3 Smart Ways to Generate New Leads for Your Affiliate Website

There are many ways to ensure your affiliate business’ success, but one of the most effective is earning new leads. Without drawing in new customers, you’ll be forced to rely on repeat customers (as well as any outliers). This can mean fewer sales overall, especially if you only sell a one-time product.

With active lead generation, you can easily bring new prospects to your website. This means you don’t have to rely on your current customers, and you can continue to expand your reach. As such, you’re likely to see an increase in conversions and affiliate sales.

In this post, we’ll introduce lead generation and why it’s a necessary part for any affiliate website. We’ll then discuss three ways to generate new leads to your website (including with the help of Affiliate Royale). Let’s get started!

Why Lead Generation Is Necessary For Your Affiliate Website

The Kitchen Faucet Divas' affiliate website

Whatever your niche, you can benefit from bringing new leads to your affiliate website.

Simply stated, ‘lead generation‘ is the process of attracting prospects to your website. It’s a crucial aspect of any business website, but especially so for affiliate marketers.

In fact, active lead generation is one of the best things you can do for your business. It provides numerous benefits. For example:

  • It’s less time-consuming. Instead of focusing on drawing in individual customers, you’re drawing in a larger audience with less effort on your part.
  • It’s more effective. Leads are more likely to purchase from you when they discover your website organically.

When implemented correctly, you can use lead generation to continually bring new prospects directly to you. This means you spend less time on recruitment activities, and more time on other aspects of your business.

3 Smart Ways to Generate New Leads For Your Affiliate Website

Now you understand why lead generation is so important, let’s look at a few ways you can begin to use it on your own website. Let’s dive in!

1. Offer ‘New Customer Bonuses’ To Your Affiliates

Affiliate Royale's Commission Settings

By changing your commission settings, you can offer bonuses to your affiliates for each new customer they recruit.

While you may do a little lead recruitment yourself, the majority of prospects will be brought to your site by your affiliates. One way to motivate them is to offer ‘new customer bonuses’. These are payouts that will encourage your affiliates to bring in more new customers to your site.

Depending on your affiliate management tool, it may be tricky to offer bonuses. However, Affiliate Royale makes it simple with the use of commission tiers. Once you’ve downloaded and installed the plugin, go to Affiliate Royale > Options > Commission.

Here, you can change Commission Type (percentage or fixed) and even add levels. This enables you to control how much each individual affiliate is paid, and it can be used to offer bonuses when appropriate.

2. Expand Your Reach By Writing Guest Posts

A guest post example from ProBlogger

A guest post, such as this one on ProBlogger, enables you to expand your audience exponentially.

As they sound, a guest post is written content that you publish on a website other than your own. This is great for bringing new prospects to your website. By reaching out to a new, but niche-related audience, you can drive new traffic to your website. Additionally, guest posts will include backlinks to your website, which can boost its Search Engine Results Page (SERP) ranking.

Of course, there are a few guidelines to keep in mind as you seek out guest posting opportunities and write your content. For example:

  • Guest post for blogs with an engaged audience. Blogs with active comments section and social media pages will exponentially increase your reach.
  • Link to your landing page. Sending leads directly to your landing page can increase conversions.

It’s also important to stick around after posting and interact with readers in the comments. This enables you to make deeper connections and build credibility as an expert.

3. Create (Or Optimize) Your Social Media Campaigns

Wendy's Twitter marketing campaign

No matter your following, it’s important to have a social media presence to promote your brand.

A social media campaign is, essentially, what you do to bring your marketing efforts to various social media platforms. By creating (or optimizing) your campaign, you can reach a greater audience while still targeting keywords and topics.

While the thought of creating a campaign can seem daunting, it’s simple when you break the process down into smaller chunks. To get started, we recommend the following steps:

More than anything, remember that you should use your social media campaigns to interact with your audience. This allows you to connect directly to your audience, which is one of the most effective ways to draw in new prospects.

Conclusion

By practicing lead generation on your website, you can ensure you always have a steady stream of customers from your affiliates and your own recruitment efforts. This will improve your business’ bottom line by increasing the odds of conversion and boosting your sales.

In this post, we’ve introduced lead generation, and shared three ways to generate new leads to your affiliate website. They include:

  1. Offer ‘new customer bonuses’ to your affiliates.
  2. Expand your reach by writing guest posts.
  3. Create (or optimize) your social media campaign.

Do you have questions about lead generation, or how to implement it successfully on your website? Let us know in the comments section below!

3 Crucial Elements of an Effective Affiliate Blog

There are many elements to a successful affiliate website, but one that’s often overlooked is your blog. A poorly optimized blog on your affiliate site can mean you’re losing out on increased traffic and a high number of conversions.

