3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

Attracting and retaining your target audience is critical to your website’s success. This is doubly true for affiliate marketing sites, where more traffic can lead to more sales. However, if you’re already creating content and posting it on social media, you may be at a loss as to how else to promote your affiliate products.

Enter content upgrades – bonus pieces of related content that enhance the offerings of your website’s blog posts. They’re essentially supplements created to support specific posts. You can use them to provide even more value to your readers (which is great for boosting credibility), or as a way to entice them to buy your affiliate products.

In this post, we’ll introduce content upgrades and why you should use them. We’ll then highlight three types of upgrades you can offer on your affiliate marketing website, as well as how to create and use them effectively. Let’s get started!

What Content Upgrades Are (And Why You Should Use Them On Your Blog)

An example of a content upgrade on Buffer

Content upgrades – such as the above seen on Buffer – are an effective way to drive traffic and increase leads.

In short, content upgrades are offerings that are provided alongside your main content. They are usually directly related to a specific post and can be used to add additional insights or value. They’re can also be used to collect emails, as a free offer may entice otherwise reluctant leads to sign up.

Using content upgrades on an affiliate marketing site can provide numerous benefits. For example, they:

  • Provide value to your visitors.
  • Can be easily promoted across your platforms, including social media.
  • May attract leads to your content, which can then increase conversions.

The best blog posts to add content upgrades to are longer, comprehensive ones. However, you can also go back and update existing posts by adding content upgrades to your posts with the  most views and comments.

3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

There are many types of content upgrades you can use. Here’s a look at three of the most common.

1. Cheat Sheets for Delivering Quick, Actionable Information

An example of a cheat sheet content upgrade on OptinMonster

Cheat sheets – such as this one seen on OptinMonster – are one of the simplest content upgrades you can use.

Cheat sheets are content that cut to the chase. They remove all the fluff of the original blog post, and get straight to delivering the actionable information that readers want.

They can be used to offer a breakdown of your more comprehensive posts, which your visitors can download and refer to later. This will keep your website in the forefront of their minds. To create cheat sheets, you should:

  • Create an outline of your post content. Use headings to divide the cheat sheet, and include major points under each heading.
  • Provide actionable advice and examples. Examples can make a cheat sheet more helpful, and enable users to act more effectively on the content.

Cheat sheets can be beneficial in any niche. However, the more information-rich niches – such as finance, technology, and healthcare – will likely benefit the most from their use.

2. Printable Workbooks for a Hands-On Experience

An example of a worksheet content upgrade on

Digital worksheets, or workbooks, promotes reader interaction.

Workbooks are just as they sound – documents intended to be filled out by your readers. This is one of the most interactive upgrades to provide, which is why it’s ideal for self-help and other such websites.

The process of creating a printable or digital workbook can be surprisingly straightforward. We recommend you follow these tips:

When you’ve created the workbook you can upload it as a PDF or Word document. These can be filled out by your readers on the computer, or printed out and completed physically.

3. Free Samples for a Sneak Peek

An example of a free sample content upgrade on Bidsketch

With a free sample or offer, you increase the chances of your leads making a purchase.

Free samples of digital products or services are frequently offered by merchants. This is one of the greatest upgrades you can offer potential leads. After all, free samples provide insight into the product, which make leads more likely to purchase.

As the affiliate, you’re limited when it comes to providing free samples and you need to make sure you have the permission to do so. However, here’s a few tips to help you out:

  • Collaborate with the product creator. By directly collaborating with the creator, you can design a bespoke sample of a product.
  • Promote it elsewhere on your website. Feature free samples prominently on your banners or sidebars. This will also lead visitors to read the original related content.

If you’re not sure how to get started, you can simply ask your merchants for free product trials. Note that you may only be given a limited amount of samples, or a set time period during which you can promote them.

Conclusion

It can be difficult to attract the right audience to your affiliate marketing website, but it’s critical to your business’ success. With the help of content upgrades, you can increase the value you provide to your visitors and thereby attract a larger audience.

In this post, we’ve introduced content upgrades and why you should use them on your affiliate website. We’ve also highlighted three types of content upgrades you can offer, including:

  1. Cheat sheets for delivering quick, actionable information.
  2. Digital workbooks for a hands-on experience.
  3. Free samples for a sneak peek.

Do you have any questions about content upgrades, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Marketing Myths (And the Truths Behind Them)

Since affiliate marketing is one of the most popular ways to earn money online, there are many myths surrounding it. These may make you hesitant to try this type of marketing, which means losing out on potential profits. Plus, you might struggle to catch up with your competition if you decide to pursue affiliate marketing later.

The truth is that the most common myths associated with affiliate marketing can be easily dispelled. With a better understanding of these misconceptions and the truths behind them, you can begin your affiliate marketing journey without unnecessary fears weighing you down.

