How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.

Conclusion

If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Program Metrics to Track and Optimize

Your affiliates’ performance (whether good or poor) is directly related to your program’s success. However, in order to understand how effective your program is you need to track how well your affiliates are doing.

By tracking certain metrics, you get a better understanding of your program’s strengths and weaknesses. It helps you understand how your potential customers interact with your current marketing campaigns, and it also enables you to track how your affiliates are performing. With this information, you can identify areas where you can improve your program to make it more effective and lucrative.

In this post, we’ll introduce three of the most important affiliate metrics you should keep track of. We’ll then teach you to use powerful affiliate marketing tools including Affiliate Royale, Pretty Links, and Google Analytics. Finally, we’ll show you how to use this information to optimize your program. Let’s get started!

3 Affiliate Program Metrics to Track and Optimize

To get the best results from your analytics you need to track the ‘right’ metrics. These will tell you the most about how your program is doing, and provide you with the most useful information. Let’s dive in!

1. Affiliate Link Click-Throughs

Affiliate Royale Reports menu

Using Affiliate Royale, you can track link clicks, as well as transactions and commissions.

This metric tracks how many times each link has been clicked. This is important, as it tells you which of your links are performing well and which aren’t. You can then use this information to reconsider your link placements and how you can improve their usage.

You can easily measure your click-through rates using our very own Affiliate Royale. Here you can create unique links for your affiliates with the links and banners tool, which will automatically track each click. To view the clicks, simply navigate to Affiliate Royale > Reports.

2. Visitor Conversions

A Pretty Links conversion report

Visitor conversions is a metric that tracks how often your website’s visitors convert (for example, make a purchase, or sign up for a newsletter). Conversions help you to understand your visitors’ behaviors. With this information, you can more effectively target your audience and improve sales.

While Affiliate Royale provides this metric, you can also pair up with the Pretty Links tool for a more extensive look. Let’s look at how this is done. First, create your pretty link. You can do this yourself, or give your affiliates access to your Pretty Links plugin on the back end of your WordPress website. This way your affiliates can create pretty affiliate links, which ensures they get commission for their sales.

Next, you can also set up conversion reports within the Pretty Links dashboard. The results will then help you to better understand how your links are converting, and enable you to make changes to improve your visitor conversion rates.

3. Link and Advertisement Impressions

Google Analytics Events Overview

Google Analytics enables you to track visitor events, such as impressions.

While tracking your clicks and conversions provides substantial information, keeping up with your impressions can be just as important. While click-throughs only tell you the number of clicks, impressions give you the percentage of users who see your link actually end up clicking them. If this percentage is low, you may need to reconsider your advert strategy.

Tracking impressions can be complicated, unless you use the right tools. We recommend Google Analytics, which you can easily use alongside Affiliate Royale. You’ll first need to set up an Analytics account, and add your website as a property:

Google Analytics Create new property option

Next, you can create a Tracking Event. When a user interacts with your links or advertisements in a subtle way, such as mousing over it or scrolling past it on the page, an event will be tracked. You can then use this to get an understanding of how many impressions your links and ads make.

How to Use Metrics to Optimize Your Affiliate Program’s Success

The Affiliate Royale Affiliate Dashboard

The Affiliate Dashboard is a convenient way to communicate with your affiliates.

Even more important than tracking the above metrics is to put the information they give to good use. You do this by turning the results into actionable steps. For example, the number of link clicks can help you to better understand where you should place your links, while conversions give you an idea of how your audience interacts with your links. Similarly, analyzing your impressions can help you move your links and ads to more prominent locations.

To further optimize your affiliate program’s success, you should also get your affiliates in on the action. For example:

  • Share the metrics with your affiliates on the Affiliate Dashboard. This can compel them to improve, and it may even promote some friendly competition.
  • Create affiliate incentives to improve poorly-performing metrics. For example, if conversions are low, you can offer a monetary bonus to the affiliate with the highest conversion rate for the month.

By bringing your affiliates into the fold, you can improve your optimization efforts. This will have positive effects on their performance and your program’s continued success.

Conclusion

When you understand how each of your affiliates is performing, you have a better idea of your program’s standing. Without such information, you may fail to work on your weaknesses, which can ultimately lead to your program’s failure. Fortunately, affiliate program metrics give you an inside look at your performance.

