4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Perfecting Your Affiliate Product Reviews

As an affiliate marketer, high-quality content should be central to your website. Blog posts, email newsletters, and general page copy are all important. However, you may be ignoring one very important and lucrative form of content, and missing out on its many financial benefits.

Affiliate-written product reviews are in-depth articles that highlight the pros and cons of industry products. They provide extraordinary value to your readers, as well as a boost to your income by providing a natural lead into a sale. In short, getting them right, optimized, and focused should be a primary concern.

In this post, we’ll introduce you to product reviews and their benefits. We’ll then highlight three tips you can use to create the most in-depth and useful reviews available within your industry. Let’s get started!

What Product Reviews Are (And Why You Should Use Them on Your Affiliate Site)

An affiliate product review

Making Sense of Cents provides reviews of products and companies.

For the initiated, product reviews are in-depth pieces of content written by marketers and bloggers. You can use them to help readers form educated opinions before making a purchase. These are different from user reviews, which are commonly seen on online shops and review sites, such as Yelp.

By creating product reviews for your website, you can gain an edge over your competition. There are a number of other benefits to consider too:

  • Reviews provide value to your readers.
  • They enable you to prove your expertise in the industry.
  • On the whole, they’re natural, ‘non-salesy’ pieces of content that are a key ‘social proof’ metric.

Of course, your readers will only get the most from your reviews if you avoid a few common pitfalls. While there are a number of them to consider, the main problems are ‘over-egging’ the sales talk, along with relying too heavily on the reviews of other marketers and not personalizing the review to your target audience.

3 Tips for Perfecting Your Affiliate Product Reviews

In this section, we’ll look at three tips for writing the perfect affiliate product reviews for your readers. We recommend including all three within your own reviews to maximize their impact.

1. Use the Product Yourself to Gain a Unique Perspective

A product review with a live product

Using the product yourself – which is commonly done on Digital Trends – is the best way to offer your own perspective to your readers.

An underrated technique for writing successful reviews for your readers is to use the product yourself, from the reader’s perspective. By using the product yourself, you can gain a better understanding of its pros and cons. This enables you to provide more genuine reviews, and as a result, build more trust with your readers. With the products properly tested, the results will form the basis of your reviews. Here are some tips to get you started:

  • Include descriptive examples. Incorporate anecdotes and usage examples into the review. This will add a genuine touch, and boost credibility.
  • Provide tips for best use. For example, provide simple fixes for issues you’ve come across, or offer up a unique use.

We also strongly recommend you choose products that align with your target audience. If you want any chance at all of your product being successful, you must choose ones that your audience will actually find useful. So, keep your audience in mind with every review you create.

2. Create a Consistent Ratings System to Improve Your Reviews’ Value

A product review ratings sytem

The five-star – or, in this case, circle – ratings system is a popular choice for bloggers and affiliate marketers.

A ratings system provides you with an objective way to rate product metrics, and it sets you up as an authority in your industry. With a consistent ratings system, many readers can then use your site as a way to compare and contrast products. Here’s how to get started creating your own system:

  • Select your metrics. Assuming you’ll be reviewing products from within the same niche, it should be easy to choose metrics that will fit with these products. For example, a reviewer for WordPress plugins can choose features, usability, and support as metrics.
  • Create a ‘rubric’ for each metric. A rubric is a system that associates a number, letter, or other indicator with a set of expectations. For example, a 1–5 number scale can be used to create a rubric that rates product metrics from poor to excellent.

A great way to display your ratings system – and keep your product reviews consistent – is to incorporate a ratings chart within each review. This provides an easy way for your readers to understand your rubric.

3. Include Visuals to Supplement Your Reviews

A product review screenshot

Visuals – including screenshots – can enhance the effectiveness of the review for your readers.

One way to show readers you’ve tested a product is with visuals. With proof you’ve used the product, you can boost your audience’s confidence in your review. Visuals can also break up dense content, which improves the users’ experience. Fortunately, using visuals isn’t complicated:

  • Use functional visuals. By taking your own photos and screenshots of important product elements, you add value to your content without any additional words.
  • Experiment with different mediums. Photos aren’t the only appropriate visual. You can consider using GIFs, videos, and even infographics to further support your reviews.

