3 Smart Ways to Generate New Leads for Your Affiliate Website

There are many ways to ensure your affiliate business’ success, but one of the most effective is earning new leads. Without drawing in new customers, you’ll be forced to rely on repeat customers (as well as any outliers). This can mean fewer sales overall, especially if you only sell a one-time product.

With active lead generation, you can easily bring new prospects to your website. This means you don’t have to rely on your current customers, and you can continue to expand your reach. As such, you’re likely to see an increase in conversions and affiliate sales.

In this post, we’ll introduce lead generation and why it’s a necessary part for any affiliate website. We’ll then discuss three ways to generate new leads to your website (including with the help of Affiliate Royale). Let’s get started!

Why Lead Generation Is Necessary For Your Affiliate Website

The Kitchen Faucet Divas' affiliate website

Whatever your niche, you can benefit from bringing new leads to your affiliate website.

Simply stated, ‘lead generation‘ is the process of attracting prospects to your website. It’s a crucial aspect of any business website, but especially so for affiliate marketers.

In fact, active lead generation is one of the best things you can do for your business. It provides numerous benefits. For example:

  • It’s less time-consuming. Instead of focusing on drawing in individual customers, you’re drawing in a larger audience with less effort on your part.
  • It’s more effective. Leads are more likely to purchase from you when they discover your website organically.

When implemented correctly, you can use lead generation to continually bring new prospects directly to you. This means you spend less time on recruitment activities, and more time on other aspects of your business.

3 Smart Ways to Generate New Leads For Your Affiliate Website

Now you understand why lead generation is so important, let’s look at a few ways you can begin to use it on your own website. Let’s dive in!

1. Offer ‘New Customer Bonuses’ To Your Affiliates

Affiliate Royale's Commission Settings

By changing your commission settings, you can offer bonuses to your affiliates for each new customer they recruit.

While you may do a little lead recruitment yourself, the majority of prospects will be brought to your site by your affiliates. One way to motivate them is to offer ‘new customer bonuses’. These are payouts that will encourage your affiliates to bring in more new customers to your site.

Depending on your affiliate management tool, it may be tricky to offer bonuses. However, Affiliate Royale makes it simple with the use of commission tiers. Once you’ve downloaded and installed the plugin, go to Affiliate Royale > Options > Commission.

Here, you can change Commission Type (percentage or fixed) and even add levels. This enables you to control how much each individual affiliate is paid, and it can be used to offer bonuses when appropriate.

2. Expand Your Reach By Writing Guest Posts

A guest post example from ProBlogger

A guest post, such as this one on ProBlogger, enables you to expand your audience exponentially.

As they sound, a guest post is written content that you publish on a website other than your own. This is great for bringing new prospects to your website. By reaching out to a new, but niche-related audience, you can drive new traffic to your website. Additionally, guest posts will include backlinks to your website, which can boost its Search Engine Results Page (SERP) ranking.

Of course, there are a few guidelines to keep in mind as you seek out guest posting opportunities and write your content. For example:

  • Guest post for blogs with an engaged audience. Blogs with active comments section and social media pages will exponentially increase your reach.
  • Link to your landing page. Sending leads directly to your landing page can increase conversions.

It’s also important to stick around after posting and interact with readers in the comments. This enables you to make deeper connections and build credibility as an expert.

3. Create (Or Optimize) Your Social Media Campaigns

Wendy's Twitter marketing campaign

No matter your following, it’s important to have a social media presence to promote your brand.

A social media campaign is, essentially, what you do to bring your marketing efforts to various social media platforms. By creating (or optimizing) your campaign, you can reach a greater audience while still targeting keywords and topics.

While the thought of creating a campaign can seem daunting, it’s simple when you break the process down into smaller chunks. To get started, we recommend the following steps:

More than anything, remember that you should use your social media campaigns to interact with your audience. This allows you to connect directly to your audience, which is one of the most effective ways to draw in new prospects.

Conclusion

By practicing lead generation on your website, you can ensure you always have a steady stream of customers from your affiliates and your own recruitment efforts. This will improve your business’ bottom line by increasing the odds of conversion and boosting your sales.

In this post, we’ve introduced lead generation, and shared three ways to generate new leads to your affiliate website. They include:

  1. Offer ‘new customer bonuses’ to your affiliates.
  2. Expand your reach by writing guest posts.
  3. Create (or optimize) your social media campaign.

Do you have questions about lead generation, or how to implement it successfully on your website? Let us know in the comments section below!

How to Use Social Proof to Boost Sales on Your Affiliate Website

Your site’s reputation is an important part of the sales process that’s often overlooked. After all, it’s unlikely that leads will develop into conversions without trust in you, your product, or your brand.

That’s where social proof – a psychological phenomenon and marketing tactic – comes in. By adding social elements to your website – including sales numbers and customer reviews – you can increase consumer trust and improve how your product and business are viewed.

