How to Test Your Affiliate Royale Program (And Why You Should)

Once you’ve finished setting up a program with Affiliate Royale, you might be itching to launch it right away. However, there may still be unforeseen issues that you’ve missed. Having to deal with these problems when your program is already running can be disastrous to your bottom line.

For this reason, it’s very important to ensure that your program works exactly as you expect before you launch it. This means testing every element and step thoroughly. You need to make sure that nothing is left to chance, in order to have a frictionless launch.

In this article, we’ll show you how to test drive your Affiliate Royale program. Let’s get to work!

Why It’s Important to Test Your Affiliate Royale Program

The Affiliate Royale plugin.

If you’ve used Affiliate Royale to create your own affiliate program, you will doubtless be eager to get it off the ground. However, while we’re sure that you’ve spent a lot of time making sure to configure all aspects of the program correctly, it’s difficult to account for everything that might go wrong.

This is why testing is so important, especially when it comes to affiliate programs. If you don’t thoroughly evaluate your program, you may end up leaving in issues that could cause significant problems once affiliates start using it. For instance, you could find that the wrong commission rates are being applied, or that clicks are not registering properly.

Having to fix these issues later on can disrupt your program, frustrate your affiliates, and cost you both financially and professionally. Thankfully, testing doesn’t have to be complicated. Affiliate Royale makes the process relatively simple, so you can spot and deal with any unexpected issues well in advance of your launch date.

How to Test Your Affiliate Royale Program (In 4 Steps)

Now, let’s look at a simple but effective way that you can test your affiliate program. For this to work, you’ll obviously need to have a program set up using Affiliate Royale first.

As part of this test, you’ll be completing a test purchase to make sure that it registers correctly. We’ll be using a WooCommerce-powered site in our example, but keep in mind that Affiliate Royale also supports a number of other e-commerce platforms.

1. Set Up an Affiliate Link

First of all, you’ll need to create at least one affiliate link (or banner). To do this, access Affiliate Royale > Links & Banners in your admin dashboard:

Creating affiliate links in Affiliate Royale.

If you have no links yet, click on the plus button to add one. You can then enter the URL you want to use:

Adding a new affiliate link.

Once you’ve done that, click on Update Links & Banners to save your link. After that, it’s time to use this link to test your program!

2. Create a Dummy Affiliate Account

In order to test that your program works correctly, you’ll need to create a new user. This will be a dummy account that represents an affiliate, so you’ll want to set the user role to Subscriber:

Creating a new Subscriber account in WordPress.

Since this account is only for your benefit, you can set it up with fake details. You obviously don’t need to send an email notification either. Just remember to save the password!

Once you’ve added this user, sign out of your own admin account, and sign in using the test account. Then navigate to your affiliate dashboard, where you’ll see the link you just created:

An affiliate link as it appears in the Affiliate Royale dashboard.

Copy this link, and then sign out of your dummy account. It’s very important that you do this, as you cannot be logged in to the affiliate account when using the link.

3. Make a Purchase

Once you’ve logged out of all your WordPress accounts, open up a new browser window. Use it to access your site, by pasting the dummy account’s affiliate link into the browser bar.

Next, complete a purchase like normal. Naturally, you won’t need to honor this purchase, so you can use any payment method you want. Remember that if you select Cash on Delivery or a similar option, you’ll need to manually complete the order before it will be recorded properly:

Making a purchase in WooCommerce.

If everything is working so far, you’re on the right track. However, it’s now time to see if the affiliate link recorded the purchase properly.

4. Check to Ensure That the Purchase Was Recorded Correctly

Now, we’re going to see if the affiliate link worked as expected, for both the dummy affiliate and for the admin user (i.e. you). Let’s start with the affiliate, so sign in using your dummy account details once again. Then open your Stats, where you’ll see the amount of clicks and sales your links have accrued.

If everything has gone according to plan, you’ll see your purchase appear next to today’s date:

The stats for an affiliate, showing 2 clicks and 1 purchase.

If it doesn’t show up, the purchase may not have been properly completed. You can check this by signing in with your admin user account and examining the order. However, if it does appear, you’ll know that the link functioned perfectly.

Next up, you need to check to make sure the link is also working for program admins. Log out your affiliate account, and log in using your own credentials. Then, check your Reports to see if the transaction was recorded:

The statistics in Affiliate Royale, showing 2 clicks and 1 purchase.

Again, if the order does not appear, you may need to ensure that the link has been properly configured with the correct target URL. You should also make sure that you were definitely signed out of your accounts when you used the link.

If the report does show the transaction (which it should), then congratulations! Your affiliate program and links are working as expected, and you should be ready to launch.

Conclusion

Once you’ve created your Affiliate Royale program, you still have one step left to take. To avoid frustrating your affiliates and experiencing nasty surprises down the line, you’ll want to spend some time testing your program before launch. That way, you can rest assured that it is performing as you’d expect.