In this post, we’ll briefly discuss the merits of affiliate marketing. Then we’ll highlight three of the most common myths about these programs, and explore the truths behind each one. Let’s get started!

An Introduction to Affiliate Marketing

The Kitchen Faucet Divas' affiliate website

You can create an affiliate marketing website based around nearly any topic or niche.

In simplest terms, affiliate marketing is a business venture where a marketer gets paid to promote someone else’s products or services. The marketer then receives a percentage of any sales made as a result of their efforts.

There are two parties involved in affiliate marketing – the affiliate, and the affiliate program. The benefits of affiliate marketing are enjoyed by each side, but we’ll be specifically discussing the affiliate experience in this post. Becoming an affiliate marketer is beneficial because:

  • You can make a profit through sales, without having to deal with customer complaints, product returns, etc.
  • There are very few overhead costs required to run an affiliate business, since you don’t have to develop or ship the products yourself.
  • You get to choose the products you market, which means you can find a niche that interests you.

Despite these advantages, there are plenty of misconceptions about affiliate marketing that can make it seem unappealing. Fortunately, these are often based on misinformation and misunderstanding about how the process works.

3 Affiliate Marketing Myths (And the Truths Behind Them)

Now, let’s take a closer look at three of the most common myths associated with affiliate marketing, and explain why each is incorrect.

1. “Getting Started Is Too Expensive”

ClickBank affiliate network landing page

Affiliate marketplaces such as ClickBank make it easy to get started for little to no cost.

It doesn’t take much to get started as an affiliate marketer – just determination and a little know-how. The reason many people believe affiliate marketing is too expensive to break into is because some programs prey on inexperienced individuals. These programs can be expensive to join, yet they don’t offer anything of value that you cannot learn on your own.

In reality, getting started with affiliate marketing doesn’t have to cost much if you can find the right program. To do that, you’ll want to:

  1. Sign up with an affiliate marketplace. Marketplaces, such as ClickBank and ShareASale, enable you to connect to various affiliate programs without any hidden costs.
  2. Create an affiliate marketing website. This is where you will promote the programs you decide to join.

You can spend as much or as little as you want along the way, but you really don’t have to sink a lot of resources into this venture. We recommend that you start small, and expand your business as needed over time.

2. “The Market Is Too Competitive for You to Be Successful”

The Google AdWords homepage

Sometimes, it can seem as though the current market is already too saturated to make room for another affiliate marketer. However, the mistake many of these people make is targeting an audience that is too broad and generic. This increases competitiveness needlessly.

It’s absolutely possible to break into a crowded affiliate market, by finding your unique niche. We recommend that you:

  • Consider your existing interests and knowledge. Research the profit potential of markets you’re already passionate about.
  • Perform niche keyword research. Using free keyword research solutions, such as Keyword Tool, you can find out how competitive and lucrative possible keywords are.

Essentially, you want to find a unique angle that you can cover in-depth. This will improve your chances of making a name for yourself in the industry, and help you succeed more quickly.

3. “You Need to Have a Strong Network to Get Started”

The Nike and iPod partnership

Business partnerships can help you build your network from scratch.

Having a strong network of fellow marketers and collaborators increases the odds of your affiliate business’ success. After all, having inside connections will make it easier to find opportunities and get your content noticed.

However, you don’t need to have these strong connections in place from the very beginning. Instead, you can build your own network over time. Here’s how:

  • Attend marketing events. These enable you to connect with industry leaders, while also putting your name out there.
  • Reach out to compatible affiliate programs. A win-win partnership can extend your brand’s reach, while also increasing sales for both parties.

You can even use social media influencers as brand ambassadors for your program. In exchange for free products, you’ll gain access to their millions of followers. None of this is mandatory to make a living with affiliate marketing, however – it’s just a helpful bonus tool.

Conclusion

While breaking into affiliate marketing can seem daunting, it’s not the impossible task you might expect. It can actually be fairly simple, especially when you know the reality behind the most common misconceptions out there.

In this post, we’ve introduced affiliate marketing and discussed its benefits. We’ve also outlined three of the most common myths, and the truths behind them. They are:

  1. “Getting started is too expensive.” All you need is your own website, and the help of reputable affiliate marketplaces such as ClickBank.
  2. “The market is too competitive for you to be successful.” By narrowing your niche, you can target a less competitive audience.
  3. “You need to have a strong network to get started.” You can build your own network over time, by visiting events and partnering with other affiliates.

Do you have any questions about these myths, or how Affiliate Royale can help you to get started with your own affiliate business? Let us know in the comments section below!

3 Smart Ways to Generate New Leads for Your Affiliate Website

There are many ways to ensure your affiliate business’ success, but one of the most effective is earning new leads. Without drawing in new customers, you’ll be forced to rely on repeat customers (as well as any outliers). This can mean fewer sales overall, especially if you only sell a one-time product.

