How to Attract ‘Super Affiliates’ to Your Program (In 3 Ways)

When it comes to your affiliate program, not all members are created equal. While you naturally appreciate the hard work of everyone who takes part, there’s no denying that some affiliates perform better than others.

In fact, the best marketers are often given the title of ‘super affiliate’. These are the affiliates who bring in significantly more money than the rest of your program’s members. In many cases, a small number of super affiliates can bring in 50-70% of your entire program’s profits.

In this article, we’ll dig deeper into what super affiliates are, and explain how you can attract them to your program. Let’s go!

What Super Affiliates Are (And Why You Need Them Around)

The This Is Why I'm Broke home page.

A super affiliate’s website, such as This Is Why I’m Broke, can vastly increase referrals, traffic, and conversions to your program.

As the name implies, a ‘super affiliate’ is someone out of the ordinary. This term refers to a particularly skilled and valuable affiliate marketer, who brings in a huge number of referrals for your program.

There are several criteria that denote a super affiliate. These can include their consistency, authority in their niche, and other competitive advantages. As an example of that last characteristic, a super affiliate may have a large pre-existing audience or industry connections that make them especially productive.

Naturally, having one or more super affiliates in your program is highly desirable, as they’ll often bring in the majority of your program’s profits. This also means that super affiliates are very in-demand, however, and have a lot more leverage than your typical marketers. As such, they may require more from you if you want to convince them to join your program.

How to Attract Super Affiliates to Your Program (In 3 Ways)

Getting a super affiliate to sign on to your program requires more work than attracting any other type of marketer. Due to their heightened abilities and advantages, you will need to consider each super affiliate carefully and work especially hard to gain their attention. This is worth the effort, of course, but relies on a unique set of strategies. Next up, we’re going to look at three of the most effective techniques.

1. Find Them in Your Niche (And Get Their Attention)

The first thing you need to do is understand that you’re not just looking for any super affiliates, but for ones that match your niche. Not only will this make them more likely to be interested in your program, but it will ensure that their skills and authority are used optimally. For example, if you’re selling beauty products, working with a super affiliate whose main focus is on tech gadgets isn’t exactly ideal.

Once you’ve located this type of affiliate, the next step is to get their attention. Many affiliates on this level will already have easily-accessible contact forms, which is a decent option. However, they’re likely inundated with many requests and offers, so you need to stand out from the crowd.

You could do this by reaching out in a different way, such as by sending them a small gift along with a personal message. This way, you’re more likely to get their attention and build a positive relationship right away. It also shows them that you’re willing to reward your marketers well, which is an added incentive.

The most important thing, however, is to be genuine and honest. Don’t go overboard in your efforts to get the attention of a super affiliate. If they’ve made it clear that they’re not interested, don’t be tempted to push the issue further, as this is more likely to frustrate rather than persuade them.

2. Offer Them an Irresistible Deal

A super affiliate knows their value, so you need to make it clear that you do as well. If your program is going to be worth their time, they’ll need to know they’re getting a great deal.

Using Affiliate Royale, you can do this by offering the affiliate a unique commission tier, where you can give them a higher rate for each referral than your other marketers. It makes sense to pay them more, after all, since a quality super affiliate is likely to increase your overall profits by a substantial margin.

You can also sweeten the deal in other ways, such as by offering them rewards or even ad space on your site. These are bonuses that may sway a super affiliate in your direction when they’re choosing which programs to work with. Most importantly, be prepared to tailor your offers to their specific requirements and needs whenever possible.

3. Make Sure They Have All the Resources They Need

This may seem like a basic issue, but it’s one that’s often overlooked. In short, it’s crucial that your major players are never left confused about your program, or don’t have the resources they need to market your business. If your program is difficult to use, or if you don’t provide adequate information or support, a super affiliate in particular is unlikely to stick around for long.

To help you out, Affiliate Royale lets you easily provide links, banners, and other resources to all your affiliates. You can also create a simple but customizable dashboard, where your affiliates can find everything else they need. This lets you ensure that the process is smooth for all involved, which is especially important when dealing with super affiliates and asking for some of their valuable time.

Conclusion

Super affiliates certainly live up to their moniker, in that they can be the superheroes of your program. Since they’ll often bring in a substantial majority of your profits, it’s in your best interests to attract them and make sure they enjoy using your program.

In this guide, we’ve shown you how you can get the attention of these super affiliates. We recommend that you do the following:

  1. Find super affiliates in your niche (and get their attention).
  2. Offer them an irresistible deal.
  3. Make sure they have all the resources they need.

Do you have any questions about super affiliates, or how to attract them to your program? Let us know in the comments section below!

Why Affiliate Theft Could Hurt Your Program (And How to Stop It)

Affiliate theft is a serious problem that’s plaguing many programs. By manipulating your affiliate links, malicious users are able to game your program to earn commissions without referring any new traffic to your site. Businesses lose millions every year on these dishonest practices, so how can you help prevent the same fate from befalling you?

Fortunately, it is possible to stop affiliate theft before it becomes an issue. Doing this requires you to keep an eye on your program, track your affiliates’ activities, and secure your affiliate links. It may require some extra work, but this could save you a lot of money down the line.

In this article, we’ll discuss what affiliate theft means, and explain how it can negatively affect your program. Most importantly, we’ll talk about how you can prevent it today. Let’s get started!

What Affiliate Theft Is (And How It Can Hurt Your Program)

In case you’re unfamiliar with affiliate theft (sometimes referred to as ‘commission theft’), let’s start with the basics. In short, it refers to certain methods of manipulating your program into incorrectly believing that someone accessing your site was referred via an affiliate link.

The most common way of doing this is by creating a downloadable toolbar or browser attachment. Users can download this software, which will automatically unlock otherwise hidden deals or coupon codes as they browse websites. However, unbeknownst to those users, the software actually changes the data that’s sent to the sites.

