3 Ways to Motivate Your Program’s Inactive Affiliates

Even if you do your best to attract high-quality affiliates to your program, not all of them will remain active over time. This can lead to a decrease in your profits, and is harmful to the health of your program. After all, having a lot of inactive affiliates often indicates a deeper problem in the way your program is set up.

Fortunately, it’s possible to motivate these affiliates to get back on track. With a variety of affiliate-supporting techniques, you can increase involvement and encourage even the oldest of inactive affiliates to give your program another try. At the same time, you’ll also be improving your program’s overall effectiveness.

In this post, we’ll discuss the various reasons affiliates might become inactive. We’ll then share three ways to motivate them back into action. Let’s get started!

Why Affiliates May Become Inactive (And How This Is Harmful to Your Program)

Inactive affiliates are those who are no longer actively participating in your program (or who never were in the first place). This is a common problem, even in the most popular and otherwise thriving affiliate programs.

There are a few reasons affiliates may become inactive, or were never active after signing up. For example, your affiliates may be:

  • Simply too busy
  • Overwhelmed, and unsure how to promote your product or service
  • Feeling unsupported by you or the program
  • Working with another program that offers better incentives

No matter the reason for their inactivity, these affiliates can be harmful to your program. For example, you may be wasting time managing their accounts, even if they aren’t creating value. Instead of cutting them loose, however, it’s worth trying to bring them back into the fold.

3 Ways to Motivate Your Program’s Inactive Affiliates

Encouraging your inactive affiliates to give you another chance requires a careful approach – and one that motivates them. We’re now going to look at three techniques that should help.

1. Send Frequent Affiliate Newsletters to Encourage Communication

An affiliate program welcome email

Affiliate newsletters are a gentle way to communicate with (and motivate) your active and inactive affiliates.

An affiliate newsletter enables you to communicate with your affiliates via email on a regular basis. This is helpful in motivating your affiliates, as it shows that you’re willing to offer support. Here are a few tips for getting started:

  • Create a schedule and stick to it. The frequency at which you send the newsletter is up to you. However, monthly is a popular option.
  • Highlight outstanding affiliates in each newsletter. The key here is to highlight the affiliates you believe will motivate even the most reluctant members. They don’t have to be the top sellers (although they can be), but rather those who have made the most improvement in their month-to-month activity.

Of course, you’ll need to create a newsletter before you can get started on your campaign. You can do this with various email marketing platforms, including MailChimp and Aweber.

2. Offer Incentives to Promote Affiliate Performance

A Leadpages affiliate incentive

While you don’t have to offer such an elaborate incentive as Leadpages does, rewards can motivate inactive affiliates.

Simply put, incentives are monetary bonuses that you offer to your affiliates. There are various kinds of incentives, including performance-based (for selling a certain amount) and recruitment-based (for bringing new affiliates to the program). The benefits of this for your affiliates are obvious, as incentives provide an additional monetary reason to focus on your program. They also give you an edge over competitor programs your affiliates may be working with.

There are plenty of ways to offer incentives, of course. You can:

  • Offer a time-sensitive incentive. For example, you can create a promotion such as: “Make your first sale within 30 days and receive a 5% bonus”. This is a great way to boost sales in a short period of time.
  • Advertise incentives extensively. You should share incentives with your affiliates in every way possible, including in affiliate newsletters and on your affiliate dashboard.

You may also want to re-examine your current commission rate. If it’s not competitive enough, this could be another reason your affiliates are becoming inactive.

3. Provide the Tools Affiliates Need to Make Their Job Easier

An example of an affiliate resources hub

An affiliate resource hub provides documentation and support to your affiliates.

The more effectively your affiliates perform, the better it is for your business. By providing certain key tools, such as banner creators and link shorteners, you can make their job easier and improve their performance. For affiliates who are too scared or busy to ask for help, a resource hub offering a variety of tools can also give them just what they need to get started.

Providing this type of centralized resource shows that you care about your affiliates’ success, and that you’ll offer the support they need. Don’t forget to:

  • Link to your resource hub on your affiliate dashboard. This makes the tools easily accessible to all affiliates.
  • Include an FAQ pageThis can answer some of the key questions your inactive affiliates have. It also ensures that you aren’t answering the same questions over and over.

To further understand what your affiliates need, consider reaching out for direct feedback through a survey. This gives you more information on the exact tools they’re looking for.


While having inactive affiliates can make you worry about the effectiveness of your program, this is actually a common problem. However, it can still be harmful to your program’s health, and negatively impact your profits. Fortunately, it isn’t that difficult to motivate affiliates to stay active.

If you want to encourage your inactive affiliates to return to your program, you can:

  1. Send frequent affiliate newsletters to encourage communication.
  2. Offer incentives to promote affiliate performance.
  3. Provide the tools affiliates need to make their job easier.

Do you have any questions about inactive affiliates, or how Affiliate Royale can help you get their attention? Let us know in the comments section below!

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

Staying connected with your affiliates is important, and one effective way to do so is with a webinar. This creates a direct channel of communication that you wouldn’t otherwise have, and helps to put a human face on your business. However, hosting your first webinar can be intimidating, especially if you feel unqualified or otherwise unprepared.