In this guide, we’ve covered the steps necessary to test a program created with Affiliate Royale. You’ll want to:

  1. Set up an affiliate link.
  2. Create a dummy affiliate account.
  3. Make a purchase.
  4. Check to ensure that the purchase was recorded correctly.

Do you have any questions about testing your affiliate program? Let us know in the comments section below!

3 Reasons You Should Start an Affiliate Program for Your Photography Business

When you’re selling prints and digital photography online, it can be difficult to find customers. Even if you do manage to get your work seen, it’s not always easy to encourage people to pay for the actual product.

For that reason, you might want to consider starting an affiliate program. Fans of your work can showcase it on their blogs, and include affiliate links back to your own website. This will enable you to expand your audience, and will help you earn more money from your photography along the way.

In this article, we’ll discuss three reasons photographers in particular can benefit from running an affiliate program. We’ll also explain how you can get started with the use of Affiliate Royale!

An Introduction to Affiliate Marketing

Affiliate marketing is a smart way for any business, big or small, to expand its potential audience and increase its income. So, how does this type of marketing work?

When you run an affiliate program, you offer a commission for referrals back to your products. People can sign up for your program and become your affiliate marketers, or just ‘affiliates’ for short. Whenever an affiliate gets a lead to click on a link to one of your products, and that lead ends up buying something from you, the affiliate receives a small cut of the profits (while you keep the rest).

For a photography business, an affiliate program can be helpful by turning exposure of your works into revenue. With the provided affiliate links, members can showcase your work on their blogs, social media profiles, or online galleries. They get to earn a small profit as a result, while you get your images seen by a larger audience that’s suitable for your niche.

3 Reasons You Should Start an Affiliate Program for Your Photography Business

Now that you’re caught up on the basics of affiliate marketing, let’s look more closely at how your photography business can benefit from one of these programs. While there are a lot of reasons an affiliate program is a smart move, these are three of the most compelling.

1. You Can Leverage Your Existing Audience to Increase Sales

If you’ve been in the business for a while, you probably already have some existing fans of your work. These might include prior customers you’ve done commissions for, collaborators, or simply people who enjoy your photography. What matters is that this audience is a well of potential affiliate marketers.

Your first port of call when setting up a new program will be to reach out to these people, and see if they are willing to join up. They can then showcase your work on their websites, along with affiliate links that navigate visitors to your online storefront. Some of them might even have their own blogs or affiliate marketing sites already set up, making this process even simpler.

Plus, you can make it easy for affiliates to sign up by using the right tool – such as our own Affiliate Royale plugin. This will help you create an affiliate dashboard, where you can provide affiliates with links and other useful resources.

2. You Can Expand Your Audience and Reduce Theft

Affiliates are encouraged to spread your works as much as possible, whether that’s on blogs, websites, or social media. This means your photography and business get more visibility.

What’s more, as someone who offers photography online, you may have already had your work being spread without proper credit, or even stolen. This is a common problem, but using an affiliate program can actually mitigate it. By providing affiliate links, you incentivize your audience to not only credit you for your work, but to do so in a way that actively supports you. In other words, you can have your photography seen by a larger audience, while also reaping better profits.

When you’re running your program using Affiliate Royale, you can even determine exactly what commission you want to pay your affiliates. If you want, you can also create commission tiers to support different levels of affiliates. This is a great way to incentivize them to get invested in your business, and to do their best to get your work out there.

3. You Can Become More Established in Your Niche

As a photography business, you probably already have a niche. To really focus your efforts, however, you can dig even deeper. For example, you can choose to work with art photography, wedding and events photography, photo-manipulation, or something else just as specific.

Getting clear about your ideal niche matters, because finding affiliates within the same narrow field enables you to target an audience that’s inherently receptive to your work. By creating an affiliate program and targeting it carefully, you stand to gain more prominence and become more established in your niche. You can even reach out directly to related bloggers and other influencers, and encourage them to join your program.

If you’re really dedicated, you could even form a partnership with another business and support each others’ affiliate programs. This kind of symbiotic partnership could help grow both of your brands in terms of visibility and credibility.

Conclusion

It may seem daunting to create an affiliate program for your photography business. However, the advantages are well worth the time investment. What’s more, Affiliate Royale makes the process easy, as it enables you to set up a program quickly and with minimal fuss. That gives you the chance to focus on your creative work, while still growing your audience and increasing sales.

In this article, we’ve discussed some of the reasons your photography business can benefit from an affiliate program. For example, affiliate marketing helps you:

  1. Leverage your existing fans to increase sales.
  2. Expand your audience and reduce theft.
  3. Become more established in your niche.

