3 Ways to Drive High-Quality Traffic to Your Affiliate Marketing Site

Generating high-quality site traffic is critical if you want your business to succeed – after all, you can’t make sales without visitors. Unfortunately, building traffic can be a slow uphill battle, especially for a fledgling affiliate marketing site.

Fortunately, there are a number of techniques you can utilize to drive traffic to your website. When used correctly, they’ll bring you the audience you seek and enable you to achieve your marketing goals.

In this post, we’ll discuss the importance of high-quality traffic and why it is beneficial for your affiliate website. We’ll then offer three ways you can drive targeted visitors to your site, and suggest how you can implement them effectively. Let’s get started!

Why High-Quality Traffic Is Important for Your Affiliate Marketing Site

In affiliate marketing, high-quality traffic refers to visitors that engage – and in some instances, convert (i.e. make purchases). This is different than general traffic, as quality traffic is more likely to have a purpose (such as purchasing a product you promote) for visiting your site.

Quality traffic is important for the growth of your affiliate marketing site (and for reaching your goals). In fact, there are two specific benefits your site may experience as a direct result of increased high-quality traffic:

  1. An improvement in sales: As more targeted traffic gets driven to your site, it could likely result in more sales.
  2. An increase in brand exposure: With more traffic coming to your site, you can further publicize your brand to a wider audience – this is key to targeting even more quality traffic.

However, it’s not enough to understand the importance of high-quality traffic. You must also know how to bring it to your site.

3 Ways to Drive High-Quality Traffic to Your Affiliate Marketing Site

Driving traffic to your website isn’t difficult, especially when you consider the following three ways to do so. Let’s take a look!

1. Offer Top-Notch Content

HubSpot blog post headline

HubSpot utilizes strong and informative headlines, as well as bright and catching images, to engage readers.

As a marketer, quality content should be the cornerstone of your website. This is the kind of content that provides your site visitors with value, and simultaneously boosts your credibility – establishing you as an industry authority.

The importance of quality content for driving traffic cannot be overstated. That’s because its presence could set your site apart from your competitors. With this in mind, it’s important to create top-notch content consistently. Here are a few tips to remember:

  1. Use eye-catching headlines. There are a number of elements to include, and the CoSchedule Headline Analyzer provides you with a great start.
  2. Make it valuable. This means incorporating actionable advice, and answering the questions your audience is asking.
  3. Make it engaging. You can do this by incorporating different forms of media (such as images, infographics, and videos) and making sure it’s relatable with your target audience.

Overall, the best way to ensure you’re creating top-notch content is to focus on your audience. This ensures you’re writing with their needs (and wants) in mind, and will further improve engagement and credibility.

2. Become (And Stay) Active on Social Media

Wendy's Twitter marketing post

Wendy’s is a brand with an active social media page. This keeps customers engaged and likely plays a role in driving sales.

Social media enables you to engage with both current and potential customers, and this means an active social media presence can be beneficial for your business’s growth. What’s more, it can drive site traffic by improving your business’ authority (by showing customers you care about their satisfaction) and by strengthening your brand and image.

The important thing (other than being active) is to stay active on social media. This can be difficult when you’re in the midst of running a business, but here are a few tips to keep you on target:

  1. Find the right platform for audience engagement: To find the right platform for your audience, analyze the demographics of your target reader, then apply your results to known social media demographics. You should find some crossover that helps you choose a suitable platform or two.
  2. Stick to a clear posting schedule: Of course, you should aim to engage with your customers on a regular basis. However, a solid posting schedule serves as a good base to start from.

Consistency is key when it comes to engaging your customers on social media. This is why it’s vital that you not only become active on social media, but stay active, too.

3. Use Search Engine Optimization

Google search engine results page

With so many results to compete with, it’s important that you utilize Search Engine Optimization (SEO) on your business’ site.

Search Engine Optimization (SEO) is a process that improves your ranking on Search Engine Results Pages (SERPs) – this makes you more visible to potential traffic. In addition, a higher SERP ranking also makes it more likely for your site to be clicked on by search engine users.

While there are an abundance of SEO techniques, there are a few techniques that have more of an impact on ranking factors than others. These include:

  1. Long-tail keywords: Due to less competition, keywords that range from two to five words in length can help you to rank higher.
  2. Quality backlinks: The more websites that have links pointing to your site, the higher you’ll rank in terms of authority and credibility.
  3. Comprehensive content: Lengthier content tends to rank higher on Google’s SERPs, with the average first page result containing 1,890 words.

If you’re a WordPress user, you can also use a suitable SEO plugin, such as Yoast SEO, to further improve your ranking efforts.

Conclusion

As a new affiliate, you may find yourself struggling to attract the desired type of traffic to your website. Fortunately, driving quality traffic isn’t difficult with the right techniques in place.

In this post, we’ve showed you three ways you can drive high-quality web traffic to your marketing site. To quickly recap:

  1. Offer top-notch content.
  2. Become (and stay) active on social media.
  3. Use search engine optimization.

Do you have any questions about how you can drive quality traffic to your affiliate marketing website? Let us know in the comments section below!

3 Problems You May Face as an Affiliate Manager (And How to Overcome Them)

Much like any other business, running a successful affiliate program can be overwhelming. Unexpected problems can crop up any time, and a delay in addressing these issues can hinder your plans. As an affiliate manager this can be stressful, especially if you don’t know how to overcome them.

Fortunately, the use of a stellar affiliate management plugin can help you deal with these problems easily. Plugins such as Affiliate Royale enable you to take full control of your program, and will provide you with practically all of the tools you’ll require to meet the needs of both your program and your affiliates.

In this post, we’ll highlight three common problems faced by affiliate managers, and provide advice on how to overcome each one using Affiliate Royale’s comprehensive feature set. Let’s get started!

1. Poor Communication With Your Affiliates

As a program manager, your affiliates are your most important asset. This means you need to stay in contact with them, both to inform them of program updates and changes, and to stay on top of their concerns and questions.

Unfortunately, poor communication is a common occurrence in affiliate programs. This happens when managers withhold information – such as sales numbers and upcoming updates – and it can lead to a lack of trust at best.

