4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.


While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!


High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.


It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Selling Subscription Products on Your Affiliate Site

While one-time payment sales are common in affiliate marketing, they aren’t always the most lucrative option. When you sell only one type of product, you risk countless income-earning opportunities each year.

Subscription products are those that enable you to collect payments on a continual basis. They can offer your customers value (through constant content updates), while providing you (and your business) with more financial stability. Even better, subscription products are easy to set up and require very little maintenance effort.

In this post, we’ll introduce the benefits of adding subscription products to your program. We’ll then outline three tips for selling subscriptions on your affiliate site with the help of Affiliate Royale. Let’s get started!

Why You Should Sell Subscription Products on Your Affiliate Site

SprezzaBox subscription product

Subscription products – like those by SprezzaBox – are an excellent way to improve earning potential.

Subscriptions products are simply those that your customers pay for on a recurring basis. These include site memberships, courses, and even consultations. While they’re not as popular as one-time payment products for affiliate marketers, they can provide you with many benefits. For example, selling subscription products can:

  • Maximize profit per customer. Attracting new customers can be difficult. However, with subscriptions you can turn a healthy profit while spending less time on customer acquisition.
  • Enhance customer value. Subscription products give you the opportunity to offer your customers more in terms of quality and value.
  • Create a sustainable business model. Subscription products make it possible to earn consistent money through your existing offerings, and is easier (and cheaper) than creating fresh products to sell.

Overall, the recurring income is likely going to be the most attractive selling point of a subscription business model, although the benefits are clearly far-reaching.

3 Tips for Selling Subscription Products on Your Affiliate Site

We won’t lie – selling subscription products on your affiliate site is not easy. However, it is possible. Here are three tips to get you (and your affiliates) started!

1. Improve Your Affiliate Sales by Offering Recurring Commissions

Just as they sound, recurring commissions are a type of payment that your affiliates receive on a regular basis. Instead of getting a one-time payout for the sale of a subscription, they’ll receive a small percentage each month as long as the subscription continues.

Recurring commissions help to indirectly sell subscription products, as they motivate your affiliates. The more subscriptions they sell, the more they can make in the long run.

While the idea of setting up recurring commissions can be daunting, it’s actually simple with the help of Affiliate Royale. Simply go to Affiliate Royale > Options on your WordPress dashboard, and select Commission Settings from the Options page:

Affiliate Royale's enable Recurring Commissions setting

At the bottom, enable Recurring Commissions by ticking the box. Now, your affiliates will receive commission on any recurring transactions (such as subscriptions or memberships). Simple!

2. Increase Affiliate Numbers Using Tiered Commissions

When one of your affiliates brings on a new recruit, it’s a good idea to reward them. You can do this with tiered commissions. They work by giving the ‘parent’ affiliate a cut of commission from the ‘child’ affiliate.

Tiered commissions give affiliates the chance to earn more without any additional work. As such, they’re an effective way to motivate current affiliates to recruit others (which can then improve your business’ sales).

Fortunately, tiered commissions are something you can easily implement with Affiliate Royale. Go to Affiliate Royale > Options > Commission Settings just as you did when setting up recurring commissions. The default for Affiliate Royale is just one level. However, you can add as many levels as you’d like to your program, creating tiers:

Affiliate Royale's add level setting

This works by giving your parent affiliate a commission based on their recruit’s performance. For example, Affiliate A recruits Affiliate B. When Affiliate B makes a sale, they receive 10%. However, Affiliate A will also receive a commission, albeit smaller (5%).

By clicking Add Level, you can implement a second tier, which you’ll enter a new commission rate for. This will typically be lower than that of Level 1 (the parent affiliate), so adjust accordingly. Of course, you can adjust these further down the line once you’ve assessed the impact.

3. Enhance Customer Support by Educating Your Affiliates

As a marketer, customer support can seem like a full-time job. By educating your affiliates on your subscription products and services, they can assist in supporting your customers’ needs.

The more support your customers receive, the more likely they’ll be to purchase from you. Taking the time to educate your affiliates can significantly improve your business’ bottom line. To begin, we recommend setting up a resource hub. This is an area on your website that contains vital information. You can add it to your Affiliate Dashboard within Affiliate Royale, and here’s how:

Firstly, add a new page to your WordPress website. Next, go to Affiliate Royale > Options > Dashboard Settings. Here you can add a Welcome Message or even add Additional Nav Pages to your dashboard:

Affiliate Royale's add level Dashboard Settings

To add a link to your new resource hub, click add page and select the page you’d like to use from the drop-down menu. The page will now appear at the top of the Affiliate Dashboard, offering a prominent link to everything your affiliates need to assist customers.


