3 WordPress Security Plugins for Your Affiliate Website

Security is important on all websites, but it’s especially vital for sites that handle sensitive customer information. If you’re running an affiliate site, for example, you’ll need to make sure it has up-to-date protection at all times. This will help prevent successful attacks on your business.

Fortunately, WordPress is an inherently secure platform. However, that doesn’t mean that you can’t make it even stronger. There are plenty of security plugins available that you can use to improve your site’s defenses, and to keep you and your customers safe.

In this article, we’ll discuss the importance of security and explore how it affects your affiliate marketing program. We’ll also outline a few of the top security plugins at your disposal, and discuss their key features. Let’s get started!

Why You Need to Secure Your Affiliate Website

A major reason why WordPress is such a popular and trusted platform is its inherent security. If you keep your site updated with the latest features, you can stay safe from most attacks and threats. However, that doesn’t mean that you can’t strengthen your site even more.

If you’re running an affiliate website that handles personal data and contact details, it’s even more important that you do everything you can to make sure it’s safe. Otherwise, you’re at risk for becoming the victim of automated brute force attacks, which can cause your site to go down for long periods of time. Even worse, you may lose your users’ data, or inadvertently infect them with malware.

It goes without saying that this could be a huge personal and financial disaster for your site. Therefore, you’ll want to do everything you can to avoid these scenarios. Fortunately, there are plenty of plugins available that can help you make your affiliate site more secure.

3 WordPress Security Plugins for Your Affiliate Website

Now that we’ve covered the importance of website security, let’s look at some of the best options available for making your site more resistant to the majority of malicious hackers and bots.

1. Sucuri Security

The Sucuri Security plugin.

The Sucuri Security plugin is an excellent, free option that hardens your WordPress site in a number of ways. It enables you to check the integrity of your site and its files, track all security-related activity, and scan your site for malware. Sucuri also provides excellent activity monitoring, helping you quickly track and prevent suspicious behavior. If the plugin discovers a security issue with your site, it will use notifications to inform you.

Key Features:

  • Inspects your WordPress installation to locate issues in your files and directories.
  • Offers security activity monitoring.
  • Scans your site for malware.
  • Provides notifications about security issues.

Pricing: The base plugin is free. Sucuri also offers several premium plans with additional features, starting at $9.99 per month.

2. Wordfence

The Wordfence plugin.

Wordfence is the most popular WordPress security plugin available, with over two million current installations. It’s not hard to see why, as it’s a complete security solution for your site. Most importantly, Wordfence contains a Web Application Firewall (WAF), which is one of the most important security features for any affiliate website. It blocks malicious traffic, protects against brute force attacks, and scans your site for malware. Wordfence also enables you to track any hacking attempts made on your site, so you can spot potential weaknesses and address them quickly.

Key Features:

  • Includes a Web Application Firewall (WAF).
  • Scans your site for malware, back doors, and so on.
  • Checks your site’s core files for integrity issues and security vulnerabilities.
  • Enables you to block users.

Pricing: The Wordfence plugin is free, but it also offers a premium license with extended functionality that starts at $99 per year.

3. All In One WP Security & Firewall

The All-In-One Security & Firewall plugin.

All In One WP Security & Firewall provides a comprehensive security solution for your website that’s easy to use. It’s also completely free, which means you don’t need a premium license to unlock all of its features. This plugin includes many options that are especially useful to affiliate website owners, such as improved user account security. It can also help you locate and delete suspicious user accounts, in order to stop hackers from gaining entry to your back end.

Key Features:

  • Includes advanced user account and registration security features.
  • Adds firewall protection to your site.
  • Enables you to automatically create database backups.
  • Provides email notifications when a potential security issue occurs.

Pricing: The All In One WP Security & Firewall plugin is 100% free, with no additional licenses or premium plans.


For the owner of an affiliate site, security needs to be a top priority. Since you’re handling sensitive information about your users, you need to make sure they can trust you. If not, they won’t remain your users for long. Fortunately, WordPress offers plenty of opportunities to create a strong, secure affiliate website.

In this post, we’ve discussed how you can enhance your affiliate site’s security with some of the best WordPress plugins available. These include:

  1. Sucuri Security: A solid security solution that scans your site for vulnerabilities and enables you to track suspicious activity.
  2. Wordfence: The most popular WordPress security plugin, with a strong firewall and comprehensive security features.
  3. All In One WP Security & Firewall: An excellent free alternative that helps you secure user accounts and the registration process.

Do you have any questions about increasing security on your affiliate website? Let us know in the comments section below!

How to Create an Affiliate Program Frequently Asked Questions (FAQ) Page

As an affiliate program manager, you’ll likely get questions both from existing affiliates and from users curious about your program. While this is a great sign of your business’s growth, it can also be time consuming. You could end up spending more time answering basic questions, and less on growing your business.

By creating an affiliate program Frequently Asked Questions (FAQ) page for your website, you make it possible for potential affiliates to find answers for common questions. This frees up your time for other program tasks, such as affiliate recruitment and management. It also makes your program more welcoming and easier to use.

In this post, we’ll discuss three tips for creating a FAQ page for your affiliate program. We’ll then show you how to display this page on your website, including using Affiliate Royale’s Affiliate Pages. Let’s get started!

