Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.

Conclusion

Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!

How to Create Ads and Links for Your Affiliates Using Affiliate Royale

As you likely know, ads and links play a pivotal role in affiliate marketing. Your job as the program manager is to ensure that each affiliate gets their own personalized URLs. However, this can be a tedious, time consuming task.

Fortunately, Affiliate Royale makes it possible to create personalized URLs for links and banners with just a few clicks. Once created, these individualized URLs can be immediately used by your affiliates to promote your products and make sales (while also tracking each affiliate’s progress).

In this post, we’ll introduce you to the Links & Banners feature available within Affiliate Royale. We’ll then show you how to create unique ads and links for each of your affiliates along with two tips for sharing them most effectively. Let’s get started!

An Introduction to Affiliate Royale’s Links & Banners Feature

Affiliate Royale's links and banners feature

The Links & Banners feature enables you to create image and text ads within the Affiliate Royale dashboard. Your affiliates can then use them in their own marketing efforts.

As an affiliate program manager, you can also benefit from this feature. For example, the Links & Banners feature:

  • Makes creating personalized links for each affiliate simple – simply create the ads and links and let Affiliate Royale do the rest!
  • Saves you time that can be spent elsewhere on your program.

The feature is just one way that Affiliate Royale makes managing and running your program easy. In fact, it’s perhaps one of the most helpful (and financially beneficial) features offered by the plugin.

How to Create Ads and Links for Your Affiliates Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program management tool with an array of features on-hand. One such tool, Links & Banners, enables you to effortlessly create affiliate-specific links and banner ads for your program.

To create links and banners for your affiliates, firstly go to your WordPress website’s back end, and navigate to Affiliate Royale > Links & Banners. To create a new link or banner from this screen, click Add New. There are four sections within the creation tool: Link Type, Target URL, Slug, and Text/Image. Select either Text or Banner from the Link Type drop-down:

Links & Banners creation page

If you’re creating a simple link, enter your Target URL and create a unique Slug. You don’t have to worry about adding affiliate IDs to the Slug, as Affiliate Royale will do that for you automatically. If you’re creating a banner, enter your Target URL and create a unique Slug. You’ll also want to upload your banner’s image file by clicking Choose under the Text/Image section.

Once you’re done, click Update Links & Banners at the bottom of the creation page. These will now be added directly to your affiliates’ Dashboards, so they can easily locate their affiliate-specific links and ads to use across the web.

2 Easy Ways to Share Your Ads and Links With Your Affiliates

Even with the ads and links located on the Affiliate Dashboard, it’s still helpful to share them directly with your affiliates. We recommend two ways of doing so.

1. Add Them to a Affiliate Resource Hub

An example of an affiliate resources hub

A resource hub is an excellent way to provide your affiliates with all the tools they need.

A resource hub is a place affiliates can go to find information. This includes how-to guides and even ads and links for your team to use. By adding these to your hub, you make it easy for affiliates to locate them. Here are two tips to get you started:

  1. Create a directory list of affiliates, including personalized links. You can do this for free with Google Sheets, then share the link to the document in your hub.
  2. Provide a generic link and detailed instructions. Since the personalized links follow a specific format, show your affiliates how they can turn any link into their own.

With the ads and links included in the resource hub, you now have a place on your affiliate site where all important tools are located. This will enable your affiliates to do their jobs successfully.

2. Include Them In an Affiliate Welcome Email

An affiliate program welcome email

A welcome email is the perfect place to share all resources – including ads and links – with your affiliates.

When affiliates are accepted to your program, it’s a good idea to send them a welcome email. This email should contain important information, including ads and links they can begin to use right away. Here are two effective ways for adding them:

  1. Include the ads and links URLs with the login credentials. This will ensure your affiliates see the URLs quickly.
  2. Link out to your affiliate directory. If you created an affiliate directory as mentioned above, you can provide the link to your directory document within the email.

By providing even your newest affiliates with their own ads and links, you empower them to begin work right away. This is great for them and your program!

Conclusion

Creating personalized ads and links URLs for each affiliate is important. However, doing this individually can take lots of time and cause major frustration. Fortunately, it’s possible to create these URLs within Affiliate Royale, and with very little required effort.

In this post, we’ve introduced you to Affiliate Royale’s Links & Banners feature, as well as shown you how to create your own. To quickly recap the process, you can locate the tool under Affiliate Royale > Links & Banners. From there, click Add New and make your selections. Select Update Links & Banners, and you’re all set!