Do you have any questions about how to set up an affiliate program for your photography business? Let us know in the comments section below!

How Small Businesses Can Benefit from Affiliate Marketing

It’s easy to assume that affiliate programs are only useful for big companies and established businesses. However, the truth is that even a smaller company can benefit from getting into affiliate marketing.

As a small business, running your own affiliate program can provide several benefits. For example, it enables you to create cost-effective marketing that helps to grow your audience and build brand awareness. You also have control over the commissions you pay, and can develop a loyal base of affiliates who are excited to work for you.

In this article, we’ll introduce you to the concept of affiliate marketing, and discuss why your small business might need an affiliate program. We’ll also talk about how to get started, with help from our Affiliate Royale plugin. Let’s begin at the top!

An Introduction to Affiliate Marketing

The Amazon Associates affiliate program.

Amazon Associates is one of the biggest and most successful affiliate programs out there.

In case you’re unfamiliar with affiliate marketing, let’s first cover the basics. When your business uses affiliate marketing, it offers a commission to people who are willing to market your products on their own sites. When one of your affiliates successfully refers a lead who ends up making a purchase, that affiliate earns a small percentage of the sale (while you keep the rest).

From your perspective as a business owner, the structure of an affiliate program looks something like this:

  • Affiliate merchant: This is you, the business running the affiliate program.
  • Affiliate network: The tool(s) you use to run the program.
  • Affiliate marketers: The people who are promoting your products or services.
  • Customers: Leads who click on affiliate links and ultimately make purchases.

Affiliate programs have become incredibly popular. They enable businesses to get cheap marketing for their products and expand their reach, while members appreciate the opportunity to make money in a largely passive way. Many large sites offer affiliate opportunities now, with one of the most popular being the Amazon Associates program. There are also plenty of general affiliate programs that bring multiple businesses together in one place, such as Rakuten.

All of this might make it seem like affiliate marketing is a game best suited to the big, established businesses out there. However, it turns out that smaller businesses can get just as much out of this strategy.

How Small Businesses Can Benefit from Affiliate Marketing

As we’ve made clear, affiliate marketing is not just a tool that can help large companies increase their profits. In fact, it can be particularly useful for smaller businesses, for a number of reasons. For example, affiliate marketing programs:

  • Are low-risk and low-cost. You don’t have to spend a lot of money to get the word out about your business. That makes this type of marketing especially helpful for up-and-coming businesses that don’t have a large budget.
  • Boost growth and brand awareness. An affiliate program can help increase traffic and grow your online audience. It’s also a great way to create brand loyalty, as your affiliate marketers will have a vested interest in your success.
  • Put you fully in control. You can set your own commission levels, for instance, and supply whatever marketing materials you want to your affiliates.

While affiliate marketing can be immensely beneficial, it’s not without potential downsides. For example, because you’re relying on people outside your company, you don’t have total say in how your products or services are marketed. It may also take some time and work to oversee the program. However, by using the right tool, you can make the process of controlling and running the program much easier.

How Affiliate Royale Helps You Build an Affiliate Program

The Affiliate Royale plugin.

Affiliate Royale is a WordPress plugin that enables you to create and run an affiliate program directly through your admin dashboard. It slots in perfectly with your existing website, and is compatible with any WordPress theme. This means that your affiliates only need to access your site to get everything they need, and you have complete control over the look and feel of your program.

As a small business, Affiliate Royale makes it easy to run a program with minimal time and effort required. You’ll see exactly how many clicks every affiliate link generates, and how much you need to pay each affiliate at the end of the month (or whatever pay period you set). You can also use this plugin to monitor the performance of your affiliates, and supply them with helpful marketing materials, such as affiliate links and banners.

Some of the key features of Affiliate Royale include:

  • Seamless WordPress integration. The plugin runs straight from your site, and doesn’t require any additional software.
  • A customizable affiliate dashboard. You can set up the dashboard your affiliates will use exactly how you want.
  • Shopping cart functionality. Affiliate Royale is capable of tracking commissions from hundreds of payment gateways and shopping carts.
  • No subscription or recurring fee required. The one-time price means that you won’t have to deal with any unforeseen fees.

Best of all, Affiliate Royale is simple to set up and use. You can use it to create your affiliate program in just minutes. After that, we recommend that you check out our guide on how to generate new affiliate leads, and learn how you can use Affiliate Royale to track your program’s performance.

Conclusion

For a small business, an affiliate program might seem like a big step. However, the truth is that affiliate marketing offers a ton of benefits, and doesn’t have to be as time-consuming as you might expect. It lets you advertise your products or services in a cost-effective manner, driven by affiliate marketers who earn commissions based on how well they perform.

To actually build your affiliate program, you’ll need the right tool for the job. That’s where Affiliate Royale comes in, offering extensive features that make running your program much easier. It enables you to track your affiliates’ performance, provide marketing materials, control your commission tiers, and much more.