3 Tips for Creating an Affiliate Program Frequently Asked Questions (FAQ) Page

When creating an FAQ for your website, the first step will be to create a new page. Once this is out of the way, it’s time to implement the tips below so your FAQ can be as informative and effective as possible.

1. Separate Your Questions Into Categories

The Avangate affiliates FAQ page

Categories — such as the ones used above on Avangate — make it easy for readers to skim your FAQs.

The first step to creating a FAQ page is to come up with a list of questions to include. These should answer the most common and basic information about your program:

  • Use previous queries. Use questions you’ve received multiple times through email, social media, or other channels.
  • Combine questions where possible. Combine similar phrasings (“How much will I make?/What is the commission rate?”). This makes the list easier for readers to skim and search.

You should also consider using categories to separate the questions. This enables readers to quickly find the information they’re looking for and creates a clean, organized look. A few examples of common categories include Sales and Payments, Products/Services, and Support and Resources.

2. Add a Table Of Contents (TOC) for Easy Navigation

ThinkGeek affiliate FAQ page

A Table Of Contents (TOC) such as used on ThinkGeek makes it easy for readers to jump ahead to their questions.

In short, a Table of Contents (TOC) is an on-page directory that collects all questions at the very top of the page. Adding a TOC simplifies navigation, which makes it easier for affiliates to find the answers they’re looking for. With the right tools and a bit of know-how, you can easily add a TOC to your WordPress FAQ page. Here are two methods you can use:

  1. Use a TOC WordPress plugin. Options such as Easy Table of Contents (free) and Fixed TOC ($19) enables you to add a TOC to a page in minutes.
  2. Use page jumps to create a manual TOC. This requires a small bit of coding, but it gives you a bit more flexibility with styling.

Your TOC doesn’t need to be fancy. It simply needs to be useful in guiding readers to the answers they’re looking for.

3. Link to Further Information When Necessary

The Twitch Affiliate FAQs

Linking out for more information — just as Twitch has done above — provides your readers with more in-depth information.

While the answers within your FAQ page should be thorough, you may find it necessary to provide additional context. This can mean linking to on-site content, and even external tutorials and guides.

This makes it easier for readers to do more research on their own. However, you’ll want to link out effectively so readers click through:

  • Use descriptive anchor text. This ensures your links aren’t overlooked, and readers know exactly what information they’ll receive when clicking through.
  • Link to high-quality websites. This will boost your site’s credibility, and make you more trustworthy to potential affiliates.

To ensure readers remain on your site, you should set all links to open in a new tab. Your readers will still get the information they need, while also sticking around to read more about your program.

How to Display Your FAQ Page Using Affiliate Royale’s Affiliate Pages

The Affiliate Royale plugin.

With your FAQ page now created, it’s time to display it on your site. You can do so with the help of Affiliate Royale and its Affiliate Pages. Affiliate Royale includes a sign-up page, login page, and Affiliate Dashboard.

To display the FAQ page for both potential and established affiliates, you have a few options. First, the affiliate FAQ page should be included in your site’s navigation menu. You can place it prominently within the main menu, or include it as a link in your footer:

An example of a footer menu with a link to the FAQ page

Second, you can add the link to the FAQ page directly to the Affiliate Dashboard. Go to Affiliate Royale > Options > Dashboard and click Add page next to Custom Nav Pages. You can then select your FAQ page from the dropdown:

This way, all established affiliates can gain instant access when logged into their dashboard.


As your affiliate program grows, you’ll receive more questions from potential affiliates. However, if you don’t have a dedicated FAQ page, you could lose time answering the same questions over and over. Fortunately, creating a FAQ page is easy and will be beneficial for you, your program, and your affiliates.

In this post, we’ve introduced three tips for creating an affiliate program FAQ page. We’ve also shared how you can incorporate this page into your website’s Affiliate Pages using Affiliate Royale. Before you create your FAQ, bear the following in mind:

  1. Separate your questions into categories
  2. Add a Table Of Contents (TOC) for easy navigation.
  3. Link out to further information when necessary.

Do you have any questions about creating a FAQ page, or how Affiliate Royale can help? Let us know in the comments section below!

An Introduction to Sales Funnels (And How to Use Them on Your Affiliate Website)

Moving potential customers through the sales process can be complex, but it’s a necessary part of any online business. As an affiliate marketer, it’s your job to lead website visitors down the ‘right’ path (i.e. the one that will result in the most sales). However, an overly complicated sales process can result in leads looking elsewhere for a solution.

To reduce complexity and turn your visitors into customers, we recommend creating a clear sales funnel. This is a marketing technique that enables you to direct your leads from one step to the next, so you can ultimately make the sale. With a well-thought out sales funnel in place, your business is likely to see an increase in income and customer satisfaction.

In this post, we’ll introduce sales funnels and explain why you should use them on your affiliate marketing site. Then we’ll share three tips you can use to create an effective funnel for your affiliate business. Let’s get started!

What a Sales Funnel Is (And Its Benefits for Your Affiliate Marketing Website)

A sales funnel is a defined path consumers take before making a purchase. Its goal is often to sell a product or service, but it can also be used to entice leads to sign up for an email campaign. The typical sales funnel follows a four-step process, which encompasses:

  1. Awareness: Understand how prospects find out about you, such as on social media or through Search Engine Results Pages (SERPs).
  2. Interest: Make your prospects interested in what you’re offering.
  3. Desire: Create a specific desire for a product or service.
  4. Action: Turn your leads into converts, such as by encouraging them to make a purchase or sign up for your newsletter.