For example, if a user entered your site directly from a search engine, the software would trick the page intro registering this hit as a referral that was using an affiliate link. The owner of the toolbar would then get a commission from your program, despite not having actually referred a new user.

This process is deliberately designed to be invisible to the end user, who just thinks they’re getting easy access to better deals. However, it can cost affiliate programs a lot of money. Forbes estimates that millions of dollars are lost due to affiliate theft. One famous example was when a single affiliate managed to defraud $28 million from eBay using these tactics.

How to Stop Affiliate Theft (In 3 Steps)

Now that we’ve established the threat affiliate theft poses, it’s time to look at how you can protect yourself against it. Here are three ways you can secure your program, in order to keep out fraudulent affiliates and scummy tactics.

1. Cloak Your Affiliate Links

The most important factor in protecting your program from theft is making sure to cloak your links. This adds a layer of protection to the affiliate links you supply to your marketers, as they can’t easily be bypassed. It also stops other people from injecting their own affiliate data into your member’s links, in order to steal their commissions.

Cloaking your links also makes it easier to track them and see how and when they’re clicked on. The best way to cloak your links is by using a shortening solution, such as Pretty Links:

The homepage for the Pretty Links plugin.

This lets you create shortened, ‘pretty’ links that you can supply to your affiliates. It also lets you track every click on each link, so you can make sure the traffic you receive from them is legitimate.

The best thing about this method is that creating shortened links is very simple. Once you have your links ready, you can provide them to your affiliates via the Affiliate Royale dashboard.

2. Track Your Program’s Analytics

We touched on this in the previous section, but tracking your program’s statistics is vital in order to spot affiliate theft. Keeping tabs on every aspect of your program lets you see if there are any sudden, unexplained surges in traffic. This could be an indicator of commission theft, especially if it’s centered around a small number of affiliates:

Affiliate Royale's affiliate reports page

You should pay particularly close attention to whenever your referrals spike out of nowhere, and instances when specific affiliates are suddenly performing much better than they previously were.

While this doesn’t have to signal theft for sure, it’s important to keep your eye out for these types of anomalies. If you do come across a series of referrals that seem suspicious, or you’ve noticed unusual behavior from specific affiliates, you may need to investigate further.

3. Remove Suspicious Affiliates From the Program

If you notice that an affiliate is exhibiting suspicious behavior, such as getting sudden surges of referrals over short amounts of time, you may want to look more closely at them. As we just mentioned, you can use Affiliate Royale’s statistics to see your program’s activity. However, you can go even deeper than that.

For example, if you use Pretty Links, you can track each affiliate’s links to see exactly where every click originated from:

Extended stats in Pretty Links.

This helps you figure out if the referral URLs are legitimate or not. You could even do a search on Google for the affiliate’s name, to see if you find that it’s related to producing or maintaining illicit software (such as toolbars).

If you do find that an affiliate is using dishonest practices to steal commissions, you can remove them from your program. To do this, navigate to Affiliate Royale > Affiliates:

A list of affiliates.

Click on the affiliate you want to remove, and open the Edit User screen. Scroll down to the bottom of the page, and select the User is Blocked option:

The User is Blocked setting in WordPress.

You can now enter a message to inform them that they have been blocked and why. They will no longer be able to log in to access their links, or receive any more commissions.

Conclusion

Affiliate theft is an insidious way of subtly stealing revenue from your program. It involves using methods that manipulate your program and links, in order to earn money for certain affiliates while siphoning income away from your business. Fortunately, it is possible to prevent, especially if you’re using Affiliate Royale.

In this article, we’ve covered three ways you can stop affiliate theft from hurting your bottom line. These are:

  1. Cloak your affiliate links.
  2. Track your program’s analytics.
  3. Remove suspicious affiliates from your program.

Do you have any questions about how to deal with affiliate theft? Let us know in the comments section below!

Why Being an Affiliate Marketer Doesn’t Have to Mean ‘Selling Out’

Affiliate marketing can be a lucrative prospect for any talented blogger. However, you may worry that using your blog to promote someone else’s products could be seen as ‘selling out’.

While it may seem like affiliate marketing and honest blogging are oil and water, the truth is quite the opposite. In fact, by sticking to your principles and staying open with your audience, you can see financial results from your hard work without harming your reputation.

In this article, we’ll explain how you can create a profitable and honest affiliate blog. Let’s get started!

A Brief Introduction to Affiliate Marketing

An affiliate link for the film Spider-Man: Homecoming.

Affiliate links, such as this one from the film blog BirthMoviesDeath, let you provide value to your users in an honest fashion.

If you want to monetize your blog, affiliate marketing is one of the easiest and best techniques. As an affiliate marketer, you’ll link to another business’ products on your site. When somebody clicks on one of those links and ends up making a purchase, you’ll be paid a commission that’s usually relative to the item’s total cost.

You can probably imagine how this technique could work well on a blog. You can include affiliate links in your posts, feature specific products, or even write product reviews. However, while becoming an affiliate can certainly be lucrative, a prevalent myth claims that doing so is akin to ‘selling out’. After all, if you’re making money by promoting products and services, surely that makes you untrustworthy?

However, this is far from the truth. In fact, you stand to gain a lot more by being honest, rather than blindly using affiliate marketing to make a quick buck. Let’s talk about how to approach this type of marketing with integrity.

3 Ways You Can Be an Affiliate Marketer Without Selling Out

Below, we’ll look at three ways you can use affiliate marketing without compromising your principles. Keep these recommendations in mind to create a trustworthy and profitable affiliate blog!

