3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Picking the Right Social Media Platform for Your Affiliate Business

A solid social media presence can provide many valuable benefits. However, a lot of businesses fail to harness the power of social media, or waste time using the ‘wrong’ platform for their needs.

Fortunately, it is possible to choose the ‘right’ social media platform. The right choice is the one that works best for your business, and it can result in increased audience engagement, expanded reach, and even improved sales.

In this post, we’ll discuss the benefits of picking the best social platform for your business. We’ll give you three tips for doing so, and show you how to implement each tip immediately. Let’s get started!

Why Picking the Best Social Media Platform Is Important

The best social media platform will depend upon your business and your goals. Choosing your platform carefully is important for two main reasons:

  1. It enables you to expand your reach. The right platform will have the right people: those who are interested in your business. You can drive more traffic, as well as expand your reach through shares, follows, and likes.
  2. It ensures the best use of your resources. The right platform will enable you to use your resources (time and money) wisely. This will translate to better results, such as increased web traffic and improved sales.

Often, businesses use as many social media platforms as possible. However, this approach can result in a poor return on your investment. It also requires greater resources, and makes consistency in terms of publishing content more challenging.

3 Tips for Picking the Right Social Media Platform for Your Affiliate Business

This task can seem daunting, but if you use these three tips to determine the best social media platform for your marketing business, you’ll be well on your way.

1. Use Audience Demographics to Refine Your Goals

Audience demographics are characteristics that describe the majority of your website visitors. They include age and gender, for example, and also more specific information such as job, income, family life, personality, location, and more.

Demographics are helpful when picking the best social media platform for two main reasons: they can tell you where your audience is most likely to hang out, and can give you insight into the type of content your audience prefers.

There are two key steps to using audience demographics when searching for the best social media platform:

  1. Collect user data with Google Analytics. In this situation, the most helpful information will be ‘acquisition’ (where your website visitors are coming from) and ‘behavior’ (how your visitors act on your site). For example, if many visitors come from or share content to a specific platform, you can use this information to narrow down your search.
  2. Apply this data to known social media demographics. Compare the user data you’ve collected with the demographics of social media platforms to find out which best matches your audience. You can also use general demographics (such as age, location, and gender) to refine your platform search.

Selecting the best platform isn’t exactly a science. Using statistically-obtained data to direct your search, however, will help you improve your campaign’s returns.

2. Align Your Choice With Your Business Goals

Your choices and actions should align with your business’ goals. Choosing a social media platform is no different. The right choice is the one that enables you to complete your goals, so it’s smart to incorporate your business goals into your social media search.

How you do so will depend on the goals you’ve set out for your business. However, there are three general steps you can follow to select the best platform for your business:

  1. Select a main goal. Ask yourself what you hope to achieve with your social media account (e.g. build traffic or expand your reach), and go from there.
  2. Set an action plan for achieving the goal. For example, building traffic would mean creating ‘clickable’ content that leads to your site, while expanding your reach would mean creating shareable content.
  3. Find where your actions will best fit. If shareable content is your goal, Facebook and Pinterest are solid choices. However, Twitter is great for driving traffic, and Instagram can expand your reach.

With a main goal and action plan now laid out, it’s time to consider one last element of your search: resource limitations. Let’s take a closer look.

3. Lay Out and Understand Your Resource Limits

Unlimited resources would be great, but that’s not a reality for most business owners. It’s beneficial to have a clear understanding of your time, money, and commitment limitations when selecting your platform.

Of course, you want to spend your time and money wisely. With defined limits, you can do so by ensuring that you’ve chosen the best platform for your business goals and available resources.

To get started, here are two steps to take:

  1. Uncover your limits. This means understanding how much time and money you can spend, and how much effort you can put into your social media campaign.
  2. Find the platform that best aligns. For example, Facebook may work well with 1–2 posts per day, while Twitter responds best with 10–15 and Pinterest with 5–10. Consider your time budget as well as your spending limits; choose the platform with best Return on Investment (ROI) if money is limited.

Remember – you don’t have to sacrifice a strong social media presence if your resources are limited. Instead, make smart decisions based upon the reality of your business’ limitations. By focusing your resources on the best social media platform, you’ll get the best results.

Conclusion

To expand your reach and improve your brand presence, you need to look beyond your own website and engage your audience on social media. For best results, take the time to choose the best social media platform for your affiliate business.

In the above post, we’ve outlined the three best tips for picking the ‘right’ platform for your business. To quickly recap, they are:

  1. Use audience demographics to refine your goals.
  2. Align your choice with your business goals.
  3. Lay out and understand your resource limits.

Do you have any questions about how to pick the best social media platform for your affiliate marketing business? Let us know in the comments section below!