With active lead generation, you can easily bring new prospects to your website. This means you don’t have to rely on your current customers, and you can continue to expand your reach. As such, you’re likely to see an increase in conversions and affiliate sales.

In this post, we’ll introduce lead generation and why it’s a necessary part for any affiliate website. We’ll then discuss three ways to generate new leads to your website (including with the help of Affiliate Royale). Let’s get started!

Why Lead Generation Is Necessary For Your Affiliate Website

The Kitchen Faucet Divas' affiliate website

Whatever your niche, you can benefit from bringing new leads to your affiliate website.

Simply stated, ‘lead generation‘ is the process of attracting prospects to your website. It’s a crucial aspect of any business website, but especially so for affiliate marketers.

In fact, active lead generation is one of the best things you can do for your business. It provides numerous benefits. For example:

  • It’s less time-consuming. Instead of focusing on drawing in individual customers, you’re drawing in a larger audience with less effort on your part.
  • It’s more effective. Leads are more likely to purchase from you when they discover your website organically.

When implemented correctly, you can use lead generation to continually bring new prospects directly to you. This means you spend less time on recruitment activities, and more time on other aspects of your business.

3 Smart Ways to Generate New Leads For Your Affiliate Website

Now you understand why lead generation is so important, let’s look at a few ways you can begin to use it on your own website. Let’s dive in!

1. Offer ‘New Customer Bonuses’ To Your Affiliates

Affiliate Royale's Commission Settings

By changing your commission settings, you can offer bonuses to your affiliates for each new customer they recruit.

While you may do a little lead recruitment yourself, the majority of prospects will be brought to your site by your affiliates. One way to motivate them is to offer ‘new customer bonuses’. These are payouts that will encourage your affiliates to bring in more new customers to your site.

Depending on your affiliate management tool, it may be tricky to offer bonuses. However, Affiliate Royale makes it simple with the use of commission tiers. Once you’ve downloaded and installed the plugin, go to Affiliate Royale > Options > Commission.

Here, you can change Commission Type (percentage or fixed) and even add levels. This enables you to control how much each individual affiliate is paid, and it can be used to offer bonuses when appropriate.

2. Expand Your Reach By Writing Guest Posts

A guest post example from ProBlogger

A guest post, such as this one on ProBlogger, enables you to expand your audience exponentially.

As they sound, a guest post is written content that you publish on a website other than your own. This is great for bringing new prospects to your website. By reaching out to a new, but niche-related audience, you can drive new traffic to your website. Additionally, guest posts will include backlinks to your website, which can boost its Search Engine Results Page (SERP) ranking.

Of course, there are a few guidelines to keep in mind as you seek out guest posting opportunities and write your content. For example:

  • Guest post for blogs with an engaged audience. Blogs with active comments section and social media pages will exponentially increase your reach.
  • Link to your landing page. Sending leads directly to your landing page can increase conversions.

It’s also important to stick around after posting and interact with readers in the comments. This enables you to make deeper connections and build credibility as an expert.

3. Create (Or Optimize) Your Social Media Campaigns

Wendy's Twitter marketing campaign

No matter your following, it’s important to have a social media presence to promote your brand.

A social media campaign is, essentially, what you do to bring your marketing efforts to various social media platforms. By creating (or optimizing) your campaign, you can reach a greater audience while still targeting keywords and topics.

While the thought of creating a campaign can seem daunting, it’s simple when you break the process down into smaller chunks. To get started, we recommend the following steps:

More than anything, remember that you should use your social media campaigns to interact with your audience. This allows you to connect directly to your audience, which is one of the most effective ways to draw in new prospects.

Conclusion

By practicing lead generation on your website, you can ensure you always have a steady stream of customers from your affiliates and your own recruitment efforts. This will improve your business’ bottom line by increasing the odds of conversion and boosting your sales.

In this post, we’ve introduced lead generation, and shared three ways to generate new leads to your affiliate website. They include:

  1. Offer ‘new customer bonuses’ to your affiliates.
  2. Expand your reach by writing guest posts.
  3. Create (or optimize) your social media campaign.

Do you have questions about lead generation, or how to implement it successfully on your website? Let us know in the comments section below!

How to Use Social Proof to Boost Sales on Your Affiliate Website

Your site’s reputation is an important part of the sales process that’s often overlooked. After all, it’s unlikely that leads will develop into conversions without trust in you, your product, or your brand.

That’s where social proof – a psychological phenomenon and marketing tactic – comes in. By adding social elements to your website – including sales numbers and customer reviews – you can increase consumer trust and improve how your product and business are viewed.

In this post, we’ll introduce social proof and explain its importance. We’ll then share three ways you can use social proof to boost sales on your affiliate website, and show you how to implement each technique effectively. Let’s get started!