Fortunately, adding crucial elements to your blog is easy, and the benefits can be worth the effort. With just a few tweaks, you can bring your blog from sub-par to professional. This can improve your readership and directly lead to an increase in sales.

In this post, we’ll introduce those benefits, then share three elements you should include. We’ll also talk more about how you can use them effectively. Let’s get started!

Why Every Affiliate Website Should Have an Active Blog

An affiliate website blog

Many affiliate websites – such as The Wirecutter – use blogs to increase contact with leads and boost sales.

An active blog – one that’s updated frequently – is a great addition to any affiliate website. Foremost, it helps you to connect with potential leads. It’s also a natural way to generate more leads (which is necessary for business).

Aside from the obvious ‘whys’ behind having a blog on your affiliate website, there are benefits, too. For example, it can:

  • Help your affiliate site to rank more favorably on Search Engine Results Pages (SERPs).
  • Help you establish credibility within your industry.
  • Enable you to naturally promote your affiliate products.

An affiliate blog gives you an edge over the competition. This is especially true if you keep it more frequently updated and provide more valuable content than others in your industry.

3 Crucial Elements of an Effective Affiliate Blog

Aside from keeping your blog updated and valuable, there are certain elements you’ll want to ensure you include on your blog. Let’s dive in!

1. An Email Subscription Form to Connect With Your Leads

An email subscription form on Making Sense of Cents

Popups – such as this one on Making Sense of Cents – are just one way to display subscription forms on your website.

As it sounds, an email subscription form collects email addresses from your readers. This can be a valuable resource, as it provides you access to a lead’s personal line of contact. This makes it possible to communicate with them on your terms. Additionally, increased signups means you have a larger audience, and this can naturally boost conversions.

Though, having an email subscription form isn’t enough. You must also effectively promote it to increase email signups. Here are a few tips for how to do so:

  • Place your signup form prominently. The most effective places include below your home page header, in the sidebar, and at the bottom of blog posts.
  • Offer content upgrades. This will entice leads to sign up, as they’re getting something for their effort.

In addition to the above tips, you’ll also want to keep the signup process simple. The less hassle to sign up, the more signups you’ll receive.

2. Affiliate Link Disclosures to Build Reader Trust

An affiliate link disclosure on Making Midlife Matter

Affiliate link disclosures should be placed prominently within your content, such as done on Making Midlife Matter.

As an affiliate, it’s your job to disclose your position to your readers. This is where affiliate link disclosures – a visible announcement that states your financial stake in the links – come in. Using disclosures on your site promotes transparency, so your readers know when you will earn from one of your links. They also build trust, and it may make them more likely to purchase from you.

Of course, if you want to promote transparency and build trust, you’ll have to use link disclosures properly. Here are a few tips for doing so:

  • Place the disclosure prominently. For example, at the very top of your blog posts and pages that include any affiliate links.
  • Use clear, direct language. This reduces the chances of misunderstanding, and it protects you from having to forfeit the money you’ve made as a result of your links.

It’s important to place these disclosures on every page or post where affiliate links are used. Even if you have a general disclosure on your website, it’s necessary to repeat the disclosure often.

3. Social Sharing Buttons to Expand Your Content’s Reach

Social sharing buttons on HubSpot

Social sharing buttons – such as the above on HubSpot – can be placed just about anywhere on your website.

Social sharing buttons are icons on your website that enable readers to directly share your content on their social media feeds, and they can further your content’s reach. This leads to more natural traffic to your site, which is great for bringing in more potential leads.

Fortunately, it’s simple to use social sharing buttons on your WordPress website. However, you have to ensure you’re using them properly to maximize their effectiveness. To get started using them on your site, you should:

To further improve the buttons’ placement, you may want to consider using split testing or heat mapping. This would help you to see which placement is best for your readers.

Conclusion

Adding and effectively using a blog on your affiliate website can be one of the best things you do to drive website traffic and increase your credibility. Its presence can establish you on SERPs, bring you to the attention of industry leaders, and can naturally increase affiliate sales.

In this post, we’ve introduced the benefits of an affiliate website blog. We’ve also shared three elements to include to improve its effectiveness, including:

  1. An email subscription form to connect with your leads.
  2. Affiliate link disclosures to build reader trust.
  3. Social sharing buttons to expand your content’s reach.

Do you have any questions about creating an affiliate blog, or how you can get the most from it? Let us know in the comments section below!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

The way you deliver content and information to your readers is crucial, especially as an affiliate marketer. One effective way to do so is with images, but there is a right and wrong way to do so. The wrong way involves the use of generic, ill-placed images that impacts your ability to stand out or attract the right audience.