With some preparation and guidance, however, running an affiliate marketing webinar doesn’t have to be a challenge. Webinars can help you connect with your current affiliates, encourage affiliate participation, and even increase sales, so they’re worth learning how to create.

In this post, we’ll explain what an affiliate marketing webinar is and why you should consider hosting one. Then we’ll share three tips for creating your first webinar, and discuss how Affiliate Royale can help. Let’s get started!

What An Affiliate Marketing Webinar Is (And Why You Should Host One)

The YouTube Live homepage

YouTube Live is just one webinar hosting platform you can use.

Simply put, an affiliate marketing webinar is an online video conference that can either be broadcast live or recorded in advance. Hosting a webinar for your current and potential affiliates can have various benefits for your program. More specifically, a webinar can:

  • Reignite passion in your affiliates.
  • Answer frequently asked questions, or address common problems faced by your affiliates.
  • Provide a perfect way to connect with your affiliates and encourage their participation.
  • Help your affiliates more effectively run their own marketing campaigns.

Perhaps best of all, hosting a webinar yourself puts a human face to your program. This is something that many affiliate programs don’t have, so it can put you far ahead of your competition.

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

As you prepare for your webinar, you’ll want to seek out as much advice as you can find. To get you started, here are some tips that will put you on the right track.

1. Choose a Specific Problem to Focus On

The Google Forms homepage

Using Google Forms, you can create free surveys to send out to your affiliates in preparation for your webinar.

The first decision you’ll need to make when preparing to host a webinar is what it should be about. By choosing a specific problem or topic to focus on, you can cover the material in an in-depth manner. This also makes it easy to provide actionable advice to your affiliates.

Of course, you should consider what your audience (i.e. your affiliates) would like to hear about most. Here are a few ways to find out what that is:

  • Perform a survey. Using a free survey tool such as Google Forms, you can ask your affiliates what pain points they’d be most interested in learning how to solve.
  • Choose a unique perspective. You likely know the problems that many of your affiliates deal with, such as poorly optimized website traffic. By adding a unique perspective, you can cover a more common problem without boring your audience.

If you’re really stuck, you can even consider what topics other affiliate programs in your industry have covered. Just make sure that you put your own unique spin on whatever subject you choose.

2. Prepare and Practice for Your Webinar

The Google Hangouts dashboard

Google Hangouts is a popular webinar hosting tool.

Especially before your first webinar, it’s natural to feel nervous. The best way to alleviate this is by preparing yourself and practicing in advance. This will make you more confident when talking about the topic, and help keep your presentation style confident.

When it comes to preparing for your webinar, there are several things you can do:

  • Choose where to host it. There are many hosting platforms to pick from, including Google Hangouts, YouTube Live, and GoToWebinar.
  • Prepare your script. This includes what you’ll say during the webinar, as well as answers to potential questions from your audience.
  • Do an offline practice run. Make sure you’re comfortable delivering the information, and that you won’t go over or under the scheduled time.

These steps will set you up for success, and help to cut down on pre-webinar jitters. You might still be nervous, but at least you’ll know you’re prepared.

3. Promote Your Webinar Extensively

The Affiliate Royale Affiliate Dashboard

Using an affiliate dashboard, you can effectively promote your webinar for all your affiliates to see.

All the preparations in the world alone won’t attract affiliates to your webinar, unless you promote it. You’ll want to ensure that you get the highest attendance possible, which means telling your affiliates about the event. This also enables your affiliates to prepare for the webinar, such as by thinking of questions they’d like to ask:

A webinar promotion example on Twitter

As a program manager, you have a few promotional options. For example, you can:

  • Promote the webinar on your affiliate dashboard. Using Affiliate Royale’s Affiliate Dashboard, you can spread the word about your webinar where affiliates are sure to see it.
  • Highlight it in your affiliate newsletter. For example, you can add in a link to the webinar sign-up page, or include a short promotional video that offers a ‘teaser’.

If you have active social platforms, you should also be sure to advertise there. Your affiliates can then share the information with other current affiliates, as well as those who may want to become a part of your program.


Hosting a webinar is one of many great ways to communicate effectively with your affiliates. By running a webinar, you can connect with your affiliates on a more personal level, while offering up your own advice and expertise.

In this post, we’ve introduced affiliate marketing program webinars and their benefits. We’ve also shared three tips for hosting your first one successfully. To quickly recap, you’ll want to:

  1. Choose a specific problem to focus on.
  2. Prepare and practice for your webinar.
  3. Promote your webinar extensively.

Do you have any questions about hosting your first affiliate webinar, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Finding a Profitable Affiliate Niche

When creating or refining your affiliate website, a common recommendation is to choose a ‘niche’. Failure to do so can mean you’re targeting too broad of an audience, which can make it difficult to grow a steady business.

In short, your niche determines who you market to and what you sell. By choosing one at the beginning, you can narrow your focus, build a targeted following, and increase your own enjoyment at the same time.

In this post, we’ll introduce niches and why you need one for your marketing website. We’ll then share three tips for finding a profitable affiliate niche, and how to implement it effectively. Let’s get started!

What An Affiliate Niche Is (And Why You Need One)

The Investopedia website.

The financial planning niche, including websites such as Investopedia, is growing in popularity.

A niche simply refers to a subset of a larger market. For example, children’s clothes is a niche within the larger clothing industry. Choosing a niche relates to the products and services you offer, but also the audience you market to.