Given that affiliates are responsible for promoting your products, poor communication with them can mean fewer sales for you, potentially resulting in less affiliates joining your program. The solution is simple: start communicating with your affiliates! Let’s take a closer look at how Affiliate Royale can help you do just that.

The Affiliate Dashboard is the place to start. Navigate to Affiliate Royale > Options, then open the Dashboard Settings, where you can enter a personalized message to your affiliates:

Affiliate Royale affiliate dashboard settings

You can also add further pages via Dashboard Settings > Additional Nav Pages. Here, you can link to a Contact page, add a Policy page, and even create an FAQ page to keep your affiliates in the loop.

2. Theft of Your Affiliates Links

Link stealing is the action of copying an affiliate link URL, then replacing the information at the end of the link (such as an affiliate ID) with your own. This is a direct form of stealing – taking potential earnings away from other affiliates – and while you aim to only work with trustworthy associates, sometimes it happens.

Of course, link stealing doesn’t always happen among affiliates. Essentially, anyone could look to score a discount on a linked product by signing up for it as an affiliate, then purchasing the item with their own link. In the majority of cases they get caught; however, it’s still a nuisance to deal with.

The problems caused by link stealing vary based on the culprit. When it happens among affiliates, it can create feelings of hostility. This is because affiliates may feel as if their links aren’t protected, and other less-honest affiliates are benefiting from their work. In short, it can flood your program with affiliates who are stealing from you.

The only real way to reduce the risk of links being stolen is to cloak them. This makes it impossible for others (either inside or outside the program) to replace the affiliate information at the end of the URL with their own. To get started, we recommend a link shortener plugin, such as Pretty Link Pro.

Pretty Link Pro add link page

Cloaking your links is a simple process. Once the plugin is installed, navigate to Pretty Link > Add New Link on the left side of the WordPress dashboard. From here, select a redirection type (cloaking, in this case), enter the target URL, then add a slug to the end of the link. Now, your affiliate links are safeguarded against theft!

Finally, an additional tool – offered by Affiliate Royale – is link tracking. This enables you to keep an eye on link clicks in real-time so you can catch on to shady behavior quickly.

3. Failure to Empower Your Affiliates

As a manager, you (of course) have a lot on your plate. This means you may not always have the time to empower your affiliates, which can lead to poor performance.

Empowering your affiliates simply means providing them with the tools and resources they need to make smart and effective decisions. Failure to do so can lead to a number of issues. For you, it means giving up some control and trusting your affiliates as marketing professionals to make their own decisions. You can overcome this problem in a few ways, including with the help of Affiliate Royale.

While you could offer empowerment in a number of ways, creating an affiliate resource hub is a stellar idea you should consider first. This is a page (or collection of pages) that contains tools, guides, tutorials, and more on how to use your products, the intricacies of your affiliate program, and anything else you think they need to do their jobs effectively.

Affiliate Royale affiliate dashboard navigation links

As for creating your hub, the details of this will be down to you. However, once you’re ready to rock and roll, you can simply add it as a navigation page via your affiliate dashboard, and you’re all set!

Conclusion

Whether you’ve just started your affiliate business, or it’s been going for a while, problems can occur that can make running your business difficult. However, with an affiliate management plugin such as Affiliate Royale, you can implement measures that can help you overcome these problems.

In the above post, we’ve highlighted three common problems faced by affiliate managers and how they can overcome them with Affiliate Royale. To quickly recap:

  1. Poor communication with your affiliates.
  2. Theft of your affiliates’ links.
  3. Failure to empower your affiliates.

What kinds of affiliate management problems have you faced? Let us know in the comments section below!

How to Determine Commission Rates for Your Affiliate Marketing Program (in 3 Steps)

As the head of an affiliate program, one of the most difficult decisions you’ll make is how to determine suitable commission rates. For some, this may be an overwhelming experience, especially if you are not familiar with the steps involved.

Fortunately, this can be a straightforward process. All it requires is a few simple calculations, and you’ll be able to set rates that will benefit both you and your affiliates.

In this post, we’ll touch on the importance of competitive commission rates. Then, we’ll provide you with a step-by-step guide to help you determine suitable commission rates for your program. Finally, you’ll learn how to set commission rates in Affiliate Royale, enabling you to implement your program immediately. Let’s get started!

Why Your Affiliate Business Needs Competitive Commission Rates

Simply put, commission rates are reward-based payments that your affiliates will receive upon the completion of a sale. These rates typically include two separate elements: a base rate and bonuses.

When setting your business’ commission rates, it can be tempting to keep them low to maximize your own profits. However, there are two major benefits of providing more lucrative rates:

  1. They can attract high-performing affiliates.
  2. They can lead to increased conversions, as affiliates will have an incentive (i.e. higher pay) to do well.

While you may be paying each affiliate more per sale, you could end up seeing more sales overall. Of course, this increase your business’ revenue and will be better for your affiliate program in the long run.

How to Determine Commission Rates for Your Affiliate Marketing Program (in 3 Steps)

As we mentioned, determining your commission rates doesn’t have to be difficult. The three steps below will allow you to accurately determine commission rates for your affiliate program. Let’s jump right in!

Step 1. Determine the Maximum Rate You Can Afford to Pay Out

Shopify's profit margin calculator

The Shopify profit margin calculator can help you to determine your maximum rate.

In short, the maximum rate is the most you can afford to pay out to your affiliates without cutting into your profit margins or raising prices. With this figured out, you then have a boundary to work with, which will also help you when pricing your product.

Determining maximum rate isn’t difficult. Just grab a calculator, and perform these three simple steps:

  1. Determine your profit margin. This shows what you’re actually making on each sale when your cost of doing business is factored in.
  2. Consider how much you need to run your business. This includes your own paycheck, as well as any business operations (such as expenses and investments) and taxes.
  3. Subtract step 2 from step 1. The result of subtracting one from the other is your maximum rate.

Keep in mind that your maximum rate is not your base commission. To determine that, let’s first take a look at bonuses and incentives.

Step 2. Factor In Any Bonuses and Incentives

LeadPages sign-up incentive for affiliates

LeadPages uses a sign-up offer to incentivize affiliates to join.

Bonuses and incentives are payments above base rate, and they’re awarded to affiliates who have performed above expectations. As such, they’re vital for a motivated and happy team.