In short, subscription products make it possible to improve your program’s sales while also offering your customers more value. This will be beneficial for your business – and your affiliates – in the long run.

In this post, we’ve discussed the benefits of selling subscription products on your affiliate site, as well as offered three tips for doing so. To recap:

  1. Improve your affiliate sales by offering recurring commissions.
  2. Increase affiliate numbers using tiered commissions.
  3. Enhance customer support by educating your affiliates.

Do you have any questions about selling subscription products, or how Affiliate Royale can help? Let us know in the comments section below!

3 Benefits of Using PayPal Within Your Affiliate Program

A major part of affiliate marketing is finalizing the sale – this is true for both marketers and program managers. Unfortunately, abandoned purchases are a frequent problem for online marketers, and may be hindering your business’ growth.

Fortunately, there are many easy-to-use payment options that you can include in your affiliate program to decrease abandoned sales. One is PayPal, a worldwide payment portal that offers usability, flexibility, and security. Using this service as your main payment option has many great benefits.

In this post, we’ll introduce you to PayPal and its key features. We’ll also discuss three benefits of using PayPal within your affiliate program. Finally we’ll explain how to integrate PayPal with Affiliate Royale for a seamless sales process. Let’s get started!

Introducing PayPal

The PayPal homepage

PayPal is one of the most widely known online payment services worldwide.

PayPal is a worldwide online payments system that is used by individuals and businesses alike. However, there are many features for business owners that you may not be aware of. For example:

  • You can accept payments using many popular methods (including Visa, Mastercard, and Discover) and in various ways (online, in-person, and by email or phone.
  • You’re protected with 24/7 transaction monitoring and merchant fraud protection.
  • You can collect payments from 202 countries, in over 25 currencies.

Best of all, PayPal transaction fees are low (starting at just 2.7%). There’s no subscriptions fees or monthly maintenance rates. Instead, you pay a small percentage of each transaction and keep the rest.

3 Benefits of Using PayPal Within Your Affiliate Program

While PayPal is commonly used in online stores, it can also be used within your affiliate program. Here are just three reasons why you should consider using it.

1. Its Popularity Increases Consumer Comfort

PayPal payment option in Sephora shopping cart

PayPal is a popular purchase option for major websites, including Sephora.

PayPal is has over 210 million active user accounts worldwide, which means the vast majority of your customers will be comfortable using it. Your affiliates will also likely have basic knowledge of the platform, which enables them to assist customers during the purchase process.

If you’d like to leverage the popularity of PayPal for the benefit of your affiliate program, here are two practices you can incorporate right now:

  1. Advertise your usage. Using PayPal within your program is a benefit. Be sure to highlight this on your landing page, and potentially on Pay Now buttons.
  2. Provide affiliates with appropriate materials. Using an Affiliate Dashboard, you can add links to documentation such as PayPal user guides. This ensures that your affiliates are the best source of information for your customers.

Overall, you want your customers to know that you’ve chosen the best payment portal for them. This will improve their feelings of comfort, which can increase sales.

2. You Have Flexible Management Options for Maintaining Your Business’ Finances

PayPal reports page

PayPal’s Reports options includes sales tracking business and finance management.

With PayPal, you can track and manage your business’ finances in one place, which of course will ensure smoother day-to-day operation. Fortunately, the tracking process is automatic with PayPal, and there are other things you can do to enhance your experience. For example:

  • Know what PayPal offers. From financial reports to invoices and more, PayPal has a lot to offer. However, you need to know about its offerings to put them to best use.
  • Keep an eye on Insights. PayPal’s newest tracking feature – Insights – enables you to track operations and compare to historical data. You can tweak your business as needed, and monitor your progress.

In short, PayPal makes it simple to keep your program’s finances in line. You can then keep track of your sales and earnings for improved business operations.

3. Its Top-Notch Security Increases Customer Trust

PayPal secure payment portal

PayPal enables customers to pay securely on any website that supports it.

Given PayPal’s popularity, it makes sense that the platform takes security very seriously. Featuring 24/7 transaction monitoring, fraud protection, and encrypted technology, PayPal is a great choice for keeping any transferred data secure.

A secure payment portal is a solid trust indicator for your customers, and it also means you and your affiliates can focus on sales, not protecting customer information. This measure also benefits your program’s website, as security is crucial for search engine rankings.