In this post, we’ve introduced three important affiliate metrics to track (with the help of such tools as Affiliate Royale and Pretty Links), which can help you optimize your program. To quickly recap, these include:

  1. Affiliate link click-throughs.
  2. Visitor conversions.
  3. Link and advertisement impressions.

Do you have any questions about affiliate program metrics, or how Affiliate Royale can help? Let us know in the comments section below!

3 Features Your Affiliate Management Plugin Needs

Creating and running an effective affiliate program takes a lot of effort. It requires countless hours of maintenance and management, and this is especially difficult without the help of a designated tool. However, choosing which one to use can be difficult.

By choosing the right tool – a WordPress plugin that contains all the features you need – you can ensure you’re running your program as efficiently as possible. In turn, this will benefit your business’ conversion rates and bottom line.

In this post, we’ll highlight three features you should look for in an affiliate management plugin. We’ll then outline how Affiliate Royale checks all of those boxes, and how you can start using it immediately. Let’s get started!

3 Features Your Affiliate Management Plugin Needs

With so many plugins available, it can be difficult to find the right one. To help you narrow your search, let’s look at three features your affiliate management plugin needs.

1. Multiple Payment Integration Options

Affiliate Royale's Payment Integration Options

Popular payment integrations include PayPal and Shopp. However, there are many more to choose from.

In a nutshell, the more payment options you accept, the greater the choice for your customers. By offering multiple options, you make it easier for as many users as possible to make payments with ease. PayPal is usually the go-to option, although e-commerce solutions such as Shopp and Cart66 also have payment options integrated. Choosing an affiliate management plugin that offers multiple payment integration options, therefore, is key.

Of course, it’s also important to choose a plugin that makes the integration process easy. For example, any plugin you consider should provide a list of supported and recommended payment integrations. You may be able to use others not listed, but supported ones are typically easier to add to your website.

Even with many options, it’s important to know which ones are best for your audience. This ensures you integrate the most relevant payment methods onto your website, which is beneficial for your business’s profits.

2. A Full-Featured Affiliate Dashboard

The Affiliate Royale Affiliate Dashboard

As the main program gateway for your affiliates, the Affiliate Dashboard is a crucial program management tool.

An affiliate dashboard is your main point of contact with your affiliates, so it should contain everything you both need to communicate with each other. This includes contact information, and even links to useful program information (such as links and banners, which we’ll discuss below).

You should also choose a plugin that enables you to customize the dashboard – adding your own links to the Navigation menu and setting a personalized welcome message, for example. This ensures you’re able to provide exactly what your affiliates need, and you aren’t ‘locked in’ to a particular set up. After all, you may find that your communication style (and, therefore, dashboard needs) change as your program grows.

3. A Links and Banners Creation Tool

The Affiliate Royale Links and Banner creation tool

With the right tool, you can create unique links and banner advertisements for each affiliate.

A links and banner creation tool simply enables you to create affiliate-specific links and ads. You’ll be able to personalize the link and advertisement for each affiliate automatically, so they get credit for sales.

When used correctly, this feature enables you to streamline the way you usually create links and banners. You can create them with just a few clicks, and your affiliates don’t have to perform the process themselves, leaving them more time to bring in new custom and income.

In addition, you’ll also want to consider how you’ll share these links and banners with your affiliates. For example, you could do so on the Affiliate Dashboard or within an affiliate newsletter. You’ll want to consider plugins that make the sharing process simple. This will increase the number of affiliates who actually use them on their own websites.

Why Affiliate Royale Is the Ideal Choice for Your Program

The Affiliate Royale plugin.

The features we’ve listed here will ensure that your program runs smoothly, and have full control over managing your affiliates. There are various dedicated affiliate management plugins available, but you won’t find the above essential features in all of them. One plugin that contains all of these features and more is Affiliate Royale.

Once you’ve purchased a plan, then downloaded and installed the plugin on your website, you’ll have access to a wealth of features to help you manage your affiliates and site. For example, you can implement all of the above key elements – multiple payment integration options, a customizable Affiliate Dashboard, and a Links and Banner creation tool – to enable you to run your program more efficiently and communicate better with your affiliates. In turn, this will potentially boost your traffic, conversions, and income.