When implemented correctly, sales funnels can help turn leads into customers. They enable you to better visualize the sales process, which helps you improve your marketing strategy. What’s more, having a clear sales funnel in place enables you to narrow your focus, so you can more accurately pitch to your audience.

How to Set Up an Effective Sales Funnel for Your Affiliate Website (In 3 Steps)

Now that you understand the basics of sales funnels, it’s time to consider how to create one for your website. Let’s take a closer look at the steps required to set up an effective sales funnel for your affiliate business!

Step 1: Optimize Your Website for Top Search Rankings

An example of a Google Search Engine Results Page (SERP)

Search engines are often used to draw in new website traffic.

The first step in any successful sales funnel is to make your target audience aware of your brand. You can do this by optimizing your site to rank more highly on Search Engine Results Pages (SERPs), such as by:

Another method you can consider is building backlinks to your site. This can boost your rankings on SERPs, while also increasing brand awareness.

Step 2: Write High-Quality Content That Showcases Your Expertise

A blog post on Neil Patel's website

High-quality content, such as this blog post by Neil Patel, is crucial to an effective sales funnel.

High-quality content is easy to read, informative, and well-structured. By creating excellent content, you show visitors that you’re an expert in the field, which is likely to increase their interest in your business. Once you have their attention, you can turn it into a specific desire, or ‘want’, for the services you offer.

Here are a few tips for creating high-quality content:

You’ll also want to consider the type of content you’re creating. At this stage, some of the most effective options include tutorials, guides, and checklists.

Step 3: Create a Trust-Building Landing Page to Seal the Deal

A Microsoft landing page

A landing page – such as this one from Microsoft – can be the final step in your sales funnel.

The last step in the sales funnel is getting a lead to complete the desired action. A landing page can play a vital role in this process. This type of page has only one purpose – to encourage visitors to convert. It’s commonly linked to throughout your website (such as in the sidebar, at the end of blog posts, etc), in order to attract the most attention.

Your landing page should build trust and increase your brand’s credibility. What’s more, it needs to compel visitors to take the final step and make a purchase. To create a trust-building landing page for your site, you’ll want to:

  • Use multimedia where appropriate: Videos and images can increase click-through rates by 42%!
  • Make conversions easy: This means placing your Call To Action (CTA) prominently, and adding an email opt-in that’s easy for visitors to fill out.

You may also want to consider adding a FAQ section to your landing page. This will help increase your prospects’ knowledge about your affiliate product or service, especially if they reach this page earlier in the sales process.


The sales techniques you use on your affiliate website can make or break your business. That’s why we recommend creating a clear sales funnel – a method that leads prospects step by step through the conversion process. By using one on your website, you can increase consumer interest and improve affiliate sales.

If you want to set up an effective sales funnel for your affiliate business, you’ll want to:

  1. Optimize your website for top rankings in search engines.
  2. Write high-quality content that showcases your expertise.
  3. Create a trust-building landing page to seal the deal.

Do you have any questions about sales funnels, or how Affiliate Royale can help improve your affiliate program? Let us know in the comments section below!

3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

Attracting and retaining your target audience is critical to your website’s success. This is doubly true for affiliate marketing sites, where more traffic can lead to more sales. However, if you’re already creating content and posting it on social media, you may be at a loss as to how else to promote your affiliate products.

Enter content upgrades – bonus pieces of related content that enhance the offerings of your website’s blog posts. They’re essentially supplements created to support specific posts. You can use them to provide even more value to your readers (which is great for boosting credibility), or as a way to entice them to buy your affiliate products.

In this post, we’ll introduce content upgrades and why you should use them. We’ll then highlight three types of upgrades you can offer on your affiliate marketing website, as well as how to create and use them effectively. Let’s get started!

What Content Upgrades Are (And Why You Should Use Them On Your Blog)

An example of a content upgrade on Buffer

Content upgrades – such as the above seen on Buffer – are an effective way to drive traffic and increase leads.

In short, content upgrades are offerings that are provided alongside your main content. They are usually directly related to a specific post and can be used to add additional insights or value. They’re can also be used to collect emails, as a free offer may entice otherwise reluctant leads to sign up.

Using content upgrades on an affiliate marketing site can provide numerous benefits. For example, they:

  • Provide value to your visitors.
  • Can be easily promoted across your platforms, including social media.
  • May attract leads to your content, which can then increase conversions.

The best blog posts to add content upgrades to are longer, comprehensive ones. However, you can also go back and update existing posts by adding content upgrades to your posts with the  most views and comments.

3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

There are many types of content upgrades you can use. Here’s a look at three of the most common.

1. Cheat Sheets for Delivering Quick, Actionable Information

An example of a cheat sheet content upgrade on OptinMonster

Cheat sheets – such as this one seen on OptinMonster – are one of the simplest content upgrades you can use.

Cheat sheets are content that cut to the chase. They remove all the fluff of the original blog post, and get straight to delivering the actionable information that readers want.