What Social Proof Is (And Why You Should Use It On Your Website)

Fitbit's press and reviews page

Even well-known brands, such as Fitbit, use social proof to entice leads.

Social proof is a marketing tactic that uses psychology to convince hesitant leads to make a purchase. This tactic is based on the way consumers look to others when making decisions, and it’s an important part of the sales process.

There are many types of social proof, including customer testimonials, product reviews, and industry certifications. When used correctly, they can boost your brand’s power and convince even the unlikeliest of leads to convert.

In fact, social proof is perhaps one of the most important elements of your affiliate website. A few examples of what it can do includes:

  • Increasing trust in your website and your product, which can lead to improved sales.
  • Boosting brand credibility, which is crucial in affiliate sales.
  • Leveraging existing customers (with reviews, testimonials) to help you acquire new ones.

Without social proof on your website, you’re essentially asking consumers to trust what you have to say. While this may work for more well-known brands, it’s not something that many fledgling marketers can do with success.

3 Ways to Use Social Proof to Boost Sales on Your Affiliate Website

Let’s take a closer look at the three ways you can use social proof on your own affiliate website. These will help you boost sales, and convince even the most hesitant leads.

1. Feature Customer Testimonials to Improve Trust

Customer testimonials on Kissmetrics

Customer testimonials are used by even big brands, such as Kissmetrics, to boost credibility.

As they sound, customer testimonials are positive statements or soundbites by consumers. They offer a ‘real-world’ insight into your product or service, which is usually beneficial for the potential buyer. More importantly, they show leads what to expect from your product or service and can provide reassurance by backing up your claims.

To use customer testimonials on your website, you’ll first need to solicit them from your customers. Once collected, there are ways you can use them most effectively. For example:

  • Use customer images. This adds a personal element to each testimonial, and it can also increase feelings of trust.
  • Highlight testimonials in one spot on your website. For example, a specific page or section on your home page dedicated to testimonials.

Your customers are some of your best product advocates, so you should use them as fully as possible. You can even offer discounts and other offers to any customers who provide you with an honest testimonial – a win for everyone!

2. Highlight Your Brand’s Endorsements to Boost Credibility

Under Armour's brand endorsement by Michael Phelps

Celebrity endorsements, such as Michael Phelps and Under Armour, are one of the most popular ways to elevate your brand.

Brand endorsements are acknowledgements of your brand and product from celebrities or industry leaders. They’re a useful addition to any affiliate website, as they enable you to ‘borrow’ the credibility of trusted organization/industry leaders.

Of course, if you aren’t using these endorsements correctly, they won’t offer much in the way of social proof. Here are a few tips to ensure you get the most from your endorsements:

  • Include them with your testimonials. This ensures the majority of your leads will see the endorsement.
  • Place them effectively. It helps to mention endorsements frequently on your site, including on your home page and landing pages.

If you’re unsure how to get endorsements, consider reaching out to industry leaders with a similar target audience. With a similar focus, they may be interested in your product and promoting it to their readers if they find it valuable.

3. Boast About Your Numbers to Highlight Your Brand’s Value

Social numbers on Melyssa Griffin's website

Many websites, such as Melyssa Griffin, use numbers to entice visitors to convert.

Your numbers – including social shares and downloads – are a good way to show potential leads that what you offer is legitimate. Foremost, they provide solid evidence of your claims. They also offer a way to show your content or product’s exact value to your leads.

However, it’s not enough to just have your numbers on display. It’s actually more important to display them prominently and with purpose. To do so, we recommend:

  • Using them on your content pages. For example, use a social sharing plugin (such as Cresta Social Share Counter) that shows the number of shares your content has.
  • Adding them to landing pages and lead forms. By adding numbers to crucial areas of your website, you can tempt readers to make the jump. For example, adding “Downloaded by 5,000 visitors” is a great way to highlight your product value.

While it may be uncomfortable to be boastful, it’s one of the best ways to offer solid proof of what you claim. After all, numbers are something that cannot be denied.

Conclusion

A successful affiliate website is important to your business. However, one element of a thriving website that cannot be overlooked is social proof. By adding social proof to your website, you can improve how potential leads view you while simultaneously boosting sales.

In this post, we’ve introduced social proof and its importance. We’ve also shared three ways to add it to your website to boost sales. They are:

  1. Include customer testimonials to improve trust.
  2. Highlight your brand’s endorsements to boost credibility.
  3. Boast about your numbers to highlight your brand’s value.

Do you have any questions about social proof, or how to effectively add it to your website? Let us know in the comments section below!

Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.

Conclusion

Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!

4 Easy Ways for Affiliate Marketers to Boost Sales

One of your primary goals as an affiliate marketer is to optimize your content marketing to boost sales. It can often be difficult to know where to begin as a ‘newbie’ to affiliate marketing. While a primary focus will be on building traffic, those all-important sales need to be considered.