Conclusion

Choosing the best tool for affiliate management will make it easier to run your program successfully. It will enable you to focus on other aspects of your business – including content creation and affiliate recruitment – and in some cases offer some self-sufficiency to your affiliate ranks.

In this post, we’ve outlined three features you should look for in an affiliate management tool. Let’s recap them quickly:

  1. Multiple payment integration options.
  2. A full-featured Affiliate Dashboard.
  3. A Links and Banners creation tool.

Do you have any questions about affiliate management features, or Affiliate Royale? Let us know in the comments section below!

An Introduction to Affiliate Program Commission Tiers

As an affiliate marketer, one of your most difficult tasks is setting the commission rate for your affiliates. This is a crucial decision, as setting them too low will discourage joining while setting your rates too high will leave you with little in the way of profit.

That’s where commission tiers – a pre-set range of commission rates – can be beneficial. By implementing a tiered structure, you protect your bottom line while also ensuring your affiliates are happy.

In this post, we’ll discuss the three main reasons you should use commission tiers in your affiliate program. We’ll then show you how to implement them using Affiliate Royale and its dedicated Commission Levels feature. Let’s get started!

3 Reasons to Use Commission Tiers in Your Affiliate Program

While not all affiliate programs use commission tiers, it’s something you should consider for your own.  Let’s take a look at the benefits!

1. They Can Encourage Active Affiliate Recruitment

The Affiliate Royale affiliate signup page

Your current affiliates can help increase signups to your program.

As a program manager, it’s your job to continually recruit new affiliate leads to your program. However, you can also get your current affiliates in on it with the use of commission tiers. With tiers in place, you can set up ‘parent’ and ‘child’ affiliates. This enables you to continually reward your ‘parent’ affiliate (the recruiter) for their efforts by giving them a share of their recruit’s earnings.

The key to such an enticing offer is to publicize it among your affiliates. Here are a few tips for doing so:

  • Advertise your parent/child commission rates. Since not every affiliate program uses this structure, letting your affiliates know it exists can increase recruitment efforts. For example, WP Engine makes clear mention of their tiers on their Share A Sale program page.
  • Provide your affiliates with the appropriate resources. For example, create a FAQ page or landing page for potential recruits. Your affiliates can then point potential leads to it and improve their efforts.

By providing your affiliates with incentives to recruit, you can spend less time doing that and more time on running your program. You’re essentially delegating an essential task while sharing the rewards.

2. They Can Increase Affiliate Productivity

Affiliate Royale's affiliate reports page

Tiered commissions can give affiliates the motivation they need to make more sales.

The number of sales your affiliates make is directly related to the success of your program. Your affiliates, however, may not always be as motivated as you’d like. This is where commission tiers can help. When your affiliates know they have a profitable path forward, they’ll strive to perform better (i.e. make more sales).

While a tiered structure is a good start, there are a few other things you can do to motivate your affiliates. For example:

  • Advertise affiliate achievements. You don’t need to go into specifics, but highlighting different affiliates within your newsletters or on the affiliate dashboard can ensure a dose of healthy competition.
  • Set monthly team goals. While competition can work for some, others work better as a team. With this in mind, set team goals and keep your affiliates updated on the progress.

In the end, your affiliates will generally work harder for your program if they get something in return. By offering performance-based rates, you give them something to work toward. This benefits them and your business.

3. You Can Protect Your Business’ Profit Margin

The Quickbooks homepage

With tools such as Quickbooks, you can track your program’s profit margins.

Your affiliate program should function like any other business. You should keep a close eye on its finances, including what’s coming in and going out. However, that’s not always enough to keep your profit margin high. By offering a higher commission rate to higher-performing affiliates, you ensure your money is being spent wisely.

Aside from using a tiered structure, there are additional steps you can take to ensure your profit margin is protected. These include:

  • Setting your commission rates carefully. This means considering the maximum rate you can pay out, and setting tiers based on that.
  • Keeping an eye on expenses. In addition to affiliate payouts, you’ll want to know exactly how each dollar of your revenue is being spent. You can do so with a simple spreadsheet, or use software such as Quickbooks.