They can be used to offer a breakdown of your more comprehensive posts, which your visitors can download and refer to later. This will keep your website in the forefront of their minds. To create cheat sheets, you should:

  • Create an outline of your post content. Use headings to divide the cheat sheet, and include major points under each heading.
  • Provide actionable advice and examples. Examples can make a cheat sheet more helpful, and enable users to act more effectively on the content.

Cheat sheets can be beneficial in any niche. However, the more information-rich niches – such as finance, technology, and healthcare – will likely benefit the most from their use.

2. Printable Workbooks for a Hands-On Experience

An example of a worksheet content upgrade on

Digital worksheets, or workbooks, promotes reader interaction.

Workbooks are just as they sound – documents intended to be filled out by your readers. This is one of the most interactive upgrades to provide, which is why it’s ideal for self-help and other such websites.

The process of creating a printable or digital workbook can be surprisingly straightforward. We recommend you follow these tips:

When you’ve created the workbook you can upload it as a PDF or Word document. These can be filled out by your readers on the computer, or printed out and completed physically.

3. Free Samples for a Sneak Peek

An example of a free sample content upgrade on Bidsketch

With a free sample or offer, you increase the chances of your leads making a purchase.

Free samples of digital products or services are frequently offered by merchants. This is one of the greatest upgrades you can offer potential leads. After all, free samples provide insight into the product, which make leads more likely to purchase.

As the affiliate, you’re limited when it comes to providing free samples and you need to make sure you have the permission to do so. However, here’s a few tips to help you out:

  • Collaborate with the product creator. By directly collaborating with the creator, you can design a bespoke sample of a product.
  • Promote it elsewhere on your website. Feature free samples prominently on your banners or sidebars. This will also lead visitors to read the original related content.

If you’re not sure how to get started, you can simply ask your merchants for free product trials. Note that you may only be given a limited amount of samples, or a set time period during which you can promote them.


It can be difficult to attract the right audience to your affiliate marketing website, but it’s critical to your business’ success. With the help of content upgrades, you can increase the value you provide to your visitors and thereby attract a larger audience.

In this post, we’ve introduced content upgrades and why you should use them on your affiliate website. We’ve also highlighted three types of content upgrades you can offer, including:

  1. Cheat sheets for delivering quick, actionable information.
  2. Digital workbooks for a hands-on experience.
  3. Free samples for a sneak peek.

Do you have any questions about content upgrades, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Marketing Myths (And the Truths Behind Them)

Since affiliate marketing is one of the most popular ways to earn money online, there are many myths surrounding it. These may make you hesitant to try this type of marketing, which means losing out on potential profits. Plus, you might struggle to catch up with your competition if you decide to pursue affiliate marketing later.

The truth is that the most common myths associated with affiliate marketing can be easily dispelled. With a better understanding of these misconceptions and the truths behind them, you can begin your affiliate marketing journey without unnecessary fears weighing you down.

In this post, we’ll briefly discuss the merits of affiliate marketing. Then we’ll highlight three of the most common myths about these programs, and explore the truths behind each one. Let’s get started!

An Introduction to Affiliate Marketing

The Kitchen Faucet Divas' affiliate website

You can create an affiliate marketing website based around nearly any topic or niche.

In simplest terms, affiliate marketing is a business venture where a marketer gets paid to promote someone else’s products or services. The marketer then receives a percentage of any sales made as a result of their efforts.

There are two parties involved in affiliate marketing – the affiliate, and the affiliate program. The benefits of affiliate marketing are enjoyed by each side, but we’ll be specifically discussing the affiliate experience in this post. Becoming an affiliate marketer is beneficial because:

  • You can make a profit through sales, without having to deal with customer complaints, product returns, etc.
  • There are very few overhead costs required to run an affiliate business, since you don’t have to develop or ship the products yourself.
  • You get to choose the products you market, which means you can find a niche that interests you.

Despite these advantages, there are plenty of misconceptions about affiliate marketing that can make it seem unappealing. Fortunately, these are often based on misinformation and misunderstanding about how the process works.

3 Affiliate Marketing Myths (And the Truths Behind Them)

Now, let’s take a closer look at three of the most common myths associated with affiliate marketing, and explain why each is incorrect.

1. “Getting Started Is Too Expensive”

ClickBank affiliate network landing page

Affiliate marketplaces such as ClickBank make it easy to get started for little to no cost.

It doesn’t take much to get started as an affiliate marketer – just determination and a little know-how. The reason many people believe affiliate marketing is too expensive to break into is because some programs prey on inexperienced individuals. These programs can be expensive to join, yet they don’t offer anything of value that you cannot learn on your own.

In reality, getting started with affiliate marketing doesn’t have to cost much if you can find the right program. To do that, you’ll want to:

  1. Sign up with an affiliate marketplace. Marketplaces, such as ClickBank and ShareASale, enable you to connect to various affiliate programs without any hidden costs.
  2. Create an affiliate marketing website. This is where you will promote the programs you decide to join.

You can spend as much or as little as you want along the way, but you really don’t have to sink a lot of resources into this venture. We recommend that you start small, and expand your business as needed over time.

2. “The Market Is Too Competitive for You to Be Successful”

The Google AdWords homepage

Sometimes, it can seem as though the current market is already too saturated to make room for another affiliate marketer. However, the mistake many of these people make is targeting an audience that is too broad and generic. This increases competitiveness needlessly.

