • Use functional visuals. By taking your own photos and screenshots of important product elements, you add value to your content without any additional words.
  • Experiment with different mediums. Photos aren’t the only appropriate visual. You can consider using GIFs, videos, and even infographics to further support your reviews.

You don’t have to be a professional to create illustrative visuals for your content. However, it doesn’t hurt to take the time to ensure your visuals are of the highest quality possible.

Conclusion

Product reviews are a form of content that affiliate marketers can’t afford to dismiss, regardless of your niche. Not only are they valuable to your readers, they can also benefit you and your affiliate business immensely. What’s more, perfecting them will likely see your conversion rates soar.

In this post, we’ve introduced you to the importance of product reviews. We’ve also outlined three tips you can use to perfect your own affiliate site’s reviews. To quickly recap, you should:

  1. Use the product yourself to gain a unique perspective.
  2. Create a consistent ratings system to improve your reviews’ value.
  3. Include visuals to supplement your reviews.

Do you have any questions about how to create effective product reviews, or how Affiliate Royale can help? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Selling Subscription Products on Your Affiliate Site

While one-time payment sales are common in affiliate marketing, they aren’t always the most lucrative option. When you sell only one type of product, you risk countless income-earning opportunities each year.

Subscription products are those that enable you to collect payments on a continual basis. They can offer your customers value (through constant content updates), while providing you (and your business) with more financial stability. Even better, subscription products are easy to set up and require very little maintenance effort.

In this post, we’ll introduce the benefits of adding subscription products to your program. We’ll then outline three tips for selling subscriptions on your affiliate site with the help of Affiliate Royale. Let’s get started!

Why You Should Sell Subscription Products on Your Affiliate Site

SprezzaBox subscription product

Subscription products – like those by SprezzaBox – are an excellent way to improve earning potential.

Subscriptions products are simply those that your customers pay for on a recurring basis. These include site memberships, courses, and even consultations. While they’re not as popular as one-time payment products for affiliate marketers, they can provide you with many benefits. For example, selling subscription products can:

  • Maximize profit per customer. Attracting new customers can be difficult. However, with subscriptions you can turn a healthy profit while spending less time on customer acquisition.
  • Enhance customer value. Subscription products give you the opportunity to offer your customers more in terms of quality and value.
  • Create a sustainable business model. Subscription products make it possible to earn consistent money through your existing offerings, and is easier (and cheaper) than creating fresh products to sell.

Overall, the recurring income is likely going to be the most attractive selling point of a subscription business model, although the benefits are clearly far-reaching.

3 Tips for Selling Subscription Products on Your Affiliate Site

We won’t lie – selling subscription products on your affiliate site is not easy. However, it is possible. Here are three tips to get you (and your affiliates) started!

1. Improve Your Affiliate Sales by Offering Recurring Commissions

Just as they sound, recurring commissions are a type of payment that your affiliates receive on a regular basis. Instead of getting a one-time payout for the sale of a subscription, they’ll receive a small percentage each month as long as the subscription continues.

Recurring commissions help to indirectly sell subscription products, as they motivate your affiliates. The more subscriptions they sell, the more they can make in the long run.

While the idea of setting up recurring commissions can be daunting, it’s actually simple with the help of Affiliate Royale. Simply go to Affiliate Royale > Options on your WordPress dashboard, and select Commission Settings from the Options page:

Affiliate Royale's enable Recurring Commissions setting

At the bottom, enable Recurring Commissions by ticking the box. Now, your affiliates will receive commission on any recurring transactions (such as subscriptions or memberships). Simple!

2. Increase Affiliate Numbers Using Tiered Commissions

When one of your affiliates brings on a new recruit, it’s a good idea to reward them. You can do this with tiered commissions. They work by giving the ‘parent’ affiliate a cut of commission from the ‘child’ affiliate.

Tiered commissions give affiliates the chance to earn more without any additional work. As such, they’re an effective way to motivate current affiliates to recruit others (which can then improve your business’ sales).