It’s not selfish to protect your profit margin. By running your program as a business, you can ensure its success now and its survival into the future.

How to Set Up Commission Tiers in Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program plugin that enables you to manage your business effectively and efficiently. Its variety of features – including Commission Levels – makes it easy to keep your program running, no matter its size.

Setting up Commission Levels with Affiliate Royale is simple. Once you’ve purchased a plan and installed the plugin, go to your WordPress dashboard. Find Affiliate Royale on left side menu, and go to Options. Locate Commission Settings:

Affiliate Royale's commission settings

You can add levels by clicking the add level button, as well as customize the percentage earned by an affiliate of this level. Once this is set, you’ll need to assign these new levels to your affiliates. Go to Options > Affiliate Settings, and set it as you’d like.

Conclusion

While you want to provide your affiliates with appropriate compensation, you also want to be sure to keep your profits as high as possible. A tiered commission structure – one that enables you to reward high-performing affiliates – is your best solution.

In this post, we’ve shown you three best reasons for using commission tiers in your affiliate program. To offer a quick recap, commission tiers can:

  1. Encourage active affiliate recruitment.
  2. Increase affiliate productivity.
  3. Protect your business’ profit margin.

Do you have any questions about commission tiers, or how to set them up using Affiliate Royale’s Commission Levels feature? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Perfecting Your Affiliate Product Reviews

As an affiliate marketer, high-quality content should be central to your website. Blog posts, email newsletters, and general page copy are all important. However, you may be ignoring one very important and lucrative form of content, and missing out on its many financial benefits.

Affiliate-written product reviews are in-depth articles that highlight the pros and cons of industry products. They provide extraordinary value to your readers, as well as a boost to your income by providing a natural lead into a sale. In short, getting them right, optimized, and focused should be a primary concern.

In this post, we’ll introduce you to product reviews and their benefits. We’ll then highlight three tips you can use to create the most in-depth and useful reviews available within your industry. Let’s get started!

What Product Reviews Are (And Why You Should Use Them on Your Affiliate Site)

An affiliate product review

Making Sense of Cents provides reviews of products and companies.

For the initiated, product reviews are in-depth pieces of content written by marketers and bloggers. You can use them to help readers form educated opinions before making a purchase. These are different from user reviews, which are commonly seen on online shops and review sites, such as Yelp.

By creating product reviews for your website, you can gain an edge over your competition. There are a number of other benefits to consider too:

  • Reviews provide value to your readers.
  • They enable you to prove your expertise in the industry.
  • On the whole, they’re natural, ‘non-salesy’ pieces of content that are a key ‘social proof’ metric.

Of course, your readers will only get the most from your reviews if you avoid a few common pitfalls. While there are a number of them to consider, the main problems are ‘over-egging’ the sales talk, along with relying too heavily on the reviews of other marketers and not personalizing the review to your target audience.

3 Tips for Perfecting Your Affiliate Product Reviews

In this section, we’ll look at three tips for writing the perfect affiliate product reviews for your readers. We recommend including all three within your own reviews to maximize their impact.

1. Use the Product Yourself to Gain a Unique Perspective

A product review with a live product

Using the product yourself – which is commonly done on Digital Trends – is the best way to offer your own perspective to your readers.

An underrated technique for writing successful reviews for your readers is to use the product yourself, from the reader’s perspective. By using the product yourself, you can gain a better understanding of its pros and cons. This enables you to provide more genuine reviews, and as a result, build more trust with your readers. With the products properly tested, the results will form the basis of your reviews. Here are some tips to get you started:

  • Include descriptive examples. Incorporate anecdotes and usage examples into the review. This will add a genuine touch, and boost credibility.
  • Provide tips for best use. For example, provide simple fixes for issues you’ve come across, or offer up a unique use.

We also strongly recommend you choose products that align with your target audience. If you want any chance at all of your product being successful, you must choose ones that your audience will actually find useful. So, keep your audience in mind with every review you create.

2. Create a Consistent Ratings System to Improve Your Reviews’ Value

A product review ratings sytem

The five-star – or, in this case, circle – ratings system is a popular choice for bloggers and affiliate marketers.