It’s absolutely possible to break into a crowded affiliate market, by finding your unique niche. We recommend that you:

  • Consider your existing interests and knowledge. Research the profit potential of markets you’re already passionate about.
  • Perform niche keyword research. Using free keyword research solutions, such as Keyword Tool, you can find out how competitive and lucrative possible keywords are.

Essentially, you want to find a unique angle that you can cover in-depth. This will improve your chances of making a name for yourself in the industry, and help you succeed more quickly.

3. “You Need to Have a Strong Network to Get Started”

The Nike and iPod partnership

Business partnerships can help you build your network from scratch.

Having a strong network of fellow marketers and collaborators increases the odds of your affiliate business’ success. After all, having inside connections will make it easier to find opportunities and get your content noticed.

However, you don’t need to have these strong connections in place from the very beginning. Instead, you can build your own network over time. Here’s how:

  • Attend marketing events. These enable you to connect with industry leaders, while also putting your name out there.
  • Reach out to compatible affiliate programs. A win-win partnership can extend your brand’s reach, while also increasing sales for both parties.

You can even use social media influencers as brand ambassadors for your program. In exchange for free products, you’ll gain access to their millions of followers. None of this is mandatory to make a living with affiliate marketing, however – it’s just a helpful bonus tool.


While breaking into affiliate marketing can seem daunting, it’s not the impossible task you might expect. It can actually be fairly simple, especially when you know the reality behind the most common misconceptions out there.

In this post, we’ve introduced affiliate marketing and discussed its benefits. We’ve also outlined three of the most common myths, and the truths behind them. They are:

  1. “Getting started is too expensive.” All you need is your own website, and the help of reputable affiliate marketplaces such as ClickBank.
  2. “The market is too competitive for you to be successful.” By narrowing your niche, you can target a less competitive audience.
  3. “You need to have a strong network to get started.” You can build your own network over time, by visiting events and partnering with other affiliates.

Do you have any questions about these myths, or how Affiliate Royale can help you to get started with your own affiliate business? Let us know in the comments section below!

How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.


If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Program Metrics to Track and Optimize

Your affiliates’ performance (whether good or poor) is directly related to your program’s success. However, in order to understand how effective your program is you need to track how well your affiliates are doing.

By tracking certain metrics, you get a better understanding of your program’s strengths and weaknesses. It helps you understand how your potential customers interact with your current marketing campaigns, and it also enables you to track how your affiliates are performing. With this information, you can identify areas where you can improve your program to make it more effective and lucrative.

In this post, we’ll introduce three of the most important affiliate metrics you should keep track of. We’ll then teach you to use powerful affiliate marketing tools including Affiliate Royale, Pretty Links, and Google Analytics. Finally, we’ll show you how to use this information to optimize your program. Let’s get started!

3 Affiliate Program Metrics to Track and Optimize

To get the best results from your analytics you need to track the ‘right’ metrics. These will tell you the most about how your program is doing, and provide you with the most useful information. Let’s dive in!

1. Affiliate Link Click-Throughs

Affiliate Royale Reports menu

Using Affiliate Royale, you can track link clicks, as well as transactions and commissions.

This metric tracks how many times each link has been clicked. This is important, as it tells you which of your links are performing well and which aren’t. You can then use this information to reconsider your link placements and how you can improve their usage.

You can easily measure your click-through rates using our very own Affiliate Royale. Here you can create unique links for your affiliates with the links and banners tool, which will automatically track each click. To view the clicks, simply navigate to Affiliate Royale > Reports.

2. Visitor Conversions

A Pretty Links conversion report

Visitor conversions is a metric that tracks how often your website’s visitors convert (for example, make a purchase, or sign up for a newsletter). Conversions help you to understand your visitors’ behaviors. With this information, you can more effectively target your audience and improve sales.

While Affiliate Royale provides this metric, you can also pair up with the Pretty Links tool for a more extensive look. Let’s look at how this is done. First, create your pretty link. You can do this yourself, or give your affiliates access to your Pretty Links plugin on the back end of your WordPress website. This way your affiliates can create pretty affiliate links, which ensures they get commission for their sales.

Next, you can also set up conversion reports within the Pretty Links dashboard. The results will then help you to better understand how your links are converting, and enable you to make changes to improve your visitor conversion rates.

3. Link and Advertisement Impressions

Google Analytics Events Overview

Google Analytics enables you to track visitor events, such as impressions.

While tracking your clicks and conversions provides substantial information, keeping up with your impressions can be just as important. While click-throughs only tell you the number of clicks, impressions give you the percentage of users who see your link actually end up clicking them. If this percentage is low, you may need to reconsider your advert strategy.

Tracking impressions can be complicated, unless you use the right tools. We recommend Google Analytics, which you can easily use alongside Affiliate Royale. You’ll first need to set up an Analytics account, and add your website as a property:

Google Analytics Create new property option

Next, you can create a Tracking Event. When a user interacts with your links or advertisements in a subtle way, such as mousing over it or scrolling past it on the page, an event will be tracked. You can then use this to get an understanding of how many impressions your links and ads make.

How to Use Metrics to Optimize Your Affiliate Program’s Success

The Affiliate Royale Affiliate Dashboard

The Affiliate Dashboard is a convenient way to communicate with your affiliates.