Humans inherently rely on images to deliver information quickly. By adding them to your website, you increase the odds of visitors ‘sticking’ to your website and even making purchases. This is (of course) essential if you want to continue to see your business grow.

In this post, we’ll share three sales-driving ways you can use images on your affiliate website. We’ll also show you how Affiliate Royale enables you to share these images easily with your affiliates so they can use them on their marketing sites. Let’s get started!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

We’ll start with the three ways that – in our opinion – help to bring in traffic and connect with your leads, which will ultimately will boost sales. They’re presented in no particular order, so let’s take a look!

1. Let Them Bring Attention to Affiliate Products

H&M product page

Product images should be functional – as shown on H&M – but can also help you to connect with your audience.

As the main source of income for your business, it’s crucial that you bring attention to the products you feature. After all, with more eyes on your products, sales will naturally increase. You can do so by adding appropriately-placed images on your landing pages. To further improve their impact, you can:

  • Utilize relevant image types. For example by using background or hero images that effectively convey your message.
  • Introduce context. Showing your products being used in a real-world setting is especially important if you have versatile or niche products.

Of course, these can be used beyond landing pages. For example, these techniques work well on social media and other off-site campaigns to bring more attention to your offerings.

2. Enable Them to Elicit Emotional Responses from Visitors

HubSpot's image and call-to-action

Inclusion – or provoking the Fear Of Missing Out (FOMO) – is a common tactic used by marketers.

The fact is, consumers are more likely to use emotion than logic when making a purchase decision. This means you can use elements of your website – including your Call To Action (CTA) and images – to elicit an emotional response. Ultimately, this can lead to more conversions.

There are multiple ways of using images to elicit emotions, but two of the most effective are:

  1. Use human-focused images. These make it easy for visitors to relate, and they also draw more attention than non-human images.
  2. Use images that speak to a ‘pain point’. Essentially, what problem does your product solve? With this answer in mind, choose images that speak directly to the problem.

It helps to think of images as more than just filler. By selecting the right ones for your website, you’re adding another layer of credibility.

3. Use Them to Promote Your Brand Effectively

Melyssa Griffin's Pinterest page showing themed images

Themed images, such as those shown on Melyssa Griffin’s Pinterest page, are a great way to promote your brand.

Your brand – and its reach – are a crucial part of your sales strategy. Effective branding enables you to bring awareness, which drives sales-boosting traffic to your website. This is done commonly with images by popular brands, such as Geico, but each does it differently. For example, you can:

  • Create a brand logo. A logo offers consumers something to visually link to your brand.
  • Follow an image theme. For example, use similarly-styled images or those with a consistent color and feel. This will tie your website together and make your brand images more easily to notice.

When creating images (or similar elements) for your brand, it helps to keep your audience in mind. This ensures you attract the right audience to your website.

How to Share Images With Your Affiliates (Using Affiliate Royale)

The Affiliate Royale plugin.

As an affiliate manager, you aren’t the only one earning money for your business. Your affiliates also play a large part, which is why it’s important to share your techniques (and images) with them directly. Fortunately, you can do so easily with Affiliate Royale and its specialized Affiliate Dashboard.

Once you’ve installed and activated the plugin, navigate to Affiliate Royale > Options > Dashboard. Here, you can change the Welcome Message and even add Custom Nav Pages:

Affiliate Royale's dashboard settings

As such, you have two options. First, you can add the images directly to the Welcome Message (by pasting their image code). Second, you can create a page on your website that includes images from your WordPress Media Library. You can then include it on the Affiliate Dashboard by clicking add page next to Custom Nav Pages and choosing from the drop-down:

Affiliate Royale's custom nav pages dropdown

With either option, affiliates will be able to access the images you’ve shared by simply signing into their Affiliate Dashboard. However, you can take the sharing process one-step further and also include it in an affiliate newsletter or similar communication.

Conclusion

Images are a great addition to any website, but even more so to an affiliate website. They enable you to display your products in the best light, but also connect with your readers on a deeper level. This connection can naturally boost the number of sales you make.

In this post, we’ve introduced three sales-driving ways to use images on your affiliate website. You can use images to:

  1. Draw attention to your products.
  2. Elicit emotional responses from visitors.
  3. Promote your brand effectively.

Do you have any questions about using images on your website, or how Affiliate Royale can help? Let us know in the comments section below!

How to Use Social Proof to Boost Sales on Your Affiliate Website

Your site’s reputation is an important part of the sales process that’s often overlooked. After all, it’s unlikely that leads will develop into conversions without trust in you, your product, or your brand.