Deciding on a niche is important as it lets you narrow your focus and build a targeted audience. There are also numerous additional benefits, such as:

  • Enabling you to market more specifically to your audience.
  • Helping to establish yourself as an ‘expert’ in the field of your choosing.
  • Increasing profits by enabling you to focus on a smaller audience.

With a better idea of what a niche is and how it can benefit your affiliate business, it’s time to actually find that niche. After all, this is one of the most critical decisions you can make for your website.

3 Tips for Finding a Profitable Affiliate Niche

There are many different niches that affiliates can choose from, but not all are profitable. Let’s look closely at a few tips to consider when searching for that perfect-for-you niche.

1. Consider Your Interests and Expertise

A list of outdoor hobbies from Wikipedia

Just about any hobby or interest can be turned used as a profitable niche.

With so many niche possibilities, it’s best to start with what you know. This means using your interests and expertise to guide your decision. Choosing a niche you’re knowledgeable about or interested in will give you an edge among your competitors. Additionally, a passion for your niche will make the whole process a bit more enjoyable.

For many, this is one of the most difficult steps, but here are two things you can do to make the search easier:

  • Write a list of interests. Take a few minutes to list out as many of your interests as possible. Go through the list and put an asterisk next to those you feel the most strongly about. At this point, don’t make assumptions about which niches will be profitable. Instead, let your passion guide you.
  • Connect your interests to problems. Ideally, your niche should focus on solving a problem for others. For example, an interest in healthy foods can help to solve weight gain and illness. How do your interests relate to problems, and how could your business help solve them?

While you’re ultimately choosing a niche for yourself, your customers are really the ones who will benefit from your specialization. As such, it also helps to consider the kinds of people you’d like to market your products/services to.

2. Determine Your Niche’s Monetization Potential

The Clickbank homepage

Tools such as Clickbank make it easy to determine potential profitability.

With a better idea of which niches to explore, it’s now time to determine how profitable they can be. This is important for many reasons, since not all industries or niches are profitable. Even profitable industries can be oversaturated, which makes them difficult for newcomers to work in. By determining monetization potential, you can more expertly narrow your niche and make an informed decision.

While this may seem like a difficult step, there are a variety of ways to collect the necessary information. For example:

  • Use affiliate marketplaces for initial research. You can search out niche products on Clickbank to determine how much money you could realistically expect to make.
  • Check its ‘trending’ status. Using social media and search engines, search for any potential niches and consider whether it’s ‘trending’ or popular.

Of course, it’s also important to consider the long-term monetization of your niche. You’ll need to look beyond trending status and consider how far you can take the niche.

3. Perform Keyword Research Related to Your Niche

The Google AdWords homepage

When working within your chosen niche, you’ll rely heavily on keywords. By choosing the ‘right’ keywords, you can target your audience effectively. However, this requires some keyword research. This lets you see how often niche keywords are searched and how often it’s used by affiliates. This helps you understand which will be easiest to monetize.

Fortunately, there are tools available that make this process simpler. For example, Google AdWords Keyword Planner. Using this tool, you’ll learn search volume, competition, and profit potential:

Google AdWords Keyword Planner results

To improve your research efforts, you should also consider your target audience. Keep them in mind while performing keyword research, and you may be able to find search terms with high demand and lower competition.


Finding the right niche for your affiliate website can take a bit of time, but it’s very much worth it. By narrowing your focus, you can ensure you’re marketing to a targeted audience. This is one of the best things you can do for your business, especially in regards to profit.

In this post, we’ve shared three tips you can use to find a profitable affiliate niche. To quickly recap, we recommend that you:

  1. Consider your interests and expertise.
  2. Determine your niche’s monetization potential.
  3. Perform keyword research related to your niche.

Do you have any questions about affiliate niches, or how you find one for your website? Let us know in the comments section below!

3 Features Your Affiliate Management Plugin Needs

Creating and running an effective affiliate program takes a lot of effort. It requires countless hours of maintenance and management, and this is especially difficult without the help of a designated tool. However, choosing which one to use can be difficult.

By choosing the right tool – a WordPress plugin that contains all the features you need – you can ensure you’re running your program as efficiently as possible. In turn, this will benefit your business’ conversion rates and bottom line.

In this post, we’ll highlight three features you should look for in an affiliate management plugin. We’ll then outline how Affiliate Royale checks all of those boxes, and how you can start using it immediately. Let’s get started!

3 Features Your Affiliate Management Plugin Needs

With so many plugins available, it can be difficult to find the right one. To help you narrow your search, let’s look at three features your affiliate management plugin needs.

1. Multiple Payment Integration Options

Affiliate Royale's Payment Integration Options

Popular payment integrations include PayPal and Shopp. However, there are many more to choose from.

In a nutshell, the more payment options you accept, the greater the choice for your customers. By offering multiple options, you make it easier for as many users as possible to make payments with ease. PayPal is usually the go-to option, although e-commerce solutions such as Shopp and Cart66 also have payment options integrated. Choosing an affiliate management plugin that offers multiple payment integration options, therefore, is key.

Of course, it’s also important to choose a plugin that makes the integration process easy. For example, any plugin you consider should provide a list of supported and recommended payment integrations. You may be able to use others not listed, but supported ones are typically easier to add to your website.