A ratings system provides you with an objective way to rate product metrics, and it sets you up as an authority in your industry. With a consistent ratings system, many readers can then use your site as a way to compare and contrast products. Here’s how to get started creating your own system:

  • Select your metrics. Assuming you’ll be reviewing products from within the same niche, it should be easy to choose metrics that will fit with these products. For example, a reviewer for WordPress plugins can choose features, usability, and support as metrics.
  • Create a ‘rubric’ for each metric. A rubric is a system that associates a number, letter, or other indicator with a set of expectations. For example, a 1–5 number scale can be used to create a rubric that rates product metrics from poor to excellent.

A great way to display your ratings system – and keep your product reviews consistent – is to incorporate a ratings chart within each review. This provides an easy way for your readers to understand your rubric.

3. Include Visuals to Supplement Your Reviews

A product review screenshot

Visuals – including screenshots – can enhance the effectiveness of the review for your readers.

One way to show readers you’ve tested a product is with visuals. With proof you’ve used the product, you can boost your audience’s confidence in your review. Visuals can also break up dense content, which improves the users’ experience. Fortunately, using visuals isn’t complicated:

  • Use functional visuals. By taking your own photos and screenshots of important product elements, you add value to your content without any additional words.
  • Experiment with different mediums. Photos aren’t the only appropriate visual. You can consider using GIFs, videos, and even infographics to further support your reviews.

You don’t have to be a professional to create illustrative visuals for your content. However, it doesn’t hurt to take the time to ensure your visuals are of the highest quality possible.

Conclusion

Product reviews are a form of content that affiliate marketers can’t afford to dismiss, regardless of your niche. Not only are they valuable to your readers, they can also benefit you and your affiliate business immensely. What’s more, perfecting them will likely see your conversion rates soar.

In this post, we’ve introduced you to the importance of product reviews. We’ve also outlined three tips you can use to perfect your own affiliate site’s reviews. To quickly recap, you should:

  1. Use the product yourself to gain a unique perspective.
  2. Create a consistent ratings system to improve your reviews’ value.
  3. Include visuals to supplement your reviews.

Do you have any questions about how to create effective product reviews, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

Once you have control of your day-to-day affiliate site management, it’s time to perform some routine site maintenance to enhance its impact. Having a healthy affiliate site enables your partnerships to thrive, and keeps your daily operations running smoothly.

By taking care of a few regular tasks relating to your affiliates’ recruitment and performance, you can improve the quality of your program and keep it legally compliant. This will improve program credibility and effectiveness, both of which are beneficial to your business.

In this post, we’ll discuss the importance of affiliate program maintenance. Then we’ll look at three maintenance tasks you should be performing to keep it running smoothly (some with the help of Affiliate Royale). Let’s get started!

Why You Should Perform Regular Affiliate Program Maintenance

Maintenance – the task of monitoring and tweaking various aspects of your affiliate program on a regular basis – is of vital importance to the health of your program. It also offers various benefits, including:

  • The ability to spend less time caring for your program.
  • The assurance that your program remains of high quality.
  • The lowered risk of fines associated with breaking compliance laws.

At the very least, you’re getting hands-on with your program – and that’s a good indicator of someone who’s passionate about its growth. At this point, you need a better idea of what maintenance tasks you should be performing. Let’s take a look at that now!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

The general maintenance you’ll need to perform for your program will vary. However, the three basic tasks below will give you a solid start. Let’s dive in!

1. Perform Ongoing Affiliate Recruitment to Boost Your Program’s Credibility

The Coursera affiliate landing page

An affiliate landing page – such as Coursera’s – can assist in your affiliate recruitment efforts.

Affiliate recruitment is an important part of your program’s creation, and it should be incorporated into your usual affiliate program management tasks rather than on an ad hoc basis.

Having a constant recruitment cycle ensures your affiliate pool never runs low. In addition, the more affiliates you recruit, the more varied your pool. This can help to expand your reach and boost your program’s credibility.

