4 Ways to Make Your Affiliate Marketing Content Highly Readable

If affiliate marketing were easy, not only would everyone be doing it, they would all be swimming in piles of cash like Scrooge McDuck. However, it isn’t easy to succeed in the world of affiliate marketing, and quite often the biggest challenges lie within your content.

In reality, there’s no mystical black art to writing compelling affiliate marketing copy – just a few simple tricks to get ahead of your competition. They are tried and trusted elements of easy to read content, and will stand you in good stead regardless of their application.

In this post, we’ll reveal four ways you can make your affiliate marketing content highly readable, and also show what Pretty Link Pro can do to help along the way. Let’s get started!

1. Optimize Your Headlines

Headlines are one of the most important aspects of affiliate marketing. Optimizing them simply means making them captivating enough to ensure readers click through to the article in question.

Much like any other form of writing, a good headline compels readers to click, can potentially help your Search Engine Optimization (SEO), and can even increase traffic. It all stands to supercharge both the number of people putting eyes on your content and your affiliate revenue.

While it may seem a dark art, writing a good headline follows some basic principles. Essentially, use numbers or ‘trigger words’ (such as “why” or “how”), interesting adjectives, and speak to the reader by offering something valuable. Even though we say so ourselves, the headline for this article is right on the money!

Before you release your new headline to the world, make sure you run it through a tool such as CoSchedule’s Headline Analyzer:

This enables you to tweak your headline to perfection, by taking the advice given to improve its grading. Once you’re finished, you’ll have a powerful headline to help make your content highly readable.

2. Structure Your Copy

The structure of your piece has much to do with how readable your final content is. What we’re saying here is that your piece needs a logical flow and order, with clearly defined sections.

A well-structured piece will enable readers to assimilate more of your content quickly, but as with your headlines, there’s also an SEO benefit to be had. In addition, although you’d ideally like all of your visitors to read every single word, many won’t. A good structure enables the ‘skimmers’ to get just as much out of your content as the rest – which could potentially increase your affiliate revenue.

To create a killer content structure, you’ll mainly want to make sure your subheadings are clear and direct, and that paragraphs are short – no more than five lines is a good rule of thumb.

Within the content itself, look at focusing on your product’s benefits to the reader, rather than the features it offers. Scannable elements are also important – these are things such as images and bulleted lists. They help to break the content up and increase readability.

Finally, structures such as the Four “P” approach are trusted ways to engage readers, and others such as the inverted pyramid and the AIDA formula are just as simple to implement.

3. Write Tight and Concise Copy

Once your headline and structure are set, you’ll need to start crafting your copy. Writing tight and concise copy means exactly the same as it does for other forms of content. It relies on using short sentences, free of waffle, that speak directly to the reader.

As with the right structure, concise copy helps keep readers interested in your content, and it also helps skimmers process the gist of your piece. Of course, any reader who can take in your writing without fatigue will be more inclined to click the various affiliate links throughout, so it makes sense to optimize your copy correctly.

Given that the majority (if not all) of your writing will be read online, a good start for keeping your copy lean and mean is to look into writing for the web. It’s an extension of what we covered during the Structure Your Copy section, but also includes elements such as front loading, and using pronouns (i.e. “we” and “you”) correctly. Of course, having a suitable narrative structure is just as important as your concision efforts.

4. Keep Your Affiliate Links Short

Finally, we come onto your actual affiliate links. While choosing the right affiliate offer is an art form in itself, keeping your links short is just as crucial for maximizing your revenue. There are a number of reasons long affiliate links can cause you problems:

 

  1. Visitors could see long URLs as ‘spammy’, or distrust the resulting page.
  2. You could mistype the URL, giving you a broken link and frustrating your visitors.
  3. Because of the two previous reasons, your click-through rate could be adversely affected.

 

A plugin such as Pretty Link Pro can save you both time and hassle in creating your affiliate links. From the easy to use dashboard, you can set up links with a clean, ‘pretty’ URL, manage their redirection, and also designate them as nofollow links:

Of course, having short, pretty affiliate links is nothing without a well-maintained affiliate program, and a plugin such as Affiliate Royale can help get the job done:

This plugin can help launch your affiliate program in the right way, and helps you monitor your affiliate links, sales, and payments.

Conclusion

Much like any seemingly dark art, writing captivating copy to increase your affiliate marketing revenue can seem completely out of reach. For some, it could even mean shelling out more of your hard-earned cash to try to improve the situation. However, with a little thought, your wallet can stay where it is.