Allowing for bonuses and incentives will provide you with wiggle room in your regular rates (i.e. you can set them a little lower depending on how generous you are). This means you can offer bonuses while ultimately protecting your profits.

This step isn’t difficult. To get you started, here are two ways to factor bonuses and incentives into your commission rates:

  1. Consider the bonuses or incentives you’ll use. You can offer performance-based bonuses, or those based on affiliate recruitment.
  2. Set commission tiers. This enables you to restrict the payouts you make, while still rewarding your affiliate appropriately.

If you’re looking for an easy way to keep your affiliates on-board, then bonuses and incentives are one element to include in your program.

Step 3. Compare Your Commission Rates to Your Competitors’

Monitor Backlinks Free Backlink Checker SEO Tool

Free tools, such as the Monitor Backlinks Free Backlink Checker SEO Tool, can help you to learn the unpublished rates of your competitors’ affiliate programs.

Comparing your rates to your competitors’ helps you to get an idea of industry standards. With these in mind, you can then set more competitive rates, or set lower base rates with higher bonuses or incentives to entice affiliates to join your program.

The vast majority of affiliate programs have commission rates stated clearly on their sites, which makes comparing rates simple:

  1. Utilize Google. Entering “‘Competitor name’ + ‘affiliate program’”  into your browser’s search bar will typically bring up the competitor’s affiliate page, which could list their current commission rates.
  2. Keep records of your findings. This doesn’t have to be complex. You could use a simple spreadsheet to record competitors’ names, affiliate page links, commission rates, and any other data you think to be relevant. Once you’ve collected the data, it’ll be easy to make comparisons.

If you’re having trouble finding your competitors’ rates, you can also reach out to their affiliates. Use a competitor backlink tool to find affiliates who link to your competitors on their websites, then send a short note inquiring about current commission rates.  While not foolproof, this method may get you the information you seek.

How to Set Commission Rates in Affiliate Royale

Affiliate Royale is an affiliate program management plugin, and the only one you’ll likely ever need. Its list of extensive features includes link tracking, a link and banner creator, and even the ability to set up to 100 commission levels:

Affiliate Royale's commission settings

Setting commission levels in Affiliate Royale is a breeze. Once you purchase a plan and install the plugin, locate the Affiliate Royale menu on the left-hand side of your WordPress dashboard. Next, navigate to Options > Commission Settings and enter your commission rates. You can add more commission levels by clicking add level. Of course, remember to click Update Options when you’re finished in order to save your changes.

Conclusion

Determining commission rates is one of the biggest decisions you’ll make as an affiliate program manager. Fortunately, the process can be straightforward, and there are a number of things you can do to ensure you offer competitive rates to your affiliates.

In this post, we’ve highlighted the importance of competitive affiliate program rates. In addition, we’ve provided you with a breakdown of steps for determining affiliate commission rates. To quickly recap:

  1. Determine the maximum rate you can afford to pay out.
  2. Factor in any bonuses and incentives.
  3. Compare your commission rates to your competitors’.

Do you have any questions about determining commission rates, or how to set them up within Affiliate Royale? Let us know in the comments section below!

3 Tips for Increasing Transparency in Your Affiliate Marketing

As an affiliate marketer, it’s important to be transparent regarding your program. From a business perspective, transparency could help you to yield greater conversion rates and sales. More importantly, it will promote trust between you and your affiliates. Unfortunately, understanding what constitutes transparency – and how to achieve it – can be difficult.

Fortunately, there are a few practices – such as the disclosure of affiliate links and the sharing of statistics – that add transparency to your affiliate program. When implemented, these practices will benefit you, your audience, and your affiliates.

In this post, we’ll first offer an introduction to affiliate program transparency. You’ll learn how transparency can benefit your business, before we offer three tips you can use to implement transparency in your own affiliate program. Let’s get started!

What Transparency Is (And How It Benefits Your Affiliate Program)

TextbookRush transparent affiliate program example

TextbookRush has a transparent affiliate program, providing affiliates with real-time data and encouraging contact.

Transparency is a concept that implies openness, communication, and accountability – all important concepts within affiliate marketing. After all, for affiliate marketing to succeed, strong relationships have to be formed, and that’s only possible when transparency is achieved.

To get an idea of what transparency looks like in marketing, here are three tell-tale signs that an affiliate business practices transparency:

  1. It follows Federal Trade Commission (FTC) practices, especially as it pertains to link and advertising disclosures.
  2. The manager isn’t afraid to answer questions or concerns, and speaks openly with affiliates.
  3. What’s more, they’re open with affiliates about the program’s status and policies.

Transparency has a variety of benefits, although the overarching positive is that by employing it you’ll likely attract high-quality affiliates. This is because they’ll be more willing to work with open and communicative affiliate companies. What’s more, customers trust companies that treat them respectfully, and this includes disclosing when and where affiliate links are being used.

Overall, there’s a lot to gain by implementing transparency, so let’s take a look at how to do so.

3 Tips for Increasing the Transparency in Your Affiliate Marketing

Increasing your program’s transparency is quite simple. Here are three tips to get you started on the right path.

1. Disclose Affiliate Links

affiliate link disclosure example

A Squirrel in the Kitchen follows proper affiliate link disclosure guidelines.

Perhaps one of the most important things you’ll learn as a marketer is how to properly disclose affiliate links. Doing this indicates you’ll earn commission upon clicking the link. This is an essential technique, especially as your affiliates will be looking to you to learn fair and best practices. In addition, you’ll also build trust with your visitors.

With the above in mind, here are a few tips for disclosing affiliate links properly:

  1. Follow FTC guidelines. Essentially, you want to focus on clear and conspicuous disclosures. This means disclosures placed near affiliate links and repeated when necessary.
  2. Use clear language. Use obvious words, such as ‘commission’ and ‘paid’ to let your readers know that you do receive payments from affiliate links.
  3. Be consistent. Use the same disclosure message throughout your site. This will make it easier for consumers to recognize, and generally avoids confusion.

As a marketer, affiliate links are at the heart of your business. This requires you use them wisely (i.e. practice proper disclosure), so you’ll build trust with your readers while also showing your affiliates how it’s done.

2. Create Clear Affiliate Policies

Etsy affiilate policy page

Etsy’s affiliate policy is thorough and clear – yours should be too.

