3 Sales-Driving Ways to Use Images on Your Affiliate Website

The way you deliver content and information to your readers is crucial, especially as an affiliate marketer. One effective way to do so is with images, but there is a right and wrong way to do so. The wrong way involves the use of generic, ill-placed images that impacts your ability to stand out or attract the right audience.

Humans inherently rely on images to deliver information quickly. By adding them to your website, you increase the odds of visitors ‘sticking’ to your website and even making purchases. This is (of course) essential if you want to continue to see your business grow.

In this post, we’ll share three sales-driving ways you can use images on your affiliate website. We’ll also show you how Affiliate Royale enables you to share these images easily with your affiliates so they can use them on their marketing sites. Let’s get started!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

We’ll start with the three ways that – in our opinion – help to bring in traffic and connect with your leads, which will ultimately will boost sales. They’re presented in no particular order, so let’s take a look!

1. Let Them Bring Attention to Affiliate Products

H&M product page

Product images should be functional – as shown on H&M – but can also help you to connect with your audience.

As the main source of income for your business, it’s crucial that you bring attention to the products you feature. After all, with more eyes on your products, sales will naturally increase. You can do so by adding appropriately-placed images on your landing pages. To further improve their impact, you can:

  • Utilize relevant image types. For example by using background or hero images that effectively convey your message.
  • Introduce context. Showing your products being used in a real-world setting is especially important if you have versatile or niche products.

Of course, these can be used beyond landing pages. For example, these techniques work well on social media and other off-site campaigns to bring more attention to your offerings.

2. Enable Them to Elicit Emotional Responses from Visitors

HubSpot's image and call-to-action

Inclusion – or provoking the Fear Of Missing Out (FOMO) – is a common tactic used by marketers.

The fact is, consumers are more likely to use emotion than logic when making a purchase decision. This means you can use elements of your website – including your Call To Action (CTA) and images – to elicit an emotional response. Ultimately, this can lead to more conversions.

There are multiple ways of using images to elicit emotions, but two of the most effective are:

  1. Use human-focused images. These make it easy for visitors to relate, and they also draw more attention than non-human images.
  2. Use images that speak to a ‘pain point’. Essentially, what problem does your product solve? With this answer in mind, choose images that speak directly to the problem.

It helps to think of images as more than just filler. By selecting the right ones for your website, you’re adding another layer of credibility.

3. Use Them to Promote Your Brand Effectively

Melyssa Griffin's Pinterest page showing themed images

Themed images, such as those shown on Melyssa Griffin’s Pinterest page, are a great way to promote your brand.

Your brand – and its reach – are a crucial part of your sales strategy. Effective branding enables you to bring awareness, which drives sales-boosting traffic to your website. This is done commonly with images by popular brands, such as Geico, but each does it differently. For example, you can:

  • Create a brand logo. A logo offers consumers something to visually link to your brand.
  • Follow an image theme. For example, use similarly-styled images or those with a consistent color and feel. This will tie your website together and make your brand images more easily to notice.

When creating images (or similar elements) for your brand, it helps to keep your audience in mind. This ensures you attract the right audience to your website.

How to Share Images With Your Affiliates (Using Affiliate Royale)

The Affiliate Royale plugin.

As an affiliate manager, you aren’t the only one earning money for your business. Your affiliates also play a large part, which is why it’s important to share your techniques (and images) with them directly. Fortunately, you can do so easily with Affiliate Royale and its specialized Affiliate Dashboard.

Once you’ve installed and activated the plugin, navigate to Affiliate Royale > Options > Dashboard. Here, you can change the Welcome Message and even add Custom Nav Pages:

Affiliate Royale's dashboard settings

As such, you have two options. First, you can add the images directly to the Welcome Message (by pasting their image code). Second, you can create a page on your website that includes images from your WordPress Media Library. You can then include it on the Affiliate Dashboard by clicking add page next to Custom Nav Pages and choosing from the drop-down:

Affiliate Royale's custom nav pages dropdown

With either option, affiliates will be able to access the images you’ve shared by simply signing into their Affiliate Dashboard. However, you can take the sharing process one-step further and also include it in an affiliate newsletter or similar communication.

Conclusion

Images are a great addition to any website, but even more so to an affiliate website. They enable you to display your products in the best light, but also connect with your readers on a deeper level. This connection can naturally boost the number of sales you make.

In this post, we’ve introduced three sales-driving ways to use images on your affiliate website. You can use images to:

  1. Draw attention to your products.
  2. Elicit emotional responses from visitors.
  3. Promote your brand effectively.

Do you have any questions about using images on your website, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

As an affiliate marketer, it’s your job to not only attract leads, but also to nurture and convert them. This can seem daunting, but without these efforts, you could be missing out on crucial sales opportunities. After all, 96% of visitors aren’t ready to buy just yet.