Even more important than tracking the above metrics is to put the information they give to good use. You do this by turning the results into actionable steps. For example, the number of link clicks can help you to better understand where you should place your links, while conversions give you an idea of how your audience interacts with your links. Similarly, analyzing your impressions can help you move your links and ads to more prominent locations.

To further optimize your affiliate program’s success, you should also get your affiliates in on the action. For example:

  • Share the metrics with your affiliates on the Affiliate Dashboard. This can compel them to improve, and it may even promote some friendly competition.
  • Create affiliate incentives to improve poorly-performing metrics. For example, if conversions are low, you can offer a monetary bonus to the affiliate with the highest conversion rate for the month.

By bringing your affiliates into the fold, you can improve your optimization efforts. This will have positive effects on their performance and your program’s continued success.


When you understand how each of your affiliates is performing, you have a better idea of your program’s standing. Without such information, you may fail to work on your weaknesses, which can ultimately lead to your program’s failure. Fortunately, affiliate program metrics give you an inside look at your performance.

In this post, we’ve introduced three important affiliate metrics to track (with the help of such tools as Affiliate Royale and Pretty Links), which can help you optimize your program. To quickly recap, these include:

  1. Affiliate link click-throughs.
  2. Visitor conversions.
  3. Link and advertisement impressions.

Do you have any questions about affiliate program metrics, or how Affiliate Royale can help? Let us know in the comments section below!

The Ultimate Guide to Using Banner Ads on Your Affiliate Marketing Website

The promotional methods you use in your affiliate marketing business can make (or break) its success. Some of the more subtle techniques, such as link ads and newsletters, may not catch your audience’s attention as you’d hoped. This can lead to you spending time and money on ineffective campaigns.

Using banner advertisements, you can introduce a strong visual aspect to your marketing. These ads enable you to display information in an engaging way, while also promoting your brand. Even better, they can be used both on and off your website, including on your affiliates’ sites.

In this post, we’ll talk about the importance of using banner ads in your affiliate marketing. We’ll then share three tips you can use to implement these ads effectively. Let’s get started!

The Benefits of Using Banner Ads in Your Affiliate Marketing

As the name suggests, a banner ad is similar to the large banners often used by brick-and-mortar businesses. They’re most commonly placed at the tops and sides of websites, such as this one on the NBA’s site:

A banner advertisement on the NBA homepage

There are various benefits to using banner ads in your marketing campaigns, regardless of whether you’re a one-person operation or the manager of an affiliate program. Perhaps the most compelling reason is that humans process visual data more quickly than words. As such, banner ads can convey information and draw attention to your products and services more effectively than text-based ads. They can also be used across various platforms, including websites, blogs, social media, and emails.

How to Use Banner Ads Effectively (3 Tips)

Naturally, your first step is learning how to create ads using Affiliate Royale, which we’ve covered in the past. However, it’s equally important that you know how to use them effectively. Here are a few tips for doing just that!

1. Keep the Design Simple and Direct

A simple advertisment on Forbes

A simple ad contains just a few key elements, including the title, Call To Action (CTA), logo, and text information.

You may want to include a lot of information on your advertisements, especially when they’ll be used offsite. However, it’s actually better to keep your ads simple, concise, and direct.

A simple design prevents distractions, which will ensure that your message is clear. This also makes your ad seem more professional and trustworthy. Here are a few tips to get you started:

  • Keep elements to a minimum. We recommend including just five elements (all of which can be added using Affiliate Royale) — the background image, an eye-catching title, text information, a Call to Action (CTA) button, and a logo.
  • Use a prominent call to action. You want your CTA to be prominent and obvious, which is why it should be the main focuses of the banner ad.

Before adding an element to your ad, ask yourself if it’s really necessary. Will it help to sell the product, or just fill space? In the latter case, it’s better to leave it out.

2. Select Images That Represent Your Brand

A WP Engine banner ad on Forbes

It’s important that your branding is consistent, both on or off your site. This means all of the elements in your banner ads should be brand-focused, including any images they contain.

By using images that represent your brand, you’re presenting a consistent business identity. Well-chosen images also help your brand seem credible and ‘put together’. The task of selecting the best image can seem daunting, however, so here are a few recommended tips:

  • Maintain consistency. Incorporate colors and font styles that match those used in your branding.
  • Consider your style. For example, do you use particular types of images on your website, or display them in a certain way? Use them similarly in your banner ads to further improve their branding.

Ultimately, how you incorporate images is up to you. For example, you might decide to forgo using background images. However, we recommend that you include at least some visual elements, such as a logo. This will tie the banner to your brand more clearly than plain text, and is more likely to get people’s attention.

3. Place Your Ads Prominently

Examples of prominent ad placements on the NHL website

There are many prominent places on your website for banner advertisements, including the header and sidebar.

Once your banner ads have been finalized, it’s time to place them where they’ll be seen. This means putting them in prime locations, so they’ll attract attention from your audience.

The most effective locations are the ones that are also most obvious (your site’s header is often the perfect place, for example). Still, there are a few techniques you can use to be sure you’re picking the best spots:

  • Place your ads ‘above the fold‘. This is content that appears on the top of the page, and is visible immediately upon page load.
  • Use heatmaps to improve placement. Heatmaps track visitor behavior, including mouse clicks. This will show you exactly where visitors engage with a website most frequently. A good, free tool that can help you do this is Heatmap for WordPress.