In this post, we’ll introduce social proof and explain its importance. We’ll then share three ways you can use social proof to boost sales on your affiliate website, and show you how to implement each technique effectively. Let’s get started!

What Social Proof Is (And Why You Should Use It On Your Website)

Fitbit's press and reviews page

Even well-known brands, such as Fitbit, use social proof to entice leads.

Social proof is a marketing tactic that uses psychology to convince hesitant leads to make a purchase. This tactic is based on the way consumers look to others when making decisions, and it’s an important part of the sales process.

There are many types of social proof, including customer testimonials, product reviews, and industry certifications. When used correctly, they can boost your brand’s power and convince even the unlikeliest of leads to convert.

In fact, social proof is perhaps one of the most important elements of your affiliate website. A few examples of what it can do includes:

  • Increasing trust in your website and your product, which can lead to improved sales.
  • Boosting brand credibility, which is crucial in affiliate sales.
  • Leveraging existing customers (with reviews, testimonials) to help you acquire new ones.

Without social proof on your website, you’re essentially asking consumers to trust what you have to say. While this may work for more well-known brands, it’s not something that many fledgling marketers can do with success.

3 Ways to Use Social Proof to Boost Sales on Your Affiliate Website

Let’s take a closer look at the three ways you can use social proof on your own affiliate website. These will help you boost sales, and convince even the most hesitant leads.

1. Feature Customer Testimonials to Improve Trust

Customer testimonials on Kissmetrics

Customer testimonials are used by even big brands, such as Kissmetrics, to boost credibility.

As they sound, customer testimonials are positive statements or soundbites by consumers. They offer a ‘real-world’ insight into your product or service, which is usually beneficial for the potential buyer. More importantly, they show leads what to expect from your product or service and can provide reassurance by backing up your claims.

To use customer testimonials on your website, you’ll first need to solicit them from your customers. Once collected, there are ways you can use them most effectively. For example:

  • Use customer images. This adds a personal element to each testimonial, and it can also increase feelings of trust.
  • Highlight testimonials in one spot on your website. For example, a specific page or section on your home page dedicated to testimonials.

Your customers are some of your best product advocates, so you should use them as fully as possible. You can even offer discounts and other offers to any customers who provide you with an honest testimonial – a win for everyone!

2. Highlight Your Brand’s Endorsements to Boost Credibility

Under Armour's brand endorsement by Michael Phelps

Celebrity endorsements, such as Michael Phelps and Under Armour, are one of the most popular ways to elevate your brand.

Brand endorsements are acknowledgements of your brand and product from celebrities or industry leaders. They’re a useful addition to any affiliate website, as they enable you to ‘borrow’ the credibility of trusted organization/industry leaders.

Of course, if you aren’t using these endorsements correctly, they won’t offer much in the way of social proof. Here are a few tips to ensure you get the most from your endorsements:

  • Include them with your testimonials. This ensures the majority of your leads will see the endorsement.
  • Place them effectively. It helps to mention endorsements frequently on your site, including on your home page and landing pages.

If you’re unsure how to get endorsements, consider reaching out to industry leaders with a similar target audience. With a similar focus, they may be interested in your product and promoting it to their readers if they find it valuable.

3. Boast About Your Numbers to Highlight Your Brand’s Value

Social numbers on Melyssa Griffin's website

Many websites, such as Melyssa Griffin, use numbers to entice visitors to convert.

Your numbers – including social shares and downloads – are a good way to show potential leads that what you offer is legitimate. Foremost, they provide solid evidence of your claims. They also offer a way to show your content or product’s exact value to your leads.

However, it’s not enough to just have your numbers on display. It’s actually more important to display them prominently and with purpose. To do so, we recommend:

  • Using them on your content pages. For example, use a social sharing plugin (such as Cresta Social Share Counter) that shows the number of shares your content has.
  • Adding them to landing pages and lead forms. By adding numbers to crucial areas of your website, you can tempt readers to make the jump. For example, adding “Downloaded by 5,000 visitors” is a great way to highlight your product value.

While it may be uncomfortable to be boastful, it’s one of the best ways to offer solid proof of what you claim. After all, numbers are something that cannot be denied.

Conclusion

A successful affiliate website is important to your business. However, one element of a thriving website that cannot be overlooked is social proof. By adding social proof to your website, you can improve how potential leads view you while simultaneously boosting sales.

In this post, we’ve introduced social proof and its importance. We’ve also shared three ways to add it to your website to boost sales. They are:

  1. Include customer testimonials to improve trust.
  2. Highlight your brand’s endorsements to boost credibility.
  3. Boast about your numbers to highlight your brand’s value.

Do you have any questions about social proof, or how to effectively add it to your website? Let us know in the comments section below!

Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.

Conclusion

Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!