In this post, we’ve touched upon four ways you can create affiliate marketing content that compels readers to click. Let’s take a look:

 

  1. Optimize your headlines.
  2. Structure your copy.
  3. Write tight and concise content.
  4. Keep your affiliate links short.

 

Do you have any tips for making your affiliate marketing highly readable? Share with us in the comments section below!

Affiliate Marketing: Information Products vs. Physical Products

One of the great things about affiliate marketing is that you have myriad options when it comes to choosing what you’re going to promote and sell. However, the sheer number of products to choose from can be a little intimidating. And even before you decide on what specific product(s) to recommend, there are bigger considerations to take into account. You could choose to concentrate on information products, (such as online courses), or you could stick to selling physical products.

Both approaches have their pros and cons – the key is for you to figure out which is best for you. Knowing what’s involved in the selling of information products versus physical products will enable you to choose the right option, and help you avoid unnecessary problems along your journey to success.

In order to make the decision process a little easier, in this article we’ve compared both options, exploring the pros and cons of each. By the time you’re done reading, you will be in a much better position to make the right decision for you. Let’s start with information products.

Affiliate Marketing with Information Products

Information products include e-books, online courses, and audio or video material. They typically help people solve problems, or teach them how to do something.

For example, consider the information product below, which promises to teach you Chinese:

In order to earn an income from marketing information products, you need to find a niche, and build trust with an audience. You’ll need to convince buyers that investing in your product will solve a problem for them, and that they will get good value for money.

The Pros

The Cons

  • It’s easier to refund a digital product, since there’s no shipping involved. This means taking the risk that someone will download the product, and claim a refund shortly afterward, effectively taking advantage to get a free product.
  • Some digital product vendors are unreliable, and may even remove their products. You need to do some homework on the available options, and find a trustworthy partner.
  • Digital products can have lower conversion rates than physical products.

Some of the most popular digital marketplaces for information products are ClickBank, Tradebit, and JVZoo.

Affiliate Marketing with Physical Products

Physical products, of course, are tangible things like clothes, sporting gear, or weight loss pills.

When it comes to promoting physical products, Amazon is the biggest affiliate partner out there.

As with information products, you’ll need to find a lucrative niche and build web traffic in order to succeed. You could opt for high value items, or cast your net wider and sell a bigger variety of lower cost items.

The Pros

  • Tangible items can be easier to sell, since people can see what they’re getting, and if you’re selling a well-known brand, it’s already a trusted name.
  • Refunds tend to be less frequent because of the hassle involved with shipping something back.

The Cons

  • As a general rule, decent money can only be made on high-ticket physical products, which can be tough to sell.
  • Commission is usually lower than on information products (between 4–15%).

There are a number of ways to find the perfect products to market, including Google’s product search, and Amazon’s best-seller lists.

Information Products and Physical Products: Which Is Right for You?

Your success as an affiliate marketer depends on choosing the right things to promote. Once you’ve found your niche, the next step is to understand what your potential customers really want and need.

Let’s say you’re a musician, and this led you to investigate ways to make money that involve your passion. You could find affiliate partners that sell instruments, or you could go in search of an information product that helps your audience to learn how to read sheet music in double-quick time.

In the end, it’s really down to your goals. And the reality is that you don’t necessarily need to choose between either information products or physical products – there’s nothing stopping you from marketing both. The important thing is that you carefully consider your options and move forward on an informed basis.

Conclusion

When it comes to affiliate marketing and deciding whether to choose between information products or physical products, there isn’t necessarily a clear answer. Much of your success may ultimately come down to trial and error, and some product types will fit your business far better than others. That’s the reality of the situation.

However, informing yourself on the pros and cons of information products versus physical products before you move forwards puts you in a far better position to succeed. With that in mind, let’s quickly recap the relative merits of each product type:

  • Information products often earn higher commissions, but tend to convert less readily than tangible products.
  • Physical products can be easier to sell and involve fewer refunds, but your percentage commission can be lower.

Out of information products and physical products, which option would you say is better and why? Let us know in the comments section below!

3 Guidelines for Effective Affiliate Marketing with Product Reviews

reviews

Online reviews influence people. One study shows that 67.7% of buyers will read reviews about the products they intend to buy before committing to a decision, and that trend is only likely to continue. Clearly there’s a need for reviews, and that means there’s also an opportunity for affiliate marketers.