Fortunately, nurturing and converting your leads doesn’t need to be painful. In fact, many sales tactics – including email marketing and targeted content – can be incorporated into your current sales campaign with little effort.

In this post, we’ll discuss lead nurturing and why you need to do it if you want your affiliate business to succeed. We’ll then share three tips for nurturing and converting your leads. Let’s get started!

What Lead Nurturing Is (And Why You Need To Do It)

Sales leads are simply consumers deciding whether or not to buy your product or service. Lead nurturing is when you encourage those prospects to make a purchase, while also offering a solution to their problem.

Although attracting leads is a major part of affiliate sales, nurturing them is just as important. By neglecting this aspect, you’re actually ignoring a major part of your business. Lead nurturing also enables you to:

  • Turn lukewarm visitors into hot sales leads.
  • Stand out against your competitors.
  • Help potential customers with their needs.

All of these elements lead to conversions. However, by providing genuine assistance, you make your product the only sensible option. This is why it’s so critical to your affiliate program and your business.

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

After all of that, you’re probably wondering how you should nurture your leads. No worries! We have a few tips that can help you turn more leads into customers. Let’s start with your content.

1. Create Targeted Content to Engage Your Readers

a comprehensive guide from Sprout Social

Comprehensive guides – like this one from Sprout Social – are an in-depth way to target your readers.

Just as it sounds, targeted content is tailored to your specific audience. This is a great way to nurture and convert leads, as it speaks to your audience’s specific desires, and encourages them to continuously return to your website.

There are many elements involved in creating targeted content, but getting started can sometimes be the hardest part. Here’s how:

  1. Understand your audience (and their needs). It helps if you create audience personas, then target their specific needs. This essentially puts a face to your consumers.
  2. Know what keywords are most popular and use them. With keyword tools, such as Google Keyword Planner, you can learn more about what your audience is searching for and create content for them.

As your visitors begin to interact with your content, you can then look to their interactions for more content ideas. For example, you can expand upon a popular post or turn a comment or question into a post of its own (sites like Quora are perfect for finding questions to answer for your audience).

2. Perform Timely Follow-Ups to Establish Communication

A welcome email from Toby

Welcome emails – like this one from Toby – are a popular follow-up email format.

A follow-up is a quick email to potential leads after they perform a task (such as signing up for your email list, or adding a product to their cart). It can be used to establish communication, but it also helps readers remember you. Both are important if you hope to convert your leads to sales in the future.

More important than performing follow-ups is how you perform them. If you’re new to the concept, getting it right can seem tricky. Try these tips:

  • Follow-up quickly. You may be surprised to learn that the sooner you follow up, the better. In fact, responding within an hour can lead to seven times the conversions!
  • Include value in your follow-up. Offer actionable advice, or share something you think will help the audience (for example, an upcoming webinar or recent article).

Your leads know you want to sell to them, so don’t be afraid to spend a bit of time in the follow-up boasting about your product. Just don’t make it your main focus. Instead, focus on improving their experience, and ensuring they have everything they need to make an informed decision.

3. Customize Visitor Interactions to Increase Trust

A popup on Aeropostale's website

Popups are one of the most effective ways to customize your user interactions.

The way visitors engage with your website is a great indicator of their intentions. So, it’s important to customize interactions if you want to make conversion more likely. A personalized experience can increase consumer trust, which can boost conversions.

By creating the audience personas or answering a specific product question as outlined previously, you already have a good idea of what your visitors are looking for. You can use this information to customize their entire experience. For instance, you can:

  • Use pop-ups. Pop-ups can be personalized based on visitor behavior. For example, you can offer up content related to previously-viewed posts, or offer deals based on viewed products.
  • Add a live chat feature. This enables visitors to ask for personalized help, which may make them more likely to buy.

Ultimately, every part of your website should be customized to fit your target audience’s needs. This makes for a more genuine experience for them and an easier conversion process for you. The trick is to make sure you are aware of what your audience needs.

Conclusion

While attracting leads to your affiliate website is important, nurturing and converting those prospects affect your bottom line. Fortunately, there are many ways you can incorporate lead nurturing by taking small steps to understand your audience.

In this post, we’ve introduced you to lead nurturing. We’ve also outlined three ways to use this method to increase conversions. These include:

  1. Create targeted content to engage your readers.
  2. Perform timely follow-ups to establish communication.
  3. Customize visitors interactions to increase trust.

Do you have any questions about lead nurturing, or how you can use it on your affiliate website? Let us know in the comments section below!