4 Easy Ways for Affiliate Marketers to Boost Sales

One of your primary goals as an affiliate marketer is to optimize your content marketing to boost sales. It can often be difficult to know where to begin as a ‘newbie’ to affiliate marketing. While a primary focus will be on building traffic, those all-important sales need to be considered.

Fortunately, there are some strategies you can use to target your current audience and improve your sales. In fact, with a few tips, you can optimize practices you already have in place to save you time.

In this post, we’ll outline four easy ways to boost sales on your affiliate website. We’ll also explain why these tips are effective and how they improve efficiency. Let’s get started!

1. Build a Targeted Email List

The Blogging Wizard email sign-up form

A simple sign-up form with a Call To Action (CTA), like Blogging Wizard’s, is an important website addition.

A targeted email list contains the contact information your audience has volunteered in exchange for your website’s content and offerings. As these are the leads most likely to convert (since they voluntarily signed up to your list), you can target your sales pitch directly to them.

Of course, you’ll first need to convince visitors to sign up for your email list. This can be daunting at first, but there are many tips you can use to get started. For example:

These two methods ensure that you attract more of the right audience, as your freebies will be targeted to them. If you aren’t sure where to start, we recommend first finding an email marketing service that will work for your business. There are plenty to choose from, and they can all be easily incorporated into your website.

2. Create High-Quality and Valuable Content

A quality blog post on Neil Patel

High-quality content, like Neil Patel’s, is necessary for any affiliate marketer hoping to achieve success.

High-quality and valuable content offers direct and immediate use to your audience. For example, product reviews or how-to guides can be extremely valuable to readers looking for specific information. This type of content offers an obvious benefit to your readers. As a side effect, readers build trust, while you may see a boost in sales.

Excellent content is just the beginning, however. There are a few tips you should follow throughout the content creating process, including:

We also recommend you make use of an editorial calendar. This will help you to create more focused content, and it will make the process simpler.

3. Optimize Your Product Landing Pages

 

The Affiliate Royale landing page

The landing page should deliver information in a direct and simple way.

A product landing page is the pinnacle of your affiliate website. It contains detailed product information, and provides potential buyers the assurance they need before making the purchase. As the main conversion page on your site, the landing page should be used to make the final sell. However, it needs to be optimized properly to do so.

There are many optimization tips you can implement, but we believe the two most important ones focus on the structure of your pages. For instance:

As your landing pages will have the greatest impact on customer decisions, it’s vital that you spend the most time on them. This means crafting them correctly from the beginning while tweaking them as needed.

4. Offer Bonuses to Your Readers

A blog giveaway hosted on Mommy Knows What's Best

Giveways, like this one from Mommy Knows What’s Best, are an easy way to show readers you value them.

Your website’s readers are more likely to convert to buyers than non-readers. So, offering them bonuses (like coupon codes or giveaways) just makes sense. Your readers will feel valued, and this can improve positive feelings. This means not only will they be more likely to convert, but they’ll be more likely to purchase from you and not a competitor.

There are different types of bonuses you can offer, but some are more effective than others. Here are a couple we recommend trying:

  • Use limited-time deals. These will compel your readers to act quickly, as they’ll feel a sense of urgency.
  • Run a giveaway. For example, require that readers sign up for your email list and leave a comment on your post to be put into a random drawing. The winner will receive a free product.

Even if bonuses cost you a small amount initially, the returns (i.e. more sales and loyal customers) will pay off in the end. In fact, each of these tips can improve your return on investment immeasurably.

Conclusion

The main goal of any business owner – affiliate or otherwise – is to boost sales and increase profits. While many believe the only answer is increased traffic, improved marketing strategies can work just as well (if not better).

In this post, we highlighted four ways you can increase sales, all without the need to drive more traffic. To quickly recap, they are:

  1. Build a targeted email list.
  2. Create high-quality and valuable content.
  3. Optimize your product landing pages.
  4. Offer bonuses to your readers.

Do you have any questions about boosting affiliate sales for your business? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

How to Create Successful Affiliate Partnerships

As an affiliate program manager, you may think your job is a solitary one. While this can be true in the beginning, as your program grows, you may find yourself wanting to expand your reach by partnering with others to boost conversions.

Fortunately, you have a lot of opportunities to grow through affiliate partnerships. This is a mutually beneficial solution that can offer you significant results. With a partnership in place, not only can you grow your audience but you can also improve your brand’s credibility.

In this post, we’ll introduce you to the idea of affiliate partnerships, including the benefits of establishing your own. Then you’ll learn three key tips for creating successful affiliate partnerships with like-minded affiliate programs. Let’s get started!

What An Affiliate Partnership Is (And Why You Should Establish One)

In short, an affiliate partnership is an agreement between your affiliate program and either another affiliate program, an individual, or a business to jointly promote each others’ products. There are many benefits to this tactic:

  • You can expand your brand’s reach. When you work with others, you can expand your audience reach with very little effort on your part.
  • Both brands can gain credibility. As more businesses and brands work with you, you’ll be able to further establish your brand’s credibility and become a more trustworthy option for consumers.
  • You leverage an opportunity for growth. As you work alongside your partners, you’ll learn things you can then use to grow your business in the future.