Fortunately, there are some strategies you can use to target your current audience and improve your sales. In fact, with a few tips, you can optimize practices you already have in place to save you time.

In this post, we’ll outline four easy ways to boost sales on your affiliate website. We’ll also explain why these tips are effective and how they improve efficiency. Let’s get started!

1. Build a Targeted Email List

The Blogging Wizard email sign-up form

A simple sign-up form with a Call To Action (CTA), like Blogging Wizard’s, is an important website addition.

A targeted email list contains the contact information your audience has volunteered in exchange for your website’s content and offerings. As these are the leads most likely to convert (since they voluntarily signed up to your list), you can target your sales pitch directly to them.

Of course, you’ll first need to convince visitors to sign up for your email list. This can be daunting at first, but there are many tips you can use to get started. For example:

These two methods ensure that you attract more of the right audience, as your freebies will be targeted to them. If you aren’t sure where to start, we recommend first finding an email marketing service that will work for your business. There are plenty to choose from, and they can all be easily incorporated into your website.

2. Create High-Quality and Valuable Content

A quality blog post on Neil Patel

High-quality content, like Neil Patel’s, is necessary for any affiliate marketer hoping to achieve success.

High-quality and valuable content offers direct and immediate use to your audience. For example, product reviews or how-to guides can be extremely valuable to readers looking for specific information. This type of content offers an obvious benefit to your readers. As a side effect, readers build trust, while you may see a boost in sales.

Excellent content is just the beginning, however. There are a few tips you should follow throughout the content creating process, including:

We also recommend you make use of an editorial calendar. This will help you to create more focused content, and it will make the process simpler.

3. Optimize Your Product Landing Pages

 

The Affiliate Royale landing page

The landing page should deliver information in a direct and simple way.

A product landing page is the pinnacle of your affiliate website. It contains detailed product information, and provides potential buyers the assurance they need before making the purchase. As the main conversion page on your site, the landing page should be used to make the final sell. However, it needs to be optimized properly to do so.

There are many optimization tips you can implement, but we believe the two most important ones focus on the structure of your pages. For instance:

As your landing pages will have the greatest impact on customer decisions, it’s vital that you spend the most time on them. This means crafting them correctly from the beginning while tweaking them as needed.

4. Offer Bonuses to Your Readers

A blog giveaway hosted on Mommy Knows What's Best

Giveways, like this one from Mommy Knows What’s Best, are an easy way to show readers you value them.

Your website’s readers are more likely to convert to buyers than non-readers. So, offering them bonuses (like coupon codes or giveaways) just makes sense. Your readers will feel valued, and this can improve positive feelings. This means not only will they be more likely to convert, but they’ll be more likely to purchase from you and not a competitor.

There are different types of bonuses you can offer, but some are more effective than others. Here are a couple we recommend trying:

  • Use limited-time deals. These will compel your readers to act quickly, as they’ll feel a sense of urgency.
  • Run a giveaway. For example, require that readers sign up for your email list and leave a comment on your post to be put into a random drawing. The winner will receive a free product.

Even if bonuses cost you a small amount initially, the returns (i.e. more sales and loyal customers) will pay off in the end. In fact, each of these tips can improve your return on investment immeasurably.

Conclusion

The main goal of any business owner – affiliate or otherwise – is to boost sales and increase profits. While many believe the only answer is increased traffic, improved marketing strategies can work just as well (if not better).

In this post, we highlighted four ways you can increase sales, all without the need to drive more traffic. To quickly recap, they are:

  1. Build a targeted email list.
  2. Create high-quality and valuable content.
  3. Optimize your product landing pages.
  4. Offer bonuses to your readers.

Do you have any questions about boosting affiliate sales for your business? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

How to Create Successful Affiliate Partnerships

As an affiliate program manager, you may think your job is a solitary one. While this can be true in the beginning, as your program grows, you may find yourself wanting to expand your reach by partnering with others to boost conversions.

Fortunately, you have a lot of opportunities to grow through affiliate partnerships. This is a mutually beneficial solution that can offer you significant results. With a partnership in place, not only can you grow your audience but you can also improve your brand’s credibility.

In this post, we’ll introduce you to the idea of affiliate partnerships, including the benefits of establishing your own. Then you’ll learn three key tips for creating successful affiliate partnerships with like-minded affiliate programs. Let’s get started!

What An Affiliate Partnership Is (And Why You Should Establish One)

In short, an affiliate partnership is an agreement between your affiliate program and either another affiliate program, an individual, or a business to jointly promote each others’ products. There are many benefits to this tactic:

  • You can expand your brand’s reach. When you work with others, you can expand your audience reach with very little effort on your part.
  • Both brands can gain credibility. As more businesses and brands work with you, you’ll be able to further establish your brand’s credibility and become a more trustworthy option for consumers.
  • You leverage an opportunity for growth. As you work alongside your partners, you’ll learn things you can then use to grow your business in the future.