You don’t have to be a professional to create illustrative visuals for your content. However, it doesn’t hurt to take the time to ensure your visuals are of the highest quality possible.

Conclusion

Product reviews are a form of content that affiliate marketers can’t afford to dismiss, regardless of your niche. Not only are they valuable to your readers, they can also benefit you and your affiliate business immensely. What’s more, perfecting them will likely see your conversion rates soar.

In this post, we’ve introduced you to the importance of product reviews. We’ve also outlined three tips you can use to perfect your own affiliate site’s reviews. To quickly recap, you should:

  1. Use the product yourself to gain a unique perspective.
  2. Create a consistent ratings system to improve your reviews’ value.
  3. Include visuals to supplement your reviews.

Do you have any questions about how to create effective product reviews, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

Once you have control of your day-to-day affiliate site management, it’s time to perform some routine site maintenance to enhance its impact. Having a healthy affiliate site enables your partnerships to thrive, and keeps your daily operations running smoothly.

By taking care of a few regular tasks relating to your affiliates’ recruitment and performance, you can improve the quality of your program and keep it legally compliant. This will improve program credibility and effectiveness, both of which are beneficial to your business.

In this post, we’ll discuss the importance of affiliate program maintenance. Then we’ll look at three maintenance tasks you should be performing to keep it running smoothly (some with the help of Affiliate Royale). Let’s get started!

Why You Should Perform Regular Affiliate Program Maintenance

Maintenance – the task of monitoring and tweaking various aspects of your affiliate program on a regular basis – is of vital importance to the health of your program. It also offers various benefits, including:

  • The ability to spend less time caring for your program.
  • The assurance that your program remains of high quality.
  • The lowered risk of fines associated with breaking compliance laws.

At the very least, you’re getting hands-on with your program – and that’s a good indicator of someone who’s passionate about its growth. At this point, you need a better idea of what maintenance tasks you should be performing. Let’s take a look at that now!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

The general maintenance you’ll need to perform for your program will vary. However, the three basic tasks below will give you a solid start. Let’s dive in!

1. Perform Ongoing Affiliate Recruitment to Boost Your Program’s Credibility

The Coursera affiliate landing page

An affiliate landing page – such as Coursera’s – can assist in your affiliate recruitment efforts.

Affiliate recruitment is an important part of your program’s creation, and it should be incorporated into your usual affiliate program management tasks rather than on an ad hoc basis.

Having a constant recruitment cycle ensures your affiliate pool never runs low. In addition, the more affiliates you recruit, the more varied your pool. This can help to expand your reach and boost your program’s credibility.

Here are two recommendations on how to perform ongoing affiliate recruitment without spending too much time on the task:

  1. Set up an affiliate landing page. With Affiliate Royale, you can personalize the affiliate signup page to create an effective landing page for your program.
  2. Offer recruitment bonuses to current affiliates. With the ability to set commission levels within Affiliate Royale, you can offer bonuses to referring affiliates by giving them a cut of each of their recruits’ sales.

Implementing both of these recommendations means you can almost set your recruitment efforts on autopilot. You can then turn your attention to more pressing concerns, such as affiliate performance reviews.

2. Consistently Review Affiliate Performance to Promote an Effective Program

Affiliate Royale's affiliate reports page

Tracking progress with Affiliate Royale’s reporting can give you an idea of your affiliates’ performance.

How your affiliates perform impacts your business’s success, and consistently reviewing their performance provides you with numerous benefits. Foremost, your reviews and feedback offer the opportunity to improve performance and work on specific issues. This should give your affiliates confidence and help promote an effective program. A review process also warns you about affiliates who aren’t performing well, giving you a chance to put things right.

There are two major areas you’ll want to focus on here – activity and promotion. For example:

  • Keep a tab on your affiliates’ status. You can offer special deals to inactive affiliates to try and jumpstart their participation, or send an ‘account removal’ warning if they don’t participate within a certain time frame.
  • Know how your affiliates are promoting you. Visiting the pages of your affiliates and seeing how they’re performing their work is a great way to keep an eye on compliance (more on that below). Additionally, you can offer helpful suggestions for boosting their efforts.

As an extra step, you can even offer affiliates a ‘heads-up’ by posting a warning message on their affiliate dashboard. This may get them moving without too much input from you, saving time. Fortunately, Affiliate Royale makes adding personalized dashboard messages simple!

