3 of the Best Email Marketing Services for Your Affiliate Site

There’s a lot of work that goes into building a successful affiliate site. After all, your site is a business and requires much in the way of setup and maintenance. However, an often overlooked task is building an email subscriber list.

An email subscriber list is a marketing tool that can keep you in touch with your site’s visitors. The benefits are many – including increased sales and improved site traffic. Best of all, setting one up is simple.

In this post, we’ll discuss the benefits of building an email list for your affiliate site. We’ll then highlight three of the best email marketing services available and discuss what makes them so special. Let’s get started!

Why Building an Email List Is Important for Your Affiliate Site

Simply put, a subscriber list contains email addresses that you have permission to contact on a regular basis. This list is fully yours – that is, you have complete ownership – and is an essential resource for affiliate marketers and businesses.

A key benefit of building an email list is the ability to streamline the marketing process, as you can direct the majority of your marketing efforts there. However, you’ll likely see two additional benefits:

  1. An increase in income. With an email list, you can use it as a way to offer special deals or promote your latest products. A connection between you and your subscribers will also make conversions more likely.
  2. Improved site traffic. An email list enables you to send alerts to subscribers, including content notifications. This can result in higher amounts of targeted traffic to your site.

What’s more, your email marketing can be improved by using a plugin such as Affiliate Royale. This all-in-one affiliate program management plugin integrates with MailChimp (with potentially more solutions on the way), enabling you to work with that list within the tool itself.

3 Best Email Marketing Services for Your Affiliate Site

While there are many email marketing services available, we’ve chosen three that we believe offer the most benefit to affiliate marketers. Let’s take a closer look, starting with the option we’ve just mentioned.

1. MailChimp (Freemium)

The MailChimp homepage

MailChimp is one of the most popular email marketing services available – and for good reason! The service offers an array of features that make email marketing that much easier, including custom autoresponders, professionally-designed email templates, a wealth of analytics and email tracking (including full integration with Google Analytics), segmentation options, and much more.

In addition, you’re also able to easily collect signups on your website via an embeddable form, and track subscriber interactions. Both are essential for a thriving email list. Also, MailChimp integrates fully with Affiliate Royale, so you can further streamline your affiliate marketing efforts within our popular affiliate marketing solution.

Finally, MailChimp sets itself apart from other solutions by offering a completely free tier. You’re limited to 2,000 subscribers and/or 12,000 emails per month, but this should be enough for a lot of users. However, if you’d like to upgrade to access additional functionality and support, paid plans start at just $10 per month.

2. AWeber (From $19 per month)

The AWeber homepage

If you’re in need of a beginner-friendly email marketing service, AWeber could fit the bill. Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.

What really sets AWeber apart from its competitors – including MailChimp and Constant Contact – is its wide selection of email templates. With over 700 options to choose from, AWeber beats out both other solutions on this list. Although some templates have a slightly dated look, there’s likely going to be something suitable for your next campaign.

AWeber offers a 30-day free trial to test out the service. After that, plans start at just $19 per month.

3. Constant Contact (From $20 per month)

Constant Contact homepage

Perhaps the most popular option on our list, Constant Contact is used by a multitude of website owners and businesses worldwide. It’s easy to see why, especially when you take a look at the features it offers. For example, you receive customizable email templates, real time subscriber analytics, premium support and expert documentation. What’s more, there are comprehensive email contact management options, and like the other solutions on this list, there’s a mobile app and a number of integrations to help you grow your list on the move.

While there are many similarities between Constant Contact, AWeber, and MailChimp, this option offers a great support system including live chat. This can be beneficial for beginners and advanced users alike, and it enables you to get the most from the service.

Constant Contact offers a 60-day free trial, and its pricing structure is very flexible, so you can be sure you only pay for what you need.

Conclusion

For affiliate marketers, email marketing can provide increased conversions and improved site traffic. Affiliate marketing is all about relationships, and connecting with your email list regularly using a quality solution enables you to get closer to a potential sale.

In this post, we’ve discussed why you should begin building an email list on your affiliate site. We’ve also outlined three top email marketing services, including:

  1. MailChimp: A full-featured freemium choice with the ability to upgrade your services as you need.
  2. AWeber: An excellent choice for beginners and those who want to simplify the email marketing process.
  3. Constant Contact: The choice for marketers looking for excellent customer support and full documentation.

Do you have any questions about building an email list for your affiliate site? Let us know in the comments section below!

How to Leverage Email Marketing to Maximize Sales (And Why You Should)

Affiliate marketing is all about making the most of the strategies available to you. This enables you to maximize your reach and, as a result, your profits. However, there are plenty of sales-boosting strategies that many marketers – perhaps even you – fail to utilize.