Do you have any questions about getting started with affiliate marketing as a small business? Let us know in the comments section below!

How Chatbots Can Benefit Your Affiliate Program

One of the most time-consuming aspects of running an affiliate program is providing help and support to your members. You’ll often find yourself responding to the same queries and resolving similar issues repeatedly. This is time you could spend more efficiently elsewhere, on generating leads and growing your program.

Fortunately, help is at hand. By adding a chatbot to your site, you can provide information to your affiliates even when you aren’t available, while still maintaining a dynamic and personal approach. Implementing this feature makes it easier to deal with common queries, while leaving you with time to spare for more vital tasks.

In this article, we’ll look at what chatbots are and how they can improve the customer service for your affiliate program. Finally, we’ll introduce two solutions that you can use on your site. Let’s go!

An Introduction to Chatbots

An example of a chatbot as it appears on a website.

Chatbots are becoming one of the hottest trends in customer service. They are essentially automated chat systems, which visitors can use to get information as if they were talking to a real service representative.

A chatbot usually takes the form of an ordinary text chat interface. Sometimes they even use existing tools, such as Facebook Messenger or WhatsApp. The key difference, of course, is that there’s no actual human on the other side. Instead, visitors will be interacting with an AI-controlled assistant that can respond to queries and provide information.

The use of chatbots has exploded in recent years, in large part thanks to Facebook opening its Messenger platform to this application. Since Facebook Messenger currently has over a billion active users, this makes it a useful tool to leverage. The popularity of chatbots in general is set to keep growing, as 80% of businesses intend to have one by 2020.

Why Chatbots Can Benefit Your Affiliate Program

As you can see, chatbots are taking over – and for good reason. Almost any business can benefit from an automated support system. However, chatbots are particularly useful for affiliate programs, since they can:

  • Help you provide support. Chatbots can present support and information in a way that feels both organic and personal, without the cost and manpower required to maintain a customer service representative.
  • Improve lead generation. You can use chatbots to gather user information, in order to generate more leads. They’re also great for providing information about your program to potential affiliates.
  • Present affiliate links. Since you can customize the responses your chatbot provides, you can even have them offer affiliate links in response to relevant queries.

All of these benefits can be a huge boon to your affiliate program. Of course, it should be noted that a chatbot is not a replacement for actual human support, as there will still be queries that are best dealt with by professionals. However, using a chatbot can help you clear up valuable time that would otherwise be spent answering the simplest questions over and over again.

2 Chatbot Tools to Use on Your WordPress Site

If using a chatbot sounds like a great idea, what’s next? As it turns out, all you’ll need is the right tool for implementing this feature. There are plenty of options for adding a chatbot to your WordPress site, but let’s take a look at two of the best solutions.

1. WP Chatbot

The WP Chatbot plugin.

WP Chatbot is a perfect option for beginners, as it doesn’t require any technical experience to get started. Despite that fact, it’s also one of the most powerful and flexible solutions out there. WP Chatbot can be used to provide support and information, but it also works well if you want to increase leads and conversions. You can create your bot, set its personality, and then teach it whatever you want it to say. It even saves past conversations, so you can see how people are interacting with your bot and optimize it in response.

Key Features:

  • Makes it very easy to set up and manage your bot.
  • Enables you to deliver information and collect user data.
  • Lets you display ads in your bot’s responses.
  • Is compatible with all themes, and fully responsive.
  • Includes skins that enable you to customize your bot’s appearance.

Price: The regular license for WP Chatbot is $31, while an extended license costs $275.

2. Botsify

The Botsify home page.

Botsify is a general-purpose chatbot tool, which offers WordPress integration options. It’s also a highly-customizable solution that uses artificial intelligence and machine learning to improve its responses over time. Botsify features a simple drag-and-drop interface you can use to create your bot, so you don’t have to do any coding. Plus, it includes plenty of additional integration options. It can be used in almost any messaging app, for example, and can be placed directly on your website.

Key Features:

  • Offers a drag-and-drop builder to make bot creation easy.
  • Can be used for many purposes, such as answering queries and collecting information.
  • Is easy to integrate with WordPress.
  • Enables you to integrate with popular analytics platforms, such as Dashbot.io.
  • Includes the option for a human to take over a chat at any time.

Price: Botsify offers a number of pricing plans, including a free plan containing basic functionality.

Conclusion

Implementing chatbots in your affiliate program can benefit you in a number of ways. For one, it can provide information to your existing and potential affiliates in an organic way. You can also use your chatbot to drive lead generation, and to find new affiliate marketers.