If you’re not sure how to leverage this benefit for your business, here are a few tips to get you started:

  • Highlight how PayPal protects your customers. Let your customers know how their information is protected, as well as the buyer-focused features offered.
  • Provide a step-by-step purchase guide for improved trust. While some customers may require additional support, a step-by-step guide can help those who just need a small nudge.

There are many factors involved in an online purchase. However, a secure payment gateway will ease many customers’ fears, which can contribute to a higher sales rate.

How to Incorporate PayPal Into Your Program With Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a plugin that provides robust management for affiliate programs of all sizes. It has a myriad of useful features, and what’s more, it enables you to integrate your program with PayPal.

When incorporating PayPal, you have two options: Single purchases and recurring payments. Both options require an active PayPal account, and the majority of the integration process is done within PayPal itself via the Tools > All Tools > PayPal Logo Center screen:

PayPal buttons options page

You can then create a unique button for your website (or use one of many templates) and add it to your website according to Affiliate Royale’s integration instructions. When you’re done, PayPal will be 100% integrated with your affiliate program.


PayPal is a well-known gateway for buyers and sellers, offering many features and seemingly endless functionality. By using PayPal within your program, you benefit from improved customer trust and increased sales as a result.

In this post, we’ve introduced PayPal as an affiliate program payment integration. We’ve also outlined three benefits your program will enjoy if you use PayPal. To quickly recap:

  1. Its popularity increases customer comfort.
  2. You have flexible management options for maintaining your business’ finances.
  3. Its top-notch security increases customer trust.

Do you have any questions about PayPal, or how you can integrate this payment service with Affiliate Royale? Let us know in the comments section below!

3 Smart Reasons to Create an Affiliate Newsletter

While you depend on your affiliates to successfully market your program, they rely on you to provide the communication that helps them succeed. Furthermore, although you’ll have plenty of program-management tasks to keep track of, you shouldn’t overlook regular and genuine affiliate communication.

Creating a dedicated affiliate newsletter makes it easy to stay in frequent contact with your affiliates. Even better, once it’s up and running, it should only take a small chunk of your time to maintain.

In this post, we’ll introduce you to affiliate newsletters and the benefits they provide. We’ll then highlight three smart reasons to use one within your program and explain how Affiliate Royale can help. Let’s get started!

What An Affiliate Newsletter Is (And Why You Should Have One)

The MailChimp homepage

MailChimp is a popular email marketing service that integrates with affiliate program tools such as Affiliate Royale.

While you’re likely familiar with the concept of email newsletters, you may be less familiar with how they can be used within your affiliate program. Whether sent weekly or monthly, you can use the newsletter to reap many benefits. For example:

  • It’s an easy way to stay in contact with your affiliates. With frequent contact your affiliates will feel like they’re part of a team, which increases engagement and loyalty.
  • It’s simple to set up, and maintenance of the newsletter is minimal. As one of the easiest communication tools you can set up, a newsletter can improve your program with very little effort on your part.

Overall, a newsletter can help you engage your affiliates while managing your other program tasks. Let’s take a look at a few more benefits.

3 Smart Reasons to Create an Affiliate Newsletter

It goes without saying that you’ll need to know a bit about creating an effective newsletter to get your idea off the ground. However, the reasons below will also give you some great tips. Let’s dig in!

1. You Can Easily Share Important Program Information With Your Affiliates

Your affiliates are the middlemen between you and your customers. Therefore, they should have the most updated information on your products, services, and program. Unfortunately, keeping your affiliates in the loop can be difficult (for example, some may not regularly access their Affiliate Dashboard). A newsletter can keep everyone on the same page, as well as keep them engaged. Here’s how to get the most from your newsletter:

  • Make signups a requirement within the initial affiliate application. This will ensure that all of your affiliates are receiving your newsletter, and have access to the information you send.
  • Include a section that highlights program changes. It’s a good idea to keep program changes and information in a consistent location where affiliates are more likely to see them.
  • Add a Call To Action (CTA). Ask your affiliates to provide feedback about how you can help them attain their goals, or simply have them share their goals.

In short, sharing information is one of the best reasons to create a newsletter, as you can keep all of your affiliates up-to-date with one task.

2. It Improves Affiliate Relations by Encouraging Usable Feedback

The relationship between you and your affiliates should be one of trust. By enabling your affiliates to provide feedback, you can build this trust (which then translates into loyalty) and improve your program.