3. Regularly Monitor Affiliate Program Compliance to Avoid Legal Liability

The StudioPress affiliate guidelines page

Affiliate guidelines – such as StudioPress’s example – are made to be followed. However, not all affiliates will stay compliant.

Regular compliance monitoring is perhaps the most underrated task on this list. However, it’s crucial to avoid legal liability (and to keep your program from appearing shady).

The most obvious reason to monitor compliance is to ensure you and your affiliates aren’t breaking any laws. This is especially important as these rules tend to change over time. You can also ensures your program guidelines are crystal clear. If certain guidelines are consistently broken by your affiliates, you’ll know to clarify them in the future.

By using a solution such as Affiliate Royale, you can easily monitor and maintain program compliance. Here’s how:

One of the last things you want to deal with is noncompliance with the Federal Trade Commission. That’s why following the actions outlined above are important for your program’s health and your business’s wellbeing.

Conclusion

Program maintenance is an underrated aspect of a successful program. After all, failure to maintain your program can lead to a loss of credibility, increasing ineffectiveness, and legal liability. Fortunately, carrying out maintenance is easy, especially with the help of a plugin such as Affiliate Royale.

In this post, we’ve discussed the importance of affiliate site program maintenance. We’ve also outlined three tasks you can perform to keep things running without a hitch. To quickly recap, you should:

  1. Perform ongoing recruitment to boost your program’s credibility.
  2. Consistently review your affiliates’ performance to promote an effective program.
  3. Regularly monitor program compliance to avoid legal liability.

Do you have any questions about how to keep your affiliate program maintained, or how Affiliate Royale can help? Let us know in the comments section below!

3 Key Components of a Conversion-Driving Affiliate Landing Page

When recruiting affiliates to your program, it’s important that you pull out all the stops. One way to do that is by using an affiliate-focused landing page for registrations. Unfortunately, this aspect is commonly overlooked, which could impact signups.

Fortunately, adding an affiliate landing page to your program’s website is simple and effective. Going forward, you can even optimize your landing page for conversions.

In this post, we’ll discuss why you should consider adding a landing page to your affiliate website. We’ll also explore the three key components of a conversion-driving affiliate landing page. Then, we’ll show you how to set up your landing page using Affiliate Royale. Let’s get started!

Why You Should Add a Landing Page to Your Affiliate Website

ClickBank affiliate network landing page

The ClickBank affiliate network landing page is an example of a simple design with an effective and affiliate-focused message.

Much like its product-centric sibling, an affiliate landing page aims to attract readers and potential affiliates. A dedicated and optimized page on your website can have numerous benefits for your program, such as:

What’s more, you’ll also have a place to send any possible recruits for more information about your program, which makes it appear more professional (among other positives).

3 Key Components of a Conversion-Driving Affiliate Landing Page

While there are many important aspects to include in any landing page, an affiliate-focused one has its own additional goals – specifically attracting quality affiliates. Let’s take a closer look at three key components for a conversion-driving affiliate landing page.

1. An Affiliate-Focused Message

AvantLink affiliate message

By focusing on the affiliate and what they’ll get from the program, AvantLink increases their chances of getting signups.

Just as you write directly to your customers, you can also do so to your affiliates with the same benefits (i.e. improved conversions). By focusing on the affiliate and what they have to gain, you help them visualize what it would be like working with your program. With this in mind, we recommend you:

  • Speak to them directly. It’s important to know who your target demographic is. Knowing your demographic allows you to speak to potential affiliates in a way that grabs their attention.
  • Outline the benefits. In short, explain how becoming an affiliate for your program will provide a benefit. Keep this in mind as you write the landing page copy – remember that your focus should be on them rather than your program.

Overall, it helps to think of your affiliate landing page as a sales pitch. You want to ‘sell’ the idea of becoming your affiliate to any potential recruits, and you can do this by focusing heavily on how your program can meet their wants and needs.

2. A Powerful Call To Action (CTA)

ClickBank affiliate landing page call to action

A descriptive CTA that outlines the benefits of clicking through is a good way to improve signup conversions.

A Call To Action is a marketing device that’s used to spur readers into action. Using the right CTA on your page can create a sense of urgency for your readers, which can also offer a reason to push the potential affiliate from “Maybe” to “Yes!” when it comes to signing up for your program.