1. Create Honest and Informative Content

Your number-one priority should always be to produce the best content possible. The quality of your content is what encourages readers to come back to your blog. Plus, it helps to determine how highly your site is ranked by Google.

If your site doesn’t offer posts that people want to read, you won’t be able to find an audience in the first place. Many blogs make this mistake, churning out content just to spread affiliate links, and it’s rarely effective. Instead, you’ll want to focus on writing high-quality posts that offer value to your readers.

What’s more, being an affiliate marketer is not about simply praising every single product. You should always write honestly, especially if you create product reviews. Readers will want to hear your actual thoughts, so by being upfront about an item’s pros and cons, you can provide value while still driving traffic through your affiliate links.

Finally, it’s also important that you disclose your affiliate links clearly throughout your site. This is a key factor in whether or not visitors will find you trustworthy.

2. Feature Products That You Use Personally

One of the best things about affiliate marketing is how it enables you to pick and choose which products and programs you want to work with. Often, the smartest strategy is to focus on products that you use personally.

For example, let’s say you run a beauty blog. You could write about the beauty products you use, discussing them earnestly while including affiliate links where appropriate. This gives your readers an accurate appraisal, while also letting them easily purchase the items they find appealing.

Thanks to this technique, your blog posts will offer more quality to your readers due to your first-hand knowledge. Plus, you can remain honest in your reviews. People can usually tell when they’re being sold something the marketer doesn’t actually believe in, so this approach helps you avoid coming across as a mouthpiece for another brand.

3. Don’t Do It Just for the Money

While earning money is naturally the main reason to use any type of marketing, it’s not always the best strategy to focus solely on this aspect. First of all, affiliate marketing takes a lot of work, especially in the beginning. You will need to put in plenty of time and effort before you see significant financial rewards.

As such, it’s important that you enjoy creating your affiliate content. If you work in a niche that you don’t care about, or you resent the work involved, you probably won’t last long.

Many marketers make the mistake of only focusing on how much money they can make. This usually leads to half-baked sites that essentially serve as billboards for other brands, providing little real value to readers. This is the exact opposite of what you want your affiliate blog to become.

The most important thing to remember is that affiliate marketing shouldn’t change how you approach your content. Your greatest asset will always be your own skills, knowledge, and imagination. If you stick with what you’re already good at, affiliate marketing gives you the opportunity to turn your creativity into an honest and lucrative venture.

Conclusion

As a blogger, monetizing your work can be difficult without making compromises. However, implementing affiliate marketing on your blog doesn’t have to mean selling out. In fact, if you do it right, you can be both honest with your audience and make a tidy profit at the same time.

To get started with affiliate marketing in an effective and upfront way, you’ll want to:

  1. Create honest and informative content.
  2. Feature products that you use personally.
  3. Don’t do it just for the money.

Do you have any questions about how to get started with affiliate marketing? Let us know in the comments section below!

How to Test Your Affiliate Royale Program (And Why You Should)

Once you’ve finished setting up a program with Affiliate Royale, you might be itching to launch it right away. However, there may still be unforeseen issues that you’ve missed. Having to deal with these problems when your program is already running can be disastrous to your bottom line.

For this reason, it’s very important to ensure that your program works exactly as you expect before you launch it. This means testing every element and step thoroughly. You need to make sure that nothing is left to chance, in order to have a frictionless launch.

In this article, we’ll show you how to test drive your Affiliate Royale program. Let’s get to work!

Why It’s Important to Test Your Affiliate Royale Program

The Affiliate Royale plugin.

If you’ve used Affiliate Royale to create your own affiliate program, you will doubtless be eager to get it off the ground. However, while we’re sure that you’ve spent a lot of time making sure to configure all aspects of the program correctly, it’s difficult to account for everything that might go wrong.

This is why testing is so important, especially when it comes to affiliate programs. If you don’t thoroughly evaluate your program, you may end up leaving in issues that could cause significant problems once affiliates start using it. For instance, you could find that the wrong commission rates are being applied, or that clicks are not registering properly.

Having to fix these issues later on can disrupt your program, frustrate your affiliates, and cost you both financially and professionally. Thankfully, testing doesn’t have to be complicated. Affiliate Royale makes the process relatively simple, so you can spot and deal with any unexpected issues well in advance of your launch date.

How to Test Your Affiliate Royale Program (In 4 Steps)

Now, let’s look at a simple but effective way that you can test your affiliate program. For this to work, you’ll obviously need to have a program set up using Affiliate Royale first.

As part of this test, you’ll be completing a test purchase to make sure that it registers correctly. We’ll be using a WooCommerce-powered site in our example, but keep in mind that Affiliate Royale also supports a number of other e-commerce platforms.

1. Set Up an Affiliate Link

First of all, you’ll need to create at least one affiliate link (or banner). To do this, access Affiliate Royale > Links & Banners in your admin dashboard:

Creating affiliate links in Affiliate Royale.

If you have no links yet, click on the plus button to add one. You can then enter the URL you want to use:

Adding a new affiliate link.

Once you’ve done that, click on Update Links & Banners to save your link. After that, it’s time to use this link to test your program!

2. Create a Dummy Affiliate Account

In order to test that your program works correctly, you’ll need to create a new user. This will be a dummy account that represents an affiliate, so you’ll want to set the user role to Subscriber:

Creating a new Subscriber account in WordPress.

Since this account is only for your benefit, you can set it up with fake details. You obviously don’t need to send an email notification either. Just remember to save the password!

Once you’ve added this user, sign out of your own admin account, and sign in using the test account. Then navigate to your affiliate dashboard, where you’ll see the link you just created:

An affiliate link as it appears in the Affiliate Royale dashboard.

Copy this link, and then sign out of your dummy account. It’s very important that you do this, as you cannot be logged in to the affiliate account when using the link.