As you can see, a strong partnership can provide you with innumerable returns. As a result, you can grow your business naturally and with minimal effort (aside from setting up the partnership and maintaining that relationship).

How to Create Successful Affiliate Partnerships (3 Key Tips)

Understanding the importance of an affiliate partnership is one thing – how to do so is a whole different ball game. Let’s look at three great ways to implement one.

1. Participate in Industry Events

Content marketing conference event page

Industry events are great ways to network with affiliates, influencers, and businesses.

Whether online or in-person, industry events (such as conferences, webinars, and social gatherings) can help you network and find those with similar interests. In turn, this can provide you with two partnership-related benefits. Firstly, events enable you to meet influencers within your industry (i.e. people who may be interested in being an ambassador or affiliate). Secondly, you can meet program managers who are also looking to partner with other affiliates.

There are many websites and tools you can use to find both in-person and online events, such as Red Stag Fulfillment. Of course, attending events is only the beginning. You’ll also need to know how to network your program successfully. Here are a few tips to get you started:

  • Prepare for the event. Know who’s going to be there, and what you can offer them. The chances of building a successful partnership will increase if you plan ahead.
  • Be genuine. An affiliate partnership requires trust. The more genuine you are when networking, the more trust you’ll build with potential leads.
  • Follow up with your leads. Chasing potential partners after an event will keep you fresh in their minds, which can improve the odds of a future partnership.

If industry events are difficult (either due to location or lack of suitable industry events), another option is to get involved in community groups online. Facebook and Google+ are two great places to find online communities, and they can help you make meaningful connections with others.

2. Reach Out to Compatible Programs

The Nike and iPod partnership

Partnering with a compatible and relevant program can expand your reach and improve your business.

Compatible programs are those that have a similar audience and goals to you, but have complementary differences that will benefit both brands. Working with them can have two main benefits. Firstly, you can clearly expand your reach through your partner’s audience. Also, a program with established authority can extend that authority to you through association. If you’re unsure how to find a program to work with, take a look at these three tips:

  1. Use social listening. You can find mentions of other programs in your niche that may be beneficial partners, by searching product-related hashtags and following niche influencers.
  2. Find programs with strong followings. To ensure the partnership is worthwhile, look for programs with strong followings (both social and brand). You’ll need to at least consider social media followers and website traffic.
  3. Highlight the benefits of implementing a partnership. This means understanding what you can offer to potential partners, then highlighting those positives when approaching them.

With a compatible program on your side, you can now work to expand your reach even further and grow your own affiliate program.

3. Start a Brand Ambassador Program

Kendall Jenner instagram post as a brand ambassador

Joining forces with a brand ambassador (especially a high-profile one) can do wonders for your conversions.

A brand ambassador program involves recruiting social media influencers and paying them to market your brand to their audience. Starting an ambassador program can have numerous benefits for your business. For example, ambassadors can expand your brand’s reach by leveraging their own audience. Additionally, they can boost your brand’s authority (if you choose them wisely).

Achieving this is very similar to recruiting affiliates. However, there are a few slight differences. Here are some tips to get you started:

  • Understand your target demographic. Who do you want to recruit as ambassadors? Create a target persona, and build a program that caters to them.
  • Find social influencers that fit your demographic. With platforms such as Experticity, you can easily find social influencers to recruit to your ambassador program.
  • Offer irresistible benefits. What can your ambassadors expect to get from this partnership? Aside from monetary compensation, consider free ‘bling’ and other such incentives.

When looking for influencers, you’ll want to look past follower numbers. Engagement can be more important than how many followers they have, and an influencer with high engagement can be worth their weight in gold.

Conclusion

Establishing strong partnerships should be at the forefront of your mind as your business grows. By extension, the same could be said for your affiliate partnerships, so taking the time to nurture them is crucial.

In this post, we’ve introduced you to the importance of affiliate partnerships, and offered three key tips for creating successful affiliate partnerships. Let’s recap them:

  1. Participate in industry events.
  2. Reach out to compatible programs.
  3. Start a brand ambassador program.

Do you have any questions about how to create successful affiliate partnerships? Let us know in the comments section below!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Your affiliates are your most precious resource. As such, you want to ensure they feel welcome when participating in your program. However, with many programs having countless affiliates, it can be difficult to reach out to everyone and make them feel like part of the team.

The use of an ‘affiliate dashboard’ enables you to provide your affiliates with a welcoming environment, while also giving you a place to share important information. This can improve your affiliate program significantly, mainly through bolstering the relationships with your affiliates.