Try these two tips to make your CTA as effective as possible:

  1. Speak to your audience. Just as with your affiliate message, it’s important to speak to your target audience within your CTAs.
  2. Emphasize the offer. Instead of a generic term (such as “Sign Up”), use a phrase that includes a benefit such as, “Start earning today!” This slight tweak focuses on what your affiliate will get, not the action they have to take.

You should also be sure your CTA is visible. You can do this through clever design choices – changing the font element, adding it to a button or graphic, or otherwise contrasting it from the rest of the page’s content, for example.

3. Website Elements That Build Credibility

Avantgate clients list

A client list – such as Avantgate’s – is a good way to build credibility for your program and give potential recruits faith.

Another good step to take is to create an area of your site that showcases your program’s achievements and experience. Potential recruits will only want to work with credible programs that can prove their expertise.

Trust is one of the most important aspects of your affiliate program, so it’s essential to include elements on your landing page that build your credibility, and give potential recruits a reason to trust you.

Here are a few recommendations that can help you bolster credibility on your landing page:

  1. Collect testimonials from past and current affiliates.
  2. Create graphics showing companies you’ve worked with.
  3. Offer a breakdown of possible affiliate earnings.

While it’s important to build your credibility as a program, you want to be sure this area also focuses on the affiliate – meaning you’ll need to frame the section as another benefit to the potential recruit.

How to Set Up an Affiliate Landing Page With Affiliate Royale

If you’re ready to create your affiliate landing page, but don’t know where to start, Affiliate Royale makes the process simple. In addition to its various other program-boosting features, it includes a built-in affiliate page for signups:

The Affiliate Royale affiliate signup page

The process for doing so is simple. Essentially, you can create your landing page within the WordPress editor, or you can select the pre-built one included with Affiliate Royale.

Finally, you’ll still want to incorporate a personalized message to your affiliates, and add in the other key components we’ve discussed, just as you would with any other page on your website.

Conclusion

Adding an affiliate landing page to your website is one of the easiest things you can do to increase signups for your program and give out tailored information to potential recruits. What’s more, implementing one is a piece of cake with the right tools to hand.

In this post, we’ve discussed the importance of an affiliate landing page and highlighted three key components you should look to incorporate. These include:

  1. An affiliate-focused message.
  2. A powerful CTA.
  3. Elements that build credibility and trust.

Do you have any questions about how to set up an affiliate landing page, or how Affiliate Royale can help? Let us know in the comments section below!

3 Reasons Your Affiliate Site May Need an Overhaul (And How to Get It Done)

Unfortunately, it’s not uncommon for marketers to experience a poorly performing affiliate program at some point in their venture. Perhaps you experience a downturn in traffic, or you face a lack of interested affiliate recruits. Whatever the issue, it can be enough to make you want to throw in the towel.

Fortunately, a site overhaul can help you overcome these issues and many more. Plus, it will enable you to tweak your trouble areas and see a boost in business. Of course, this will also extend to your affiliate program, where you may even see an uptick in signups.

In this post, we’ll discuss three reasons your affiliate site may need an overhaul. Then we’ll show you how to perform it by addressing each issue individually, some with the help of Affiliate Royale. Let’s get started!

1. You’ve Noticed a Diminished Return On Investment (ROI)

The Affiliate Royale transactions report

A decrease in sales is normal from time to time. However, a prolonged loss of profits can signal danger for your program.

When you began your affiliate site, you did so with the hopes of making money. However, things may not always go according to plan, and you may have noticed a downturn in profit. As a result, your Return On Investment (the gains you see in comparison to costs) will diminish. As a marketer, these downturns in profits may be caused in part by a deeper issue with your website.

Fortunately, you can improve your ROI with some work and a few adjustments. Here are just a few tips to get you started:

  • Use A/B testing to determine which content performs best. By implementing A/B testing on your site (and encouraging your affiliates to do the same), you can see what changes to make, which could improve audience reactions and may bolster conversions.
  • Equip your affiliates with improved marketing tools. Alongside A/B testing tools, your affiliates may benefit from a marketing resource hub. This can include links and guides to effective marketing tools, as well as how-to videos.
  • Refresh your commission structure. The simple truth is, your affiliates will work harder when there’s more incentive (i.e. money) to do so. This means you should consider increasing your rates according to industry standards, or offer incentives based upon sales and other targets.