Fortunately, tiered commissions are something you can easily implement with Affiliate Royale. Go to Affiliate Royale > Options > Commission Settings just as you did when setting up recurring commissions. The default for Affiliate Royale is just one level. However, you can add as many levels as you’d like to your program, creating tiers:

Affiliate Royale's add level setting

This works by giving your parent affiliate a commission based on their recruit’s performance. For example, Affiliate A recruits Affiliate B. When Affiliate B makes a sale, they receive 10%. However, Affiliate A will also receive a commission, albeit smaller (5%).

By clicking Add Level, you can implement a second tier, which you’ll enter a new commission rate for. This will typically be lower than that of Level 1 (the parent affiliate), so adjust accordingly. Of course, you can adjust these further down the line once you’ve assessed the impact.

3. Enhance Customer Support by Educating Your Affiliates

As a marketer, customer support can seem like a full-time job. By educating your affiliates on your subscription products and services, they can assist in supporting your customers’ needs.

The more support your customers receive, the more likely they’ll be to purchase from you. Taking the time to educate your affiliates can significantly improve your business’ bottom line. To begin, we recommend setting up a resource hub. This is an area on your website that contains vital information. You can add it to your Affiliate Dashboard within Affiliate Royale, and here’s how:

Firstly, add a new page to your WordPress website. Next, go to Affiliate Royale > Options > Dashboard Settings. Here you can add a Welcome Message or even add Additional Nav Pages to your dashboard:

Affiliate Royale's add level Dashboard Settings

To add a link to your new resource hub, click add page and select the page you’d like to use from the drop-down menu. The page will now appear at the top of the Affiliate Dashboard, offering a prominent link to everything your affiliates need to assist customers.

Conclusion

In short, subscription products make it possible to improve your program’s sales while also offering your customers more value. This will be beneficial for your business – and your affiliates – in the long run.

In this post, we’ve discussed the benefits of selling subscription products on your affiliate site, as well as offered three tips for doing so. To recap:

  1. Improve your affiliate sales by offering recurring commissions.
  2. Increase affiliate numbers using tiered commissions.
  3. Enhance customer support by educating your affiliates.

Do you have any questions about selling subscription products, or how Affiliate Royale can help? Let us know in the comments section below!

3 Benefits of Using PayPal Within Your Affiliate Program

A major part of affiliate marketing is finalizing the sale – this is true for both marketers and program managers. Unfortunately, abandoned purchases are a frequent problem for online marketers, and may be hindering your business’ growth.

Fortunately, there are many easy-to-use payment options that you can include in your affiliate program to decrease abandoned sales. One is PayPal, a worldwide payment portal that offers usability, flexibility, and security. Using this service as your main payment option has many great benefits.

In this post, we’ll introduce you to PayPal and its key features. We’ll also discuss three benefits of using PayPal within your affiliate program. Finally we’ll explain how to integrate PayPal with Affiliate Royale for a seamless sales process. Let’s get started!

Introducing PayPal

The PayPal homepage

PayPal is one of the most widely known online payment services worldwide.

PayPal is a worldwide online payments system that is used by individuals and businesses alike. However, there are many features for business owners that you may not be aware of. For example:

  • You can accept payments using many popular methods (including Visa, Mastercard, and Discover) and in various ways (online, in-person, and by email or phone.
  • You’re protected with 24/7 transaction monitoring and merchant fraud protection.
  • You can collect payments from 202 countries, in over 25 currencies.

Best of all, PayPal transaction fees are low (starting at just 2.7%). There’s no subscriptions fees or monthly maintenance rates. Instead, you pay a small percentage of each transaction and keep the rest.

3 Benefits of Using PayPal Within Your Affiliate Program

While PayPal is commonly used in online stores, it can also be used within your affiliate program. Here are just three reasons why you should consider using it.

1. Its Popularity Increases Consumer Comfort

PayPal payment option in Sephora shopping cart

PayPal is a popular purchase option for major websites, including Sephora.

PayPal is has over 210 million active user accounts worldwide, which means the vast majority of your customers will be comfortable using it. Your affiliates will also likely have basic knowledge of the platform, which enables them to assist customers during the purchase process.

If you’d like to leverage the popularity of PayPal for the benefit of your affiliate program, here are two practices you can incorporate right now:

  1. Advertise your usage. Using PayPal within your program is a benefit. Be sure to highlight this on your landing page, and potentially on Pay Now buttons.
  2. Provide affiliates with appropriate materials. Using an Affiliate Dashboard, you can add links to documentation such as PayPal user guides. This ensures that your affiliates are the best source of information for your customers.