Do you have any questions about ads and links, or how you can create them efficiently in Affiliate Royale? Let us know in the comments section below!

An Introduction to Affiliate Program Commission Tiers

As an affiliate marketer, one of your most difficult tasks is setting the commission rate for your affiliates. This is a crucial decision, as setting them too low will discourage joining while setting your rates too high will leave you with little in the way of profit.

That’s where commission tiers – a pre-set range of commission rates – can be beneficial. By implementing a tiered structure, you protect your bottom line while also ensuring your affiliates are happy.

In this post, we’ll discuss the three main reasons you should use commission tiers in your affiliate program. We’ll then show you how to implement them using Affiliate Royale and its dedicated Commission Levels feature. Let’s get started!

3 Reasons to Use Commission Tiers in Your Affiliate Program

While not all affiliate programs use commission tiers, it’s something you should consider for your own.  Let’s take a look at the benefits!

1. They Can Encourage Active Affiliate Recruitment

The Affiliate Royale affiliate signup page

Your current affiliates can help increase signups to your program.

As a program manager, it’s your job to continually recruit new affiliate leads to your program. However, you can also get your current affiliates in on it with the use of commission tiers. With tiers in place, you can set up ‘parent’ and ‘child’ affiliates. This enables you to continually reward your ‘parent’ affiliate (the recruiter) for their efforts by giving them a share of their recruit’s earnings.

The key to such an enticing offer is to publicize it among your affiliates. Here are a few tips for doing so:

  • Advertise your parent/child commission rates. Since not every affiliate program uses this structure, letting your affiliates know it exists can increase recruitment efforts. For example, WP Engine makes clear mention of their tiers on their Share A Sale program page.
  • Provide your affiliates with the appropriate resources. For example, create a FAQ page or landing page for potential recruits. Your affiliates can then point potential leads to it and improve their efforts.

By providing your affiliates with incentives to recruit, you can spend less time doing that and more time on running your program. You’re essentially delegating an essential task while sharing the rewards.

2. They Can Increase Affiliate Productivity

Affiliate Royale's affiliate reports page

Tiered commissions can give affiliates the motivation they need to make more sales.

The number of sales your affiliates make is directly related to the success of your program. Your affiliates, however, may not always be as motivated as you’d like. This is where commission tiers can help. When your affiliates know they have a profitable path forward, they’ll strive to perform better (i.e. make more sales).

While a tiered structure is a good start, there are a few other things you can do to motivate your affiliates. For example:

  • Advertise affiliate achievements. You don’t need to go into specifics, but highlighting different affiliates within your newsletters or on the affiliate dashboard can ensure a dose of healthy competition.
  • Set monthly team goals. While competition can work for some, others work better as a team. With this in mind, set team goals and keep your affiliates updated on the progress.

In the end, your affiliates will generally work harder for your program if they get something in return. By offering performance-based rates, you give them something to work toward. This benefits them and your business.

3. You Can Protect Your Business’ Profit Margin

The Quickbooks homepage

With tools such as Quickbooks, you can track your program’s profit margins.

Your affiliate program should function like any other business. You should keep a close eye on its finances, including what’s coming in and going out. However, that’s not always enough to keep your profit margin high. By offering a higher commission rate to higher-performing affiliates, you ensure your money is being spent wisely.

Aside from using a tiered structure, there are additional steps you can take to ensure your profit margin is protected. These include:

  • Setting your commission rates carefully. This means considering the maximum rate you can pay out, and setting tiers based on that.
  • Keeping an eye on expenses. In addition to affiliate payouts, you’ll want to know exactly how each dollar of your revenue is being spent. You can do so with a simple spreadsheet, or use software such as Quickbooks.

It’s not selfish to protect your profit margin. By running your program as a business, you can ensure its success now and its survival into the future.

How to Set Up Commission Tiers in Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate program plugin that enables you to manage your business effectively and efficiently. Its variety of features – including Commission Levels – makes it easy to keep your program running, no matter its size.

Setting up Commission Levels with Affiliate Royale is simple. Once you’ve purchased a plan and installed the plugin, go to your WordPress dashboard. Find Affiliate Royale on left side menu, and go to Options. Locate Commission Settings:

Affiliate Royale's commission settings

You can add levels by clicking the add level button, as well as customize the percentage earned by an affiliate of this level. Once this is set, you’ll need to assign these new levels to your affiliates. Go to Options > Affiliate Settings, and set it as you’d like.

