3 Tips for Selling Subscription Products on Your Affiliate Site

While one-time payment sales are common in affiliate marketing, they aren’t always the most lucrative option. When you sell only one type of product, you risk countless income-earning opportunities each year.

Subscription products are those that enable you to collect payments on a continual basis. They can offer your customers value (through constant content updates), while providing you (and your business) with more financial stability. Even better, subscription products are easy to set up and require very little maintenance effort.

In this post, we’ll introduce the benefits of adding subscription products to your program. We’ll then outline three tips for selling subscriptions on your affiliate site with the help of Affiliate Royale. Let’s get started!

Why You Should Sell Subscription Products on Your Affiliate Site

SprezzaBox subscription product

Subscription products – like those by SprezzaBox – are an excellent way to improve earning potential.

Subscriptions products are simply those that your customers pay for on a recurring basis. These include site memberships, courses, and even consultations. While they’re not as popular as one-time payment products for affiliate marketers, they can provide you with many benefits. For example, selling subscription products can:

  • Maximize profit per customer. Attracting new customers can be difficult. However, with subscriptions you can turn a healthy profit while spending less time on customer acquisition.
  • Enhance customer value. Subscription products give you the opportunity to offer your customers more in terms of quality and value.
  • Create a sustainable business model. Subscription products make it possible to earn consistent money through your existing offerings, and is easier (and cheaper) than creating fresh products to sell.

Overall, the recurring income is likely going to be the most attractive selling point of a subscription business model, although the benefits are clearly far-reaching.

3 Tips for Selling Subscription Products on Your Affiliate Site

We won’t lie – selling subscription products on your affiliate site is not easy. However, it is possible. Here are three tips to get you (and your affiliates) started!

1. Improve Your Affiliate Sales by Offering Recurring Commissions

Just as they sound, recurring commissions are a type of payment that your affiliates receive on a regular basis. Instead of getting a one-time payout for the sale of a subscription, they’ll receive a small percentage each month as long as the subscription continues.

Recurring commissions help to indirectly sell subscription products, as they motivate your affiliates. The more subscriptions they sell, the more they can make in the long run.

While the idea of setting up recurring commissions can be daunting, it’s actually simple with the help of Affiliate Royale. Simply go to Affiliate Royale > Options on your WordPress dashboard, and select Commission Settings from the Options page:

Affiliate Royale's enable Recurring Commissions setting

At the bottom, enable Recurring Commissions by ticking the box. Now, your affiliates will receive commission on any recurring transactions (such as subscriptions or memberships). Simple!

2. Increase Affiliate Numbers Using Tiered Commissions

When one of your affiliates brings on a new recruit, it’s a good idea to reward them. You can do this with tiered commissions. They work by giving the ‘parent’ affiliate a cut of commission from the ‘child’ affiliate.

Tiered commissions give affiliates the chance to earn more without any additional work. As such, they’re an effective way to motivate current affiliates to recruit others (which can then improve your business’ sales).

Fortunately, tiered commissions are something you can easily implement with Affiliate Royale. Go to Affiliate Royale > Options > Commission Settings just as you did when setting up recurring commissions. The default for Affiliate Royale is just one level. However, you can add as many levels as you’d like to your program, creating tiers:

Affiliate Royale's add level setting

This works by giving your parent affiliate a commission based on their recruit’s performance. For example, Affiliate A recruits Affiliate B. When Affiliate B makes a sale, they receive 10%. However, Affiliate A will also receive a commission, albeit smaller (5%).

By clicking Add Level, you can implement a second tier, which you’ll enter a new commission rate for. This will typically be lower than that of Level 1 (the parent affiliate), so adjust accordingly. Of course, you can adjust these further down the line once you’ve assessed the impact.

3. Enhance Customer Support by Educating Your Affiliates

As a marketer, customer support can seem like a full-time job. By educating your affiliates on your subscription products and services, they can assist in supporting your customers’ needs.

The more support your customers receive, the more likely they’ll be to purchase from you. Taking the time to educate your affiliates can significantly improve your business’ bottom line. To begin, we recommend setting up a resource hub. This is an area on your website that contains vital information. You can add it to your Affiliate Dashboard within Affiliate Royale, and here’s how:

Firstly, add a new page to your WordPress website. Next, go to Affiliate Royale > Options > Dashboard Settings. Here you can add a Welcome Message or even add Additional Nav Pages to your dashboard:

Affiliate Royale's add level Dashboard Settings

To add a link to your new resource hub, click add page and select the page you’d like to use from the drop-down menu. The page will now appear at the top of the Affiliate Dashboard, offering a prominent link to everything your affiliates need to assist customers.

Conclusion

In short, subscription products make it possible to improve your program’s sales while also offering your customers more value. This will be beneficial for your business – and your affiliates – in the long run.

In this post, we’ve discussed the benefits of selling subscription products on your affiliate site, as well as offered three tips for doing so. To recap:

  1. Improve your affiliate sales by offering recurring commissions.
  2. Increase affiliate numbers using tiered commissions.
  3. Enhance customer support by educating your affiliates.

Do you have any questions about selling subscription products, or how Affiliate Royale can help? Let us know in the comments section below!