If you also want your program’s affiliates to display your ads on their websites, you should provide them with the necessary tools. This means sharing with them your own best placements, and even giving them access to the tools you used (such as heatmap plugins) on the resource hub.


By using banner ads in your marketing, you can add an eye-catching tool to your advertising arsenal. Creating banner ads can help ensure that your marketing efforts won’t go unnoticed. However, just as important as building the ads is making sure you’re using them well.

In this post, we’ve introduced the importance of banner ads. We’ve also shared three tips to help you use them more effectively, such as:

  1. Keep the design simple and direct.
  2. Select images that represent your brand.
  3. Place your ads prominently.

Do you have any questions about banner ads, or how you can create them using Affiliate Royale? Let us know in the comments section below!

3 Ways to Motivate Your Program’s Inactive Affiliates

Even if you do your best to attract high-quality affiliates to your program, not all of them will remain active over time. This can lead to a decrease in your profits, and is harmful to the health of your program. After all, having a lot of inactive affiliates often indicates a deeper problem in the way your program is set up.

Fortunately, it’s possible to motivate these affiliates to get back on track. With a variety of affiliate-supporting techniques, you can increase involvement and encourage even the oldest of inactive affiliates to give your program another try. At the same time, you’ll also be improving your program’s overall effectiveness.

In this post, we’ll discuss the various reasons affiliates might become inactive. We’ll then share three ways to motivate them back into action. Let’s get started!

Why Affiliates May Become Inactive (And How This Is Harmful to Your Program)

Inactive affiliates are those who are no longer actively participating in your program (or who never were in the first place). This is a common problem, even in the most popular and otherwise thriving affiliate programs.

There are a few reasons affiliates may become inactive, or were never active after signing up. For example, your affiliates may be:

  • Simply too busy
  • Overwhelmed, and unsure how to promote your product or service
  • Feeling unsupported by you or the program
  • Working with another program that offers better incentives

No matter the reason for their inactivity, these affiliates can be harmful to your program. For example, you may be wasting time managing their accounts, even if they aren’t creating value. Instead of cutting them loose, however, it’s worth trying to bring them back into the fold.

3 Ways to Motivate Your Program’s Inactive Affiliates

Encouraging your inactive affiliates to give you another chance requires a careful approach – and one that motivates them. We’re now going to look at three techniques that should help.

1. Send Frequent Affiliate Newsletters to Encourage Communication

An affiliate program welcome email

Affiliate newsletters are a gentle way to communicate with (and motivate) your active and inactive affiliates.

An affiliate newsletter enables you to communicate with your affiliates via email on a regular basis. This is helpful in motivating your affiliates, as it shows that you’re willing to offer support. Here are a few tips for getting started:

  • Create a schedule and stick to it. The frequency at which you send the newsletter is up to you. However, monthly is a popular option.
  • Highlight outstanding affiliates in each newsletter. The key here is to highlight the affiliates you believe will motivate even the most reluctant members. They don’t have to be the top sellers (although they can be), but rather those who have made the most improvement in their month-to-month activity.

Of course, you’ll need to create a newsletter before you can get started on your campaign. You can do this with various email marketing platforms, including MailChimp and Aweber.

2. Offer Incentives to Promote Affiliate Performance

A Leadpages affiliate incentive

While you don’t have to offer such an elaborate incentive as Leadpages does, rewards can motivate inactive affiliates.

Simply put, incentives are monetary bonuses that you offer to your affiliates. There are various kinds of incentives, including performance-based (for selling a certain amount) and recruitment-based (for bringing new affiliates to the program). The benefits of this for your affiliates are obvious, as incentives provide an additional monetary reason to focus on your program. They also give you an edge over competitor programs your affiliates may be working with.

There are plenty of ways to offer incentives, of course. You can:

  • Offer a time-sensitive incentive. For example, you can create a promotion such as: “Make your first sale within 30 days and receive a 5% bonus”. This is a great way to boost sales in a short period of time.
  • Advertise incentives extensively. You should share incentives with your affiliates in every way possible, including in affiliate newsletters and on your affiliate dashboard.

You may also want to re-examine your current commission rate. If it’s not competitive enough, this could be another reason your affiliates are becoming inactive.

3. Provide the Tools Affiliates Need to Make Their Job Easier

An example of an affiliate resources hub

An affiliate resource hub provides documentation and support to your affiliates.

The more effectively your affiliates perform, the better it is for your business. By providing certain key tools, such as banner creators and link shorteners, you can make their job easier and improve their performance. For affiliates who are too scared or busy to ask for help, a resource hub offering a variety of tools can also give them just what they need to get started.

Providing this type of centralized resource shows that you care about your affiliates’ success, and that you’ll offer the support they need. Don’t forget to:

  • Link to your resource hub on your affiliate dashboard. This makes the tools easily accessible to all affiliates.
  • Include an FAQ pageThis can answer some of the key questions your inactive affiliates have. It also ensures that you aren’t answering the same questions over and over.

To further understand what your affiliates need, consider reaching out for direct feedback through a survey. This gives you more information on the exact tools they’re looking for.


While having inactive affiliates can make you worry about the effectiveness of your program, this is actually a common problem. However, it can still be harmful to your program’s health, and negatively impact your profits. Fortunately, it isn’t that difficult to motivate affiliates to stay active.