Essentially, you get out of your program what you put into it. Given this, you may need to make a higher initial investment (such as in the case with purchasing improved tools and increasing commission rates).

2. You’re Experiencing Decreased Affiliate Recruitment Numbers

The Affiliate Royale affiliate signup page

A decrease in affiliate signups can be a serious indicator that your affiliate site is in need of an overhaul.

As mentioned in the previous section, your affiliates are the backbone of your program. With a decrease in affiliate recruitment numbers, you’ll need to act quickly to boost your signups.

A decrease in recruitment comes down to two main issues. Firstly, your site may not be optimized to target your ideal affiliate demographic. Secondly, your site may initially attract recruits, but there’s another reason why they’re not signing up.

While affiliate recruitment may seem like something out of your control, there is much you can do to improve your numbers and attract affiliates. For example:

  • Understand your target demographic. Knowing your target will enable you to attract them to your program, and offer the benefits they’re seeking.
  • Study rival affiliate programs. This will give you an understanding of typical affiliate program rates and incentives, and help you to see whether your program lines up with theirs.

With this information in hand, it’s now time to focus on what you can offer to your affiliates, both to attract and to keep them. This may mean affiliate signup incentives, increases in program rates, or other offers that sweeten the deal.

3. You’re Struggling With Poor Affiliate Communication

The Affiliate Royale Affiliate Dashboard

The affiliate dashboard offered by Affiliate Royale is an excellent tool for bolstering communication.

Poor communication with your affiliates can have disastrous results. These include the incorrect use of affiliate tools, a loss in profit, and an eventual decrease in affiliate recruitment numbers.

When it comes to poor communication, the issue typically comes down to how you run the program. If your affiliates aren’t communicating with you, there’s a fundamental flaw in its set up. A quality program will always promote communication between affiliates and manager.

As a program issue, this means the problem can be solved. Here are a few tips we recommend to improve affiliate communication and bolster your program:

  • Overhaul the affiliate dashboard with Affiliate Royale. You can add a Contact page to the navigation menu, or offer an easy way for your affiliates to get in contact by adding a chat feature (with tools such as LiveChat).
  • Create an affiliate newsletter. As an easy way to stay in touch with your affiliates, a newsletter can encourage open communication and keep your affiliates in the loop.
  • Encourage affiliate feedback. With the use of anonymous surveys (using tools such as SurveyMonkey) or regularly-scheduled program reviews, you can obtain feedback from your affiliates and then put that feedback into use.

As the program manager, the responsibility to ensure regular and productive communication lies solely on your shoulders. The tips above will get you started, but it’s your job to keep the conversation going.

Conclusion

Even if you put a lot of initial work into your affiliate site, you may still find your site in need of an overhaul. This enables you to better tailor your site to your readers and affiliates, and will go a long way towards helping you improve your business.

In this post, we’ve outlined three common reasons your affiliate site may need an overhaul and how to get it done. To quickly recap:

  1. You’ve noticed a diminished return on investment.
  2. You’re experiencing decreased affiliate recruit numbers.
  3. You’re struggling with poor affiliate communication.

Do you have any questions about how you can overhaul your affiliate site or how Affiliate Royale can help? Let us know in the comments sections below!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Your affiliates are your most precious resource. As such, you want to ensure they feel welcome when participating in your program. However, with many programs having countless affiliates, it can be difficult to reach out to everyone and make them feel like part of the team.

The use of an ‘affiliate dashboard’ enables you to provide your affiliates with a welcoming environment, while also giving you a place to share important information. This can improve your affiliate program significantly, mainly through bolstering the relationships with your affiliates.

In this post, we’ll discuss why you should consider using an affiliate dashboard in your program. Then, we’ll highlight three ways you can create a welcoming dashboard for your recruits with the help of Affiliate Royale. Let’s get started!

Why You Should Use An Affiliate Dashboard for Your Program

The Affiliate Royale Affiliate Dashboard

An affiliate dashboard is an excellent addition to any marketing program.