Affiliate policies are simply guidelines that clearly outline expectations. They tell your affiliates what you expect from them, and when presented correctly, can help your program to appear cohesive and professional.

In order to create clear affiliate policies, include these three steps in your process:

  1. Be consistent and use direct language. Use obvious language that cannot be misinterpreted, and provide further explanation for more elusive concepts.
  2. Provide examples. Include screenshots, videos, or other visual aids on your affiliate policy page if possible. This enables you to clearly show your affiliates exactly how you’d like things to be done.
  3. Be open to (and invite) communication. Your affiliates should always feel free to come to you with any questions, and this has the benefit of strengthening your new open and transparent policy.

In short, a clear affiliate policy will cut down on poor business practices (such as improperly disclosing links) and provide your affiliates with a go-to guide for common questions and misunderstandings  – so it pays to spend some time on this.

3. Share Relevant Affiliate Reports

Affiliate Royale affiliate dashboard stats

With Affiliate Royale, affiliates can track their own stats within the Affiliate Dashboard.

Good reporting enables you to see your affiliate sales, earnings, and link clicks all from a central location. While some managers will monitor these privately, it’s a good idea to give affiliates access to this information too. This is because firstly, your affiliates are likely see this data as ‘belonging’ to them. However, a greater benefit is that having clear statistics can help them to improve in the future.

Fortunately, Affiliate Royale makes sharing relevant reports with your affiliates simple. To set up the affiliate dashboard, find the Affiliate Royale menu on the left side of the WordPress dashboard. Then, navigate to Options > Dashboard Settings. Here, you can add a personalized welcome message, and also adjust the page width to your liking:

Affiliate Royale affiliate dashboard settings

The dashboard will include a number of default pages, such as Stats, Links & Banners, and Payment History. The Stats page is where each affiliate’s reports are displayed, and in addition, each affiliate receives their own personal dashboard (with accompanying login details) once they’ve signed up.

Conclusion

One of the best things you can do for your affiliate program is to implement transparent marketing practices. This leads to trust among your audience and your affiliates, and ultimately leads to high-quality affiliate recruits and more sales. It’s a win-win all around!

In this post, we’ve offered three tips for increasing the transparency in your affiliate marketing. Let’s quickly recap:

  1. Disclose your affiliate links.
  2. Create clear and thorough affiliate policies.
  3. Share any relevant reports and statistics with your affiliates.

Do you have any questions about transparency in affiliate marketing, or how you can go about introducing it into your program? Let us know in the comments section below!

How to Create a Resource Hub for Your Affiliate Program’s Associates

When your affiliates succeed, so do you. Unfortunately, it can be difficult to know how to encourage them to do so, or know what they need to perform at their very best. This is especially true if you recruit affiliates with different experience levels, ranging from beginner (without a clue as to how to begin) to advanced (with their own set practices and tools).

Fortunately, it is possible to set your affiliates – and your program – up for success from the start. This is done with the use of a resource hub, where your affiliates can go to find helpful resources, expert tips, and necessary tools of the trade.

In this post, we’ll introduce you to what affiliate resource hubs are. You’ll then learn three compelling reasons to create a resource hub for your affiliate program website, as well as how to set one up with Affiliate Royale. Let’s get started!

What Is an Affiliate Resource Hub?

iTunes affiliate resource hub

iTunes provides their affiliates with a resource hub including documentation, forums, marketing tools, and how-to guides.

An affiliate resource hub is a great addition to any affiliate marketer’s website. Essentially, it’s a webpage (or set of pages) that provides your affiliates with the tools and information they need to succeed.

The types of resources included in resource hubs may vary by industry. Some typical resources include:

No matter which resources you choose for your resource hub, there’s no doubt that you, your affiliates, and your business will greatly benefit from its use.

3 Reasons to Create a Resource Hub for Your Affiliates

Now that you’ve been properly introduced to resource hubs, let’s take a look at three of the most compelling reasons to create one for your affiliates.

1. It Provides Affiliates With Clear Instructions

Microsoft affiliate instructions

Microsoft offers their affiliates a clear and detailed start-up guide.

Each affiliate program is run differently. With this in mind, it’s a good idea to provide your affiliates with clear instructions for the running of your program.

Clear instructions and guidelines can benefit your affiliate program immensely. Foremost, they ensure all affiliates understand FTC-mandated practices. Additionally, clear guidelines keep your affiliates on the same page and can even increase the number of affiliates looking to join your program.

To improve the quality of your resource hub, there are a few things you can do:

  1. Be clear and direct. Provide guidance with as few words as possible, and don’t be afraid to be direct.
  2. Use examples. Examples can support your guidelines, giving affiliates a better idea of what you’re looking for.
  3. Incorporate feedback. If multiple affiliates seem to have trouble with parts of your guidelines, it’s likely a clarity issue. Use feedback to improve your resource hub.

Remember, your affiliates represent you and your business. The clearer the guidelines you provide, the better representation you will receive.

2. It Decreases the Time You Spend on Affiliate-Related Questions

ThinkGeek affiliate FAQ page

The ThinkGeek affiliates’ FAQ page is a solid source of information for affiliates.

Running a successful affiliate program takes a lot of time, requiring you to use your limited resources wisely. As the manager of your affiliate program, you may find yourself answering more affiliate-related questions than you’d like.

Fortunately, a resource hub can significantly cut down on affiliate contact. This enables you to work on your business more, instead of constantly responding to the same questions.

To improve the information you provide to your affiliates, here are two tips:

  1. Create an FAQ page. Frequently asked questions pages have been around for decades, and with good reason.
  2. Create media. Infographics and other forms of media can help to improve information delivery.

While engaging with your affiliates is a good practice, answering question after question isn’t the most optimal use of your time. To avoid this inevitable time-suck, create a resource hub that meets your affiliates’ needs.

3. It Gives Affiliates Access to Success-Boosting Tools

Pretty Link Pro WordPress plugin.

Your resource hub wouldn’t be complete without a list of tools – either free, or provided by you for your affiliates’ use. These tools can provide your affiliates with what they need to improve their marketing efforts. This, in turn, benefits your bottom line.