That’s where social proof – a psychological phenomenon and marketing tactic – comes in. By adding social elements to your website – including sales numbers and customer reviews – you can increase consumer trust and improve how your product and business are viewed.

In this post, we’ll introduce social proof and explain its importance. We’ll then share three ways you can use social proof to boost sales on your affiliate website, and show you how to implement each technique effectively. Let’s get started!

What Social Proof Is (And Why You Should Use It On Your Website)

Fitbit's press and reviews page

Even well-known brands, such as Fitbit, use social proof to entice leads.

Social proof is a marketing tactic that uses psychology to convince hesitant leads to make a purchase. This tactic is based on the way consumers look to others when making decisions, and it’s an important part of the sales process.

There are many types of social proof, including customer testimonials, product reviews, and industry certifications. When used correctly, they can boost your brand’s power and convince even the unlikeliest of leads to convert.

In fact, social proof is perhaps one of the most important elements of your affiliate website. A few examples of what it can do includes:

  • Increasing trust in your website and your product, which can lead to improved sales.
  • Boosting brand credibility, which is crucial in affiliate sales.
  • Leveraging existing customers (with reviews, testimonials) to help you acquire new ones.

Without social proof on your website, you’re essentially asking consumers to trust what you have to say. While this may work for more well-known brands, it’s not something that many fledgling marketers can do with success.

3 Ways to Use Social Proof to Boost Sales on Your Affiliate Website

Let’s take a closer look at the three ways you can use social proof on your own affiliate website. These will help you boost sales, and convince even the most hesitant leads.

1. Feature Customer Testimonials to Improve Trust

Customer testimonials on Kissmetrics

Customer testimonials are used by even big brands, such as Kissmetrics, to boost credibility.

As they sound, customer testimonials are positive statements or soundbites by consumers. They offer a ‘real-world’ insight into your product or service, which is usually beneficial for the potential buyer. More importantly, they show leads what to expect from your product or service and can provide reassurance by backing up your claims.

To use customer testimonials on your website, you’ll first need to solicit them from your customers. Once collected, there are ways you can use them most effectively. For example:

  • Use customer images. This adds a personal element to each testimonial, and it can also increase feelings of trust.
  • Highlight testimonials in one spot on your website. For example, a specific page or section on your home page dedicated to testimonials.

Your customers are some of your best product advocates, so you should use them as fully as possible. You can even offer discounts and other offers to any customers who provide you with an honest testimonial – a win for everyone!

2. Highlight Your Brand’s Endorsements to Boost Credibility

Under Armour's brand endorsement by Michael Phelps

Celebrity endorsements, such as Michael Phelps and Under Armour, are one of the most popular ways to elevate your brand.

Brand endorsements are acknowledgements of your brand and product from celebrities or industry leaders. They’re a useful addition to any affiliate website, as they enable you to ‘borrow’ the credibility of trusted organization/industry leaders.

Of course, if you aren’t using these endorsements correctly, they won’t offer much in the way of social proof. Here are a few tips to ensure you get the most from your endorsements:

  • Include them with your testimonials. This ensures the majority of your leads will see the endorsement.
  • Place them effectively. It helps to mention endorsements frequently on your site, including on your home page and landing pages.

If you’re unsure how to get endorsements, consider reaching out to industry leaders with a similar target audience. With a similar focus, they may be interested in your product and promoting it to their readers if they find it valuable.

3. Boast About Your Numbers to Highlight Your Brand’s Value

Social numbers on Melyssa Griffin's website

Many websites, such as Melyssa Griffin, use numbers to entice visitors to convert.

Your numbers – including social shares and downloads – are a good way to show potential leads that what you offer is legitimate. Foremost, they provide solid evidence of your claims. They also offer a way to show your content or product’s exact value to your leads.

However, it’s not enough to just have your numbers on display. It’s actually more important to display them prominently and with purpose. To do so, we recommend:

  • Using them on your content pages. For example, use a social sharing plugin (such as Cresta Social Share Counter) that shows the number of shares your content has.
  • Adding them to landing pages and lead forms. By adding numbers to crucial areas of your website, you can tempt readers to make the jump. For example, adding “Downloaded by 5,000 visitors” is a great way to highlight your product value.

While it may be uncomfortable to be boastful, it’s one of the best ways to offer solid proof of what you claim. After all, numbers are something that cannot be denied.

Conclusion

A successful affiliate website is important to your business. However, one element of a thriving website that cannot be overlooked is social proof. By adding social proof to your website, you can improve how potential leads view you while simultaneously boosting sales.