An affiliate dashboard is a platform that will serve as a home base of sorts for your affiliate recruits. There are a variety of benefits to adding one to your program. For example, it can:

  • Enable you to add a professional touch to your affiliate program. This can be a great way to retain affiliates, as it shows you’re invested in your program.
  • Provide recruits with a sense of belonging. As a place for your affiliates to access important information and resources, a dashboard gives your affiliates a place to call their own.
  • Offer you an easy way to stay in touch with your recruits. This can improve affiliate performance and boost feelings of respect.

Of course, we understand that setting up an affiliate dashboard can seem a daunting task. Fortunately, Affiliate Royale makes the process a breeze. Let’s take a look!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Once you’ve purchased a plan and activated the Affiliate Royale plugin, it’s time to personalize the dashboard. As the first thing your affiliates will see, this is an essential step. Here are three things we recommend you consider while setting up your dashboard.

1. Add a Personalized Welcome Message

A welcome message is just as it sounds: an upbeat or otherwise welcoming message that greets your affiliates upon signing in. It’s a great way to set the tone for the entire program, and it can provide affiliates the encouragement boost they need. With Affiliate Royale, setting up a personalized welcome message for your affiliates is simple. It only takes a few minutes. Here’s how you do it:

Navigate to Affiliate Royale > Options on your WordPress dashboard, then click Dashboard Settings, which will display a text editor:

Affiliate Royale affiliate dashboard settings

Simply edit the Welcome Message as you’d like, such as by adding a simple “Hello!” or a more involved “We’re glad to have you here!”. If you’d like, you can even give your affiliates a quick tour around the Dashboard by explaining each page and what it has to offer.

2. Incorporate Helpful Navigation Links

There’s much more you can do to make your affiliates feel right at home. One simple way to do so is by incorporating helpful navigation links into the Affiliate Dashboard. For example, you can include links to affiliate resources, program policies, affiliate statistics, and even payment history.

By adding useful links, your affiliates will see that you care about their success. Of course, this also makes it possible for them to adhere to your guidelines, and get straight to the task of earning affiliate income.

To implement this strategy, navigate to the Dashboard Settings by selecting Affiliate Royale > Options. Below Welcome Message and Dashboard Style, you’ll see a bolded section entitled Additional Nav Pages:

The Affiliate Royale Affiliate Dashboard settings with Additional Nav Pages highlighted

From here, click add page, where you can add practically any page to the navigation menu that you can think of. Of course, you can also remove pages by selecting them from the drop-down and clicking remove page.

3. Provide Clear Contact Information

As the program manager, it’s important to be available to your recruits. One way to do so is by providing them with the information they need to contact you. For obvious reasons, this is a great way to promote a welcoming environment. With an easy way to contact you, your affiliates will feel as if they’re part of a larger team. They’re also more likely to approach you with questions and concerns, and this makes it easy to keep your program running smoothly.

If you’d like to give your affiliates access to your contact information, you have two methods of doing so with Affiliate Royale – and both involve the ways we’ve already discussed. First, you can add a Contact page to the navigation menu by navigating to Affiliate Royale > Options > Dashboard Settings from your WordPress dashboard. Next, scroll down to Additional Nav Pages and select add page.

Second, you could also add your contact information to the Welcome Message. Your affiliates will see it immediately upon logging in, and this is perhaps the most direct way of doing so.

Conclusion

An affiliate dashboard can be a welcoming environment for your recruits, and this can have many benefits. In addition to providing you with a place to share important program information, you can also make your affiliates feel valuable. All in all, this feature is useful for increasing your affiliate income.

In this post, we’ve discussed why you may want to add an affiliate dashboard to your program, as well as how to make it welcoming with the help of Affiliate Royale. To recap, you can:

  1. Add a personalized welcome message.
  2. Incorporate helpful navigation links.
  3. Provide clear contact information.

Do you have any questions about how to make your affiliate dashboard more welcoming? Let us know in the comments section below!

How to Create an Effective Affiliate Program for Your Membership Site

While membership sites often grow into a lucrative source of income, you may find that yours has gotten off to a slow start. This can be frustrating – especially considering the time and effort you’ve put in – but it’s not impossible to fix.

In short, creating an affiliate program may help to speed up your site’s growth. It can encourage interest in your membership site and motivate others to promote it to their own networks. This increased reach and interest can lead to improved conversions and increased memberships.

In this post, we’ll talk about why you should consider creating an affiliate program for your membership site. Then we’ll offer you three tips for creating one, and explain how to implement each tip seamlessly. Let’s get started!