As you can see, a strong partnership can provide you with innumerable returns. As a result, you can grow your business naturally and with minimal effort (aside from setting up the partnership and maintaining that relationship).

How to Create Successful Affiliate Partnerships (3 Key Tips)

Understanding the importance of an affiliate partnership is one thing – how to do so is a whole different ball game. Let’s look at three great ways to implement one.

1. Participate in Industry Events

Content marketing conference event page

Industry events are great ways to network with affiliates, influencers, and businesses.

Whether online or in-person, industry events (such as conferences, webinars, and social gatherings) can help you network and find those with similar interests. In turn, this can provide you with two partnership-related benefits. Firstly, events enable you to meet influencers within your industry (i.e. people who may be interested in being an ambassador or affiliate). Secondly, you can meet program managers who are also looking to partner with other affiliates.

There are many websites and tools you can use to find both in-person and online events, such as Red Stag Fulfillment. Of course, attending events is only the beginning. You’ll also need to know how to network your program successfully. Here are a few tips to get you started:

  • Prepare for the event. Know who’s going to be there, and what you can offer them. The chances of building a successful partnership will increase if you plan ahead.
  • Be genuine. An affiliate partnership requires trust. The more genuine you are when networking, the more trust you’ll build with potential leads.
  • Follow up with your leads. Chasing potential partners after an event will keep you fresh in their minds, which can improve the odds of a future partnership.

If industry events are difficult (either due to location or lack of suitable industry events), another option is to get involved in community groups online. Facebook and Google+ are two great places to find online communities, and they can help you make meaningful connections with others.

2. Reach Out to Compatible Programs

The Nike and iPod partnership

Partnering with a compatible and relevant program can expand your reach and improve your business.

Compatible programs are those that have a similar audience and goals to you, but have complementary differences that will benefit both brands. Working with them can have two main benefits. Firstly, you can clearly expand your reach through your partner’s audience. Also, a program with established authority can extend that authority to you through association. If you’re unsure how to find a program to work with, take a look at these three tips:

  1. Use social listening. You can find mentions of other programs in your niche that may be beneficial partners, by searching product-related hashtags and following niche influencers.
  2. Find programs with strong followings. To ensure the partnership is worthwhile, look for programs with strong followings (both social and brand). You’ll need to at least consider social media followers and website traffic.
  3. Highlight the benefits of implementing a partnership. This means understanding what you can offer to potential partners, then highlighting those positives when approaching them.

With a compatible program on your side, you can now work to expand your reach even further and grow your own affiliate program.

3. Start a Brand Ambassador Program

Kendall Jenner instagram post as a brand ambassador

Joining forces with a brand ambassador (especially a high-profile one) can do wonders for your conversions.

A brand ambassador program involves recruiting social media influencers and paying them to market your brand to their audience. Starting an ambassador program can have numerous benefits for your business. For example, ambassadors can expand your brand’s reach by leveraging their own audience. Additionally, they can boost your brand’s authority (if you choose them wisely).

Achieving this is very similar to recruiting affiliates. However, there are a few slight differences. Here are some tips to get you started:

  • Understand your target demographic. Who do you want to recruit as ambassadors? Create a target persona, and build a program that caters to them.
  • Find social influencers that fit your demographic. With platforms such as Experticity, you can easily find social influencers to recruit to your ambassador program.
  • Offer irresistible benefits. What can your ambassadors expect to get from this partnership? Aside from monetary compensation, consider free ‘bling’ and other such incentives.

When looking for influencers, you’ll want to look past follower numbers. Engagement can be more important than how many followers they have, and an influencer with high engagement can be worth their weight in gold.

Conclusion

Establishing strong partnerships should be at the forefront of your mind as your business grows. By extension, the same could be said for your affiliate partnerships, so taking the time to nurture them is crucial.

In this post, we’ve introduced you to the importance of affiliate partnerships, and offered three key tips for creating successful affiliate partnerships. Let’s recap them:

  1. Participate in industry events.
  2. Reach out to compatible programs.
  3. Start a brand ambassador program.

Do you have any questions about how to create successful affiliate partnerships? Let us know in the comments section below!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Your affiliates are your most precious resource. As such, you want to ensure they feel welcome when participating in your program. However, with many programs having countless affiliates, it can be difficult to reach out to everyone and make them feel like part of the team.

The use of an ‘affiliate dashboard’ enables you to provide your affiliates with a welcoming environment, while also giving you a place to share important information. This can improve your affiliate program significantly, mainly through bolstering the relationships with your affiliates.