3. Make a Purchase

Once you’ve logged out of all your WordPress accounts, open up a new browser window. Use it to access your site, by pasting the dummy account’s affiliate link into the browser bar.

Next, complete a purchase like normal. Naturally, you won’t need to honor this purchase, so you can use any payment method you want. Remember that if you select Cash on Delivery or a similar option, you’ll need to manually complete the order before it will be recorded properly:

Making a purchase in WooCommerce.

If everything is working so far, you’re on the right track. However, it’s now time to see if the affiliate link recorded the purchase properly.

4. Check to Ensure That the Purchase Was Recorded Correctly

Now, we’re going to see if the affiliate link worked as expected, for both the dummy affiliate and for the admin user (i.e. you). Let’s start with the affiliate, so sign in using your dummy account details once again. Then open your Stats, where you’ll see the amount of clicks and sales your links have accrued.

If everything has gone according to plan, you’ll see your purchase appear next to today’s date:

The stats for an affiliate, showing 2 clicks and 1 purchase.

If it doesn’t show up, the purchase may not have been properly completed. You can check this by signing in with your admin user account and examining the order. However, if it does appear, you’ll know that the link functioned perfectly.

Next up, you need to check to make sure the link is also working for program admins. Log out your affiliate account, and log in using your own credentials. Then, check your Reports to see if the transaction was recorded:

The statistics in Affiliate Royale, showing 2 clicks and 1 purchase.

Again, if the order does not appear, you may need to ensure that the link has been properly configured with the correct target URL. You should also make sure that you were definitely signed out of your accounts when you used the link.

If the report does show the transaction (which it should), then congratulations! Your affiliate program and links are working as expected, and you should be ready to launch.

Conclusion

Once you’ve created your Affiliate Royale program, you still have one step left to take. To avoid frustrating your affiliates and experiencing nasty surprises down the line, you’ll want to spend some time testing your program before launch. That way, you can rest assured that it is performing as you’d expect.

In this guide, we’ve covered the steps necessary to test a program created with Affiliate Royale. You’ll want to:

  1. Set up an affiliate link.
  2. Create a dummy affiliate account.
  3. Make a purchase.
  4. Check to ensure that the purchase was recorded correctly.

Do you have any questions about testing your affiliate program? Let us know in the comments section below!

3 Ways to Find the Right Affiliates to Market Your Products

Once your affiliate program is ready to go, you need to find marketers who will spread the word about your products and services. Since your program stands or falls based on the performance of your affiliates, it’s important that they’re committed, hard-working, and able to leverage their audiences to support you.

Fortunately, finding quality affiliates doesn’t have to be challenging. All you need to do is be proactive, and know how and where to look. Especially if you’ve already settled on a profitable niche and prepared a customer profile, the process can be fairly simple.

In this article, we’ll talk about why finding and attracting the right affiliate marketers is important. We’ll also discuss how you can go about persuading them to join your program. Let’s get started!

What to Look for When Choosing Affiliates for Your Program

Did you know that 5% of affiliates bring in 95% of a program’s income? As such, finding quality affiliates who can pull their weight is a crucial element in running a successful affiliate program.

When looking for affiliates, you should aim to find experienced marketers, preferably those who already have established audiences. They need to be eager to work, and know the ins-and-outs of your industry or niche. This will make it much easier to slot them into your program and see results right away. Plus, it will all but guarantee that they’ll bring quality leads your way. Of course, finding affiliates like this may seem like a tall order – but it’s easier than you might think.

3 Ways to Find the Right Affiliates to Market Your Products

Throughout the next few sections, we’ll look at the best ways of finding ideal affiliates for your program. Bear in mind that this is by no means a comprehensive list, nor should you rely on only a few methods. Instead, consider these techniques a solid starting point for locating potential affiliate marketers, which you can branch out from over time.

1. Reach Out to Niche ‘Tastemakers’

A ‘tastemaker’ is a person with influence within a particular niche. While they could be a celebrity, a tastemaker can also be a regular person with a lot of authority in your industry, or with a large online following. They could even be someone with a well-read review blog, or a popular vlogging channel:

A post made by the Instagram account hudabeauty showing a makeup swatch.

What connects all tastemakers is that their audiences look to them for advice. One such example is Majestic Casual, a curator project that shares music on YouTube:

The Majestic Casual channel on YouTube.

The channel has over 1.5 billion views and nearly 4 million subscribers. The creators have also monetized their content for upwards of $1.2 million, by sharing links to the music they upload.

Working with such a tastemaker is also known as ‘influencer marketing’ and can offer you many benefits. For one, they already have a built-in audience that you can leverage by encouraging them to showcase your products. They can also lend credibility to your products and services, as their audience trusts them to only recommend high-quality items.

Approaching someone with this kind of platform is usually easier than you might expect. Many will already be affiliate marketers, and as such provide easy means of contacting them about potential new partnerships. To get them on board, what’s most important is to ensure that you offer them a good deal. For instance, you can use Affiliate Royale’s commission tiers to encourage them to join your program.

2. Leverage Social Media to Your Advantage

Social media is an invaluable tool for any affiliate program. For one, it’s where you have the chance to really get the word out about your program. If you’ve built up an audience for your business, you probably already have some followers who are invested in your brand, and could be encouraged to join your program right away.

You can also find potential affiliates yourself by searching through hashtags on Twitter and Instagram. Look for users who are already engaging in topics relevant to your business. You can then reach out personally to see if they’d be interested in joining your program. This process also makes it easy for you to vet candidates to make sure they match your requirements, since you can check out their content and online presence in advance.

Another option is to join an affiliate group on Facebook:

a Facebook group called Best Affiliate Marketing Programs.

Bear in mind that you should use these groups organically, and not just go in aiming to promote your own program. This is frowned upon, and will likely get you kicked out. Instead, network honestly and be clear about your goals. This will help you attract affiliates who are truly willing to collaborate.