Why You Should Consider Creating an Affiliate Program for Your Membership Site

Affiliate programs exist to promote and sell products or services. In this case, you’ll use one to promote and sell subscriptions to your membership site. Affiliate programs have many potential benefits, including:

  • Expanded brand reach: With dedicated individuals promoting your membership site, your brand (and service offerings) can reach new audiences.
  • Improved subscription sales: The more eyes on your program, the higher your potential sales. A dedicated affiliate program can promote your membership site, and this can result in an income boost.
  • Increased website visibility and brand credibilityThe greater the number of affiliates promoting your program, the more your website visibility and brand credibility can increase.

Fortunately, creating an affiliate program doesn’t have to be difficult. Let’s look at how to create your own and start benefiting.

How to Create an Effective Affiliate Program for Your Membership Site (3 Tips)

These three tips will help you create streamlined management, find great recruits, and see higher conversions for your effective affiliate program. Let’s take a look!

1. Combine Your Membership Site and Affiliate Program Activities

Running a membership site takes time and money, and the same is true for running an affiliate program. To make your job easier, combine your activities. Doing so lets you spend less time managing the details, and more time recruiting quality affiliates. You’ll also ensure that changes in your membership site are communicated to your affiliate site automatically (and vice versa), helping you avoid mistakes due to overlooked information.

With the right tools, combining your site and program isn’t difficult. MemberPress is a membership site management plugin for creating a simple and user-friendly membership site with a variety of add-ons:

The MemberPress home page.

You also get a version of Affiliate Royale, our popular affiliate management plugin, which provides you with an all-in-one solution to create a seamless affiliate program for your membership site.

Of course, there’s more than just the tools you choose – the affiliates you pick are also important. Let’s take a look at that aspect now.

2. Look to Site Members for Potential Affiliate Recruits

If you have enough members (more on this later), you can look to your membership as a bank of potential affiliates. There are numerous benefits to doing this. For a start, affiliates will already be knowledgeable about the program, and you’ll save time on scouting and training, which can be spent working on other aspects of your program.

Affiliates, of course, don’t work for free. To recruit site members you should offer competitive commission rates. Make the offer even more enticing by providing a membership site discount in addition to commission.

If your program is so new that you don’t have many members to recruit, try these two tactics:

  1. Work out partnerships with other membership or affiliate sites. By creating combined offers or discounts, you multiply the benefits for your new affiliates. Partnerships also help you reach a wider network of potential affiliates.
  2. Use guest posting to gain exposure. If you can, include a link to a targeted landing page (see the next tip) as a great way to gain members and affiliate recruits. Even without a landing page link, guest posting will expand your reach and increase site traffic.

Additionally, you can offer a membership discount to site members who may not want to be marketers themselves, but who can recruit some of their friends or family to the program. This will further expand the scope of your recruitment efforts.

3. Build a High-Conversion Landing Page for Affiliate Signups

A landing page is one built with a primary goal in mind. In this case, it’s recruiting affiliates for your new program. Your page has to be more than just a placeholder, though – it needs to engage visitors and encourage signups.

Building a landing page gives your affiliate program a ‘home’ that is easy for others to share. More sharing can lead to additional signups. To build a landing page that converts:

  1. Focus on the benefits of your affiliate program: Highlight your competitive commission rates, membership site discounts (for those interested), and other benefits.
  2. Use a strong Call To Action (CTA): Direct, specific CTAs create a sense of urgency and promote signups.
  3. Use the Affiliate Royale plugin to create a dedicated signup page: Setup is simple, and you can configure the page as you would any other WordPress page (with the addition of a signup form).

Overall, it’s most important to focus on quality. Take the time to build a high-quality landing page for your affiliate program, and you’ll be off to an excellent start!

Conclusion

It can be disheartening when your membership site doesn’t take off immediately. The creation of an affiliate program can help promote interest in your site, expand your reach, and increase conversions.

In this post, we’ve offered you three tips for creating an affiliate program for your membership site. To quickly recap, they are:

  1. Combine your membership site and affiliate program operations.
  2. Look to site members for potential affiliate recruits.
  3. Build a high-conversion landing page for affiliate signups.

Do you have questions about how to start an affiliate program for your membership site? Let us know in the comments section below!