In this post, we’ll discuss why you should consider using an affiliate dashboard in your program. Then, we’ll highlight three ways you can create a welcoming dashboard for your recruits with the help of Affiliate Royale. Let’s get started!

Why You Should Use An Affiliate Dashboard for Your Program

The Affiliate Royale Affiliate Dashboard

An affiliate dashboard is an excellent addition to any marketing program.

An affiliate dashboard is a platform that will serve as a home base of sorts for your affiliate recruits. There are a variety of benefits to adding one to your program. For example, it can:

  • Enable you to add a professional touch to your affiliate program. This can be a great way to retain affiliates, as it shows you’re invested in your program.
  • Provide recruits with a sense of belonging. As a place for your affiliates to access important information and resources, a dashboard gives your affiliates a place to call their own.
  • Offer you an easy way to stay in touch with your recruits. This can improve affiliate performance and boost feelings of respect.

Of course, we understand that setting up an affiliate dashboard can seem a daunting task. Fortunately, Affiliate Royale makes the process a breeze. Let’s take a look!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Once you’ve purchased a plan and activated the Affiliate Royale plugin, it’s time to personalize the dashboard. As the first thing your affiliates will see, this is an essential step. Here are three things we recommend you consider while setting up your dashboard.

1. Add a Personalized Welcome Message

A welcome message is just as it sounds: an upbeat or otherwise welcoming message that greets your affiliates upon signing in. It’s a great way to set the tone for the entire program, and it can provide affiliates the encouragement boost they need. With Affiliate Royale, setting up a personalized welcome message for your affiliates is simple. It only takes a few minutes. Here’s how you do it:

Navigate to Affiliate Royale > Options on your WordPress dashboard, then click Dashboard Settings, which will display a text editor:

Affiliate Royale affiliate dashboard settings

Simply edit the Welcome Message as you’d like, such as by adding a simple “Hello!” or a more involved “We’re glad to have you here!”. If you’d like, you can even give your affiliates a quick tour around the Dashboard by explaining each page and what it has to offer.

2. Incorporate Helpful Navigation Links

There’s much more you can do to make your affiliates feel right at home. One simple way to do so is by incorporating helpful navigation links into the Affiliate Dashboard. For example, you can include links to affiliate resources, program policies, affiliate statistics, and even payment history.

By adding useful links, your affiliates will see that you care about their success. Of course, this also makes it possible for them to adhere to your guidelines, and get straight to the task of earning affiliate income.

To implement this strategy, navigate to the Dashboard Settings by selecting Affiliate Royale > Options. Below Welcome Message and Dashboard Style, you’ll see a bolded section entitled Additional Nav Pages:

The Affiliate Royale Affiliate Dashboard settings with Additional Nav Pages highlighted

From here, click add page, where you can add practically any page to the navigation menu that you can think of. Of course, you can also remove pages by selecting them from the drop-down and clicking remove page.

3. Provide Clear Contact Information

As the program manager, it’s important to be available to your recruits. One way to do so is by providing them with the information they need to contact you. For obvious reasons, this is a great way to promote a welcoming environment. With an easy way to contact you, your affiliates will feel as if they’re part of a larger team. They’re also more likely to approach you with questions and concerns, and this makes it easy to keep your program running smoothly.

If you’d like to give your affiliates access to your contact information, you have two methods of doing so with Affiliate Royale – and both involve the ways we’ve already discussed. First, you can add a Contact page to the navigation menu by navigating to Affiliate Royale > Options > Dashboard Settings from your WordPress dashboard. Next, scroll down to Additional Nav Pages and select add page.

Second, you could also add your contact information to the Welcome Message. Your affiliates will see it immediately upon logging in, and this is perhaps the most direct way of doing so.

Conclusion

An affiliate dashboard can be a welcoming environment for your recruits, and this can have many benefits. In addition to providing you with a place to share important program information, you can also make your affiliates feel valuable. All in all, this feature is useful for increasing your affiliate income.

In this post, we’ve discussed why you may want to add an affiliate dashboard to your program, as well as how to make it welcoming with the help of Affiliate Royale. To recap, you can:

  1. Add a personalized welcome message.
  2. Incorporate helpful navigation links.
  3. Provide clear contact information.

Do you have any questions about how to make your affiliate dashboard more welcoming? Let us know in the comments section below!

4 Handy Shopping Cart Solutions for Your Affiliate Website

As you work to put your affiliate program in place, there’s one major thing you’ll need to consider before launch – the payment solution you’ll use. With so many options available – both free and premium – this can be an overwhelming task.

After all, you want to choose a solution that’s both secure and reliable, and also integrates well with your affiliate plugins. Fortunately, Affiliate Royale offers an array of supported shopping cart integrations. This means you have the ability to choose the right solution for you, knowing that it will seamlessly integrate with your affiliate platform.