Even with many options, it’s important to know which ones are best for your audience. This ensures you integrate the most relevant payment methods onto your website, which is beneficial for your business’s profits.

2. A Full-Featured Affiliate Dashboard

The Affiliate Royale Affiliate Dashboard

As the main program gateway for your affiliates, the Affiliate Dashboard is a crucial program management tool.

An affiliate dashboard is your main point of contact with your affiliates, so it should contain everything you both need to communicate with each other. This includes contact information, and even links to useful program information (such as links and banners, which we’ll discuss below).

You should also choose a plugin that enables you to customize the dashboard – adding your own links to the Navigation menu and setting a personalized welcome message, for example. This ensures you’re able to provide exactly what your affiliates need, and you aren’t ‘locked in’ to a particular set up. After all, you may find that your communication style (and, therefore, dashboard needs) change as your program grows.

3. A Links and Banners Creation Tool

The Affiliate Royale Links and Banner creation tool

With the right tool, you can create unique links and banner advertisements for each affiliate.

A links and banner creation tool simply enables you to create affiliate-specific links and ads. You’ll be able to personalize the link and advertisement for each affiliate automatically, so they get credit for sales.

When used correctly, this feature enables you to streamline the way you usually create links and banners. You can create them with just a few clicks, and your affiliates don’t have to perform the process themselves, leaving them more time to bring in new custom and income.

In addition, you’ll also want to consider how you’ll share these links and banners with your affiliates. For example, you could do so on the Affiliate Dashboard or within an affiliate newsletter. You’ll want to consider plugins that make the sharing process simple. This will increase the number of affiliates who actually use them on their own websites.

Why Affiliate Royale Is the Ideal Choice for Your Program

The Affiliate Royale plugin.

The features we’ve listed here will ensure that your program runs smoothly, and have full control over managing your affiliates. There are various dedicated affiliate management plugins available, but you won’t find the above essential features in all of them. One plugin that contains all of these features and more is Affiliate Royale.

Once you’ve purchased a plan, then downloaded and installed the plugin on your website, you’ll have access to a wealth of features to help you manage your affiliates and site. For example, you can implement all of the above key elements – multiple payment integration options, a customizable Affiliate Dashboard, and a Links and Banner creation tool – to enable you to run your program more efficiently and communicate better with your affiliates. In turn, this will potentially boost your traffic, conversions, and income.


Choosing the best tool for affiliate management will make it easier to run your program successfully. It will enable you to focus on other aspects of your business – including content creation and affiliate recruitment – and in some cases offer some self-sufficiency to your affiliate ranks.

In this post, we’ve outlined three features you should look for in an affiliate management tool. Let’s recap them quickly:

  1. Multiple payment integration options.
  2. A full-featured Affiliate Dashboard.
  3. A Links and Banners creation tool.

Do you have any questions about affiliate management features, or Affiliate Royale? Let us know in the comments section below!

3 Smart Ways to Generate New Leads for Your Affiliate Website

There are many ways to ensure your affiliate business’ success, but one of the most effective is earning new leads. Without drawing in new customers, you’ll be forced to rely on repeat customers (as well as any outliers). This can mean fewer sales overall, especially if you only sell a one-time product.

With active lead generation, you can easily bring new prospects to your website. This means you don’t have to rely on your current customers, and you can continue to expand your reach. As such, you’re likely to see an increase in conversions and affiliate sales.

In this post, we’ll introduce lead generation and why it’s a necessary part for any affiliate website. We’ll then discuss three ways to generate new leads to your website (including with the help of Affiliate Royale). Let’s get started!

Why Lead Generation Is Necessary For Your Affiliate Website

The Kitchen Faucet Divas' affiliate website

Whatever your niche, you can benefit from bringing new leads to your affiliate website.

Simply stated, ‘lead generation‘ is the process of attracting prospects to your website. It’s a crucial aspect of any business website, but especially so for affiliate marketers.

In fact, active lead generation is one of the best things you can do for your business. It provides numerous benefits. For example:

  • It’s less time-consuming. Instead of focusing on drawing in individual customers, you’re drawing in a larger audience with less effort on your part.
  • It’s more effective. Leads are more likely to purchase from you when they discover your website organically.

When implemented correctly, you can use lead generation to continually bring new prospects directly to you. This means you spend less time on recruitment activities, and more time on other aspects of your business.

3 Smart Ways to Generate New Leads For Your Affiliate Website

Now you understand why lead generation is so important, let’s look at a few ways you can begin to use it on your own website. Let’s dive in!

1. Offer ‘New Customer Bonuses’ To Your Affiliates

Affiliate Royale's Commission Settings

By changing your commission settings, you can offer bonuses to your affiliates for each new customer they recruit.

While you may do a little lead recruitment yourself, the majority of prospects will be brought to your site by your affiliates. One way to motivate them is to offer ‘new customer bonuses’. These are payouts that will encourage your affiliates to bring in more new customers to your site.

Depending on your affiliate management tool, it may be tricky to offer bonuses. However, Affiliate Royale makes it simple with the use of commission tiers. Once you’ve downloaded and installed the plugin, go to Affiliate Royale > Options > Commission.