Conclusion

While you want to provide your affiliates with appropriate compensation, you also want to be sure to keep your profits as high as possible. A tiered commission structure – one that enables you to reward high-performing affiliates – is your best solution.

In this post, we’ve shown you three best reasons for using commission tiers in your affiliate program. To offer a quick recap, commission tiers can:

  1. Encourage active affiliate recruitment.
  2. Increase affiliate productivity.
  3. Protect your business’ profit margin.

Do you have any questions about commission tiers, or how to set them up using Affiliate Royale’s Commission Levels feature? Let us know in the comments section below!

4 Easy Ways for Affiliate Marketers to Boost Sales

One of your primary goals as an affiliate marketer is to optimize your content marketing to boost sales. It can often be difficult to know where to begin as a ‘newbie’ to affiliate marketing. While a primary focus will be on building traffic, those all-important sales need to be considered.

Fortunately, there are some strategies you can use to target your current audience and improve your sales. In fact, with a few tips, you can optimize practices you already have in place to save you time.

In this post, we’ll outline four easy ways to boost sales on your affiliate website. We’ll also explain why these tips are effective and how they improve efficiency. Let’s get started!

1. Build a Targeted Email List

The Blogging Wizard email sign-up form

A simple sign-up form with a Call To Action (CTA), like Blogging Wizard’s, is an important website addition.

A targeted email list contains the contact information your audience has volunteered in exchange for your website’s content and offerings. As these are the leads most likely to convert (since they voluntarily signed up to your list), you can target your sales pitch directly to them.

Of course, you’ll first need to convince visitors to sign up for your email list. This can be daunting at first, but there are many tips you can use to get started. For example:

These two methods ensure that you attract more of the right audience, as your freebies will be targeted to them. If you aren’t sure where to start, we recommend first finding an email marketing service that will work for your business. There are plenty to choose from, and they can all be easily incorporated into your website.

2. Create High-Quality and Valuable Content

A quality blog post on Neil Patel

High-quality content, like Neil Patel’s, is necessary for any affiliate marketer hoping to achieve success.

High-quality and valuable content offers direct and immediate use to your audience. For example, product reviews or how-to guides can be extremely valuable to readers looking for specific information. This type of content offers an obvious benefit to your readers. As a side effect, readers build trust, while you may see a boost in sales.

Excellent content is just the beginning, however. There are a few tips you should follow throughout the content creating process, including:

We also recommend you make use of an editorial calendar. This will help you to create more focused content, and it will make the process simpler.

3. Optimize Your Product Landing Pages

 

The Affiliate Royale landing page

The landing page should deliver information in a direct and simple way.

A product landing page is the pinnacle of your affiliate website. It contains detailed product information, and provides potential buyers the assurance they need before making the purchase. As the main conversion page on your site, the landing page should be used to make the final sell. However, it needs to be optimized properly to do so.

There are many optimization tips you can implement, but we believe the two most important ones focus on the structure of your pages. For instance:

As your landing pages will have the greatest impact on customer decisions, it’s vital that you spend the most time on them. This means crafting them correctly from the beginning while tweaking them as needed.

4. Offer Bonuses to Your Readers

A blog giveaway hosted on Mommy Knows What's Best

Giveways, like this one from Mommy Knows What’s Best, are an easy way to show readers you value them.

Your website’s readers are more likely to convert to buyers than non-readers. So, offering them bonuses (like coupon codes or giveaways) just makes sense. Your readers will feel valued, and this can improve positive feelings. This means not only will they be more likely to convert, but they’ll be more likely to purchase from you and not a competitor.

There are different types of bonuses you can offer, but some are more effective than others. Here are a couple we recommend trying:

  • Use limited-time deals. These will compel your readers to act quickly, as they’ll feel a sense of urgency.
  • Run a giveaway. For example, require that readers sign up for your email list and leave a comment on your post to be put into a random drawing. The winner will receive a free product.

Even if bonuses cost you a small amount initially, the returns (i.e. more sales and loyal customers) will pay off in the end. In fact, each of these tips can improve your return on investment immeasurably.

Conclusion

The main goal of any business owner – affiliate or otherwise – is to boost sales and increase profits. While many believe the only answer is increased traffic, improved marketing strategies can work just as well (if not better).