A loyal affiliate team can boost customer engagement and provide positive team-building examples. Fortunately, encouraging feedback can be simple with a newsletter. Here are just two ways to do so:

  • Encourage interaction. Encourage your affiliates to reply to your emails by asking direct questions and incorporating your responses.
  • Incorporate affiliate-submitted content. Let affiliates submit their own content, in order to diversify the newsletter and give others the chance to learn more from their peers.

Of course, the most important step is to implement the feedback that you receive. You want to show your affiliates that you take their suggestions seriously, and that you care about their happiness.

3. It Bolsters Affiliate Motivation by Encouraging Conversations

Conversations between you and your affiliates (as well as among themselves) can keep them motivated. The more motivated your members, the greater number of conversions you’re likely to see. Also, the more you encourage affiliates to communicate, the easier it is to get them engaged. Here are two ways to get them started:

  1. Include a brief look at team sales numbers. Encourage your affiliates to work towards a common goal (higher conversions) by sharing team sales numbers.
  2. Highlight an ‘affiliate of the month’. Highlight those who have gone above and beyond with their customers, and who have interacted helpfully with their fellow affiliates.

Overall, you want the conversation to be led by your affiliates. You may need to give a push here or there, but it’s important to give them the control.

How Affiliate Royale Can Help You Create an Affiliate Newsletter

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program management tool that enables you to effortlessly create and manage your program, and it can also help with your program’s newsletters. For example, you can include the newsletter signup on the Affiliate Sign-Up Page or Affiliate Dashboard. This makes signing up easy, and helps to display it prominently to your affiliates.

The Affiliate Royale Affiliate Dashboard

You can also use the Affiliate Stats section to start discussions around what constitutes success. Best of all, Affiliate Royale integrates with MailChimp – a popular newsletter tool – seamlessly.


Newsletters are a versatile marketing tool that you can easily add to your affiliate program. By including one, you can stay in contact with your affiliates and improve your program’s effectiveness through increased motivation and feelings of loyalty.

In this post, we’ve introduced you to affiliate newsletters and their benefits. We’ve also shown you three smart reasons to create one for your program. To recap, affiliate newsletters:

  1. Enable you to share important program information with your affiliates.
  2. Improve affiliate relations by encouraging useable feedback.
  3. Bolster motivation by encouraging conversations.

Do you have any questions about creating an affiliate newsletter, or how Affiliate Royale can help? Let us know in the comments section below!

How Your Affiliate Program Can Benefit From an Editorial Calendar

Running a successful affiliate program – including managing affiliates, creating effective content, and engaging with customers – can be overwhelming. It can be especially painful when you try to go it alone, without the assistance of suitable software or tools.

One answer is to implement an organizational method such as an editorial calendar. In fact, this tool is a great way to streamline your editorial processes, boost your affiliate engagement, and improve your program’s effectiveness.

In this post, we’ll introduce you to the concept of an affiliate program editorial calendar, including a look at the benefits. We’ll then show you how to display an editorial calendar on the dashboard of your program using Affiliate Royale. Let’s get started!

What An Editorial Calendar Is (And Why You Should Use One)

An example of an editorial calendar

Editorial calendars can help you to organize business tasks and assign them accordingly.

An editorial calendar is an organizational tool that combines all of your communication and content marketing assignments into one location. While popular for blogs and news websites, an editorial calendar can also play a crucial role in your affiliate program. For example:

  • It’s a great way to keep your affiliates in the loop. Your affiliates will have a clearer idea of your program’s goals (and what to expect in the future).
  • You can manage your program more easily. You’ll have a better idea of what you need to accomplish – both short term and long term – so you can prioritize more effectively.
  • It contributes to a cohesive program structure. Your program can appear more cohesive, as many of your affiliates will be offering similarly-themed articles at the same times throughout the calendar.

In short, an editorial calendar can contribute to more involved affiliates, an easier management task load, and a more cohesive program structure. However, there are many more key benefits to leverage.

3 Ways Your Affiliate Program Can Benefit From an Editorial Calendar

As we’ve discussed, there are a myriad of benefits for implementing an editorial calendar, but these three ways are our favorites. Let’s dive in!

1. It Can Improve Affiliate Engagement by Encouraging Feedback

Affiliates are (of course) the backbone of your program. The more engaged they are, the more active they become in promoting your products to their customer base, which increases their sense of investment in your business. An editorial calendar makes improving affiliate engagement simple. Here are two ideas to get you started:

  1. Give affiliates the opportunity to contribute their own program ideas. This could be for the main affiliate blog, or even program management tasks for the editorial calendar.
  2. Offer optional bonuses to affiliates who’ve completed recommended tasks. These tasks may include creating themed content or incorporating a themed hashtag onto their social media accounts.