In this article, we’ve discussed the benefits of using a chatbot. We’ve also taken a look at two tools you can use to add one to your WordPress site:

  1. WP ChatbotA great option for beginners, as this plugin is easy to use and set up (but has plenty of power under the hood).
  2. BotsifyThis solution offers plenty of integration options and includes several helpful features, such as the human takeover option and various analytics.

Do you have any questions about how to use a chatbot effectively for your affiliate program? Let us know in the comments section below!

How to Create an Affiliate Program Frequently Asked Questions (FAQ) Page

As an affiliate program manager, you’ll likely get questions both from existing affiliates and from users curious about your program. While this is a great sign of your business’s growth, it can also be time consuming. You could end up spending more time answering basic questions, and less on growing your business.

By creating an affiliate program Frequently Asked Questions (FAQ) page for your website, you make it possible for potential affiliates to find answers for common questions. This frees up your time for other program tasks, such as affiliate recruitment and management. It also makes your program more welcoming and easier to use.

In this post, we’ll discuss three tips for creating a FAQ page for your affiliate program. We’ll then show you how to display this page on your website, including using Affiliate Royale’s Affiliate Pages. Let’s get started!

3 Tips for Creating an Affiliate Program Frequently Asked Questions (FAQ) Page

When creating an FAQ for your website, the first step will be to create a new page. Once this is out of the way, it’s time to implement the tips below so your FAQ can be as informative and effective as possible.

1. Separate Your Questions Into Categories

The Avangate affiliates FAQ page

Categories — such as the ones used above on Avangate — make it easy for readers to skim your FAQs.

The first step to creating a FAQ page is to come up with a list of questions to include. These should answer the most common and basic information about your program:

  • Use previous queries. Use questions you’ve received multiple times through email, social media, or other channels.
  • Combine questions where possible. Combine similar phrasings (“How much will I make?/What is the commission rate?”). This makes the list easier for readers to skim and search.

You should also consider using categories to separate the questions. This enables readers to quickly find the information they’re looking for and creates a clean, organized look. A few examples of common categories include Sales and Payments, Products/Services, and Support and Resources.

2. Add a Table Of Contents (TOC) for Easy Navigation

ThinkGeek affiliate FAQ page

A Table Of Contents (TOC) such as used on ThinkGeek makes it easy for readers to jump ahead to their questions.

In short, a Table of Contents (TOC) is an on-page directory that collects all questions at the very top of the page. Adding a TOC simplifies navigation, which makes it easier for affiliates to find the answers they’re looking for. With the right tools and a bit of know-how, you can easily add a TOC to your WordPress FAQ page. Here are two methods you can use:

  1. Use a TOC WordPress plugin. Options such as Easy Table of Contents (free) and Fixed TOC ($19) enables you to add a TOC to a page in minutes.
  2. Use page jumps to create a manual TOC. This requires a small bit of coding, but it gives you a bit more flexibility with styling.

Your TOC doesn’t need to be fancy. It simply needs to be useful in guiding readers to the answers they’re looking for.

3. Link to Further Information When Necessary

The Twitch Affiliate FAQs

Linking out for more information — just as Twitch has done above — provides your readers with more in-depth information.

While the answers within your FAQ page should be thorough, you may find it necessary to provide additional context. This can mean linking to on-site content, and even external tutorials and guides.

This makes it easier for readers to do more research on their own. However, you’ll want to link out effectively so readers click through:

  • Use descriptive anchor text. This ensures your links aren’t overlooked, and readers know exactly what information they’ll receive when clicking through.
  • Link to high-quality websites. This will boost your site’s credibility, and make you more trustworthy to potential affiliates.

To ensure readers remain on your site, you should set all links to open in a new tab. Your readers will still get the information they need, while also sticking around to read more about your program.

How to Display Your FAQ Page Using Affiliate Royale’s Affiliate Pages

The Affiliate Royale plugin.

With your FAQ page now created, it’s time to display it on your site. You can do so with the help of Affiliate Royale and its Affiliate Pages. Affiliate Royale includes a sign-up page, login page, and Affiliate Dashboard.

To display the FAQ page for both potential and established affiliates, you have a few options. First, the affiliate FAQ page should be included in your site’s navigation menu. You can place it prominently within the main menu, or include it as a link in your footer:

An example of a footer menu with a link to the FAQ page

Second, you can add the link to the FAQ page directly to the Affiliate Dashboard. Go to Affiliate Royale > Options > Dashboard and click Add page next to Custom Nav Pages. You can then select your FAQ page from the dropdown:

This way, all established affiliates can gain instant access when logged into their dashboard.

Conclusion

As your affiliate program grows, you’ll receive more questions from potential affiliates. However, if you don’t have a dedicated FAQ page, you could lose time answering the same questions over and over. Fortunately, creating a FAQ page is easy and will be beneficial for you, your program, and your affiliates.