3. Attend Affiliate Conferences

Last but not least, affiliate conferences are events where both program owners and marketers come to view speakers, take part in various activities, and network. That last aspect makes them a perfect opportunity for you to find willing and experienced affiliates. Plus, these conferences give both you and your potential collaborators the chance to meet face-to-face to create a genuine connection.

Two of the most popular conferences are Affiliate Summit and Affiliate World:

The Affiliate World conference's home page.

However, there are dozens of these events happening all over the world. Once you’ve found one you’d like to attend, the best way to proceed is by treating it as an opportunity to network. Focus on talks and meet-ups where you can chat with people in the same industry and niche. In addition, keep an open mind and be genuine with the people you meet. This will endear you and your program to potential affiliates and partners alike.

Conclusion

Your affiliate program can never have too many marketers. That’s why you shouldn’t get complacent in your search to find new affiliates. By using the right channels, you can ensure that you always have the means to expand your roster of talented affiliates when needed.

In this article, we’ve covered some of the ways you can find new, quality affiliates for your program. While these are certainly not the only methods, they’re a good place to start:

  1. Reach out to niche ‘tastemakers’.
  2. Leverage social media to your advantage.
  3. Attend affiliate conferences.

Do you have any questions about how to find new affiliates marketers for your program? Let us know in the comments section below!

3 Reasons You Should Start an Affiliate Program for Your Photography Business

When you’re selling prints and digital photography online, it can be difficult to find customers. Even if you do manage to get your work seen, it’s not always easy to encourage people to pay for the actual product.

For that reason, you might want to consider starting an affiliate program. Fans of your work can showcase it on their blogs, and include affiliate links back to your own website. This will enable you to expand your audience, and will help you earn more money from your photography along the way.

In this article, we’ll discuss three reasons photographers in particular can benefit from running an affiliate program. We’ll also explain how you can get started with the use of Affiliate Royale!

An Introduction to Affiliate Marketing

Affiliate marketing is a smart way for any business, big or small, to expand its potential audience and increase its income. So, how does this type of marketing work?

When you run an affiliate program, you offer a commission for referrals back to your products. People can sign up for your program and become your affiliate marketers, or just ‘affiliates’ for short. Whenever an affiliate gets a lead to click on a link to one of your products, and that lead ends up buying something from you, the affiliate receives a small cut of the profits (while you keep the rest).

For a photography business, an affiliate program can be helpful by turning exposure of your works into revenue. With the provided affiliate links, members can showcase your work on their blogs, social media profiles, or online galleries. They get to earn a small profit as a result, while you get your images seen by a larger audience that’s suitable for your niche.

3 Reasons You Should Start an Affiliate Program for Your Photography Business

Now that you’re caught up on the basics of affiliate marketing, let’s look more closely at how your photography business can benefit from one of these programs. While there are a lot of reasons an affiliate program is a smart move, these are three of the most compelling.

1. You Can Leverage Your Existing Audience to Increase Sales

If you’ve been in the business for a while, you probably already have some existing fans of your work. These might include prior customers you’ve done commissions for, collaborators, or simply people who enjoy your photography. What matters is that this audience is a well of potential affiliate marketers.

Your first port of call when setting up a new program will be to reach out to these people, and see if they are willing to join up. They can then showcase your work on their websites, along with affiliate links that navigate visitors to your online storefront. Some of them might even have their own blogs or affiliate marketing sites already set up, making this process even simpler.

Plus, you can make it easy for affiliates to sign up by using the right tool – such as our own Affiliate Royale plugin. This will help you create an affiliate dashboard, where you can provide affiliates with links and other useful resources.

2. You Can Expand Your Audience and Reduce Theft

Affiliates are encouraged to spread your works as much as possible, whether that’s on blogs, websites, or social media. This means your photography and business get more visibility.

What’s more, as someone who offers photography online, you may have already had your work being spread without proper credit, or even stolen. This is a common problem, but using an affiliate program can actually mitigate it. By providing affiliate links, you incentivize your audience to not only credit you for your work, but to do so in a way that actively supports you. In other words, you can have your photography seen by a larger audience, while also reaping better profits.

When you’re running your program using Affiliate Royale, you can even determine exactly what commission you want to pay your affiliates. If you want, you can also create commission tiers to support different levels of affiliates. This is a great way to incentivize them to get invested in your business, and to do their best to get your work out there.

3. You Can Become More Established in Your Niche

As a photography business, you probably already have a niche. To really focus your efforts, however, you can dig even deeper. For example, you can choose to work with art photography, wedding and events photography, photo-manipulation, or something else just as specific.

Getting clear about your ideal niche matters, because finding affiliates within the same narrow field enables you to target an audience that’s inherently receptive to your work. By creating an affiliate program and targeting it carefully, you stand to gain more prominence and become more established in your niche. You can even reach out directly to related bloggers and other influencers, and encourage them to join your program.

If you’re really dedicated, you could even form a partnership with another business and support each others’ affiliate programs. This kind of symbiotic partnership could help grow both of your brands in terms of visibility and credibility.

Conclusion

It may seem daunting to create an affiliate program for your photography business. However, the advantages are well worth the time investment. What’s more, Affiliate Royale makes the process easy, as it enables you to set up a program quickly and with minimal fuss. That gives you the chance to focus on your creative work, while still growing your audience and increasing sales.

In this article, we’ve discussed some of the reasons your photography business can benefit from an affiliate program. For example, affiliate marketing helps you:

  1. Leverage your existing fans to increase sales.
  2. Expand your audience and reduce theft.
  3. Become more established in your niche.

Do you have any questions about how to set up an affiliate program for your photography business? Let us know in the comments section below!