You will need to encourage feedback at first, but your affiliates will soon become accustomed to the new structure. As a result, you’ll see more natural engagement over time.

2. It Can Increase Program Brand Awareness by Providing Content ‘Themes’

Brand awareness is the extent that your intended audience is familiar with your product or service. With improved awareness, you can attract more high-quality affiliates and drive qualified leads to your website. Here are two ways to improve both aspects with the help of an editorial calendar:

  1. Incorporate planned content ‘themes’. You can provide your affiliates with content ideas based on a theme, and increase the odds of targeted content creation for your program.
  2. Give bonuses to affiliates who participate. To boost the success of themed content weeks, offer bonuses to affiliates who meet their targets.

With more of your affiliates creating cohesive, brand-focused content, you can improve the effect your program has on prospective affiliates and customers.

3. It Can Decrease Time Spent on Program Management Through Scheduling and Outsourcing

The less time you spend on program management, the more you can dedicate to income-boosting activities (such as sales and customer engagement). With an editorial calendar, getting started with time management is very simple. Try these ideas for inspiration:

  • Schedule adequate time for all necessary management activities. By purposely scheduling each management task, you’ll spend less time planning, which will improve your productivity.
  • Outsource less important management tasks. With an editorial calendar in place, you’ll have a clearer picture of what needs to get done, making it easier to outsource the less important tasks.

Of course, you won’t see changes overnight. However, sticking to this new routine should prove fruitful, and be well worth it.

How to Display an Editorial Calendar Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program management plugin with a variety of features. While an editorial calendar isn’t included, the flexibility of Affiliate Royale (alongside additional WordPress plugins) means it’s easy to implement.

There are various editorial calendar plugins to choose from. However, we particularly like My Calendar and Calendar by WD for two specific reasons:

  1. They use shortcodes. This means your calendar can be placed practically anywhere on your site.
  2. They’re highly customizable. Not only can you add scheduled blog posts to your calendar, but you can also add events and reminders.

By using either one of these plugins, you can easily create an editorial calendar and display it for all of your affiliates to see. You’ll first need to create your editorial calendar using your chosen plugin. To display it using Affiliate Royale, go to Affiliate Royale > Options > Dashboard Settings within WordPress. While there are a multitude of customizations here, we’ll focus on the Welcome Message:

Affiliate Royale affiliate dashboard settings

You can easily add the shortcode to the Dashboard Settings by toggling from Text to HTML on the editor panel, and pasting the copied short code. Your editorial calendar will now be on display within the Affiliate Dashboard, and any changes that are made to the calendar will automatically update.


Managing your affiliate program’s various tasks can seem overwhelming, but a well-tuned editorial calendar can significantly improve business operations. It can also contribute to a more cohesive program structure and make it easier for affiliates to stay involved.

In this post, we discussed the importance of an editorial calendar for your affiliate program, including its benefits. Let’s recap them quickly:

  1. Improves affiliate engagement by encouraging feedback.
  2. Increases program effectiveness by providing content themes.
  3. Decreases time spent on program management through scheduling and outsourcing.

Do you have any question about affiliate program editorial calendars, or how Affiliate Royale can help? Let us know in the comments section below!

3 of the Best Email Marketing Services for Your Affiliate Site

There’s a lot of work that goes into building a successful affiliate site. After all, your site is a business and requires much in the way of setup and maintenance. However, an often overlooked task is building an email subscriber list.

An email subscriber list is a marketing tool that can keep you in touch with your site’s visitors. The benefits are many – including increased sales and improved site traffic. Best of all, setting one up is simple.

In this post, we’ll discuss the benefits of building an email list for your affiliate site. We’ll then highlight three of the best email marketing services available and discuss what makes them so special. Let’s get started!

Why Building an Email List Is Important for Your Affiliate Site

Simply put, a subscriber list contains email addresses that you have permission to contact on a regular basis. This list is fully yours – that is, you have complete ownership – and is an essential resource for affiliate marketers and businesses.

A key benefit of building an email list is the ability to streamline the marketing process, as you can direct the majority of your marketing efforts there. However, you’ll likely see two additional benefits:

  1. An increase in income. With an email list, you can use it as a way to offer special deals or promote your latest products. A connection between you and your subscribers will also make conversions more likely.
  2. Improved site traffic. An email list enables you to send alerts to subscribers, including content notifications. This can result in higher amounts of targeted traffic to your site.