Email marketing is one such strategy that boasts many benefits, including the building of relationships and the nurturing of sales leads. And with the right guidance, email marketing is relatively easy to implement and leverage.

In this post, we’ll first discuss email marketing and why you should consider adding it to your affiliate marketing strategy. Then, we’ll show you how to leverage email marketing to maximize sales, including using the Affiliate Royale plugin to optimize your approach. Let’s get started!

Why Email Marketing and Affiliate Marketing Go Hand in Hand

Email marketing is the process of sending email campaigns to potential customers in the hopes of convincing them to purchase your product or service.

This is a great business-building strategy for affiliates, especially considering its various benefits. For example:

  1. It builds relationships. If you can get into the inboxes of potential leads, you can build meaningful relationships based on their trust in you. Trust directly correlates to sales.
  2. It creates a ready-made list of potential sales leads. You don’t want to oversell to your subscribers, but an email list gives you access to ready-to-buy leads. How effectively? Just take a look at Bryan Harris. Even with a tiny list for each of his three launches (25, 575, and 1,200 subscribers, respectively), he still managed to make a respectable amount from his email sales campaigns.

Bryan Harris email marketing sales example

The above example wasn’t affiliate marketing specific, but as you’ll see below, the sales process is the same whether you’re selling your own product or an affiliate product.

How to Leverage Email Marketing to Maximize Affiliate Marketing Sales

With a better understanding of email marketing and its relationship to affiliate sales, it’s time to implement this strategy for yourself.

Step 1: Build an Email List

Your email list is the bread and butter of your email marketing strategy. While building this list will require some work, the reward will be worth it in the long run.

Fortunately, there are a few list-building strategies which you can apply to your affiliate site immediately. Let’s take a look at three of the simplest.

  1. Landing page. With a specific goal in mind – collecting emails from site visitors – landing pages are the easiest way to begin growing your email list immediately.
  2. Content upgrades. Think of these as extensions of your site content. These are free, but they require an email for access.
  3. Freebies. Unlike content upgrades, freebies aren’t linked directly to any content. However, they offer their own value and can be anything, including e-books, e-courses, and guides.

Now that you’ve got the subscribers, how can you better target their needs to maximize affiliate sales?

Step 2: Segment Your Email Subscribers

Since each subscriber will be at a different stage of the sales cycle, it’s vital that you target each subscriber at their level. To do this, you’ll need to understand segmentation and how to do it.

In simplest terms, segmentation is the process of breaking your email subscribers into themed groups. These groups may be based upon demographics (including gender, age, and location) or behaviors (such as previous purchases, previous site views, and link click-throughs).

So, how can you go about segmenting your subscribers to ensure you’re sending each one the best message for their stage in the cycle?

  1. Collect demographic data. Tools, like Google Analytics, enable you to collect the information you need – such as gender, location, and career – in order to better target your email subscribers.
  2. Use behavioral data. With tracked affiliate links (more on that in Step 3), you can segment users based on previous purchases, webpage visits, and even email click-throughs.

With this information, you can now focus on targeting each subscriber group specifically. This includes defining your data points, selecting your segments, and creating specialized content to send.

Step 3: Track Affiliate Links with Affiliate Royale

The Affiliate Royale plugin.

Now that you have a solid following, it’s time to use your list and the segmentation you’ve implemented above to maximize sales. You can do this by incorporating affiliate links and tracking them with the help of Affiliate Royale.

This is an important step, because it tells you two major things. First, what are your customers interested in? Does your segmentation data line up with reality? Second, how is each current link placement working?

To start tracking links, the first step is to create them. The great thing about Affiliate Royale is that each generic affiliate link is automatically converted to a unique link for each affiliate.

Now, once the links have been created and you and your affiliates have had time to use them, let’s take a look at stats. Navigate to the left-hand side of your WordPress dashboard and select Affiliate Royale > Reports.

Affiliate Royale Reports menu

Here, you’ll see a stats overview. However, you can further explore stats by clicking the individual headings at the top of the Reports page. For link tracking, you’ll be most interested in Clicks, though Top Referrers and Transactions can provide some valuable data, too.

What do the stats say about your email-specific affiliate links? What about your affiliates email-specific links? With this information, you can now continue to make improvements to your strategy, and increase sales.

Conclusion

As an affiliate marketer, it’s good to utilize a variety of strategies in order to boost sales. Email marketing is one such strategy, and its use can mean great things for your business.

In the above post, we explained why you should consider email marketing and how to get started using it to maximize sales. To recap, you should:

  1. Build an email list.
  2. Segment your email subscribers.
  3. Track affiliate links with Affiliate Royale.

Do you have any questions about how to use email marketing in your affiliate business? Let us know in the comments section below!