Overall, you want your customers to know that you’ve chosen the best payment portal for them. This will improve their feelings of comfort, which can increase sales.

2. You Have Flexible Management Options for Maintaining Your Business’ Finances

PayPal reports page

PayPal’s Reports options includes sales tracking business and finance management.

With PayPal, you can track and manage your business’ finances in one place, which of course will ensure smoother day-to-day operation. Fortunately, the tracking process is automatic with PayPal, and there are other things you can do to enhance your experience. For example:

  • Know what PayPal offers. From financial reports to invoices and more, PayPal has a lot to offer. However, you need to know about its offerings to put them to best use.
  • Keep an eye on Insights. PayPal’s newest tracking feature – Insights – enables you to track operations and compare to historical data. You can tweak your business as needed, and monitor your progress.

In short, PayPal makes it simple to keep your program’s finances in line. You can then keep track of your sales and earnings for improved business operations.

3. Its Top-Notch Security Increases Customer Trust

PayPal secure payment portal

PayPal enables customers to pay securely on any website that supports it.

Given PayPal’s popularity, it makes sense that the platform takes security very seriously. Featuring 24/7 transaction monitoring, fraud protection, and encrypted technology, PayPal is a great choice for keeping any transferred data secure.

A secure payment portal is a solid trust indicator for your customers, and it also means you and your affiliates can focus on sales, not protecting customer information. This measure also benefits your program’s website, as security is crucial for search engine rankings.

If you’re not sure how to leverage this benefit for your business, here are a few tips to get you started:

  • Highlight how PayPal protects your customers. Let your customers know how their information is protected, as well as the buyer-focused features offered.
  • Provide a step-by-step purchase guide for improved trust. While some customers may require additional support, a step-by-step guide can help those who just need a small nudge.

There are many factors involved in an online purchase. However, a secure payment gateway will ease many customers’ fears, which can contribute to a higher sales rate.

How to Incorporate PayPal Into Your Program With Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a plugin that provides robust management for affiliate programs of all sizes. It has a myriad of useful features, and what’s more, it enables you to integrate your program with PayPal.

When incorporating PayPal, you have two options: Single purchases and recurring payments. Both options require an active PayPal account, and the majority of the integration process is done within PayPal itself via the Tools > All Tools > PayPal Logo Center screen:

PayPal buttons options page

You can then create a unique button for your website (or use one of many templates) and add it to your website according to Affiliate Royale’s integration instructions. When you’re done, PayPal will be 100% integrated with your affiliate program.

Conclusion

PayPal is a well-known gateway for buyers and sellers, offering many features and seemingly endless functionality. By using PayPal within your program, you benefit from improved customer trust and increased sales as a result.

In this post, we’ve introduced PayPal as an affiliate program payment integration. We’ve also outlined three benefits your program will enjoy if you use PayPal. To quickly recap:

  1. Its popularity increases customer comfort.
  2. You have flexible management options for maintaining your business’ finances.
  3. Its top-notch security increases customer trust.

Do you have any questions about PayPal, or how you can integrate this payment service with Affiliate Royale? Let us know in the comments section below!

3 Smart Reasons to Create an Affiliate Newsletter

While you depend on your affiliates to successfully market your program, they rely on you to provide the communication that helps them succeed. Furthermore, although you’ll have plenty of program-management tasks to keep track of, you shouldn’t overlook regular and genuine affiliate communication.

Creating a dedicated affiliate newsletter makes it easy to stay in frequent contact with your affiliates. Even better, once it’s up and running, it should only take a small chunk of your time to maintain.

In this post, we’ll introduce you to affiliate newsletters and the benefits they provide. We’ll then highlight three smart reasons to use one within your program and explain how Affiliate Royale can help. Let’s get started!

What An Affiliate Newsletter Is (And Why You Should Have One)

The MailChimp homepage

MailChimp is a popular email marketing service that integrates with affiliate program tools such as Affiliate Royale.