In this post, we’ve introduced social proof and its importance. We’ve also shared three ways to add it to your website to boost sales. They are:

  1. Include customer testimonials to improve trust.
  2. Highlight your brand’s endorsements to boost credibility.
  3. Boast about your numbers to highlight your brand’s value.

Do you have any questions about social proof, or how to effectively add it to your website? Let us know in the comments section below!

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

As an affiliate marketer, it’s your job to not only attract leads, but also to nurture and convert them. This can seem daunting, but without these efforts, you could be missing out on crucial sales opportunities. After all, 96% of visitors aren’t ready to buy just yet.

Fortunately, nurturing and converting your leads doesn’t need to be painful. In fact, many sales tactics – including email marketing and targeted content – can be incorporated into your current sales campaign with little effort.

In this post, we’ll discuss lead nurturing and why you need to do it if you want your affiliate business to succeed. We’ll then share three tips for nurturing and converting your leads. Let’s get started!

What Lead Nurturing Is (And Why You Need To Do It)

Sales leads are simply consumers deciding whether or not to buy your product or service. Lead nurturing is when you encourage those prospects to make a purchase, while also offering a solution to their problem.

Although attracting leads is a major part of affiliate sales, nurturing them is just as important. By neglecting this aspect, you’re actually ignoring a major part of your business. Lead nurturing also enables you to:

  • Turn lukewarm visitors into hot sales leads.
  • Stand out against your competitors.
  • Help potential customers with their needs.

All of these elements lead to conversions. However, by providing genuine assistance, you make your product the only sensible option. This is why it’s so critical to your affiliate program and your business.

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

After all of that, you’re probably wondering how you should nurture your leads. No worries! We have a few tips that can help you turn more leads into customers. Let’s start with your content.

1. Create Targeted Content to Engage Your Readers

a comprehensive guide from Sprout Social

Comprehensive guides – like this one from Sprout Social – are an in-depth way to target your readers.

Just as it sounds, targeted content is tailored to your specific audience. This is a great way to nurture and convert leads, as it speaks to your audience’s specific desires, and encourages them to continuously return to your website.

There are many elements involved in creating targeted content, but getting started can sometimes be the hardest part. Here’s how:

  1. Understand your audience (and their needs). It helps if you create audience personas, then target their specific needs. This essentially puts a face to your consumers.
  2. Know what keywords are most popular and use them. With keyword tools, such as Google Keyword Planner, you can learn more about what your audience is searching for and create content for them.

As your visitors begin to interact with your content, you can then look to their interactions for more content ideas. For example, you can expand upon a popular post or turn a comment or question into a post of its own (sites like Quora are perfect for finding questions to answer for your audience).

2. Perform Timely Follow-Ups to Establish Communication

A welcome email from Toby

Welcome emails – like this one from Toby – are a popular follow-up email format.

A follow-up is a quick email to potential leads after they perform a task (such as signing up for your email list, or adding a product to their cart). It can be used to establish communication, but it also helps readers remember you. Both are important if you hope to convert your leads to sales in the future.

More important than performing follow-ups is how you perform them. If you’re new to the concept, getting it right can seem tricky. Try these tips:

  • Follow-up quickly. You may be surprised to learn that the sooner you follow up, the better. In fact, responding within an hour can lead to seven times the conversions!
  • Include value in your follow-up. Offer actionable advice, or share something you think will help the audience (for example, an upcoming webinar or recent article).

Your leads know you want to sell to them, so don’t be afraid to spend a bit of time in the follow-up boasting about your product. Just don’t make it your main focus. Instead, focus on improving their experience, and ensuring they have everything they need to make an informed decision.

3. Customize Visitor Interactions to Increase Trust

A popup on Aeropostale's website

Popups are one of the most effective ways to customize your user interactions.

The way visitors engage with your website is a great indicator of their intentions. So, it’s important to customize interactions if you want to make conversion more likely. A personalized experience can increase consumer trust, which can boost conversions.

By creating the audience personas or answering a specific product question as outlined previously, you already have a good idea of what your visitors are looking for. You can use this information to customize their entire experience. For instance, you can:

  • Use pop-ups. Pop-ups can be personalized based on visitor behavior. For example, you can offer up content related to previously-viewed posts, or offer deals based on viewed products.
  • Add a live chat feature. This enables visitors to ask for personalized help, which may make them more likely to buy.

Ultimately, every part of your website should be customized to fit your target audience’s needs. This makes for a more genuine experience for them and an easier conversion process for you. The trick is to make sure you are aware of what your audience needs.

Conclusion

While attracting leads to your affiliate website is important, nurturing and converting those prospects affect your bottom line. Fortunately, there are many ways you can incorporate lead nurturing by taking small steps to understand your audience.