Are you not sure which tools to offer your affiliates? Take a look at these ideas:

  1. Get inspiration from other resource hubs (perhaps in a similar niche).
  2. Consider the tools you currently use in your business, and how they might benefit your affiliates.
  3. Ask current affiliates what they use or recommend.

The tools your affiliates use can significantly impact their sales and marketing strategies. With the above ideas, you’re off to a good start when it comes to tracking down the best and most effective resources.

How to Create a Resource Hub Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate management plugin. As such, it provides you with a wide array of features that make the running of your affiliate business a breeze.

One such feature is the personalized affiliate dashboard. Here, you can create a homepage for your affiliates and provide them with the links and information they need to make their sales efforts a success.

To create a resource hub using Affiliate Royale, all you need to do is head to Affiliate Royale > Options within your WordPress site’s back end. From there, open the Dashboard Settings dropdown. You can tailor the welcome message your affiliates see, as well as add additional navigation pages. These pages can include anything from FAQs to privacy policies, and are a great addition to the affiliate dashboard.

Conclusion

As an affiliate program manager, it can be difficult to know whether you’re doing enough to ensure your affiliate’s success – which is why the creation of a resource hub is a good idea for any affiliate program. Thankfully, plugins such as Affiliate Royale make this a simple addition to your site.

In this post, we introduced you to the concept of an affiliate resource hub and the most compelling reasons for its use. Let’s quickly recap them:

  1. It provides affiliates with clear instructions.
  2. It decreases the time you spend on affiliate-related questions.
  3. It gives affiliates access to success-boosting tools.

Do you have any questions about creating a resource hub for your affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

How to Leverage Email Marketing to Maximize Sales (And Why You Should)

Affiliate marketing is all about making the most of the strategies available to you. This enables you to maximize your reach and, as a result, your profits. However, there are plenty of sales-boosting strategies that many marketers – perhaps even you – fail to utilize.

Email marketing is one such strategy that boasts many benefits, including the building of relationships and the nurturing of sales leads. And with the right guidance, email marketing is relatively easy to implement and leverage.

In this post, we’ll first discuss email marketing and why you should consider adding it to your affiliate marketing strategy. Then, we’ll show you how to leverage email marketing to maximize sales, including using the Affiliate Royale plugin to optimize your approach. Let’s get started!

Why Email Marketing and Affiliate Marketing Go Hand in Hand

Email marketing is the process of sending email campaigns to potential customers in the hopes of convincing them to purchase your product or service.

This is a great business-building strategy for affiliates, especially considering its various benefits. For example:

  1. It builds relationships. If you can get into the inboxes of potential leads, you can build meaningful relationships based on their trust in you. Trust directly correlates to sales.
  2. It creates a ready-made list of potential sales leads. You don’t want to oversell to your subscribers, but an email list gives you access to ready-to-buy leads. How effectively? Just take a look at Bryan Harris. Even with a tiny list for each of his three launches (25, 575, and 1,200 subscribers, respectively), he still managed to make a respectable amount from his email sales campaigns.

Bryan Harris email marketing sales example

The above example wasn’t affiliate marketing specific, but as you’ll see below, the sales process is the same whether you’re selling your own product or an affiliate product.

How to Leverage Email Marketing to Maximize Affiliate Marketing Sales

With a better understanding of email marketing and its relationship to affiliate sales, it’s time to implement this strategy for yourself.

Step 1: Build an Email List

Your email list is the bread and butter of your email marketing strategy. While building this list will require some work, the reward will be worth it in the long run.

Fortunately, there are a few list-building strategies which you can apply to your affiliate site immediately. Let’s take a look at three of the simplest.

  1. Landing page. With a specific goal in mind – collecting emails from site visitors – landing pages are the easiest way to begin growing your email list immediately.
  2. Content upgrades. Think of these as extensions of your site content. These are free, but they require an email for access.
  3. Freebies. Unlike content upgrades, freebies aren’t linked directly to any content. However, they offer their own value and can be anything, including e-books, e-courses, and guides.

Now that you’ve got the subscribers, how can you better target their needs to maximize affiliate sales?

Step 2: Segment Your Email Subscribers

Since each subscriber will be at a different stage of the sales cycle, it’s vital that you target each subscriber at their level. To do this, you’ll need to understand segmentation and how to do it.

In simplest terms, segmentation is the process of breaking your email subscribers into themed groups. These groups may be based upon demographics (including gender, age, and location) or behaviors (such as previous purchases, previous site views, and link click-throughs).

So, how can you go about segmenting your subscribers to ensure you’re sending each one the best message for their stage in the cycle?

  1. Collect demographic data. Tools, like Google Analytics, enable you to collect the information you need – such as gender, location, and career – in order to better target your email subscribers.
  2. Use behavioral data. With tracked affiliate links (more on that in Step 3), you can segment users based on previous purchases, webpage visits, and even email click-throughs.

With this information, you can now focus on targeting each subscriber group specifically. This includes defining your data points, selecting your segments, and creating specialized content to send.

Step 3: Track Affiliate Links with Affiliate Royale

The Affiliate Royale plugin.

Now that you have a solid following, it’s time to use your list and the segmentation you’ve implemented above to maximize sales. You can do this by incorporating affiliate links and tracking them with the help of Affiliate Royale.

This is an important step, because it tells you two major things. First, what are your customers interested in? Does your segmentation data line up with reality? Second, how is each current link placement working?

To start tracking links, the first step is to create them. The great thing about Affiliate Royale is that each generic affiliate link is automatically converted to a unique link for each affiliate.

Now, once the links have been created and you and your affiliates have had time to use them, let’s take a look at stats. Navigate to the left-hand side of your WordPress dashboard and select Affiliate Royale > Reports.

Affiliate Royale Reports menu

Here, you’ll see a stats overview. However, you can further explore stats by clicking the individual headings at the top of the Reports page. For link tracking, you’ll be most interested in Clicks, though Top Referrers and Transactions can provide some valuable data, too.

What do the stats say about your email-specific affiliate links? What about your affiliates email-specific links? With this information, you can now continue to make improvements to your strategy, and increase sales.

Conclusion

As an affiliate marketer, it’s good to utilize a variety of strategies in order to boost sales. Email marketing is one such strategy, and its use can mean great things for your business.