If you want to encourage your inactive affiliates to return to your program, you can:

  1. Send frequent affiliate newsletters to encourage communication.
  2. Offer incentives to promote affiliate performance.
  3. Provide the tools affiliates need to make their job easier.

Do you have any questions about inactive affiliates, or how Affiliate Royale can help you get their attention? Let us know in the comments section below!

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

Staying connected with your affiliates is important, and one effective way to do so is with a webinar. This creates a direct channel of communication that you wouldn’t otherwise have, and helps to put a human face on your business. However, hosting your first webinar can be intimidating, especially if you feel unqualified or otherwise unprepared.

With some preparation and guidance, however, running an affiliate marketing webinar doesn’t have to be a challenge. Webinars can help you connect with your current affiliates, encourage affiliate participation, and even increase sales, so they’re worth learning how to create.

In this post, we’ll explain what an affiliate marketing webinar is and why you should consider hosting one. Then we’ll share three tips for creating your first webinar, and discuss how Affiliate Royale can help. Let’s get started!

What An Affiliate Marketing Webinar Is (And Why You Should Host One)

The YouTube Live homepage

YouTube Live is just one webinar hosting platform you can use.

Simply put, an affiliate marketing webinar is an online video conference that can either be broadcast live or recorded in advance. Hosting a webinar for your current and potential affiliates can have various benefits for your program. More specifically, a webinar can:

  • Reignite passion in your affiliates.
  • Answer frequently asked questions, or address common problems faced by your affiliates.
  • Provide a perfect way to connect with your affiliates and encourage their participation.
  • Help your affiliates more effectively run their own marketing campaigns.

Perhaps best of all, hosting a webinar yourself puts a human face to your program. This is something that many affiliate programs don’t have, so it can put you far ahead of your competition.

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

As you prepare for your webinar, you’ll want to seek out as much advice as you can find. To get you started, here are some tips that will put you on the right track.

1. Choose a Specific Problem to Focus On

The Google Forms homepage

Using Google Forms, you can create free surveys to send out to your affiliates in preparation for your webinar.

The first decision you’ll need to make when preparing to host a webinar is what it should be about. By choosing a specific problem or topic to focus on, you can cover the material in an in-depth manner. This also makes it easy to provide actionable advice to your affiliates.

Of course, you should consider what your audience (i.e. your affiliates) would like to hear about most. Here are a few ways to find out what that is:

  • Perform a survey. Using a free survey tool such as Google Forms, you can ask your affiliates what pain points they’d be most interested in learning how to solve.
  • Choose a unique perspective. You likely know the problems that many of your affiliates deal with, such as poorly optimized website traffic. By adding a unique perspective, you can cover a more common problem without boring your audience.

If you’re really stuck, you can even consider what topics other affiliate programs in your industry have covered. Just make sure that you put your own unique spin on whatever subject you choose.

2. Prepare and Practice for Your Webinar

The Google Hangouts dashboard

Google Hangouts is a popular webinar hosting tool.

Especially before your first webinar, it’s natural to feel nervous. The best way to alleviate this is by preparing yourself and practicing in advance. This will make you more confident when talking about the topic, and help keep your presentation style confident.

When it comes to preparing for your webinar, there are several things you can do:

  • Choose where to host it. There are many hosting platforms to pick from, including Google Hangouts, YouTube Live, and GoToWebinar.
  • Prepare your script. This includes what you’ll say during the webinar, as well as answers to potential questions from your audience.
  • Do an offline practice run. Make sure you’re comfortable delivering the information, and that you won’t go over or under the scheduled time.

These steps will set you up for success, and help to cut down on pre-webinar jitters. You might still be nervous, but at least you’ll know you’re prepared.

3. Promote Your Webinar Extensively

The Affiliate Royale Affiliate Dashboard

Using an affiliate dashboard, you can effectively promote your webinar for all your affiliates to see.

All the preparations in the world alone won’t attract affiliates to your webinar, unless you promote it. You’ll want to ensure that you get the highest attendance possible, which means telling your affiliates about the event. This also enables your affiliates to prepare for the webinar, such as by thinking of questions they’d like to ask:

A webinar promotion example on Twitter

As a program manager, you have a few promotional options. For example, you can:

  • Promote the webinar on your affiliate dashboard. Using Affiliate Royale’s Affiliate Dashboard, you can spread the word about your webinar where affiliates are sure to see it.
  • Highlight it in your affiliate newsletter. For example, you can add in a link to the webinar sign-up page, or include a short promotional video that offers a ‘teaser’.

If you have active social platforms, you should also be sure to advertise there. Your affiliates can then share the information with other current affiliates, as well as those who may want to become a part of your program.


Hosting a webinar is one of many great ways to communicate effectively with your affiliates. By running a webinar, you can connect with your affiliates on a more personal level, while offering up your own advice and expertise.

In this post, we’ve introduced affiliate marketing program webinars and their benefits. We’ve also shared three tips for hosting your first one successfully. To quickly recap, you’ll want to:

  1. Choose a specific problem to focus on.
  2. Prepare and practice for your webinar.
  3. Promote your webinar extensively.

Do you have any questions about hosting your first affiliate webinar, or how Affiliate Royale can help? Let us know in the comments section below!