What’s more, your email marketing can be improved by using a plugin such as Affiliate Royale. This all-in-one affiliate program management plugin integrates with MailChimp (with potentially more solutions on the way), enabling you to work with that list within the tool itself.

3 Best Email Marketing Services for Your Affiliate Site

While there are many email marketing services available, we’ve chosen three that we believe offer the most benefit to affiliate marketers. Let’s take a closer look, starting with the option we’ve just mentioned.

1. MailChimp (Freemium)

The MailChimp homepage

MailChimp is one of the most popular email marketing services available – and for good reason! The service offers an array of features that make email marketing that much easier, including custom autoresponders, professionally-designed email templates, a wealth of analytics and email tracking (including full integration with Google Analytics), segmentation options, and much more.

In addition, you’re also able to easily collect signups on your website via an embeddable form, and track subscriber interactions. Both are essential for a thriving email list. Also, MailChimp integrates fully with Affiliate Royale, so you can further streamline your affiliate marketing efforts within our popular affiliate marketing solution.

Finally, MailChimp sets itself apart from other solutions by offering a completely free tier. You’re limited to 2,000 subscribers and/or 12,000 emails per month, but this should be enough for a lot of users. However, if you’d like to upgrade to access additional functionality and support, paid plans start at just $10 per month.

2. AWeber (From $19 per month)

The AWeber homepage

If you’re in need of a beginner-friendly email marketing service, AWeber could fit the bill. Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.

What really sets AWeber apart from its competitors – including MailChimp and Constant Contact – is its wide selection of email templates. With over 700 options to choose from, AWeber beats out both other solutions on this list. Although some templates have a slightly dated look, there’s likely going to be something suitable for your next campaign.

AWeber offers a 30-day free trial to test out the service. After that, plans start at just $19 per month.

3. Constant Contact (From $20 per month)

Constant Contact homepage

Perhaps the most popular option on our list, Constant Contact is used by a multitude of website owners and businesses worldwide. It’s easy to see why, especially when you take a look at the features it offers. For example, you receive customizable email templates, real time subscriber analytics, premium support and expert documentation. What’s more, there are comprehensive email contact management options, and like the other solutions on this list, there’s a mobile app and a number of integrations to help you grow your list on the move.

While there are many similarities between Constant Contact, AWeber, and MailChimp, this option offers a great support system including live chat. This can be beneficial for beginners and advanced users alike, and it enables you to get the most from the service.

Constant Contact offers a 60-day free trial, and its pricing structure is very flexible, so you can be sure you only pay for what you need.


For affiliate marketers, email marketing can provide increased conversions and improved site traffic. Affiliate marketing is all about relationships, and connecting with your email list regularly using a quality solution enables you to get closer to a potential sale.

In this post, we’ve discussed why you should begin building an email list on your affiliate site. We’ve also outlined three top email marketing services, including:

  1. MailChimp: A full-featured freemium choice with the ability to upgrade your services as you need.
  2. AWeber: An excellent choice for beginners and those who want to simplify the email marketing process.
  3. Constant Contact: The choice for marketers looking for excellent customer support and full documentation.

Do you have any questions about building an email list for your affiliate site? Let us know in the comments section below!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

Once you have control of your day-to-day affiliate site management, it’s time to perform some routine site maintenance to enhance its impact. Having a healthy affiliate site enables your partnerships to thrive, and keeps your daily operations running smoothly.

By taking care of a few regular tasks relating to your affiliates’ recruitment and performance, you can improve the quality of your program and keep it legally compliant. This will improve program credibility and effectiveness, both of which are beneficial to your business.

In this post, we’ll discuss the importance of affiliate program maintenance. Then we’ll look at three maintenance tasks you should be performing to keep it running smoothly (some with the help of Affiliate Royale). Let’s get started!

Why You Should Perform Regular Affiliate Program Maintenance

Maintenance – the task of monitoring and tweaking various aspects of your affiliate program on a regular basis – is of vital importance to the health of your program. It also offers various benefits, including:

  • The ability to spend less time caring for your program.
  • The assurance that your program remains of high quality.
  • The lowered risk of fines associated with breaking compliance laws.

At the very least, you’re getting hands-on with your program – and that’s a good indicator of someone who’s passionate about its growth. At this point, you need a better idea of what maintenance tasks you should be performing. Let’s take a look at that now!

3 Maintenance Tasks to Keep Your Affiliate Program Running Smoothly

The general maintenance you’ll need to perform for your program will vary. However, the three basic tasks below will give you a solid start. Let’s dive in!