In the above post, we explained why you should consider email marketing and how to get started using it to maximize sales. To recap, you should:

  1. Build an email list.
  2. Segment your email subscribers.
  3. Track affiliate links with Affiliate Royale.

Do you have any questions about how to use email marketing in your affiliate business? Let us know in the comments section below!

The 6 Most Common Mistakes New Affiliate Marketers Need to Avoid

The ins-and-outs of affiliate marketing can be overwhelming, especially for ‘newbies’. It can be easy to get lost with aspects such as deciding on a profitable niche or choosing a suitable affiliate program, and at the beginning, you’re guaranteed to put a foot wrong somewhere.

However, some of these mistakes can prove to be more detrimental than others. The ones that can impact you the most are the ones to avoid from the get-go – although you may have already found yourself falling victim to some of the more common ones.

Today, we’ll reveal the six most common mistakes new affiliate marketers need to avoid if they want to grow a successful business. You’ll learn why each mistake can be harmful, and how you can be sure to avoid and overcome each one. By the end, you’ll have a stronger framework on which to build your affiliate marketing business.

Let’s get started!

1. Signing Up for Too Many Affiliate Programs

There’s nothing necessarily wrong with multiple streams of income, but signing up for too many affiliate programs can be counterproductive to success.

In a nutshell, potential customers will be able to tell how well you know your product from reading your content. It stands to reason that the more products you promote, the less you know about each one. If customers begin to doubt your authority, this could potentially impact click-throughs and sales.

Fortunately, this mistake is easy to avoid. In the beginning, choose one product to promote. Spend all of your time learning about the product, testing it out yourself, and creating awesome content that promotes its use. Once you’ve begun to see the benefits of this, only then should you add an additional program or two to your plate.

2. Failing to Test and Compare Products and Tools

Following on from our last point, promoting a product you’ve never tested yourself can also impact your credibility and sales, despite your best intentions.

Promoting a product you’ve personally tested and compared enables you to create more authoritative content, and causes you to come off as more knowledgeable to your customers. As a product user yourself, you’ll be able to answer all questions truthfully and present all the facts. This is essential to building trust with your customers.

That being said, there are times when you’ll need to act quickly in order to beat your competition to the punch. Only experience can help you in these situations. However, for the beginner affiliate marketer, purchasing and testing your chosen product out will be more beneficial in the long run.

3. Working Within an Uninteresting Niche (To You)

In the beginning, picking a profitable niche may seem the most appealing option – and it often is. However, espousing the qualities of a niche you find bland or boring will make the work seem a slog.

It almost goes without saying that choosing a niche you’re interested in will benefit both you and your customers. Your passion will shine through your content and communications, and overall, you’ll be happy to spend more time working on your business.

Unfortunately, guides for choosing a profitable niche are more prevalent than how to choose an interesting niche. For example:

However, this means you’ll need to rely on your own taste to choose an interesting niche to you. Of course, profitability should always be a consideration, but ultimately you’ll benefit more from a niche that’s fun to work with, than simply plumping for a high-earning one.

4. Not Collecting Customer Emails From the Start

A strong email marketing strategy is a must for affiliate marketers. It enables you to build a genuine relationship with your readers, and it also provides you with a ready-made list of potential leads. Putting this aspect off until you’re already up and running is a definite mistake.

While collecting customer emails can seem difficult at first, leading many to simply sidestep that aspect and focus on other areas, it doesn’t have to be!

A tried and trusted technique is to implement email opt-ins on your site, along with the promise of something valuable – such as a weekly newsletter, a free e-book, or report to the reader:

Of course, opt-ins aren’t the only way to collect email addresses, and in regard to this at least, the only roadblock is your creativity!

5. Choosing Quantity of Content Over Quality

Many new marketers begin to churn out content from the start, with their only concern being the quantity of posts in their archive. However, the focus should really be on quality. One or two in-depth and valuable posts per month that provide readers with all of the information they need to make a purchasing decision will ultimately trump a short article every day that doesn’t do the product you’re covering justice.

Fortunately, there is much you can do to ensure quality content. For example, always begin brainstorming post ideas by focusing on value with questions such as, What value will this post provide to my readers?

In terms of article creation, begin with an outline to give yourself focus. It will help you to find and eradicate the weak points in your work. Finally, make sure you’re also comparing yourself to your competitors – ensuring your content is bigger and better than theirs practically guarantees high-quality content.

6. Not Tracking and Managing Your Links

Link tracking is essential for building a successful affiliate business, and failing to do so can lead to less revenue. It can also make it difficult to know whether your marketing strategies are working or not.

While Pretty Link Pro can help you with link redirection and shortening, Affiliate Royale is an affiliate management plugin that can help you to take control of your affiliate marketing program:

The user-friendly dashboard enables you to see how many clicks your affiliates are driving, the sales they’re making, and how much to pay them at the end of each month.

Combined with the functionality of Pretty Link Pro, you’ll have everything you need at your fingertips to ensure you can keep on top of your affiliate marketing.

Conclusion

The development of an affiliate marketing business will take considerable work, patience, and perseverance. From time to time, you may also find yourself questioning your strategies and choices.

However, with the knowledge we’ve provided, you can now avoid the most detrimental mistakes and build a strong, successful business. To recap, the six most common mistakes made by new affiliate marketers are:

  1. Signing up for too many affiliate programs.
  2. Failing to test and compare products and tools.
  3. Working within an uninteresting niche.
  4. Not collecting customer emails from the start.
  5. Choosing quantity of content over quality.
  6. Not tracking and managing links.

Do you have any mistakes new affiliate marketers need to avoid? Let us know in the comments below!

4 Ways to Make Your Affiliate Marketing Content Highly Readable

If affiliate marketing were easy, not only would everyone be doing it, they would all be swimming in piles of cash like Scrooge McDuck. However, it isn’t easy to succeed in the world of affiliate marketing, and quite often the biggest challenges lie within your content.

In reality, there’s no mystical black art to writing compelling affiliate marketing copy – just a few simple tricks to get ahead of your competition. They are tried and trusted elements of easy to read content, and will stand you in good stead regardless of their application.

In this post, we’ll reveal four ways you can make your affiliate marketing content highly readable, and also show what Pretty Link Pro can do to help along the way. Let’s get started!