In this post, we’ve introduced you to lead nurturing. We’ve also outlined three ways to use this method to increase conversions. These include:

  1. Create targeted content to engage your readers.
  2. Perform timely follow-ups to establish communication.
  3. Customize visitors interactions to increase trust.

Do you have any questions about lead nurturing, or how you can use it on your affiliate website? Let us know in the comments section below!

Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.

Conclusion

Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!

How to Create Ads and Links for Your Affiliates Using Affiliate Royale

As you likely know, ads and links play a pivotal role in affiliate marketing. Your job as the program manager is to ensure that each affiliate gets their own personalized URLs. However, this can be a tedious, time consuming task.

Fortunately, Affiliate Royale makes it possible to create personalized URLs for links and banners with just a few clicks. Once created, these individualized URLs can be immediately used by your affiliates to promote your products and make sales (while also tracking each affiliate’s progress).

In this post, we’ll introduce you to the Links & Banners feature available within Affiliate Royale. We’ll then show you how to create unique ads and links for each of your affiliates along with two tips for sharing them most effectively. Let’s get started!

An Introduction to Affiliate Royale’s Links & Banners Feature

Affiliate Royale's links and banners feature

The Links & Banners feature enables you to create image and text ads within the Affiliate Royale dashboard. Your affiliates can then use them in their own marketing efforts.

As an affiliate program manager, you can also benefit from this feature. For example, the Links & Banners feature:

  • Makes creating personalized links for each affiliate simple – simply create the ads and links and let Affiliate Royale do the rest!
  • Saves you time that can be spent elsewhere on your program.

The feature is just one way that Affiliate Royale makes managing and running your program easy. In fact, it’s perhaps one of the most helpful (and financially beneficial) features offered by the plugin.

How to Create Ads and Links for Your Affiliates Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program management tool with an array of features on-hand. One such tool, Links & Banners, enables you to effortlessly create affiliate-specific links and banner ads for your program.

To create links and banners for your affiliates, firstly go to your WordPress website’s back end, and navigate to Affiliate Royale > Links & Banners. To create a new link or banner from this screen, click Add New. There are four sections within the creation tool: Link Type, Target URL, Slug, and Text/Image. Select either Text or Banner from the Link Type drop-down:

Links & Banners creation page

If you’re creating a simple link, enter your Target URL and create a unique Slug. You don’t have to worry about adding affiliate IDs to the Slug, as Affiliate Royale will do that for you automatically. If you’re creating a banner, enter your Target URL and create a unique Slug. You’ll also want to upload your banner’s image file by clicking Choose under the Text/Image section.

Once you’re done, click Update Links & Banners at the bottom of the creation page. These will now be added directly to your affiliates’ Dashboards, so they can easily locate their affiliate-specific links and ads to use across the web.

2 Easy Ways to Share Your Ads and Links With Your Affiliates

Even with the ads and links located on the Affiliate Dashboard, it’s still helpful to share them directly with your affiliates. We recommend two ways of doing so.

1. Add Them to a Affiliate Resource Hub

An example of an affiliate resources hub

A resource hub is an excellent way to provide your affiliates with all the tools they need.

A resource hub is a place affiliates can go to find information. This includes how-to guides and even ads and links for your team to use. By adding these to your hub, you make it easy for affiliates to locate them. Here are two tips to get you started:

  1. Create a directory list of affiliates, including personalized links. You can do this for free with Google Sheets, then share the link to the document in your hub.
  2. Provide a generic link and detailed instructions. Since the personalized links follow a specific format, show your affiliates how they can turn any link into their own.

With the ads and links included in the resource hub, you now have a place on your affiliate site where all important tools are located. This will enable your affiliates to do their jobs successfully.

2. Include Them In an Affiliate Welcome Email

An affiliate program welcome email

A welcome email is the perfect place to share all resources – including ads and links – with your affiliates.

When affiliates are accepted to your program, it’s a good idea to send them a welcome email. This email should contain important information, including ads and links they can begin to use right away. Here are two effective ways for adding them:

  1. Include the ads and links URLs with the login credentials. This will ensure your affiliates see the URLs quickly.
  2. Link out to your affiliate directory. If you created an affiliate directory as mentioned above, you can provide the link to your directory document within the email.

By providing even your newest affiliates with their own ads and links, you empower them to begin work right away. This is great for them and your program!

Conclusion

Creating personalized ads and links URLs for each affiliate is important. However, doing this individually can take lots of time and cause major frustration. Fortunately, it’s possible to create these URLs within Affiliate Royale, and with very little required effort.