In this post, we’ve introduced three tips for creating an affiliate program FAQ page. We’ve also shared how you can incorporate this page into your website’s Affiliate Pages using Affiliate Royale. Before you create your FAQ, bear the following in mind:

  1. Separate your questions into categories
  2. Add a Table Of Contents (TOC) for easy navigation.
  3. Link out to further information when necessary.

Do you have any questions about creating a FAQ page, or how Affiliate Royale can help? Let us know in the comments section below!

How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.

Conclusion

If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Program Metrics to Track and Optimize

Your affiliates’ performance (whether good or poor) is directly related to your program’s success. However, in order to understand how effective your program is you need to track how well your affiliates are doing.

By tracking certain metrics, you get a better understanding of your program’s strengths and weaknesses. It helps you understand how your potential customers interact with your current marketing campaigns, and it also enables you to track how your affiliates are performing. With this information, you can identify areas where you can improve your program to make it more effective and lucrative.

In this post, we’ll introduce three of the most important affiliate metrics you should keep track of. We’ll then teach you to use powerful affiliate marketing tools including Affiliate Royale, Pretty Links, and Google Analytics. Finally, we’ll show you how to use this information to optimize your program. Let’s get started!

3 Affiliate Program Metrics to Track and Optimize

To get the best results from your analytics you need to track the ‘right’ metrics. These will tell you the most about how your program is doing, and provide you with the most useful information. Let’s dive in!

1. Affiliate Link Click-Throughs

Affiliate Royale Reports menu

Using Affiliate Royale, you can track link clicks, as well as transactions and commissions.

This metric tracks how many times each link has been clicked. This is important, as it tells you which of your links are performing well and which aren’t. You can then use this information to reconsider your link placements and how you can improve their usage.

You can easily measure your click-through rates using our very own Affiliate Royale. Here you can create unique links for your affiliates with the links and banners tool, which will automatically track each click. To view the clicks, simply navigate to Affiliate Royale > Reports.

2. Visitor Conversions

A Pretty Links conversion report

Visitor conversions is a metric that tracks how often your website’s visitors convert (for example, make a purchase, or sign up for a newsletter). Conversions help you to understand your visitors’ behaviors. With this information, you can more effectively target your audience and improve sales.

While Affiliate Royale provides this metric, you can also pair up with the Pretty Links tool for a more extensive look. Let’s look at how this is done. First, create your pretty link. You can do this yourself, or give your affiliates access to your Pretty Links plugin on the back end of your WordPress website. This way your affiliates can create pretty affiliate links, which ensures they get commission for their sales.

Next, you can also set up conversion reports within the Pretty Links dashboard. The results will then help you to better understand how your links are converting, and enable you to make changes to improve your visitor conversion rates.

3. Link and Advertisement Impressions

Google Analytics Events Overview

Google Analytics enables you to track visitor events, such as impressions.

While tracking your clicks and conversions provides substantial information, keeping up with your impressions can be just as important. While click-throughs only tell you the number of clicks, impressions give you the percentage of users who see your link actually end up clicking them. If this percentage is low, you may need to reconsider your advert strategy.

Tracking impressions can be complicated, unless you use the right tools. We recommend Google Analytics, which you can easily use alongside Affiliate Royale. You’ll first need to set up an Analytics account, and add your website as a property:

Google Analytics Create new property option

Next, you can create a Tracking Event. When a user interacts with your links or advertisements in a subtle way, such as mousing over it or scrolling past it on the page, an event will be tracked. You can then use this to get an understanding of how many impressions your links and ads make.

How to Use Metrics to Optimize Your Affiliate Program’s Success

The Affiliate Royale Affiliate Dashboard

The Affiliate Dashboard is a convenient way to communicate with your affiliates.

Even more important than tracking the above metrics is to put the information they give to good use. You do this by turning the results into actionable steps. For example, the number of link clicks can help you to better understand where you should place your links, while conversions give you an idea of how your audience interacts with your links. Similarly, analyzing your impressions can help you move your links and ads to more prominent locations.

To further optimize your affiliate program’s success, you should also get your affiliates in on the action. For example:

  • Share the metrics with your affiliates on the Affiliate Dashboard. This can compel them to improve, and it may even promote some friendly competition.
  • Create affiliate incentives to improve poorly-performing metrics. For example, if conversions are low, you can offer a monetary bonus to the affiliate with the highest conversion rate for the month.

By bringing your affiliates into the fold, you can improve your optimization efforts. This will have positive effects on their performance and your program’s continued success.

Conclusion

When you understand how each of your affiliates is performing, you have a better idea of your program’s standing. Without such information, you may fail to work on your weaknesses, which can ultimately lead to your program’s failure. Fortunately, affiliate program metrics give you an inside look at your performance.