Here are two recommendations on how to perform ongoing affiliate recruitment without spending too much time on the task:

  1. Set up an affiliate landing page. With Affiliate Royale, you can personalize the affiliate signup page to create an effective landing page for your program.
  2. Offer recruitment bonuses to current affiliates. With the ability to set commission levels within Affiliate Royale, you can offer bonuses to referring affiliates by giving them a cut of each of their recruits’ sales.

Implementing both of these recommendations means you can almost set your recruitment efforts on autopilot. You can then turn your attention to more pressing concerns, such as affiliate performance reviews.

2. Consistently Review Affiliate Performance to Promote an Effective Program

Affiliate Royale's affiliate reports page

Tracking progress with Affiliate Royale’s reporting can give you an idea of your affiliates’ performance.

How your affiliates perform impacts your business’s success, and consistently reviewing their performance provides you with numerous benefits. Foremost, your reviews and feedback offer the opportunity to improve performance and work on specific issues. This should give your affiliates confidence and help promote an effective program. A review process also warns you about affiliates who aren’t performing well, giving you a chance to put things right.

There are two major areas you’ll want to focus on here – activity and promotion. For example:

  • Keep a tab on your affiliates’ status. You can offer special deals to inactive affiliates to try and jumpstart their participation, or send an ‘account removal’ warning if they don’t participate within a certain time frame.
  • Know how your affiliates are promoting you. Visiting the pages of your affiliates and seeing how they’re performing their work is a great way to keep an eye on compliance (more on that below). Additionally, you can offer helpful suggestions for boosting their efforts.

As an extra step, you can even offer affiliates a ‘heads-up’ by posting a warning message on their affiliate dashboard. This may get them moving without too much input from you, saving time. Fortunately, Affiliate Royale makes adding personalized dashboard messages simple!

3. Regularly Monitor Affiliate Program Compliance to Avoid Legal Liability

The StudioPress affiliate guidelines page

Affiliate guidelines – such as StudioPress’s example – are made to be followed. However, not all affiliates will stay compliant.

Regular compliance monitoring is perhaps the most underrated task on this list. However, it’s crucial to avoid legal liability (and to keep your program from appearing shady).

The most obvious reason to monitor compliance is to ensure you and your affiliates aren’t breaking any laws. This is especially important as these rules tend to change over time. You can also ensures your program guidelines are crystal clear. If certain guidelines are consistently broken by your affiliates, you’ll know to clarify them in the future.

By using a solution such as Affiliate Royale, you can easily monitor and maintain program compliance. Here’s how:

One of the last things you want to deal with is noncompliance with the Federal Trade Commission. That’s why following the actions outlined above are important for your program’s health and your business’s wellbeing.

Conclusion

Program maintenance is an underrated aspect of a successful program. After all, failure to maintain your program can lead to a loss of credibility, increasing ineffectiveness, and legal liability. Fortunately, carrying out maintenance is easy, especially with the help of a plugin such as Affiliate Royale.

In this post, we’ve discussed the importance of affiliate site program maintenance. We’ve also outlined three tasks you can perform to keep things running without a hitch. To quickly recap, you should:

  1. Perform ongoing recruitment to boost your program’s credibility.
  2. Consistently review your affiliates’ performance to promote an effective program.
  3. Regularly monitor program compliance to avoid legal liability.

Do you have any questions about how to keep your affiliate program maintained, or how Affiliate Royale can help? Let us know in the comments section below!

3 Key Components of a Conversion-Driving Affiliate Landing Page

When recruiting affiliates to your program, it’s important that you pull out all the stops. One way to do that is by using an affiliate-focused landing page for registrations. Unfortunately, this aspect is commonly overlooked, which could impact signups.

Fortunately, adding an affiliate landing page to your program’s website is simple and effective. Going forward, you can even optimize your landing page for conversions.

In this post, we’ll discuss why you should consider adding a landing page to your affiliate website. We’ll also explore the three key components of a conversion-driving affiliate landing page. Then, we’ll show you how to set up your landing page using Affiliate Royale. Let’s get started!

Why You Should Add a Landing Page to Your Affiliate Website

ClickBank affiliate network landing page

The ClickBank affiliate network landing page is an example of a simple design with an effective and affiliate-focused message.