Here, you can change Commission Type (percentage or fixed) and even add levels. This enables you to control how much each individual affiliate is paid, and it can be used to offer bonuses when appropriate.

2. Expand Your Reach By Writing Guest Posts

A guest post example from ProBlogger

A guest post, such as this one on ProBlogger, enables you to expand your audience exponentially.

As they sound, a guest post is written content that you publish on a website other than your own. This is great for bringing new prospects to your website. By reaching out to a new, but niche-related audience, you can drive new traffic to your website. Additionally, guest posts will include backlinks to your website, which can boost its Search Engine Results Page (SERP) ranking.

Of course, there are a few guidelines to keep in mind as you seek out guest posting opportunities and write your content. For example:

  • Guest post for blogs with an engaged audience. Blogs with active comments section and social media pages will exponentially increase your reach.
  • Link to your landing page. Sending leads directly to your landing page can increase conversions.

It’s also important to stick around after posting and interact with readers in the comments. This enables you to make deeper connections and build credibility as an expert.

3. Create (Or Optimize) Your Social Media Campaigns

Wendy's Twitter marketing campaign

No matter your following, it’s important to have a social media presence to promote your brand.

A social media campaign is, essentially, what you do to bring your marketing efforts to various social media platforms. By creating (or optimizing) your campaign, you can reach a greater audience while still targeting keywords and topics.

While the thought of creating a campaign can seem daunting, it’s simple when you break the process down into smaller chunks. To get started, we recommend the following steps:

More than anything, remember that you should use your social media campaigns to interact with your audience. This allows you to connect directly to your audience, which is one of the most effective ways to draw in new prospects.


By practicing lead generation on your website, you can ensure you always have a steady stream of customers from your affiliates and your own recruitment efforts. This will improve your business’ bottom line by increasing the odds of conversion and boosting your sales.

In this post, we’ve introduced lead generation, and shared three ways to generate new leads to your affiliate website. They include:

  1. Offer ‘new customer bonuses’ to your affiliates.
  2. Expand your reach by writing guest posts.
  3. Create (or optimize) your social media campaign.

Do you have questions about lead generation, or how to implement it successfully on your website? Let us know in the comments section below!

3 Crucial Elements of an Effective Affiliate Blog

There are many elements to a successful affiliate website, but one that’s often overlooked is your blog. A poorly optimized blog on your affiliate site can mean you’re losing out on increased traffic and a high number of conversions.

Fortunately, adding crucial elements to your blog is easy, and the benefits can be worth the effort. With just a few tweaks, you can bring your blog from sub-par to professional. This can improve your readership and directly lead to an increase in sales.

In this post, we’ll introduce those benefits, then share three elements you should include. We’ll also talk more about how you can use them effectively. Let’s get started!

Why Every Affiliate Website Should Have an Active Blog

An affiliate website blog

Many affiliate websites – such as The Wirecutter – use blogs to increase contact with leads and boost sales.

An active blog – one that’s updated frequently – is a great addition to any affiliate website. Foremost, it helps you to connect with potential leads. It’s also a natural way to generate more leads (which is necessary for business).

Aside from the obvious ‘whys’ behind having a blog on your affiliate website, there are benefits, too. For example, it can:

  • Help your affiliate site to rank more favorably on Search Engine Results Pages (SERPs).
  • Help you establish credibility within your industry.
  • Enable you to naturally promote your affiliate products.

An affiliate blog gives you an edge over the competition. This is especially true if you keep it more frequently updated and provide more valuable content than others in your industry.

3 Crucial Elements of an Effective Affiliate Blog

Aside from keeping your blog updated and valuable, there are certain elements you’ll want to ensure you include on your blog. Let’s dive in!

1. An Email Subscription Form to Connect With Your Leads

An email subscription form on Making Sense of Cents

Popups – such as this one on Making Sense of Cents – are just one way to display subscription forms on your website.

As it sounds, an email subscription form collects email addresses from your readers. This can be a valuable resource, as it provides you access to a lead’s personal line of contact. This makes it possible to communicate with them on your terms. Additionally, increased signups means you have a larger audience, and this can naturally boost conversions.

Though, having an email subscription form isn’t enough. You must also effectively promote it to increase email signups. Here are a few tips for how to do so:

  • Place your signup form prominently. The most effective places include below your home page header, in the sidebar, and at the bottom of blog posts.
  • Offer content upgrades. This will entice leads to sign up, as they’re getting something for their effort.

In addition to the above tips, you’ll also want to keep the signup process simple. The less hassle to sign up, the more signups you’ll receive.

2. Affiliate Link Disclosures to Build Reader Trust

An affiliate link disclosure on Making Midlife Matter

Affiliate link disclosures should be placed prominently within your content, such as done on Making Midlife Matter.

As an affiliate, it’s your job to disclose your position to your readers. This is where affiliate link disclosures – a visible announcement that states your financial stake in the links – come in. Using disclosures on your site promotes transparency, so your readers know when you will earn from one of your links. They also build trust, and it may make them more likely to purchase from you.

Of course, if you want to promote transparency and build trust, you’ll have to use link disclosures properly. Here are a few tips for doing so:

  • Place the disclosure prominently. For example, at the very top of your blog posts and pages that include any affiliate links.
  • Use clear, direct language. This reduces the chances of misunderstanding, and it protects you from having to forfeit the money you’ve made as a result of your links.