Product reviews are useful to consumers because they offer valuable advice, and effectively compare the pros and cons of similar products (or at least, they should!). They’re useful to businesses because they offer an avenue for their products to become better known, and also act as a form of social proof.

Best of all, product reviews can be highly profitable for you as an affiliate marketer. They provide a way to secure a steady stream of income, and by showcasing products or services in your reviews, you can steadily drive traffic through your affiliate program.

With the above in mind, this post reveals three guidelines for supercharging your affiliate marketing with product reviews that people will both love and trust.

1. Become an Expert in Your Niche

An expert is someone who sets himself apart from his peers in terms of knowledge and insight, and who delivers unerringly consistent results. To convince people that your opinion matters, you need to set yourself up as an expert on the industry and product(s) you’re covering.

Of course, that will take some work – so how much time is really necessary to become an expert on a particular subject? The author Malcolm Gladwell would infamously have you believe that you need to invest 10,000 hours of deliberate practice to become an expert. However, that seems impractical, and in reality opinions are divided on the matter.

Compare Gladwell’s rule to what Tim Ferriss said in The 4-Hour Workweek:

Expert status can be created in less than four weeks if you understand basic credibility indicators.

Regurgitating sales copy or simply listing the features of a product doesn’t make for a valuable review. You need to give expert advice, insider tips, and practical information, and you need do it consistently. Doing so will ensure the exponential growth of your reputation.

How to Become an Expert in Your Niche

There are ways to become known as an expert without having to invest months or years of your life. It’s always a good idea to choose a subject that you already know something about, and build on that. You can also use the following tactics:

  • Join trade organizations and display your affiliations on your site.
  • Read the top selling books and most popular online content in your niche to stay up to date on all the latest trends.
  • Write guest posts on authoritative blogs to boost your reputation.
  • Partner with an expert.
  • Quote only credible, authoritative sources.

2. Develop Trust

Product reviews are one of the mainstays of affiliate marketing. They’re often more effective than blatant sales tactics because they can get past a buyer’s ‘filters’. However, to be effective, your reviews need to generate a sense of trust with readers.

The ultimate challenge is to write something honest, that still converts into sales. That means you need to review products that you believe represent good value for money, and also offer an authentic, unbiased opinion.

It’s important to be balanced and fair when reviewing. There are actually some positive effects from negative publicity. It may seem counter-intuitive to mention the negatives about a product in your review. After all, you’re trying to sell it. On the other hand, people are more likely to trust you if you provide a balanced point of view.

How to Gain the Trust of Your Readers

Readers appreciate transparency, and will be far more likely to follow through with a purchase if they sense that you’ve provided all the facts. To gain trust, use the following tactics:

  • Openly discuss both the pros and cons of your product.
  • Explain who the product is right for, and also who it’s not right for.
  • Be authentic and forthright. For example, could you honestly say that you would buy it for yourself?
  • Test your product thoroughly and show people how it works in real life situations.

3. Stay Clear of Legal Issues

When you have a financial agreement with the company you’re endorsing, it implies a responsibility to your readers, and has legal ramifications.

The Federal Trade Commission (FTC) provides guidelines about fair and legal disclosure on your product review site in the USA. Misleading readers by failing to disclose the fact that you have a vested interest in selling a product is sure to land you in hot water.

How to Stay Clear of Legal Issues

Broadly speaking, the FTC seeks to protect consumers from misleading endorsements. If you follow the guidelines below, you should be safe from legal issues down the line (although we recommend you make your own inquiries as you see fit):

  • If you’re making commission on a product you’re reviewing, you need to disclose it.
  • If you got the product you are reviewing for free, you need to mention it.
  • You should disclose your relationship to the retailer clearly and conspicuously, so readers can decide how much weight to give your endorsement.
  • The guidelines apply to blogs, websites, and social media equally.

Conclusion

In order to make product reviews a viable and sustainable source of income, you need to do far more than just sell products. You need to give your readers something of value, and do so with a clear conscience.  

Keep the following three guidelines in mind in order to create reviews that will continue to satisfy readers, and ultimately work to earn you more commission:

  1. Become the expert in your niche by doing your homework, providing an ‘insider’s’ point of view, and offering practical advice for users.
  2. Build trust by remaining transparent, unbiased, and thorough with your testing. Only endorse products you would buy for yourself.
  3. Watch out for legal snares by following FTC guidelines.

What key elements do you think make up the perfect product review site? Share your thoughts with us in the comments section below!