Much like its product-centric sibling, an affiliate landing page aims to attract readers and potential affiliates. A dedicated and optimized page on your website can have numerous benefits for your program, such as:

What’s more, you’ll also have a place to send any possible recruits for more information about your program, which makes it appear more professional (among other positives).

3 Key Components of a Conversion-Driving Affiliate Landing Page

While there are many important aspects to include in any landing page, an affiliate-focused one has its own additional goals – specifically attracting quality affiliates. Let’s take a closer look at three key components for a conversion-driving affiliate landing page.

1. An Affiliate-Focused Message

AvantLink affiliate message

By focusing on the affiliate and what they’ll get from the program, AvantLink increases their chances of getting signups.

Just as you write directly to your customers, you can also do so to your affiliates with the same benefits (i.e. improved conversions). By focusing on the affiliate and what they have to gain, you help them visualize what it would be like working with your program. With this in mind, we recommend you:

  • Speak to them directly. It’s important to know who your target demographic is. Knowing your demographic allows you to speak to potential affiliates in a way that grabs their attention.
  • Outline the benefits. In short, explain how becoming an affiliate for your program will provide a benefit. Keep this in mind as you write the landing page copy – remember that your focus should be on them rather than your program.

Overall, it helps to think of your affiliate landing page as a sales pitch. You want to ‘sell’ the idea of becoming your affiliate to any potential recruits, and you can do this by focusing heavily on how your program can meet their wants and needs.

2. A Powerful Call To Action (CTA)

ClickBank affiliate landing page call to action

A descriptive CTA that outlines the benefits of clicking through is a good way to improve signup conversions.

A Call To Action is a marketing device that’s used to spur readers into action. Using the right CTA on your page can create a sense of urgency for your readers, which can also offer a reason to push the potential affiliate from “Maybe” to “Yes!” when it comes to signing up for your program.

Try these two tips to make your CTA as effective as possible:

  1. Speak to your audience. Just as with your affiliate message, it’s important to speak to your target audience within your CTAs.
  2. Emphasize the offer. Instead of a generic term (such as “Sign Up”), use a phrase that includes a benefit such as, “Start earning today!” This slight tweak focuses on what your affiliate will get, not the action they have to take.

You should also be sure your CTA is visible. You can do this through clever design choices – changing the font element, adding it to a button or graphic, or otherwise contrasting it from the rest of the page’s content, for example.

3. Website Elements That Build Credibility

Avantgate clients list

A client list – such as Avantgate’s – is a good way to build credibility for your program and give potential recruits faith.

Another good step to take is to create an area of your site that showcases your program’s achievements and experience. Potential recruits will only want to work with credible programs that can prove their expertise.

Trust is one of the most important aspects of your affiliate program, so it’s essential to include elements on your landing page that build your credibility, and give potential recruits a reason to trust you.

Here are a few recommendations that can help you bolster credibility on your landing page:

  1. Collect testimonials from past and current affiliates.
  2. Create graphics showing companies you’ve worked with.
  3. Offer a breakdown of possible affiliate earnings.

While it’s important to build your credibility as a program, you want to be sure this area also focuses on the affiliate – meaning you’ll need to frame the section as another benefit to the potential recruit.

How to Set Up an Affiliate Landing Page With Affiliate Royale

If you’re ready to create your affiliate landing page, but don’t know where to start, Affiliate Royale makes the process simple. In addition to its various other program-boosting features, it includes a built-in affiliate page for signups:

The Affiliate Royale affiliate signup page

The process for doing so is simple. Essentially, you can create your landing page within the WordPress editor, or you can select the pre-built one included with Affiliate Royale.

Finally, you’ll still want to incorporate a personalized message to your affiliates, and add in the other key components we’ve discussed, just as you would with any other page on your website.

Conclusion

Adding an affiliate landing page to your website is one of the easiest things you can do to increase signups for your program and give out tailored information to potential recruits. What’s more, implementing one is a piece of cake with the right tools to hand.

In this post, we’ve discussed the importance of an affiliate landing page and highlighted three key components you should look to incorporate. These include:

  1. An affiliate-focused message.
  2. A powerful CTA.
  3. Elements that build credibility and trust.

Do you have any questions about how to set up an affiliate landing page, or how Affiliate Royale can help? Let us know in the comments section below!