In this post, we’ll discuss why you should consider using an affiliate dashboard in your program. Then, we’ll highlight three ways you can create a welcoming dashboard for your recruits with the help of Affiliate Royale. Let’s get started!

Why You Should Use An Affiliate Dashboard for Your Program

The Affiliate Royale Affiliate Dashboard

An affiliate dashboard is an excellent addition to any marketing program.

An affiliate dashboard is a platform that will serve as a home base of sorts for your affiliate recruits. There are a variety of benefits to adding one to your program. For example, it can:

  • Enable you to add a professional touch to your affiliate program. This can be a great way to retain affiliates, as it shows you’re invested in your program.
  • Provide recruits with a sense of belonging. As a place for your affiliates to access important information and resources, a dashboard gives your affiliates a place to call their own.
  • Offer you an easy way to stay in touch with your recruits. This can improve affiliate performance and boost feelings of respect.

Of course, we understand that setting up an affiliate dashboard can seem a daunting task. Fortunately, Affiliate Royale makes the process a breeze. Let’s take a look!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Once you’ve purchased a plan and activated the Affiliate Royale plugin, it’s time to personalize the dashboard. As the first thing your affiliates will see, this is an essential step. Here are three things we recommend you consider while setting up your dashboard.

1. Add a Personalized Welcome Message

A welcome message is just as it sounds: an upbeat or otherwise welcoming message that greets your affiliates upon signing in. It’s a great way to set the tone for the entire program, and it can provide affiliates the encouragement boost they need. With Affiliate Royale, setting up a personalized welcome message for your affiliates is simple. It only takes a few minutes. Here’s how you do it:

Navigate to Affiliate Royale > Options on your WordPress dashboard, then click Dashboard Settings, which will display a text editor:

Affiliate Royale affiliate dashboard settings

Simply edit the Welcome Message as you’d like, such as by adding a simple “Hello!” or a more involved “We’re glad to have you here!”. If you’d like, you can even give your affiliates a quick tour around the Dashboard by explaining each page and what it has to offer.

2. Incorporate Helpful Navigation Links

There’s much more you can do to make your affiliates feel right at home. One simple way to do so is by incorporating helpful navigation links into the Affiliate Dashboard. For example, you can include links to affiliate resources, program policies, affiliate statistics, and even payment history.

By adding useful links, your affiliates will see that you care about their success. Of course, this also makes it possible for them to adhere to your guidelines, and get straight to the task of earning affiliate income.

To implement this strategy, navigate to the Dashboard Settings by selecting Affiliate Royale > Options. Below Welcome Message and Dashboard Style, you’ll see a bolded section entitled Additional Nav Pages:

The Affiliate Royale Affiliate Dashboard settings with Additional Nav Pages highlighted

From here, click add page, where you can add practically any page to the navigation menu that you can think of. Of course, you can also remove pages by selecting them from the drop-down and clicking remove page.

3. Provide Clear Contact Information

As the program manager, it’s important to be available to your recruits. One way to do so is by providing them with the information they need to contact you. For obvious reasons, this is a great way to promote a welcoming environment. With an easy way to contact you, your affiliates will feel as if they’re part of a larger team. They’re also more likely to approach you with questions and concerns, and this makes it easy to keep your program running smoothly.

If you’d like to give your affiliates access to your contact information, you have two methods of doing so with Affiliate Royale – and both involve the ways we’ve already discussed. First, you can add a Contact page to the navigation menu by navigating to Affiliate Royale > Options > Dashboard Settings from your WordPress dashboard. Next, scroll down to Additional Nav Pages and select add page.

Second, you could also add your contact information to the Welcome Message. Your affiliates will see it immediately upon logging in, and this is perhaps the most direct way of doing so.

Conclusion

An affiliate dashboard can be a welcoming environment for your recruits, and this can have many benefits. In addition to providing you with a place to share important program information, you can also make your affiliates feel valuable. All in all, this feature is useful for increasing your affiliate income.

In this post, we’ve discussed why you may want to add an affiliate dashboard to your program, as well as how to make it welcoming with the help of Affiliate Royale. To recap, you can:

  1. Add a personalized welcome message.
  2. Incorporate helpful navigation links.
  3. Provide clear contact information.

Do you have any questions about how to make your affiliate dashboard more welcoming? Let us know in the comments section below!

4 Handy Shopping Cart Solutions for Your Affiliate Website

As you work to put your affiliate program in place, there’s one major thing you’ll need to consider before launch – the payment solution you’ll use. With so many options available – both free and premium – this can be an overwhelming task.

After all, you want to choose a solution that’s both secure and reliable, and also integrates well with your affiliate plugins. Fortunately, Affiliate Royale offers an array of supported shopping cart integrations. This means you have the ability to choose the right solution for you, knowing that it will seamlessly integrate with your affiliate platform.