In this post, we’ve introduced you to Affiliate Royale’s Links & Banners feature, as well as shown you how to create your own. To quickly recap the process, you can locate the tool under Affiliate Royale > Links & Banners. From there, click Add New and make your selections. Select Update Links & Banners, and you’re all set!

Do you have any questions about ads and links, or how you can create them efficiently in Affiliate Royale? Let us know in the comments section below!

An Introduction to Affiliate Program Commission Tiers

As an affiliate marketer, one of your most difficult tasks is setting the commission rate for your affiliates. This is a crucial decision, as setting them too low will discourage joining while setting your rates too high will leave you with little in the way of profit.

That’s where commission tiers – a pre-set range of commission rates – can be beneficial. By implementing a tiered structure, you protect your bottom line while also ensuring your affiliates are happy.

In this post, we’ll discuss the three main reasons you should use commission tiers in your affiliate program. We’ll then show you how to implement them using Affiliate Royale and its dedicated Commission Levels feature. Let’s get started!

3 Reasons to Use Commission Tiers in Your Affiliate Program

While not all affiliate programs use commission tiers, it’s something you should consider for your own.  Let’s take a look at the benefits!

1. They Can Encourage Active Affiliate Recruitment

The Affiliate Royale affiliate signup page

Your current affiliates can help increase signups to your program.

As a program manager, it’s your job to continually recruit new affiliate leads to your program. However, you can also get your current affiliates in on it with the use of commission tiers. With tiers in place, you can set up ‘parent’ and ‘child’ affiliates. This enables you to continually reward your ‘parent’ affiliate (the recruiter) for their efforts by giving them a share of their recruit’s earnings.

The key to such an enticing offer is to publicize it among your affiliates. Here are a few tips for doing so:

  • Advertise your parent/child commission rates. Since not every affiliate program uses this structure, letting your affiliates know it exists can increase recruitment efforts. For example, WP Engine makes clear mention of their tiers on their Share A Sale program page.
  • Provide your affiliates with the appropriate resources. For example, create a FAQ page or landing page for potential recruits. Your affiliates can then point potential leads to it and improve their efforts.

By providing your affiliates with incentives to recruit, you can spend less time doing that and more time on running your program. You’re essentially delegating an essential task while sharing the rewards.

2. They Can Increase Affiliate Productivity

Affiliate Royale's affiliate reports page

Tiered commissions can give affiliates the motivation they need to make more sales.

The number of sales your affiliates make is directly related to the success of your program. Your affiliates, however, may not always be as motivated as you’d like. This is where commission tiers can help. When your affiliates know they have a profitable path forward, they’ll strive to perform better (i.e. make more sales).

While a tiered structure is a good start, there are a few other things you can do to motivate your affiliates. For example:

  • Advertise affiliate achievements. You don’t need to go into specifics, but highlighting different affiliates within your newsletters or on the affiliate dashboard can ensure a dose of healthy competition.
  • Set monthly team goals. While competition can work for some, others work better as a team. With this in mind, set team goals and keep your affiliates updated on the progress.

In the end, your affiliates will generally work harder for your program if they get something in return. By offering performance-based rates, you give them something to work toward. This benefits them and your business.

3. You Can Protect Your Business’ Profit Margin

The Quickbooks homepage

With tools such as Quickbooks, you can track your program’s profit margins.

Your affiliate program should function like any other business. You should keep a close eye on its finances, including what’s coming in and going out. However, that’s not always enough to keep your profit margin high. By offering a higher commission rate to higher-performing affiliates, you ensure your money is being spent wisely.

Aside from using a tiered structure, there are additional steps you can take to ensure your profit margin is protected. These include:

  • Setting your commission rates carefully. This means considering the maximum rate you can pay out, and setting tiers based on that.
  • Keeping an eye on expenses. In addition to affiliate payouts, you’ll want to know exactly how each dollar of your revenue is being spent. You can do so with a simple spreadsheet, or use software such as Quickbooks.

It’s not selfish to protect your profit margin. By running your program as a business, you can ensure its success now and its survival into the future.

How to Set Up Commission Tiers in Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program plugin that enables you to manage your business effectively and efficiently. Its variety of features – including Commission Levels – makes it easy to keep your program running, no matter its size.

Setting up Commission Levels with Affiliate Royale is simple. Once you’ve purchased a plan and installed the plugin, go to your WordPress dashboard. Find Affiliate Royale on left side menu, and go to Options. Locate Commission Settings:

Affiliate Royale's commission settings

You can add levels by clicking the add level button, as well as customize the percentage earned by an affiliate of this level. Once this is set, you’ll need to assign these new levels to your affiliates. Go to Options > Affiliate Settings, and set it as you’d like.