While you’re likely familiar with the concept of email newsletters, you may be less familiar with how they can be used within your affiliate program. Whether sent weekly or monthly, you can use the newsletter to reap many benefits. For example:

  • It’s an easy way to stay in contact with your affiliates. With frequent contact your affiliates will feel like they’re part of a team, which increases engagement and loyalty.
  • It’s simple to set up, and maintenance of the newsletter is minimal. As one of the easiest communication tools you can set up, a newsletter can improve your program with very little effort on your part.

Overall, a newsletter can help you engage your affiliates while managing your other program tasks. Let’s take a look at a few more benefits.

3 Smart Reasons to Create an Affiliate Newsletter

It goes without saying that you’ll need to know a bit about creating an effective newsletter to get your idea off the ground. However, the reasons below will also give you some great tips. Let’s dig in!

1. You Can Easily Share Important Program Information With Your Affiliates

Your affiliates are the middlemen between you and your customers. Therefore, they should have the most updated information on your products, services, and program. Unfortunately, keeping your affiliates in the loop can be difficult (for example, some may not regularly access their Affiliate Dashboard). A newsletter can keep everyone on the same page, as well as keep them engaged. Here’s how to get the most from your newsletter:

  • Make signups a requirement within the initial affiliate application. This will ensure that all of your affiliates are receiving your newsletter, and have access to the information you send.
  • Include a section that highlights program changes. It’s a good idea to keep program changes and information in a consistent location where affiliates are more likely to see them.
  • Add a Call To Action (CTA). Ask your affiliates to provide feedback about how you can help them attain their goals, or simply have them share their goals.

In short, sharing information is one of the best reasons to create a newsletter, as you can keep all of your affiliates up-to-date with one task.

2. It Improves Affiliate Relations by Encouraging Usable Feedback

The relationship between you and your affiliates should be one of trust. By enabling your affiliates to provide feedback, you can build this trust (which then translates into loyalty) and improve your program.

A loyal affiliate team can boost customer engagement and provide positive team-building examples. Fortunately, encouraging feedback can be simple with a newsletter. Here are just two ways to do so:

  • Encourage interaction. Encourage your affiliates to reply to your emails by asking direct questions and incorporating your responses.
  • Incorporate affiliate-submitted content. Let affiliates submit their own content, in order to diversify the newsletter and give others the chance to learn more from their peers.

Of course, the most important step is to implement the feedback that you receive. You want to show your affiliates that you take their suggestions seriously, and that you care about their happiness.

3. It Bolsters Affiliate Motivation by Encouraging Conversations

Conversations between you and your affiliates (as well as among themselves) can keep them motivated. The more motivated your members, the greater number of conversions you’re likely to see. Also, the more you encourage affiliates to communicate, the easier it is to get them engaged. Here are two ways to get them started:

  1. Include a brief look at team sales numbers. Encourage your affiliates to work towards a common goal (higher conversions) by sharing team sales numbers.
  2. Highlight an ‘affiliate of the month’. Highlight those who have gone above and beyond with their customers, and who have interacted helpfully with their fellow affiliates.

Overall, you want the conversation to be led by your affiliates. You may need to give a push here or there, but it’s important to give them the control.

How Affiliate Royale Can Help You Create an Affiliate Newsletter

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program management tool that enables you to effortlessly create and manage your program, and it can also help with your program’s newsletters. For example, you can include the newsletter signup on the Affiliate Sign-Up Page or Affiliate Dashboard. This makes signing up easy, and helps to display it prominently to your affiliates.

The Affiliate Royale Affiliate Dashboard

You can also use the Affiliate Stats section to start discussions around what constitutes success. Best of all, Affiliate Royale integrates with MailChimp – a popular newsletter tool – seamlessly.

Conclusion

Newsletters are a versatile marketing tool that you can easily add to your affiliate program. By including one, you can stay in contact with your affiliates and improve your program’s effectiveness through increased motivation and feelings of loyalty.

In this post, we’ve introduced you to affiliate newsletters and their benefits. We’ve also shown you three smart reasons to create one for your program. To recap, affiliate newsletters:

  1. Enable you to share important program information with your affiliates.
  2. Improve affiliate relations by encouraging useable feedback.
  3. Bolster motivation by encouraging conversations.

Do you have any questions about creating an affiliate newsletter, or how Affiliate Royale can help? Let us know in the comments section below!