In this post, we’ll explain why you need a shopping cart for your affiliate business, then outline four handy shopping cart solutions. Finally, we’ll show you how to integrate each of the options with Affiliate Royale, so you can begin accepting payments right away. Let’s get started!

Why Your Affiliate Business Needs a Shopping Cart Solution

An example of an online shopping cart

Shopping carts enable you to seamlessly display products on your website.

A shopping cart is an obvious need for any site that accepts payments. However, they can also be beneficial for affiliate websites. Unlike an integrated payment button from PayPal or Google Wallet, a shopping cart puts you in full control. You can customize how your products are displayed throughout the payment process.

In addition, your visitors won’t be redirected to another payment portal during the checkout process. Keeping customers on your site throughout the entire transaction helps prevent customer loss and ensure they completely convert. Of course, each shopping cart solution has its own benefits, and some may be better suited to your needs than others.

4 Handy Shopping Cart Solutions for Your Affiliate Website

Let’s introduce four of the top shopping cart solutions for your website. All of the chosen four have one major benefit in common: they integrate well with Affiliate Royale. Let’s take a closer look!

1. WooCommerce

The WooCommerce plugin

WooCommerce is one of the more popular shopping cart plugins – it’s currently installed on more than 3,000,000 WordPress websites – and offers arguably the most flexibility of any solution.

For starters, you can sell physical and digital goods, in various sizes and configurations.

As for price, the base plugin is completely free. However, there are plenty of premium add-ons you can use to further customize the solution to your needs.

2. Easy Digital Downloads

The Easy Digital Downloads plugin

Easy Digital Downloads is a shopping cart solution that enables you to sell mainly digital products on your WordPress website or blog. You can display and sell any type of digital affiliate product, and it also integrates with important tools for affiliate marketers, such as some popular email marketing services. You’ll also be able to handle software licensing, manage discount codes and recurring payments, and track important information for each of your customers.

The plugin is completely free, and there are also plenty of free and premium extensions to expand the plugin’s functionality – including Simple Shipping, which enables the sale of physical products!

3. WP eCommerce

The WP eCommerce plugin

WP eCommerce has over 30,000 active installs and, while it may have had some issues a while ago, things have improved in recent months. In short, we’re excited to see how this plugin continues to develop into a solid shopping cart solution!

With the ability to make CSS and HTML customizations, as well as compatibility with dozens of payment gateways, WP eCommerce is a strong solution. The plugin also incorporates important marketing tools, such as share buttons and related products.

Similarly to the other plugins in our list, WP eCommerce is free to use. However, if you want to get more from the plugin, you can purchase and download a myriad of add-ons.

4. Cart66 Cloud

The Cart66 Cloud plugin

Cart66 Cloud is an underrated but powerful shopping cart solution for your affiliate site. Similar to WooCommerce, this plugin enables the sale of physical and digital products. However, it also incorporates security features (including SSL certificates and security scans) right into the base plugin. You can automate after-sale emails, set up payment plans, and even sell products on Facebook, Twitter, and through email.

The Cart66 Cloud plugin is free. However, you’ll need to purchase a plan (starting at $9.99 per month) to use the solution on your site. Fortunately, there’s a 14-day free trial for new users, enabling you to test the solution without risk.

How to Integrate a Shopping Cart Solution with Affiliate Royale

The Affiliate Royale plugin.

As an affiliate manager, you may feel that a shopping cart solution isn’t entirely necessary. However, it can make the purchase and follow-up process easier for you, your affiliates, and your customers. With your own integrated shopping cart solution, you don’t have to worry about different processes for your various payment options. You can simply choose the solution that’s right for you, set it up, and refocus on building your business.

For the four solutions mentioned above, integrating them is a quick process. In short, install and activate both Affiliate Royale and your chosen shopping cart solution, and that’s it!

There are also other integration options, including those that are partially supported or not supported at all, which will require manual integration. Check out our User Manual if you need comprehensive instructions on how to integrate your chosen solution with Affiliate Royale.

Conclusion

With so many shopping cart solutions available, it can be difficult to narrow your choice to one. However, as long as you select from a number of secure and reliable options, you can’t lose.

In this post, we’ve discussed the importance of shopping cart solutions, as well as outlined four solutions for you to consider. To quickly recap, they are:

  1. WooCommerce: A popular shopping cart solution with dozens of free and premium extensions.
  2. Easy Digital DownloadsA solution that’s perfect for the sale of digital goods.
  3. WP eCommerceA shopping cart solution focused on accessibility, flexibility, and marketability.
  4. Cart66 CloudAn underrated solution with a variety of features and an affordable monthly price tag.

Do you have any questions about choosing a shopping cart solution for your affiliate website, or how to integrate your selection with Affiliate Royale? Let us know in the comments section below!