Conclusion

While you want to provide your affiliates with appropriate compensation, you also want to be sure to keep your profits as high as possible. A tiered commission structure – one that enables you to reward high-performing affiliates – is your best solution.

In this post, we’ve shown you three best reasons for using commission tiers in your affiliate program. To offer a quick recap, commission tiers can:

  1. Encourage active affiliate recruitment.
  2. Increase affiliate productivity.
  3. Protect your business’ profit margin.

Do you have any questions about commission tiers, or how to set them up using Affiliate Royale’s Commission Levels feature? Let us know in the comments section below!

4 Easy Ways for Affiliate Marketers to Boost Sales

One of your primary goals as an affiliate marketer is to optimize your content marketing to boost sales. It can often be difficult to know where to begin as a ‘newbie’ to affiliate marketing. While a primary focus will be on building traffic, those all-important sales need to be considered.

Fortunately, there are some strategies you can use to target your current audience and improve your sales. In fact, with a few tips, you can optimize practices you already have in place to save you time.

In this post, we’ll outline four easy ways to boost sales on your affiliate website. We’ll also explain why these tips are effective and how they improve efficiency. Let’s get started!

1. Build a Targeted Email List

The Blogging Wizard email sign-up form

A simple sign-up form with a Call To Action (CTA), like Blogging Wizard’s, is an important website addition.

A targeted email list contains the contact information your audience has volunteered in exchange for your website’s content and offerings. As these are the leads most likely to convert (since they voluntarily signed up to your list), you can target your sales pitch directly to them.

Of course, you’ll first need to convince visitors to sign up for your email list. This can be daunting at first, but there are many tips you can use to get started. For example:

These two methods ensure that you attract more of the right audience, as your freebies will be targeted to them. If you aren’t sure where to start, we recommend first finding an email marketing service that will work for your business. There are plenty to choose from, and they can all be easily incorporated into your website.

2. Create High-Quality and Valuable Content

A quality blog post on Neil Patel

High-quality content, like Neil Patel’s, is necessary for any affiliate marketer hoping to achieve success.

High-quality and valuable content offers direct and immediate use to your audience. For example, product reviews or how-to guides can be extremely valuable to readers looking for specific information. This type of content offers an obvious benefit to your readers. As a side effect, readers build trust, while you may see a boost in sales.

Excellent content is just the beginning, however. There are a few tips you should follow throughout the content creating process, including:

We also recommend you make use of an editorial calendar. This will help you to create more focused content, and it will make the process simpler.

3. Optimize Your Product Landing Pages

 

The Affiliate Royale landing page

The landing page should deliver information in a direct and simple way.

A product landing page is the pinnacle of your affiliate website. It contains detailed product information, and provides potential buyers the assurance they need before making the purchase. As the main conversion page on your site, the landing page should be used to make the final sell. However, it needs to be optimized properly to do so.

There are many optimization tips you can implement, but we believe the two most important ones focus on the structure of your pages. For instance:

As your landing pages will have the greatest impact on customer decisions, it’s vital that you spend the most time on them. This means crafting them correctly from the beginning while tweaking them as needed.

4. Offer Bonuses to Your Readers

A blog giveaway hosted on Mommy Knows What's Best

Giveways, like this one from Mommy Knows What’s Best, are an easy way to show readers you value them.

Your website’s readers are more likely to convert to buyers than non-readers. So, offering them bonuses (like coupon codes or giveaways) just makes sense. Your readers will feel valued, and this can improve positive feelings. This means not only will they be more likely to convert, but they’ll be more likely to purchase from you and not a competitor.

There are different types of bonuses you can offer, but some are more effective than others. Here are a couple we recommend trying:

  • Use limited-time deals. These will compel your readers to act quickly, as they’ll feel a sense of urgency.
  • Run a giveaway. For example, require that readers sign up for your email list and leave a comment on your post to be put into a random drawing. The winner will receive a free product.

Even if bonuses cost you a small amount initially, the returns (i.e. more sales and loyal customers) will pay off in the end. In fact, each of these tips can improve your return on investment immeasurably.

Conclusion

The main goal of any business owner – affiliate or otherwise – is to boost sales and increase profits. While many believe the only answer is increased traffic, improved marketing strategies can work just as well (if not better).

In this post, we highlighted four ways you can increase sales, all without the need to drive more traffic. To quickly recap, they are:

  1. Build a targeted email list.
  2. Create high-quality and valuable content.
  3. Optimize your product landing pages.
  4. Offer bonuses to your readers.

Do you have any questions about boosting affiliate sales for your business? Let us know in the comments section below!

4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!