In this post, we highlighted four ways you can increase sales, all without the need to drive more traffic. To quickly recap, they are:

  1. Build a targeted email list.
  2. Create high-quality and valuable content.
  3. Optimize your product landing pages.
  4. Offer bonuses to your readers.

Do you have any questions about boosting affiliate sales for your business? Let us know in the comments section below!

4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!

How to Create a Monthly Sales Report for Your Affiliate Marketing Program

Keeping track of your sales and profits is essential for running a sustainable affiliate marketing program, or any business. However, if you want to avoid unpleasant surprises, you’ll need to understand how to read and understand a monthly sales report.

With the use of a monthly sales report, you can get a clearer picture of where your business currently stands, as well as make plans for the future. In short, a sales report will improve your business and the way you run it.

In this post, we’ll introduce you to the need for a monthly sales report. We’ll then show you a three-step process for creating your own reports, and how Affiliate Royale can help. Let’s get started!

What a Monthly Sales Report Is (And Why You Should Use One)

A Ford monthly sales report

All manner of companies – such as Ford – use monthly sales reports.

Just as it sounds, a sales report tracks data for how many products have been sold. The data is compiled and analyzed every month, and offers valuable insight into your business. Sales reports are used by all manner of businesses – retail stores use them to track customer behaviors and plan for the future, for example. However, your affiliate business can benefit, too. A sales report can:

  • Give you an idea of where your business’ finances stand.
  • Help you to improve your business processes (including marketing and lead targeting).
  • Enable you to see which methods worked in the past so you can implement them in the future.

Overall, a sales report enables you to make educated decisions for your business. With your data all in one place, you can improve your decision-making process, and as a result, see increased returns.

How to Create a Monthly Sales Report for Your Affiliate Marketing Program (In 3 Steps)

A successful sales report is one that meets your business’ specific needs. With this in mind, below is a three-step method you can follow to create your own report.

1. Choose Your Affiliate Metrics to Keep Track of Business Operations

A Pretty Links conversion report

Sales metrics – such as conversion rates and time spent on page – can be helpful when it comes to optimizing your sales process. Your metrics will tell you what percentage of your leads are converting. To ensure that your sales reports maximize their value, it’s important to choose the right affiliate metrics. Here are a few tips to help you do so:

  • Understand the sales process. Understanding how your leads find you, as well as what converts them to customers, will enable you to select the best metrics for your sales report.
  • Know your audience. When you understand your target audience, you can better learn how to track their behaviors and reach out to them more effectively.

The more metrics you collect and track, the better. However, the more important metrics will make themselves known as you continue to track. This enables you to narrow your focus down the line.

2. Collect Your Data Using Affiliate Royale’s Reports Feature

An affiliate report on the Affiliate Dashboard

With Affiliate Royale, you can collect all sorts of valuable metrics (including clicks and sales).

Sales data, including conversions and profit, is something you should collect on a regular basis. It will give you an inside look at your sales process, as well as a starting point for improvement. Fortunately, Affiliate Royale’s Reports feature makes data collection easy.

The Reports feature offers a way to track link clicks, as well as see which clicks translated to sales – giving you an overall view of your affiliate sales. To retrieve reports, go to Affiliate Royale > Reports from the WordPress dashboard:

Affiliate Royale Reports menu

You’ll have a few different options at the top of the page. These include general stats, top referrers, and transactions. For a general overview, select Stats. However, you can always investigate each element of the general report more thoroughly with the other options available.

3. Analyze Your Data and Optimize Your Findings

An example of a monthly sales report

The data you collect using Affiliate Royale’s reports can be helpful only if you know how to analyze it. Analyzing your data gives you an overall view of your sales, helping you see where your profits are coming from and where you can improve. Additionally, it offers a historical view of your business’ profits. To analyze your data:

  • Understand the terms. These include ‘clicks’ (number of link clicks), ‘uniques’ (number of link clicks from individual users), and ‘transactions’ (number of users who converted).
  • Make your calculations. With the data available, you can now calculate your conversion rates and other metrics (such as product profitability and affiliate performance).

At this point, you can enter your data into your sales report template by either creating your own, or finding free ones online. From here, compare it to previous months’ data, and use it to better understand how your target audience is responding to your and your affiliate’s sales tactics.

Conclusion

It’s not enough to make sales in your affiliate business. You also must know where these sales are coming from, and whether you’re making a profit. Fortunately, a monthly sales report can help you to do that and much more.