In this post, we’ll explain why you need a shopping cart for your affiliate business, then outline four handy shopping cart solutions. Finally, we’ll show you how to integrate each of the options with Affiliate Royale, so you can begin accepting payments right away. Let’s get started!

Why Your Affiliate Business Needs a Shopping Cart Solution

An example of an online shopping cart

Shopping carts enable you to seamlessly display products on your website.

A shopping cart is an obvious need for any site that accepts payments. However, they can also be beneficial for affiliate websites. Unlike an integrated payment button from PayPal or Google Wallet, a shopping cart puts you in full control. You can customize how your products are displayed throughout the payment process.

In addition, your visitors won’t be redirected to another payment portal during the checkout process. Keeping customers on your site throughout the entire transaction helps prevent customer loss and ensure they completely convert. Of course, each shopping cart solution has its own benefits, and some may be better suited to your needs than others.

4 Handy Shopping Cart Solutions for Your Affiliate Website

Let’s introduce four of the top shopping cart solutions for your website. All of the chosen four have one major benefit in common: they integrate well with Affiliate Royale. Let’s take a closer look!

1. WooCommerce

The WooCommerce plugin

WooCommerce is one of the more popular shopping cart plugins – it’s currently installed on more than 3,000,000 WordPress websites – and offers arguably the most flexibility of any solution.

For starters, you can sell physical and digital goods, in various sizes and configurations.

As for price, the base plugin is completely free. However, there are plenty of premium add-ons you can use to further customize the solution to your needs.

2. Easy Digital Downloads

The Easy Digital Downloads plugin

Easy Digital Downloads is a shopping cart solution that enables you to sell mainly digital products on your WordPress website or blog. You can display and sell any type of digital affiliate product, and it also integrates with important tools for affiliate marketers, such as some popular email marketing services. You’ll also be able to handle software licensing, manage discount codes and recurring payments, and track important information for each of your customers.

The plugin is completely free, and there are also plenty of free and premium extensions to expand the plugin’s functionality – including Simple Shipping, which enables the sale of physical products!

3. WP eCommerce

The WP eCommerce plugin

WP eCommerce has over 30,000 active installs and, while it may have had some issues a while ago, things have improved in recent months. In short, we’re excited to see how this plugin continues to develop into a solid shopping cart solution!

With the ability to make CSS and HTML customizations, as well as compatibility with dozens of payment gateways, WP eCommerce is a strong solution. The plugin also incorporates important marketing tools, such as share buttons and related products.

Similarly to the other plugins in our list, WP eCommerce is free to use. However, if you want to get more from the plugin, you can purchase and download a myriad of add-ons.

4. Cart66 Cloud

The Cart66 Cloud plugin

Cart66 Cloud is an underrated but powerful shopping cart solution for your affiliate site. Similar to WooCommerce, this plugin enables the sale of physical and digital products. However, it also incorporates security features (including SSL certificates and security scans) right into the base plugin. You can automate after-sale emails, set up payment plans, and even sell products on Facebook, Twitter, and through email.

The Cart66 Cloud plugin is free. However, you’ll need to purchase a plan (starting at $9.99 per month) to use the solution on your site. Fortunately, there’s a 14-day free trial for new users, enabling you to test the solution without risk.

How to Integrate a Shopping Cart Solution with Affiliate Royale

The Affiliate Royale plugin.

As an affiliate manager, you may feel that a shopping cart solution isn’t entirely necessary. However, it can make the purchase and follow-up process easier for you, your affiliates, and your customers. With your own integrated shopping cart solution, you don’t have to worry about different processes for your various payment options. You can simply choose the solution that’s right for you, set it up, and refocus on building your business.

For the four solutions mentioned above, integrating them is a quick process. In short, install and activate both Affiliate Royale and your chosen shopping cart solution, and that’s it!

There are also other integration options, including those that are partially supported or not supported at all, which will require manual integration. Check out our User Manual if you need comprehensive instructions on how to integrate your chosen solution with Affiliate Royale.

Conclusion

With so many shopping cart solutions available, it can be difficult to narrow your choice to one. However, as long as you select from a number of secure and reliable options, you can’t lose.

In this post, we’ve discussed the importance of shopping cart solutions, as well as outlined four solutions for you to consider. To quickly recap, they are:

  1. WooCommerce: A popular shopping cart solution with dozens of free and premium extensions.
  2. Easy Digital DownloadsA solution that’s perfect for the sale of digital goods.
  3. WP eCommerceA shopping cart solution focused on accessibility, flexibility, and marketability.
  4. Cart66 CloudAn underrated solution with a variety of features and an affordable monthly price tag.

Do you have any questions about choosing a shopping cart solution for your affiliate website, or how to integrate your selection with Affiliate Royale? Let us know in the comments section below!

3 Key Methods for Communicating Effectively With Your Affiliates

In order to build a successful affiliate program, it’s important you have a strong relationship with your affiliates. However, it’s difficult to know how to build that relationship. With so many options for digital communication, it can be overwhelming to choose the best ones and know how to implement them.