3 Steps for Guiding Leads Through the Affiliate Sales Process

As an affiliate marketer, your sales process will be significantly shaped by your chosen niche. However, there are still some key aspects of the sales process that remain the same for all affiliates. This is because, regardless of your particular market, the purpose you’re working towards is the same.

In other words, your primary goal is to generate leads, navigate them through your sales funnel, and finally turn them into conversions. These three steps are crucial for creating a successful affiliate sales process. Generating new leads is naturally important, but you also need to make sure you’re guiding existing leads all the way to the finish line.

In this post, we’ll introduce you to the affiliate sales process and its three primary steps. We’ll also show you how to implement each step in practice, including with the help of our Affiliate Royale plugin. Let’s go!

Step 1: Generate New Leads

At its core, lead generation refers to the process of getting people interested in your products. It’s how you reach potential customers, and create a sense of desire for the services or products you’re marketing. For this reason, it’s an integral aspect of building an affiliate site. Otherwise you’ll have no visitors, let alone any conversions.

You should therefore work on improving your lead generation efforts. To help you out, here are some ways you can get started:

Your goal is ultimately to generate a steady stream of new leads, but that’s obviously not the end. The next step is knowing what to do with those leads once you’ve gotten their attention.

Step 2: Nurture Your Existing Leads

Nurturing your leads is important for ensuring that your current leads remain invested in you and your products. Many people might have an initial interest in your products, but might not be ready to take the plunge to purchase just yet. This is why you need to keep communicating with them. If you do it right, you’ll encourage even lukewarm leads to make purchases.

There are plenty of ways you can take care of your existing leads, but here are some solid places to start:

  • Leverage email marketing. Using email to stay in contact with your leads is a perfect way to ensure that you stick in their memory. You can even present them with unique offers that encourage them to convert.
  • Engage your readers with targeted content. By understanding your audience, you can create content that speaks directly to them. This makes it more likely that they’ll remain interested in your brand over time.
  • Send follow-up emails. By sending a follow-up email as soon as possible after the lead has completed a task (such as signing up to your email list), you can increase conversions by up to seven times!
  • Provide personalized help. Having someone leads can reach out to for help is a great way to build consumer trust.

It’s also important to note that you shouldn’t stop nurturing your leads when they do hit that Buy Now button. By staying in contact after a successful conversion, you can ensure that customers will keep coming back.

Step 3: Convert Leads Into Sales

We’ve mentioned ‘conversions’ already, but let’s quickly define the term. In the context of affiliate marketing, it almost exclusively refers to finalizing a sale. Your goal is to turn each lead into a conversion, and to achieve that you’ll need a sales funnel.

Your sales funnel is the process you use to make a person aware of your site, create interest in your marketed products, and finally convert them. There are almost an infinite variety of ways to do this. However, following these tips will help you boost conversions with your own sales funnel:

  • Create high-quality content. It may sound obvious, but your users come for the content. You need to make sure it’s good enough to be worth staying for.
  • Use a strong Call-To-Action (CTA). Creating a compelling CTA can take some time and testing, but it’s well worth it.
  • Play on the Fear Of Missing Out (FOMO). By using limited-time deals and offers, you make it more likely that on-the-fence users will be encouraged to finally convert

It can take some work to get your leads to the end of the sales funnel, but ultimately it’s always worth the effort. By ensuring that you consider every step of the journey from lead to conversion, you can improve your customers’ sales experience, while making your affiliate site more lucrative in the process.

Conclusion

While every site and business will have its own sales process, the main pathway remains the same. Your goal is always to generate leads, and eventually get them to the end of your sales funnel. To achieve this, you’ll need to make sure that you nurture your leads along the way, building trust and enticing them with the right offers at the right time.

In this post, we’ve shown you the three key steps involved in creating a successful affiliate sales process. These include:

  1. Generate new leads, by growing your audience with guest posts and official marketing materials.
  2. Nurture your existing leads, by checking in on them and producing targeted content.
  3. Convert your leads into customers, with strong content and a compelling CTA.

Do you have any questions about lead generation during the sales process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Ways to Use Influencer Marketing in Your Affiliate Business

Online marketing is changing rapidly, as a greater focus is being placed on social media and personality-based promotion. While traditional marketing techniques are still important, you shouldn’t underestimate the power of influencers.

In fact, influencer marketing can be a very effective method for raising the profile of your affiliate website. This technique involves collaborating with social media influencers to increase your traffic and sales. By finding the right influencers to collaborate with, you can grow your audience and find leads who might not otherwise have discovered you.

In this article, we’ll dig deeper into influencer marketing and how it can be beneficial for your affiliate site. We’ll also share a few ways you can use this type of marketing to boost sales. Let’s get started!

An Introduction to Influencer Marketing

Influencer marketing is an umbrella term for any marketing focused on ‘influencers’, or particularly influential individuals. This can include both marketing with and to these people and their audiences.

The growth of influencer marketing has been huge over the past few years, with the amount of money spent doubling since 2015. A prevalent type you’re probably familiar with is when a celebrity endorses a product, either on their social media accounts or elsewhere.

When it comes to affiliate marketing, working with influencers can be a huge benefit. An influencer helps you grow your audience and boost your sales. You can leverage their following to drive conversions up, and even use your own affiliate links to track the effects of your collaboration.

Affiliate and influencer marketing are both inherently about speaking directly to your potential customers. You can use an influencer’s reach and persona to grow your audience and direct them to your affiliate site. In turn, that site will provide them with great content, and hopefully convince them to convert.

3 Ways to Use Influencer Marketing in Your Affiliate Business

At this point, you’re probably wondering how to get started with influencer marketing. Now, let’s take a look at how you can use this technique to boost your affiliate business.