1. Perform Ongoing Affiliate Recruitment to Boost Your Program’s Credibility

The Coursera affiliate landing page

An affiliate landing page – such as Coursera’s – can assist in your affiliate recruitment efforts.

Affiliate recruitment is an important part of your program’s creation, and it should be incorporated into your usual affiliate program management tasks rather than on an ad hoc basis.

Having a constant recruitment cycle ensures your affiliate pool never runs low. In addition, the more affiliates you recruit, the more varied your pool. This can help to expand your reach and boost your program’s credibility.

Here are two recommendations on how to perform ongoing affiliate recruitment without spending too much time on the task:

  1. Set up an affiliate landing page. With Affiliate Royale, you can personalize the affiliate signup page to create an effective landing page for your program.
  2. Offer recruitment bonuses to current affiliates. With the ability to set commission levels within Affiliate Royale, you can offer bonuses to referring affiliates by giving them a cut of each of their recruits’ sales.

Implementing both of these recommendations means you can almost set your recruitment efforts on autopilot. You can then turn your attention to more pressing concerns, such as affiliate performance reviews.

2. Consistently Review Affiliate Performance to Promote an Effective Program

Affiliate Royale's affiliate reports page

Tracking progress with Affiliate Royale’s reporting can give you an idea of your affiliates’ performance.

How your affiliates perform impacts your business’s success, and consistently reviewing their performance provides you with numerous benefits. Foremost, your reviews and feedback offer the opportunity to improve performance and work on specific issues. This should give your affiliates confidence and help promote an effective program. A review process also warns you about affiliates who aren’t performing well, giving you a chance to put things right.

There are two major areas you’ll want to focus on here – activity and promotion. For example:

  • Keep a tab on your affiliates’ status. You can offer special deals to inactive affiliates to try and jumpstart their participation, or send an ‘account removal’ warning if they don’t participate within a certain time frame.
  • Know how your affiliates are promoting you. Visiting the pages of your affiliates and seeing how they’re performing their work is a great way to keep an eye on compliance (more on that below). Additionally, you can offer helpful suggestions for boosting their efforts.

As an extra step, you can even offer affiliates a ‘heads-up’ by posting a warning message on their affiliate dashboard. This may get them moving without too much input from you, saving time. Fortunately, Affiliate Royale makes adding personalized dashboard messages simple!

3. Regularly Monitor Affiliate Program Compliance to Avoid Legal Liability

The StudioPress affiliate guidelines page

Affiliate guidelines – such as StudioPress’s example – are made to be followed. However, not all affiliates will stay compliant.

Regular compliance monitoring is perhaps the most underrated task on this list. However, it’s crucial to avoid legal liability (and to keep your program from appearing shady).

The most obvious reason to monitor compliance is to ensure you and your affiliates aren’t breaking any laws. This is especially important as these rules tend to change over time. You can also ensures your program guidelines are crystal clear. If certain guidelines are consistently broken by your affiliates, you’ll know to clarify them in the future.

By using a solution such as Affiliate Royale, you can easily monitor and maintain program compliance. Here’s how:

One of the last things you want to deal with is noncompliance with the Federal Trade Commission. That’s why following the actions outlined above are important for your program’s health and your business’s wellbeing.


Program maintenance is an underrated aspect of a successful program. After all, failure to maintain your program can lead to a loss of credibility, increasing ineffectiveness, and legal liability. Fortunately, carrying out maintenance is easy, especially with the help of a plugin such as Affiliate Royale.

In this post, we’ve discussed the importance of affiliate site program maintenance. We’ve also outlined three tasks you can perform to keep things running without a hitch. To quickly recap, you should:

  1. Perform ongoing recruitment to boost your program’s credibility.
  2. Consistently review your affiliates’ performance to promote an effective program.
  3. Regularly monitor program compliance to avoid legal liability.

Do you have any questions about how to keep your affiliate program maintained, or how Affiliate Royale can help? Let us know in the comments section below!

3 Key Components of a Conversion-Driving Affiliate Landing Page

When recruiting affiliates to your program, it’s important that you pull out all the stops. One way to do that is by using an affiliate-focused landing page for registrations. Unfortunately, this aspect is commonly overlooked, which could impact signups.

Fortunately, adding an affiliate landing page to your program’s website is simple and effective. Going forward, you can even optimize your landing page for conversions.

In this post, we’ll discuss why you should consider adding a landing page to your affiliate website. We’ll also explore the three key components of a conversion-driving affiliate landing page. Then, we’ll show you how to set up your landing page using Affiliate Royale. Let’s get started!