It’s important to place these disclosures on every page or post where affiliate links are used. Even if you have a general disclosure on your website, it’s necessary to repeat the disclosure often.

3. Social Sharing Buttons to Expand Your Content’s Reach

Social sharing buttons on HubSpot

Social sharing buttons – such as the above on HubSpot – can be placed just about anywhere on your website.

Social sharing buttons are icons on your website that enable readers to directly share your content on their social media feeds, and they can further your content’s reach. This leads to more natural traffic to your site, which is great for bringing in more potential leads.

Fortunately, it’s simple to use social sharing buttons on your WordPress website. However, you have to ensure you’re using them properly to maximize their effectiveness. To get started using them on your site, you should:

To further improve the buttons’ placement, you may want to consider using split testing or heat mapping. This would help you to see which placement is best for your readers.


Adding and effectively using a blog on your affiliate website can be one of the best things you do to drive website traffic and increase your credibility. Its presence can establish you on SERPs, bring you to the attention of industry leaders, and can naturally increase affiliate sales.

In this post, we’ve introduced the benefits of an affiliate website blog. We’ve also shared three elements to include to improve its effectiveness, including:

  1. An email subscription form to connect with your leads.
  2. Affiliate link disclosures to build reader trust.
  3. Social sharing buttons to expand your content’s reach.

Do you have any questions about creating an affiliate blog, or how you can get the most from it? Let us know in the comments section below!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

The way you deliver content and information to your readers is crucial, especially as an affiliate marketer. One effective way to do so is with images, but there is a right and wrong way to do so. The wrong way involves the use of generic, ill-placed images that impacts your ability to stand out or attract the right audience.

Humans inherently rely on images to deliver information quickly. By adding them to your website, you increase the odds of visitors ‘sticking’ to your website and even making purchases. This is (of course) essential if you want to continue to see your business grow.

In this post, we’ll share three sales-driving ways you can use images on your affiliate website. We’ll also show you how Affiliate Royale enables you to share these images easily with your affiliates so they can use them on their marketing sites. Let’s get started!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

We’ll start with the three ways that – in our opinion – help to bring in traffic and connect with your leads, which will ultimately will boost sales. They’re presented in no particular order, so let’s take a look!

1. Let Them Bring Attention to Affiliate Products

H&M product page

Product images should be functional – as shown on H&M – but can also help you to connect with your audience.

As the main source of income for your business, it’s crucial that you bring attention to the products you feature. After all, with more eyes on your products, sales will naturally increase. You can do so by adding appropriately-placed images on your landing pages. To further improve their impact, you can:

  • Utilize relevant image types. For example by using background or hero images that effectively convey your message.
  • Introduce context. Showing your products being used in a real-world setting is especially important if you have versatile or niche products.

Of course, these can be used beyond landing pages. For example, these techniques work well on social media and other off-site campaigns to bring more attention to your offerings.

2. Enable Them to Elicit Emotional Responses from Visitors

HubSpot's image and call-to-action

Inclusion – or provoking the Fear Of Missing Out (FOMO) – is a common tactic used by marketers.

The fact is, consumers are more likely to use emotion than logic when making a purchase decision. This means you can use elements of your website – including your Call To Action (CTA) and images – to elicit an emotional response. Ultimately, this can lead to more conversions.

There are multiple ways of using images to elicit emotions, but two of the most effective are:

  1. Use human-focused images. These make it easy for visitors to relate, and they also draw more attention than non-human images.
  2. Use images that speak to a ‘pain point’. Essentially, what problem does your product solve? With this answer in mind, choose images that speak directly to the problem.

It helps to think of images as more than just filler. By selecting the right ones for your website, you’re adding another layer of credibility.

3. Use Them to Promote Your Brand Effectively

Melyssa Griffin's Pinterest page showing themed images

Themed images, such as those shown on Melyssa Griffin’s Pinterest page, are a great way to promote your brand.

Your brand – and its reach – are a crucial part of your sales strategy. Effective branding enables you to bring awareness, which drives sales-boosting traffic to your website. This is done commonly with images by popular brands, such as Geico, but each does it differently. For example, you can:

  • Create a brand logo. A logo offers consumers something to visually link to your brand.
  • Follow an image theme. For example, use similarly-styled images or those with a consistent color and feel. This will tie your website together and make your brand images more easily to notice.

When creating images (or similar elements) for your brand, it helps to keep your audience in mind. This ensures you attract the right audience to your website.

How to Share Images With Your Affiliates (Using Affiliate Royale)

The Affiliate Royale plugin.

As an affiliate manager, you aren’t the only one earning money for your business. Your affiliates also play a large part, which is why it’s important to share your techniques (and images) with them directly. Fortunately, you can do so easily with Affiliate Royale and its specialized Affiliate Dashboard.

Once you’ve installed and activated the plugin, navigate to Affiliate Royale > Options > Dashboard. Here, you can change the Welcome Message and even add Custom Nav Pages:

Affiliate Royale's dashboard settings

As such, you have two options. First, you can add the images directly to the Welcome Message (by pasting their image code). Second, you can create a page on your website that includes images from your WordPress Media Library. You can then include it on the Affiliate Dashboard by clicking add page next to Custom Nav Pages and choosing from the drop-down:

Affiliate Royale's custom nav pages dropdown

With either option, affiliates will be able to access the images you’ve shared by simply signing into their Affiliate Dashboard. However, you can take the sharing process one-step further and also include it in an affiliate newsletter or similar communication.