1. Work With ‘Macro Influencers’ to Expand Brand Awareness

A tweet by Justin Bieber marketing Calvin Klein underwear.

Justin Bieber is an example of a successful macro influencer.

A ‘macro influencer’ is usually a celebrity or other person with lots of prestige and a large following. Working with this type of influencer gives you a massive reach,which can help broaden the awareness of your affiliate site.

Using a macro influencer also gives you more control, as you can choose who you work with and how your product is presented. You can also leverage the influencer’s persona to your own ends. For example, some celebrities represent luxury, while others feel more authentic and trustworthy.

As you might imagine, however, these types of collaborations can be difficult to acquire. However, if you do manage to land one, it can be a real boon to your business. The best way to get started is to reach out to the influencer’s PR management. Beware that if they regularly promote products, you will be competing with other brands, so make sure that you stand out among the pack. Plus, targeting a particularly successful influencer is likely to come with a high cost attached.

2. Find ‘Micro Influencers’ Who Match Your Niche

An Instagram post from "Peanut Butter Gamer" marketing the Nintendo Switch console.

One popular micro influencer in the video game market is Peanut Butter Gamer.

A ‘micro influencer’ is usually not a household name, but is a ‘normal’ person with a significant social media following. While they are smaller than their macro counterparts, working with these influencers can actually lead to better results.

Micro influencers are generally more trusted, and feel more authentic than celebrities. They also help you boost audience engagement, as smaller accounts often see more activity per post than larger ones. Finally, micro influencers are ideal to work with in certain niche markets, such as lifestyle products or entertainment media. They usually act as gatekeepers, with followers who look to them for consumer advice.

To take advantage of this kind of opportunity, you’ll want to look for influencers who share your target audience and customer profile. If you’re already active on social media, find the most popular users who regularly use relevant hashtags and get in touch. Usually they will have contact information readily available, and often they’ll even mention if they are open to commercial collaborations upfront.

3. Create a Plan for Your Collaborations

Regardless of which type of influencer you work with, you’ll need a clearly defined plan for your collaborations. First, you need to consider what your primary goal is. Are you looking to grow brand awareness, generate leads, or track how much the collaboration affects your conversions? Be aware of what you hope to achieve, and make sure that both you and the influencer are on the same page in this regard.

You also need to decide on a commission structure, and determine exactly what both you and the influencer will get out of the deal. This could be an upfront sum, or a percentage of the money you earn as a result of the collaboration. You should also consider how to disclose your collaboration. This will vary for different influencers, but it’s important to make it clear to your audience.

If you plan ahead and make sure that you and your influencer are on track, you’ll be able to create an effective campaign together. The most important consideration is to focus on your objective, and create a collaboration that achieves your aims in the best and most upfront manner possible.

Conclusion

Influencer marketing is smart way to organically leverage someone else’s existing audience to build awareness of your own affiliate products. In order to get the most out of your collaborations, you’ll want to make sure you’re prepared and have clearly defined goals.

In this article, we’ve discussed how you can use influencer marketing to benefit your affiliate website. These three tips will get you started on the right track:

  1. Work with macro influencers to expand brand awareness.
  2. Find micro influencers who match your niche.
  3. Create a plan for your collaborations.

Do you have any questions about using influencer marketing in your affiliate business? Let us know in the comments section below!

3 Paid Traffic Sources to Consider for Your Affiliate Website

While organically-generated traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won’t ever be aware that your site exists.

Another method of increasing the flow of potential customers is by using paid traffic. This is a way to market your affiliate site and draw in new visitors who may not have otherwise found your site. It enables you to spend a little bit of money to get a quick return, in the form of increased visibility and a greater number of leads.

In this post, we’ll talk about why paid traffic could help your site, and introduce three of the key sources you can use. We’ll talk about the pros and cons of each, before discussing how to implement them. Let’s get started!

How Paid Traffic Can Benefit Your Affiliate Website

Paid traffic is a term that refers to traffic you get through direct marketing. We should make it clear that this is not the same as ‘fake’ traffic, which is generated by software or dummy users. Rather, it’s a way to bring real visitors to your site, by advertising on social media, using banners, or leveraging Pay-Per-Click (PPC) ads.

Using paid traffic helps you get more visitors to your affiliate site. In turn, this increases your number of potential conversions, which can be particularly useful if your site is new and in need of quick income. It also enables you to target an audience that matches your specific niche. Smaller sites in particular can struggle to find their intended audience, which is something paid traffic can help you with.

While paid traffic obviously comes with a price tag, it can be worth the cost to get a head-start on amassing customers and building brand awareness. Of course, you’ll need to watch out for scammers, who don’t actually provide genuine traffic, but use tricks to increase your visitor numbers. For this reason, you should stick to trusted sources and not take chances, even if they offer tempting deals. We recommend checking out Google’s own advice on avoiding these scammers.

3 Paid Traffic Sources to Consider for Your Affiliate Website

Now, we’re going to take a look at three of the ways you can use paid sources to drive traffic to your affiliate site.

1. Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) is a type of advertisement where your site is directly marketed on external sites. However, unlike most other types of ads, when you use PPC you only pay whenever somebody actually clicks through to your site.

These ads most commonly appear in search results, where they direct users to relevant content based on search terms they’ve used. This type of PPC advertising can help you increase traffic from users who are searching for popular keywords in your niche:

An example of Pay-Per-Click (PPC) advertising on Google.

If you want to try PPC out, a good place to start is with Google AdWords. This program uses a process called the Ad Auction to determine which ads are displayed for particular queries. To get a leg up on the competition, you should also take some time to perform keyword research. This will help you find relevant keywords that are frequently searched for, but aren’t as competitive or expensive.