1. Optimize Your Headlines

Headlines are one of the most important aspects of affiliate marketing. Optimizing them simply means making them captivating enough to ensure readers click through to the article in question.

Much like any other form of writing, a good headline compels readers to click, can potentially help your Search Engine Optimization (SEO), and can even increase traffic. It all stands to supercharge both the number of people putting eyes on your content and your affiliate revenue.

While it may seem a dark art, writing a good headline follows some basic principles. Essentially, use numbers or ‘trigger words’ (such as “why” or “how”), interesting adjectives, and speak to the reader by offering something valuable. Even though we say so ourselves, the headline for this article is right on the money!

Before you release your new headline to the world, make sure you run it through a tool such as CoSchedule’s Headline Analyzer:

This enables you to tweak your headline to perfection, by taking the advice given to improve its grading. Once you’re finished, you’ll have a powerful headline to help make your content highly readable.

2. Structure Your Copy

The structure of your piece has much to do with how readable your final content is. What we’re saying here is that your piece needs a logical flow and order, with clearly defined sections.

A well-structured piece will enable readers to assimilate more of your content quickly, but as with your headlines, there’s also an SEO benefit to be had. In addition, although you’d ideally like all of your visitors to read every single word, many won’t. A good structure enables the ‘skimmers’ to get just as much out of your content as the rest – which could potentially increase your affiliate revenue.

To create a killer content structure, you’ll mainly want to make sure your subheadings are clear and direct, and that paragraphs are short – no more than five lines is a good rule of thumb.

Within the content itself, look at focusing on your product’s benefits to the reader, rather than the features it offers. Scannable elements are also important – these are things such as images and bulleted lists. They help to break the content up and increase readability.

Finally, structures such as the Four “P” approach are trusted ways to engage readers, and others such as the inverted pyramid and the AIDA formula are just as simple to implement.

3. Write Tight and Concise Copy

Once your headline and structure are set, you’ll need to start crafting your copy. Writing tight and concise copy means exactly the same as it does for other forms of content. It relies on using short sentences, free of waffle, that speak directly to the reader.

As with the right structure, concise copy helps keep readers interested in your content, and it also helps skimmers process the gist of your piece. Of course, any reader who can take in your writing without fatigue will be more inclined to click the various affiliate links throughout, so it makes sense to optimize your copy correctly.

Given that the majority (if not all) of your writing will be read online, a good start for keeping your copy lean and mean is to look into writing for the web. It’s an extension of what we covered during the Structure Your Copy section, but also includes elements such as front loading, and using pronouns (i.e. “we” and “you”) correctly. Of course, having a suitable narrative structure is just as important as your concision efforts.

4. Keep Your Affiliate Links Short

Finally, we come onto your actual affiliate links. While choosing the right affiliate offer is an art form in itself, keeping your links short is just as crucial for maximizing your revenue. There are a number of reasons long affiliate links can cause you problems:

 

  1. Visitors could see long URLs as ‘spammy’, or distrust the resulting page.
  2. You could mistype the URL, giving you a broken link and frustrating your visitors.
  3. Because of the two previous reasons, your click-through rate could be adversely affected.

 

A plugin such as Pretty Link Pro can save you both time and hassle in creating your affiliate links. From the easy to use dashboard, you can set up links with a clean, ‘pretty’ URL, manage their redirection, and also designate them as nofollow links:

Of course, having short, pretty affiliate links is nothing without a well-maintained affiliate program, and a plugin such as Affiliate Royale can help get the job done:

This plugin can help launch your affiliate program in the right way, and helps you monitor your affiliate links, sales, and payments.

Conclusion

Much like any seemingly dark art, writing captivating copy to increase your affiliate marketing revenue can seem completely out of reach. For some, it could even mean shelling out more of your hard-earned cash to try to improve the situation. However, with a little thought, your wallet can stay where it is.

In this post, we’ve touched upon four ways you can create affiliate marketing content that compels readers to click. Let’s take a look:

 

  1. Optimize your headlines.
  2. Structure your copy.
  3. Write tight and concise content.
  4. Keep your affiliate links short.

 

Do you have any tips for making your affiliate marketing highly readable? Share with us in the comments section below!

Affiliate Marketing: Information Products vs. Physical Products

One of the great things about affiliate marketing is that you have myriad options when it comes to choosing what you’re going to promote and sell. However, the sheer number of products to choose from can be a little intimidating. And even before you decide on what specific product(s) to recommend, there are bigger considerations to take into account. You could choose to concentrate on information products, (such as online courses), or you could stick to selling physical products.

Both approaches have their pros and cons – the key is for you to figure out which is best for you. Knowing what’s involved in the selling of information products versus physical products will enable you to choose the right option, and help you avoid unnecessary problems along your journey to success.

In order to make the decision process a little easier, in this article we’ve compared both options, exploring the pros and cons of each. By the time you’re done reading, you will be in a much better position to make the right decision for you. Let’s start with information products.

Affiliate Marketing with Information Products

Information products include e-books, online courses, and audio or video material. They typically help people solve problems, or teach them how to do something.

For example, consider the information product below, which promises to teach you Chinese:

In order to earn an income from marketing information products, you need to find a niche, and build trust with an audience. You’ll need to convince buyers that investing in your product will solve a problem for them, and that they will get good value for money.

The Pros

The Cons

  • It’s easier to refund a digital product, since there’s no shipping involved. This means taking the risk that someone will download the product, and claim a refund shortly afterward, effectively taking advantage to get a free product.
  • Some digital product vendors are unreliable, and may even remove their products. You need to do some homework on the available options, and find a trustworthy partner.
  • Digital products can have lower conversion rates than physical products.

Some of the most popular digital marketplaces for information products are ClickBank, Tradebit, and JVZoo.

Affiliate Marketing with Physical Products

Physical products, of course, are tangible things like clothes, sporting gear, or weight loss pills.

When it comes to promoting physical products, Amazon is the biggest affiliate partner out there.

As with information products, you’ll need to find a lucrative niche and build web traffic in order to succeed. You could opt for high value items, or cast your net wider and sell a bigger variety of lower cost items.

The Pros

  • Tangible items can be easier to sell, since people can see what they’re getting, and if you’re selling a well-known brand, it’s already a trusted name.
  • Refunds tend to be less frequent because of the hassle involved with shipping something back.