Images are a great addition to any website, but even more so to an affiliate website. They enable you to display your products in the best light, but also connect with your readers on a deeper level. This connection can naturally boost the number of sales you make.

In this post, we’ve introduced three sales-driving ways to use images on your affiliate website. You can use images to:

  1. Draw attention to your products.
  2. Elicit emotional responses from visitors.
  3. Promote your brand effectively.

Do you have any questions about using images on your website, or how Affiliate Royale can help? Let us know in the comments section below!

How to Use Social Proof to Boost Sales on Your Affiliate Website

Your site’s reputation is an important part of the sales process that’s often overlooked. After all, it’s unlikely that leads will develop into conversions without trust in you, your product, or your brand.

That’s where social proof – a psychological phenomenon and marketing tactic – comes in. By adding social elements to your website – including sales numbers and customer reviews – you can increase consumer trust and improve how your product and business are viewed.

In this post, we’ll introduce social proof and explain its importance. We’ll then share three ways you can use social proof to boost sales on your affiliate website, and show you how to implement each technique effectively. Let’s get started!

What Social Proof Is (And Why You Should Use It On Your Website)

Fitbit's press and reviews page

Even well-known brands, such as Fitbit, use social proof to entice leads.

Social proof is a marketing tactic that uses psychology to convince hesitant leads to make a purchase. This tactic is based on the way consumers look to others when making decisions, and it’s an important part of the sales process.

There are many types of social proof, including customer testimonials, product reviews, and industry certifications. When used correctly, they can boost your brand’s power and convince even the unlikeliest of leads to convert.

In fact, social proof is perhaps one of the most important elements of your affiliate website. A few examples of what it can do includes:

  • Increasing trust in your website and your product, which can lead to improved sales.
  • Boosting brand credibility, which is crucial in affiliate sales.
  • Leveraging existing customers (with reviews, testimonials) to help you acquire new ones.

Without social proof on your website, you’re essentially asking consumers to trust what you have to say. While this may work for more well-known brands, it’s not something that many fledgling marketers can do with success.

3 Ways to Use Social Proof to Boost Sales on Your Affiliate Website

Let’s take a closer look at the three ways you can use social proof on your own affiliate website. These will help you boost sales, and convince even the most hesitant leads.

1. Feature Customer Testimonials to Improve Trust

Customer testimonials on Kissmetrics

Customer testimonials are used by even big brands, such as Kissmetrics, to boost credibility.

As they sound, customer testimonials are positive statements or soundbites by consumers. They offer a ‘real-world’ insight into your product or service, which is usually beneficial for the potential buyer. More importantly, they show leads what to expect from your product or service and can provide reassurance by backing up your claims.

To use customer testimonials on your website, you’ll first need to solicit them from your customers. Once collected, there are ways you can use them most effectively. For example:

  • Use customer images. This adds a personal element to each testimonial, and it can also increase feelings of trust.
  • Highlight testimonials in one spot on your website. For example, a specific page or section on your home page dedicated to testimonials.

Your customers are some of your best product advocates, so you should use them as fully as possible. You can even offer discounts and other offers to any customers who provide you with an honest testimonial – a win for everyone!

2. Highlight Your Brand’s Endorsements to Boost Credibility

Under Armour's brand endorsement by Michael Phelps

Celebrity endorsements, such as Michael Phelps and Under Armour, are one of the most popular ways to elevate your brand.

Brand endorsements are acknowledgements of your brand and product from celebrities or industry leaders. They’re a useful addition to any affiliate website, as they enable you to ‘borrow’ the credibility of trusted organization/industry leaders.

Of course, if you aren’t using these endorsements correctly, they won’t offer much in the way of social proof. Here are a few tips to ensure you get the most from your endorsements:

  • Include them with your testimonials. This ensures the majority of your leads will see the endorsement.
  • Place them effectively. It helps to mention endorsements frequently on your site, including on your home page and landing pages.

If you’re unsure how to get endorsements, consider reaching out to industry leaders with a similar target audience. With a similar focus, they may be interested in your product and promoting it to their readers if they find it valuable.

3. Boast About Your Numbers to Highlight Your Brand’s Value

Social numbers on Melyssa Griffin's website

Many websites, such as Melyssa Griffin, use numbers to entice visitors to convert.

Your numbers – including social shares and downloads – are a good way to show potential leads that what you offer is legitimate. Foremost, they provide solid evidence of your claims. They also offer a way to show your content or product’s exact value to your leads.

However, it’s not enough to just have your numbers on display. It’s actually more important to display them prominently and with purpose. To do so, we recommend:

  • Using them on your content pages. For example, use a social sharing plugin (such as Cresta Social Share Counter) that shows the number of shares your content has.
  • Adding them to landing pages and lead forms. By adding numbers to crucial areas of your website, you can tempt readers to make the jump. For example, adding “Downloaded by 5,000 visitors” is a great way to highlight your product value.

While it may be uncomfortable to be boastful, it’s one of the best ways to offer solid proof of what you claim. After all, numbers are something that cannot be denied.