Fortunately, regular communication doesn’t need to be difficult. It takes effort, but the benefits – including an increase in affiliate trust – will be worth it in the long run.

In this post, we’ll discuss the importance of regular communication with your affiliates. Then we’ll share three key methods for effective communication and the tools you can use to implement them. Let’s get started!

Why Regular Communication With Your Affiliates Is Important

As an affiliate manager, you need to relay important information (and share helpful tools and resources) with your team on a regular basis. Doing so can help you to develop a strong manager-affiliate relationship. This builds trust, which could increase loyalty and motivates affiliates to promote your program.

Additionally, regular communication can ensure your program runs smoothly and can even improve sales. As you show your affiliates that you care – and keep them updated with pertinent information – they’ll be motivated and well-prepared.

3 Key Methods for Communicating Effectively With Your Affiliates

Now you know why you should communicate regularly, it’s vital that you know how to communicate effectively. The three methods below help you do so.

1. Use an Affiliate Dashboard

The Affiliate Royale affiliate dashboard

An affiliate dashboard, such as the one offered by Affiliate Royale, makes it easy to communicate with your affiliates.

Fortunately, you can easily set up an affiliate dashboard with Affiliate Royale. After you’ve purchased a plan and installed and activated the plugin, setting up your dashboard is simple. Navigate to the Affiliate Royale panel on your WordPress dashboard, and head to Options > Dashboard Settings. Here, you can add a welcome message, select the page width, and even add navigation pages to the dashboard:

Affiliate Royale affiliate dashboard settings

To maximize your efforts, you can also add a resource hub and a contact page. You can even include a link within the welcome message to your latest webinar or other program-related event.

2. Create an Email Newsletter

The MailChimp homepage

There are an abundance of newsletter tools to choose from, such as MailChimp.

An email newsletter is a great way to communicate with your affiliates directly. It offers a number of benefits, making it popular among online marketers for both customer and team communication.

An email newsletter enables you to share important program-related news to each affiliate’s inbox. Additionally, regular emails can help you to communicate with those who aren’t regularly logging into the affiliate dashboard.

To get started on your first email newsletter, we recommend using a dedicated newsletter tool, such as MailChimp, which also integrates with Affiliate Royale. After you’ve signed up for your account and chosen the plan that’s best for you, take these steps to create your first email newsletter:

  1. Set your template. MailChimp will guide you through the process of selecting a layout for your first campaign from a myriad of professional-looking templates.
  2. Create your headline. Add a Text content box to the very top of your newsletter, and use a headline optimization tool – such as CoSchedule’s Headline Analyzer – to create an enticing headline for your affiliate readers.
  3. Write your content. Add another Text box to your newsletter, this time below the headline. Now, add in your body content, and save your changes when complete.
  4. Add images: Find images that align with your content, then insert them into your newsletter by dragging and dropping the Image content box where you’d like.
  5. Include a Call To Action (CTA): With the Button content box, add in a powerful CTA to tie your newsletter together. For example, “Visit the Resource Hub!” or “Sign Up For the Webinar!”

That’s it – your first email newsletter is now set and ready to go! For ease of use, you can even save the template and use later in your future newsletters.

3. Host a Monthly ‘Webinar’

YouTube Live homepage

You can host webinars for free with live broadcasting tools, such as YouTube Live.

Webinars are web-based conferences that can connect you with your audience, either live or at a later time. For affiliate communication, webinars can play a key role, providing effective, informative, and positive interactions.

One of the best things about webinars is their direct and personal nature, which can create stronger connections and build trust. You can also receive and answer questions from your team during the live stream. What’s more, affiliates unable to attend live can view the recording anytime.

For hosting webinars, we recommend YouTube Live. This free webinar hosting tool includes live chat and recording capability, and can be embedded into your WordPress website.

The New Event page in YouTube Live

It takes just a few minutes to set up your first live event:

  1. Navigate to your YouTube profile, then click on your profile picture.
  2. Click the Creator Studio button, which will take you to a dashboard.
  3. Navigate to the Live Streaming tab in the sidebar, then choose Events and enter your webinar’s details, before saving your changes.

During your webinars, look to encourage affiliate engagement. Since webinar platforms enable you to answer questions live, use this ability to get help from your affiliates in identifying common problems they face, and gaining ideas for future communication.

Conclusion

When you take the time to communicate with your affiliates regularly, you build trust and loyalty with them. Effective communication shows your affiliates that you care. It also equips them to be more effective in promoting and gaining sales for your program.

In this post, we’ve outlined three ways you can communicate with your affiliates effectively. Here’s a quick recap of our recommendations:

  1. Use an affiliate dashboard.
  2. Create an email newsletter.
  3. Host a monthly webinar.

Do you have any questions about how to communicate with your affiliates? Let us know in the comments section below!