2. Link and Banner Advertisements

Links and banners are the most basic types of advertisements online. Plan-text links and image-based banners can both lead interested parties back to your site. The great thing about this type of ad is that it can be used almost anywhere: on websites, on social media, or even in emails.

The visual nature of banners make them particularly effective at catching the reader’s attention:

A banner advertisement on the NBA homepage

Banners also give you a moment to showcase your brand in the best light. In fact, you can even create links and banners yourself, using the Affiliate Royale plugin.

The main issue with using banners is that they’re so common, many users have almost developed ‘banner blindness‘. For this reason, you’ll want to consider your banner placements carefully. Also, for best results you should make sure the benefit to the user is clear, and use a powerful Call-to-Action (CTA).

3. Social Media Advertising

As social media usage grows, so does the advertising potential of these sites. Research shows that most social media ad campaigns have a positive impact on brand awareness and consumer motivation. It’s no wonder that the total sum spent on social media advertising has doubled over the past few years.

The best thing about advertising on social media is that you can target your marketing directly to your ideal audience. By matching your affiliate niche with specific keywords, hobbies, and interests, you can directly aim your ads at those who are most likely to be interested:

Three examples of adverts on Facebook.

The popularity of social media also means that the market is somewhat saturated. It’s therefore important to create content that is engaging and human. You should also consider which platforms suit your site the best, and then consider your customer profile to choose where best to place your ads.

Conclusion

Organic traffic is an excellent and important way to grow your site. However, it doesn’t have to be your only strategy. By using paid traffic sources to advertise your site, you can create a quick growth in traffic. This strategy can also help you target your advertising towards your ideal audience.

In this article, we’ve looked at three paid traffic sources, and discussed how you can use them to drive more visitors to your site:

  1. Pay-Per-Click (PPC) advertising.
  2. Link and banner advertisements
  3. Social media advertising.

Do you have any questions about how to attract paid traffic to your affiliate site, or how Affiliate Royale can help? Let us know in the comments section below!

3 Reasons to Choose WordPress for Your Affiliate Marketing Website

When building your affiliate website, one of the first (and most important) decisions you’ll make is which Content Management System (CMS) to use. With so many to choose from, the decision can be overwhelming.

The most popular CMS available is WordPress, as it’s used on 30.7% of the internet’s websites. Its versatility, functionality, and customization capabilities make it one of the most flexible CMSs, which is great for any kind of website.

In this post, we’ll share three reasons to choose WordPress for your affiliate marketing website, and how you can use these features most effectively. Let’s get started!

1. Its Versatility Makes It Possible to Build Any Website

The Making Sense of Cents affiliate website blog page

WordPress can be used to make affiliate blogs and websites, such as Making Sense of Cents shown above.

WordPress is an incredibly versatile platform and you can use it to create a wide variety of sites. These include blogs, news sites, eCommerce, and even affiliate marketing (as shown above). In fact, this versatility lends itself to WordPress’s widespread use as it powers 30.7% of the internet!

This versatility is particularly beneficial for affiliate marketing websites, as you can create the site that fits your exact needs. You can add a blog, portfolio or gallery, and even a sales page to boost your earnings.

Of course, to use the platform effectively, you need to learn what you can do and how. With WordPress documentation, you can gain an understanding of what you can accomplish with WordPress. This will give you a solid foundation for when you start building your affiliate website.

It’s ultimately up to you to utilize WordPress and all of its many features. As mentioned, perform thorough research and get to know the platform to make this possible.

2. Its Functionality Makes It Effortlessly Expandable

The WordPress Plugin Directory

The WordPress Plugin Directory has tens of thousands of plugins, which you can use to extend your website’s functionality.

Functionality is key for any CMS, and WordPress has it in spades. It’s many functions and features make it easy to use, and it also makes the possibilities to expand nearly limitless.

Most importantly, the functionality offered by WordPress makes it possible to ensure your website is as useful as possible for both you and your customers. This is where plugins come in. These are coded programs that enable you to extend the platform’s functionality even more. With thousands of plugins to choose from, you have the ability to expand WordPress’ many features. For example, you can use Popups by OptinMonster to promote your affiliate products and draw attention, and Affiliate Royale to build a successful affiliate marketing program.

You can also integrate your WordPress site with social media (including Facebook, Twitter, and Pinterest) and Google Analytics, just to name a few possibilities. This will increase your reach, which is crucial for sales.

3. Its Customization Capabilities Make It Easy to Personalize

The WordPress Theme Directory

Using the WordPress Theme Directory, you can find the perfect theme to customize your affiliate site.

Customizability lies at the core of WordPress. It has various customization capabilities, including site themes, which enables you to create a unique site and tailor it to your taste and requirements.

As an affiliate marketer, the customization capabilities enable you to create a one-of-a-kind affiliate website to draw in your target audience. To benefit fully from these capabilities you need to find the right theme. With both free and premium themes available, you can install a theme that meets just about any need (including eCommerce and affiliate marketing). Themes can themselves be further customized — both on the back end and front end — to your liking.

Even if you don’t have the skillset, you can hire a WordPress developer to build a functional and beautiful website that’s customized to fit your needs. Of course, you can learn more about WordPress development yourself if you’d like to customize your website even further. This will open up several new possibilities for your site.

Conclusion

As an affiliate marketer, it’s important to find a CMS that meets all of your needs. With WordPress, you can create beautiful and fully functional websites that draw in your target audience and enable you to build a successful online business.

In this post, we’ve shared three reasons to choose WordPress for your affiliate marketing website. To quickly recap, WordPress offers:

  1. Versatility, which makes it possible to create any website.
  2. Functionality, which makes it effortlessly expandable.
  3. Customization capabilities, which make it easy to personalize.

Do you have any questions about creating an affiliate website using WordPress, or how Affiliate Royale can help? Let us know in the comments section below!