In this post, we’ve introduced three important affiliate metrics to track (with the help of such tools as Affiliate Royale and Pretty Links), which can help you optimize your program. To quickly recap, these include:

  1. Affiliate link click-throughs.
  2. Visitor conversions.
  3. Link and advertisement impressions.

Do you have any questions about affiliate program metrics, or how Affiliate Royale can help? Let us know in the comments section below!

3 Features Your Affiliate Management Plugin Needs

Creating and running an effective affiliate program takes a lot of effort. It requires countless hours of maintenance and management, and this is especially difficult without the help of a designated tool. However, choosing which one to use can be difficult.

By choosing the right tool – a WordPress plugin that contains all the features you need – you can ensure you’re running your program as efficiently as possible. In turn, this will benefit your business’ conversion rates and bottom line.

In this post, we’ll highlight three features you should look for in an affiliate management plugin. We’ll then outline how Affiliate Royale checks all of those boxes, and how you can start using it immediately. Let’s get started!

3 Features Your Affiliate Management Plugin Needs

With so many plugins available, it can be difficult to find the right one. To help you narrow your search, let’s look at three features your affiliate management plugin needs.

1. Multiple Payment Integration Options

Affiliate Royale's Payment Integration Options

Popular payment integrations include PayPal and Shopp. However, there are many more to choose from.

In a nutshell, the more payment options you accept, the greater the choice for your customers. By offering multiple options, you make it easier for as many users as possible to make payments with ease. PayPal is usually the go-to option, although e-commerce solutions such as Shopp and Cart66 also have payment options integrated. Choosing an affiliate management plugin that offers multiple payment integration options, therefore, is key.

Of course, it’s also important to choose a plugin that makes the integration process easy. For example, any plugin you consider should provide a list of supported and recommended payment integrations. You may be able to use others not listed, but supported ones are typically easier to add to your website.

Even with many options, it’s important to know which ones are best for your audience. This ensures you integrate the most relevant payment methods onto your website, which is beneficial for your business’s profits.

2. A Full-Featured Affiliate Dashboard

The Affiliate Royale Affiliate Dashboard

As the main program gateway for your affiliates, the Affiliate Dashboard is a crucial program management tool.

An affiliate dashboard is your main point of contact with your affiliates, so it should contain everything you both need to communicate with each other. This includes contact information, and even links to useful program information (such as links and banners, which we’ll discuss below).

You should also choose a plugin that enables you to customize the dashboard – adding your own links to the Navigation menu and setting a personalized welcome message, for example. This ensures you’re able to provide exactly what your affiliates need, and you aren’t ‘locked in’ to a particular set up. After all, you may find that your communication style (and, therefore, dashboard needs) change as your program grows.

3. A Links and Banners Creation Tool

The Affiliate Royale Links and Banner creation tool

With the right tool, you can create unique links and banner advertisements for each affiliate.

A links and banner creation tool simply enables you to create affiliate-specific links and ads. You’ll be able to personalize the link and advertisement for each affiliate automatically, so they get credit for sales.

When used correctly, this feature enables you to streamline the way you usually create links and banners. You can create them with just a few clicks, and your affiliates don’t have to perform the process themselves, leaving them more time to bring in new custom and income.

In addition, you’ll also want to consider how you’ll share these links and banners with your affiliates. For example, you could do so on the Affiliate Dashboard or within an affiliate newsletter. You’ll want to consider plugins that make the sharing process simple. This will increase the number of affiliates who actually use them on their own websites.

Why Affiliate Royale Is the Ideal Choice for Your Program

The Affiliate Royale plugin.

The features we’ve listed here will ensure that your program runs smoothly, and have full control over managing your affiliates. There are various dedicated affiliate management plugins available, but you won’t find the above essential features in all of them. One plugin that contains all of these features and more is Affiliate Royale.

Once you’ve purchased a plan, then downloaded and installed the plugin on your website, you’ll have access to a wealth of features to help you manage your affiliates and site. For example, you can implement all of the above key elements – multiple payment integration options, a customizable Affiliate Dashboard, and a Links and Banner creation tool – to enable you to run your program more efficiently and communicate better with your affiliates. In turn, this will potentially boost your traffic, conversions, and income.

Conclusion

Choosing the best tool for affiliate management will make it easier to run your program successfully. It will enable you to focus on other aspects of your business – including content creation and affiliate recruitment – and in some cases offer some self-sufficiency to your affiliate ranks.

In this post, we’ve outlined three features you should look for in an affiliate management tool. Let’s recap them quickly:

  1. Multiple payment integration options.
  2. A full-featured Affiliate Dashboard.
  3. A Links and Banners creation tool.

Do you have any questions about affiliate management features, or Affiliate Royale? Let us know in the comments section below!