How to Create an Effective Affiliate Program for Your Membership Site

While membership sites often grow into a lucrative source of income, you may find that yours has gotten off to a slow start. This can be frustrating – especially considering the time and effort you’ve put in – but it’s not impossible to fix.

In short, creating an affiliate program may help to speed up your site’s growth. It can encourage interest in your membership site and motivate others to promote it to their own networks. This increased reach and interest can lead to improved conversions and increased memberships.

In this post, we’ll talk about why you should consider creating an affiliate program for your membership site. Then we’ll offer you three tips for creating one, and explain how to implement each tip seamlessly. Let’s get started!

Why You Should Consider Creating an Affiliate Program for Your Membership Site

Affiliate programs exist to promote and sell products or services. In this case, you’ll use one to promote and sell subscriptions to your membership site. Affiliate programs have many potential benefits, including:

  • Expanded brand reach: With dedicated individuals promoting your membership site, your brand (and service offerings) can reach new audiences.
  • Improved subscription sales: The more eyes on your program, the higher your potential sales. A dedicated affiliate program can promote your membership site, and this can result in an income boost.
  • Increased website visibility and brand credibilityThe greater the number of affiliates promoting your program, the more your website visibility and brand credibility can increase.

Fortunately, creating an affiliate program doesn’t have to be difficult. Let’s look at how to create your own and start benefiting.

How to Create an Effective Affiliate Program for Your Membership Site (3 Tips)

These three tips will help you create streamlined management, find great recruits, and see higher conversions for your effective affiliate program. Let’s take a look!

1. Combine Your Membership Site and Affiliate Program Activities

Running a membership site takes time and money, and the same is true for running an affiliate program. To make your job easier, combine your activities. Doing so lets you spend less time managing the details, and more time recruiting quality affiliates. You’ll also ensure that changes in your membership site are communicated to your affiliate site automatically (and vice versa), helping you avoid mistakes due to overlooked information.

With the right tools, combining your site and program isn’t difficult. MemberPress is a membership site management plugin for creating a simple and user-friendly membership site with a variety of add-ons:

The MemberPress home page.

You also get a version of Affiliate Royale, our popular affiliate management plugin, which provides you with an all-in-one solution to create a seamless affiliate program for your membership site.

Of course, there’s more than just the tools you choose – the affiliates you pick are also important. Let’s take a look at that aspect now.

2. Look to Site Members for Potential Affiliate Recruits

If you have enough members (more on this later), you can look to your membership as a bank of potential affiliates. There are numerous benefits to doing this. For a start, affiliates will already be knowledgeable about the program, and you’ll save time on scouting and training, which can be spent working on other aspects of your program.

Affiliates, of course, don’t work for free. To recruit site members you should offer competitive commission rates. Make the offer even more enticing by providing a membership site discount in addition to commission.

If your program is so new that you don’t have many members to recruit, try these two tactics:

  1. Work out partnerships with other membership or affiliate sites. By creating combined offers or discounts, you multiply the benefits for your new affiliates. Partnerships also help you reach a wider network of potential affiliates.
  2. Use guest posting to gain exposure. If you can, include a link to a targeted landing page (see the next tip) as a great way to gain members and affiliate recruits. Even without a landing page link, guest posting will expand your reach and increase site traffic.

Additionally, you can offer a membership discount to site members who may not want to be marketers themselves, but who can recruit some of their friends or family to the program. This will further expand the scope of your recruitment efforts.

3. Build a High-Conversion Landing Page for Affiliate Signups

A landing page is one built with a primary goal in mind. In this case, it’s recruiting affiliates for your new program. Your page has to be more than just a placeholder, though – it needs to engage visitors and encourage signups.

Building a landing page gives your affiliate program a ‘home’ that is easy for others to share. More sharing can lead to additional signups. To build a landing page that converts:

  1. Focus on the benefits of your affiliate program: Highlight your competitive commission rates, membership site discounts (for those interested), and other benefits.
  2. Use a strong Call To Action (CTA): Direct, specific CTAs create a sense of urgency and promote signups.
  3. Use the Affiliate Royale plugin to create a dedicated signup page: Setup is simple, and you can configure the page as you would any other WordPress page (with the addition of a signup form).

Overall, it’s most important to focus on quality. Take the time to build a high-quality landing page for your affiliate program, and you’ll be off to an excellent start!

Conclusion

It can be disheartening when your membership site doesn’t take off immediately. The creation of an affiliate program can help promote interest in your site, expand your reach, and increase conversions.

In this post, we’ve offered you three tips for creating an affiliate program for your membership site. To quickly recap, they are:

  1. Combine your membership site and affiliate program operations.
  2. Look to site members for potential affiliate recruits.
  3. Build a high-conversion landing page for affiliate signups.

Do you have questions about how to start an affiliate program for your membership site? Let us know in the comments section below!