Why You Should Add a Landing Page to Your Affiliate Website

ClickBank affiliate network landing page

The ClickBank affiliate network landing page is an example of a simple design with an effective and affiliate-focused message.

Much like its product-centric sibling, an affiliate landing page aims to attract readers and potential affiliates. A dedicated and optimized page on your website can have numerous benefits for your program, such as:

What’s more, you’ll also have a place to send any possible recruits for more information about your program, which makes it appear more professional (among other positives).

3 Key Components of a Conversion-Driving Affiliate Landing Page

While there are many important aspects to include in any landing page, an affiliate-focused one has its own additional goals – specifically attracting quality affiliates. Let’s take a closer look at three key components for a conversion-driving affiliate landing page.

1. An Affiliate-Focused Message

AvantLink affiliate message

By focusing on the affiliate and what they’ll get from the program, AvantLink increases their chances of getting signups.

Just as you write directly to your customers, you can also do so to your affiliates with the same benefits (i.e. improved conversions). By focusing on the affiliate and what they have to gain, you help them visualize what it would be like working with your program. With this in mind, we recommend you:

  • Speak to them directly. It’s important to know who your target demographic is. Knowing your demographic allows you to speak to potential affiliates in a way that grabs their attention.
  • Outline the benefits. In short, explain how becoming an affiliate for your program will provide a benefit. Keep this in mind as you write the landing page copy – remember that your focus should be on them rather than your program.

Overall, it helps to think of your affiliate landing page as a sales pitch. You want to ‘sell’ the idea of becoming your affiliate to any potential recruits, and you can do this by focusing heavily on how your program can meet their wants and needs.

2. A Powerful Call To Action (CTA)

ClickBank affiliate landing page call to action

A descriptive CTA that outlines the benefits of clicking through is a good way to improve signup conversions.

A Call To Action is a marketing device that’s used to spur readers into action. Using the right CTA on your page can create a sense of urgency for your readers, which can also offer a reason to push the potential affiliate from “Maybe” to “Yes!” when it comes to signing up for your program.

Try these two tips to make your CTA as effective as possible:

  1. Speak to your audience. Just as with your affiliate message, it’s important to speak to your target audience within your CTAs.
  2. Emphasize the offer. Instead of a generic term (such as “Sign Up”), use a phrase that includes a benefit such as, “Start earning today!” This slight tweak focuses on what your affiliate will get, not the action they have to take.

You should also be sure your CTA is visible. You can do this through clever design choices – changing the font element, adding it to a button or graphic, or otherwise contrasting it from the rest of the page’s content, for example.

3. Website Elements That Build Credibility

Avantgate clients list

A client list – such as Avantgate’s – is a good way to build credibility for your program and give potential recruits faith.

Another good step to take is to create an area of your site that showcases your program’s achievements and experience. Potential recruits will only want to work with credible programs that can prove their expertise.

Trust is one of the most important aspects of your affiliate program, so it’s essential to include elements on your landing page that build your credibility, and give potential recruits a reason to trust you.

Here are a few recommendations that can help you bolster credibility on your landing page:

  1. Collect testimonials from past and current affiliates.
  2. Create graphics showing companies you’ve worked with.
  3. Offer a breakdown of possible affiliate earnings.

While it’s important to build your credibility as a program, you want to be sure this area also focuses on the affiliate – meaning you’ll need to frame the section as another benefit to the potential recruit.

How to Set Up an Affiliate Landing Page With Affiliate Royale

If you’re ready to create your affiliate landing page, but don’t know where to start, Affiliate Royale makes the process simple. In addition to its various other program-boosting features, it includes a built-in affiliate page for signups:

The Affiliate Royale affiliate signup page

The process for doing so is simple. Essentially, you can create your landing page within the WordPress editor, or you can select the pre-built one included with Affiliate Royale.

Finally, you’ll still want to incorporate a personalized message to your affiliates, and add in the other key components we’ve discussed, just as you would with any other page on your website.


Adding an affiliate landing page to your website is one of the easiest things you can do to increase signups for your program and give out tailored information to potential recruits. What’s more, implementing one is a piece of cake with the right tools to hand.

In this post, we’ve discussed the importance of an affiliate landing page and highlighted three key components you should look to incorporate. These include:

  1. An affiliate-focused message.
  2. A powerful CTA.
  3. Elements that build credibility and trust.

Do you have any questions about how to set up an affiliate landing page, or how Affiliate Royale can help? Let us know in the comments section below!