3 Reasons Your Affiliate Site May Need an Overhaul (And How to Get It Done)

Unfortunately, it’s not uncommon for marketers to experience a poorly performing affiliate program at some point in their venture. Perhaps you experience a downturn in traffic, or you face a lack of interested affiliate recruits. Whatever the issue, it can be enough to make you want to throw in the towel.

Fortunately, a site overhaul can help you overcome these issues and many more. Plus, it will enable you to tweak your trouble areas and see a boost in business. Of course, this will also extend to your affiliate program, where you may even see an uptick in signups.

In this post, we’ll discuss three reasons your affiliate site may need an overhaul. Then we’ll show you how to perform it by addressing each issue individually, some with the help of Affiliate Royale. Let’s get started!

1. You’ve Noticed a Diminished Return On Investment (ROI)

The Affiliate Royale transactions report

A decrease in sales is normal from time to time. However, a prolonged loss of profits can signal danger for your program.

When you began your affiliate site, you did so with the hopes of making money. However, things may not always go according to plan, and you may have noticed a downturn in profit. As a result, your Return On Investment (the gains you see in comparison to costs) will diminish. As a marketer, these downturns in profits may be caused in part by a deeper issue with your website.

Fortunately, you can improve your ROI with some work and a few adjustments. Here are just a few tips to get you started:

  • Use A/B testing to determine which content performs best. By implementing A/B testing on your site (and encouraging your affiliates to do the same), you can see what changes to make, which could improve audience reactions and may bolster conversions.
  • Equip your affiliates with improved marketing tools. Alongside A/B testing tools, your affiliates may benefit from a marketing resource hub. This can include links and guides to effective marketing tools, as well as how-to videos.
  • Refresh your commission structure. The simple truth is, your affiliates will work harder when there’s more incentive (i.e. money) to do so. This means you should consider increasing your rates according to industry standards, or offer incentives based upon sales and other targets.

Essentially, you get out of your program what you put into it. Given this, you may need to make a higher initial investment (such as in the case with purchasing improved tools and increasing commission rates).

2. You’re Experiencing Decreased Affiliate Recruitment Numbers

The Affiliate Royale affiliate signup page

A decrease in affiliate signups can be a serious indicator that your affiliate site is in need of an overhaul.

As mentioned in the previous section, your affiliates are the backbone of your program. With a decrease in affiliate recruitment numbers, you’ll need to act quickly to boost your signups.

A decrease in recruitment comes down to two main issues. Firstly, your site may not be optimized to target your ideal affiliate demographic. Secondly, your site may initially attract recruits, but there’s another reason why they’re not signing up.

While affiliate recruitment may seem like something out of your control, there is much you can do to improve your numbers and attract affiliates. For example:

  • Understand your target demographic. Knowing your target will enable you to attract them to your program, and offer the benefits they’re seeking.
  • Study rival affiliate programs. This will give you an understanding of typical affiliate program rates and incentives, and help you to see whether your program lines up with theirs.

With this information in hand, it’s now time to focus on what you can offer to your affiliates, both to attract and to keep them. This may mean affiliate signup incentives, increases in program rates, or other offers that sweeten the deal.

3. You’re Struggling With Poor Affiliate Communication

The Affiliate Royale Affiliate Dashboard

The affiliate dashboard offered by Affiliate Royale is an excellent tool for bolstering communication.

Poor communication with your affiliates can have disastrous results. These include the incorrect use of affiliate tools, a loss in profit, and an eventual decrease in affiliate recruitment numbers.

When it comes to poor communication, the issue typically comes down to how you run the program. If your affiliates aren’t communicating with you, there’s a fundamental flaw in its set up. A quality program will always promote communication between affiliates and manager.

As a program issue, this means the problem can be solved. Here are a few tips we recommend to improve affiliate communication and bolster your program:

  • Overhaul the affiliate dashboard with Affiliate Royale. You can add a Contact page to the navigation menu, or offer an easy way for your affiliates to get in contact by adding a chat feature (with tools such as LiveChat).
  • Create an affiliate newsletter. As an easy way to stay in touch with your affiliates, a newsletter can encourage open communication and keep your affiliates in the loop.
  • Encourage affiliate feedback. With the use of anonymous surveys (using tools such as SurveyMonkey) or regularly-scheduled program reviews, you can obtain feedback from your affiliates and then put that feedback into use.

As the program manager, the responsibility to ensure regular and productive communication lies solely on your shoulders. The tips above will get you started, but it’s your job to keep the conversation going.

Conclusion

Even if you put a lot of initial work into your affiliate site, you may still find your site in need of an overhaul. This enables you to better tailor your site to your readers and affiliates, and will go a long way towards helping you improve your business.

In this post, we’ve outlined three common reasons your affiliate site may need an overhaul and how to get it done. To quickly recap:

  1. You’ve noticed a diminished return on investment.
  2. You’re experiencing decreased affiliate recruit numbers.
  3. You’re struggling with poor affiliate communication.

Do you have any questions about how you can overhaul your affiliate site or how Affiliate Royale can help? Let us know in the comments sections below!