The Cons

  • As a general rule, decent money can only be made on high-ticket physical products, which can be tough to sell.
  • Commission is usually lower than on information products (between 4–15%).

There are a number of ways to find the perfect products to market, including Google’s product search, and Amazon’s best-seller lists.

Information Products and Physical Products: Which Is Right for You?

Your success as an affiliate marketer depends on choosing the right things to promote. Once you’ve found your niche, the next step is to understand what your potential customers really want and need.

Let’s say you’re a musician, and this led you to investigate ways to make money that involve your passion. You could find affiliate partners that sell instruments, or you could go in search of an information product that helps your audience to learn how to read sheet music in double-quick time.

In the end, it’s really down to your goals. And the reality is that you don’t necessarily need to choose between either information products or physical products – there’s nothing stopping you from marketing both. The important thing is that you carefully consider your options and move forward on an informed basis.

Conclusion

When it comes to affiliate marketing and deciding whether to choose between information products or physical products, there isn’t necessarily a clear answer. Much of your success may ultimately come down to trial and error, and some product types will fit your business far better than others. That’s the reality of the situation.

However, informing yourself on the pros and cons of information products versus physical products before you move forwards puts you in a far better position to succeed. With that in mind, let’s quickly recap the relative merits of each product type:

  • Information products often earn higher commissions, but tend to convert less readily than tangible products.
  • Physical products can be easier to sell and involve fewer refunds, but your percentage commission can be lower.

Out of information products and physical products, which option would you say is better and why? Let us know in the comments section below!

3 Guidelines for Effective Affiliate Marketing with Product Reviews

reviews

Online reviews influence people. One study shows that 67.7% of buyers will read reviews about the products they intend to buy before committing to a decision, and that trend is only likely to continue. Clearly there’s a need for reviews, and that means there’s also an opportunity for affiliate marketers.

Product reviews are useful to consumers because they offer valuable advice, and effectively compare the pros and cons of similar products (or at least, they should!). They’re useful to businesses because they offer an avenue for their products to become better known, and also act as a form of social proof.

Best of all, product reviews can be highly profitable for you as an affiliate marketer. They provide a way to secure a steady stream of income, and by showcasing products or services in your reviews, you can steadily drive traffic through your affiliate program.

With the above in mind, this post reveals three guidelines for supercharging your affiliate marketing with product reviews that people will both love and trust.

1. Become an Expert in Your Niche

An expert is someone who sets himself apart from his peers in terms of knowledge and insight, and who delivers unerringly consistent results. To convince people that your opinion matters, you need to set yourself up as an expert on the industry and product(s) you’re covering.

Of course, that will take some work – so how much time is really necessary to become an expert on a particular subject? The author Malcolm Gladwell would infamously have you believe that you need to invest 10,000 hours of deliberate practice to become an expert. However, that seems impractical, and in reality opinions are divided on the matter.

Compare Gladwell’s rule to what Tim Ferriss said in The 4-Hour Workweek:

Expert status can be created in less than four weeks if you understand basic credibility indicators.

Regurgitating sales copy or simply listing the features of a product doesn’t make for a valuable review. You need to give expert advice, insider tips, and practical information, and you need do it consistently. Doing so will ensure the exponential growth of your reputation.

How to Become an Expert in Your Niche

There are ways to become known as an expert without having to invest months or years of your life. It’s always a good idea to choose a subject that you already know something about, and build on that. You can also use the following tactics:

  • Join trade organizations and display your affiliations on your site.
  • Read the top selling books and most popular online content in your niche to stay up to date on all the latest trends.
  • Write guest posts on authoritative blogs to boost your reputation.
  • Partner with an expert.
  • Quote only credible, authoritative sources.

2. Develop Trust

Product reviews are one of the mainstays of affiliate marketing. They’re often more effective than blatant sales tactics because they can get past a buyer’s ‘filters’. However, to be effective, your reviews need to generate a sense of trust with readers.

The ultimate challenge is to write something honest, that still converts into sales. That means you need to review products that you believe represent good value for money, and also offer an authentic, unbiased opinion.

It’s important to be balanced and fair when reviewing. There are actually some positive effects from negative publicity. It may seem counter-intuitive to mention the negatives about a product in your review. After all, you’re trying to sell it. On the other hand, people are more likely to trust you if you provide a balanced point of view.

How to Gain the Trust of Your Readers

Readers appreciate transparency, and will be far more likely to follow through with a purchase if they sense that you’ve provided all the facts. To gain trust, use the following tactics:

  • Openly discuss both the pros and cons of your product.
  • Explain who the product is right for, and also who it’s not right for.
  • Be authentic and forthright. For example, could you honestly say that you would buy it for yourself?
  • Test your product thoroughly and show people how it works in real life situations.

3. Stay Clear of Legal Issues

When you have a financial agreement with the company you’re endorsing, it implies a responsibility to your readers, and has legal ramifications.

The Federal Trade Commission (FTC) provides guidelines about fair and legal disclosure on your product review site in the USA. Misleading readers by failing to disclose the fact that you have a vested interest in selling a product is sure to land you in hot water.

How to Stay Clear of Legal Issues

Broadly speaking, the FTC seeks to protect consumers from misleading endorsements. If you follow the guidelines below, you should be safe from legal issues down the line (although we recommend you make your own inquiries as you see fit):

  • If you’re making commission on a product you’re reviewing, you need to disclose it.
  • If you got the product you are reviewing for free, you need to mention it.
  • You should disclose your relationship to the retailer clearly and conspicuously, so readers can decide how much weight to give your endorsement.
  • The guidelines apply to blogs, websites, and social media equally.

Conclusion

In order to make product reviews a viable and sustainable source of income, you need to do far more than just sell products. You need to give your readers something of value, and do so with a clear conscience.  

Keep the following three guidelines in mind in order to create reviews that will continue to satisfy readers, and ultimately work to earn you more commission:

  1. Become the expert in your niche by doing your homework, providing an ‘insider’s’ point of view, and offering practical advice for users.
  2. Build trust by remaining transparent, unbiased, and thorough with your testing. Only endorse products you would buy for yourself.
  3. Watch out for legal snares by following FTC guidelines.

What key elements do you think make up the perfect product review site? Share your thoughts with us in the comments section below!