An Introduction to Affiliate Program Commission Tiers

As an affiliate marketer, one of your most difficult tasks is setting the commission rate for your affiliates. This is a crucial decision, as setting them too low will discourage joining while setting your rates too high will leave you with little in the way of profit.

That’s where commission tiers – a pre-set range of commission rates – can be beneficial. By implementing a tiered structure, you protect your bottom line while also ensuring your affiliates are happy.

In this post, we’ll discuss the three main reasons you should use commission tiers in your affiliate program. We’ll then show you how to implement them using Affiliate Royale and its dedicated Commission Levels feature. Let’s get started!

3 Reasons to Use Commission Tiers in Your Affiliate Program

While not all affiliate programs use commission tiers, it’s something you should consider for your own.  Let’s take a look at the benefits!

1. They Can Encourage Active Affiliate Recruitment

The Affiliate Royale affiliate signup page

Your current affiliates can help increase signups to your program.

As a program manager, it’s your job to continually recruit new affiliate leads to your program. However, you can also get your current affiliates in on it with the use of commission tiers. With tiers in place, you can set up ‘parent’ and ‘child’ affiliates. This enables you to continually reward your ‘parent’ affiliate (the recruiter) for their efforts by giving them a share of their recruit’s earnings.

The key to such an enticing offer is to publicize it among your affiliates. Here are a few tips for doing so:

  • Advertise your parent/child commission rates. Since not every affiliate program uses this structure, letting your affiliates know it exists can increase recruitment efforts. For example, WP Engine makes clear mention of their tiers on their Share A Sale program page.
  • Provide your affiliates with the appropriate resources. For example, create a FAQ page or landing page for potential recruits. Your affiliates can then point potential leads to it and improve their efforts.

By providing your affiliates with incentives to recruit, you can spend less time doing that and more time on running your program. You’re essentially delegating an essential task while sharing the rewards.

2. They Can Increase Affiliate Productivity

Affiliate Royale's affiliate reports page

Tiered commissions can give affiliates the motivation they need to make more sales.

The number of sales your affiliates make is directly related to the success of your program. Your affiliates, however, may not always be as motivated as you’d like. This is where commission tiers can help. When your affiliates know they have a profitable path forward, they’ll strive to perform better (i.e. make more sales).

While a tiered structure is a good start, there are a few other things you can do to motivate your affiliates. For example:

  • Advertise affiliate achievements. You don’t need to go into specifics, but highlighting different affiliates within your newsletters or on the affiliate dashboard can ensure a dose of healthy competition.
  • Set monthly team goals. While competition can work for some, others work better as a team. With this in mind, set team goals and keep your affiliates updated on the progress.

In the end, your affiliates will generally work harder for your program if they get something in return. By offering performance-based rates, you give them something to work toward. This benefits them and your business.

3. You Can Protect Your Business’ Profit Margin

The Quickbooks homepage

With tools such as Quickbooks, you can track your program’s profit margins.

Your affiliate program should function like any other business. You should keep a close eye on its finances, including what’s coming in and going out. However, that’s not always enough to keep your profit margin high. By offering a higher commission rate to higher-performing affiliates, you ensure your money is being spent wisely.

Aside from using a tiered structure, there are additional steps you can take to ensure your profit margin is protected. These include:

  • Setting your commission rates carefully. This means considering the maximum rate you can pay out, and setting tiers based on that.
  • Keeping an eye on expenses. In addition to affiliate payouts, you’ll want to know exactly how each dollar of your revenue is being spent. You can do so with a simple spreadsheet, or use software such as Quickbooks.

It’s not selfish to protect your profit margin. By running your program as a business, you can ensure its success now and its survival into the future.

How to Set Up Commission Tiers in Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program plugin that enables you to manage your business effectively and efficiently. Its variety of features – including Commission Levels – makes it easy to keep your program running, no matter its size.

Setting up Commission Levels with Affiliate Royale is simple. Once you’ve purchased a plan and installed the plugin, go to your WordPress dashboard. Find Affiliate Royale on left side menu, and go to Options. Locate Commission Settings:

Affiliate Royale's commission settings

You can add levels by clicking the add level button, as well as customize the percentage earned by an affiliate of this level. Once this is set, you’ll need to assign these new levels to your affiliates. Go to Options > Affiliate Settings, and set it as you’d like.

Conclusion

While you want to provide your affiliates with appropriate compensation, you also want to be sure to keep your profits as high as possible. A tiered commission structure – one that enables you to reward high-performing affiliates – is your best solution.

In this post, we’ve shown you three best reasons for using commission tiers in your affiliate program. To offer a quick recap, commission tiers can:

  1. Encourage active affiliate recruitment.
  2. Increase affiliate productivity.
  3. Protect your business’ profit margin.

Do you have any questions about commission tiers, or how to set them up using Affiliate Royale’s Commission Levels feature? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!