A successful affiliate website is important to your business. However, one element of a thriving website that cannot be overlooked is social proof. By adding social proof to your website, you can improve how potential leads view you while simultaneously boosting sales.

In this post, we’ve introduced social proof and its importance. We’ve also shared three ways to add it to your website to boost sales. They are:

  1. Include customer testimonials to improve trust.
  2. Highlight your brand’s endorsements to boost credibility.
  3. Boast about your numbers to highlight your brand’s value.

Do you have any questions about social proof, or how to effectively add it to your website? Let us know in the comments section below!

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

As an affiliate marketer, it’s your job to not only attract leads, but also to nurture and convert them. This can seem daunting, but without these efforts, you could be missing out on crucial sales opportunities. After all, 96% of visitors aren’t ready to buy just yet.

Fortunately, nurturing and converting your leads doesn’t need to be painful. In fact, many sales tactics – including email marketing and targeted content – can be incorporated into your current sales campaign with little effort.

In this post, we’ll discuss lead nurturing and why you need to do it if you want your affiliate business to succeed. We’ll then share three tips for nurturing and converting your leads. Let’s get started!

What Lead Nurturing Is (And Why You Need To Do It)

Sales leads are simply consumers deciding whether or not to buy your product or service. Lead nurturing is when you encourage those prospects to make a purchase, while also offering a solution to their problem.

Although attracting leads is a major part of affiliate sales, nurturing them is just as important. By neglecting this aspect, you’re actually ignoring a major part of your business. Lead nurturing also enables you to:

  • Turn lukewarm visitors into hot sales leads.
  • Stand out against your competitors.
  • Help potential customers with their needs.

All of these elements lead to conversions. However, by providing genuine assistance, you make your product the only sensible option. This is why it’s so critical to your affiliate program and your business.

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

After all of that, you’re probably wondering how you should nurture your leads. No worries! We have a few tips that can help you turn more leads into customers. Let’s start with your content.

1. Create Targeted Content to Engage Your Readers

a comprehensive guide from Sprout Social

Comprehensive guides – like this one from Sprout Social – are an in-depth way to target your readers.

Just as it sounds, targeted content is tailored to your specific audience. This is a great way to nurture and convert leads, as it speaks to your audience’s specific desires, and encourages them to continuously return to your website.

There are many elements involved in creating targeted content, but getting started can sometimes be the hardest part. Here’s how:

  1. Understand your audience (and their needs). It helps if you create audience personas, then target their specific needs. This essentially puts a face to your consumers.
  2. Know what keywords are most popular and use them. With keyword tools, such as Google Keyword Planner, you can learn more about what your audience is searching for and create content for them.

As your visitors begin to interact with your content, you can then look to their interactions for more content ideas. For example, you can expand upon a popular post or turn a comment or question into a post of its own (sites like Quora are perfect for finding questions to answer for your audience).

2. Perform Timely Follow-Ups to Establish Communication

A welcome email from Toby

Welcome emails – like this one from Toby – are a popular follow-up email format.

A follow-up is a quick email to potential leads after they perform a task (such as signing up for your email list, or adding a product to their cart). It can be used to establish communication, but it also helps readers remember you. Both are important if you hope to convert your leads to sales in the future.

More important than performing follow-ups is how you perform them. If you’re new to the concept, getting it right can seem tricky. Try these tips:

  • Follow-up quickly. You may be surprised to learn that the sooner you follow up, the better. In fact, responding within an hour can lead to seven times the conversions!
  • Include value in your follow-up. Offer actionable advice, or share something you think will help the audience (for example, an upcoming webinar or recent article).

Your leads know you want to sell to them, so don’t be afraid to spend a bit of time in the follow-up boasting about your product. Just don’t make it your main focus. Instead, focus on improving their experience, and ensuring they have everything they need to make an informed decision.

3. Customize Visitor Interactions to Increase Trust

A popup on Aeropostale's website

Popups are one of the most effective ways to customize your user interactions.

The way visitors engage with your website is a great indicator of their intentions. So, it’s important to customize interactions if you want to make conversion more likely. A personalized experience can increase consumer trust, which can boost conversions.

By creating the audience personas or answering a specific product question as outlined previously, you already have a good idea of what your visitors are looking for. You can use this information to customize their entire experience. For instance, you can:

  • Use pop-ups. Pop-ups can be personalized based on visitor behavior. For example, you can offer up content related to previously-viewed posts, or offer deals based on viewed products.
  • Add a live chat feature. This enables visitors to ask for personalized help, which may make them more likely to buy.

Ultimately, every part of your website should be customized to fit your target audience’s needs. This makes for a more genuine experience for them and an easier conversion process for you. The trick is to make sure you are aware of what your audience needs.


While attracting leads to your affiliate website is important, nurturing and converting those prospects affect your bottom line. Fortunately, there are many ways you can incorporate lead nurturing by taking small steps to understand your audience.

In this post, we’ve introduced you to lead nurturing. We’ve also outlined three ways to use this method to increase conversions. These include:

  1. Create targeted content to engage your readers.
  2. Perform timely follow-ups to establish communication.
  3. Customize visitors interactions to increase trust.

Do you have any questions about lead nurturing, or how you can use it on your affiliate website? Let us know in the comments section below!

Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.


Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!