In this post, we’ve discussed the importance of a monthly sales report for your affiliate business. We’ve also outlined the three-step process for creating your own report. To recap:

  1. Choose your affiliate metrics to keep an eye on business operations.
  2. Collect your data using Affiliate Royale’s Reports feature.
  3. Analyze your data and optimize your findings.

Do you have any questions about creating your own monthly sales report, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Perfecting Your Affiliate Product Reviews

As an affiliate marketer, high-quality content should be central to your website. Blog posts, email newsletters, and general page copy are all important. However, you may be ignoring one very important and lucrative form of content, and missing out on its many financial benefits.

Affiliate-written product reviews are in-depth articles that highlight the pros and cons of industry products. They provide extraordinary value to your readers, as well as a boost to your income by providing a natural lead into a sale. In short, getting them right, optimized, and focused should be a primary concern.

In this post, we’ll introduce you to product reviews and their benefits. We’ll then highlight three tips you can use to create the most in-depth and useful reviews available within your industry. Let’s get started!

What Product Reviews Are (And Why You Should Use Them on Your Affiliate Site)

An affiliate product review

Making Sense of Cents provides reviews of products and companies.

For the initiated, product reviews are in-depth pieces of content written by marketers and bloggers. You can use them to help readers form educated opinions before making a purchase. These are different from user reviews, which are commonly seen on online shops and review sites, such as Yelp.

By creating product reviews for your website, you can gain an edge over your competition. There are a number of other benefits to consider too:

  • Reviews provide value to your readers.
  • They enable you to prove your expertise in the industry.
  • On the whole, they’re natural, ‘non-salesy’ pieces of content that are a key ‘social proof’ metric.

Of course, your readers will only get the most from your reviews if you avoid a few common pitfalls. While there are a number of them to consider, the main problems are ‘over-egging’ the sales talk, along with relying too heavily on the reviews of other marketers and not personalizing the review to your target audience.

3 Tips for Perfecting Your Affiliate Product Reviews

In this section, we’ll look at three tips for writing the perfect affiliate product reviews for your readers. We recommend including all three within your own reviews to maximize their impact.

1. Use the Product Yourself to Gain a Unique Perspective

A product review with a live product

Using the product yourself – which is commonly done on Digital Trends – is the best way to offer your own perspective to your readers.

An underrated technique for writing successful reviews for your readers is to use the product yourself, from the reader’s perspective. By using the product yourself, you can gain a better understanding of its pros and cons. This enables you to provide more genuine reviews, and as a result, build more trust with your readers. With the products properly tested, the results will form the basis of your reviews. Here are some tips to get you started:

  • Include descriptive examples. Incorporate anecdotes and usage examples into the review. This will add a genuine touch, and boost credibility.
  • Provide tips for best use. For example, provide simple fixes for issues you’ve come across, or offer up a unique use.

We also strongly recommend you choose products that align with your target audience. If you want any chance at all of your product being successful, you must choose ones that your audience will actually find useful. So, keep your audience in mind with every review you create.

2. Create a Consistent Ratings System to Improve Your Reviews’ Value

A product review ratings sytem

The five-star – or, in this case, circle – ratings system is a popular choice for bloggers and affiliate marketers.

A ratings system provides you with an objective way to rate product metrics, and it sets you up as an authority in your industry. With a consistent ratings system, many readers can then use your site as a way to compare and contrast products. Here’s how to get started creating your own system:

  • Select your metrics. Assuming you’ll be reviewing products from within the same niche, it should be easy to choose metrics that will fit with these products. For example, a reviewer for WordPress plugins can choose features, usability, and support as metrics.
  • Create a ‘rubric’ for each metric. A rubric is a system that associates a number, letter, or other indicator with a set of expectations. For example, a 1–5 number scale can be used to create a rubric that rates product metrics from poor to excellent.

A great way to display your ratings system – and keep your product reviews consistent – is to incorporate a ratings chart within each review. This provides an easy way for your readers to understand your rubric.

3. Include Visuals to Supplement Your Reviews

A product review screenshot

Visuals – including screenshots – can enhance the effectiveness of the review for your readers.

One way to show readers you’ve tested a product is with visuals. With proof you’ve used the product, you can boost your audience’s confidence in your review. Visuals can also break up dense content, which improves the users’ experience. Fortunately, using visuals isn’t complicated:

  • Use functional visuals. By taking your own photos and screenshots of important product elements, you add value to your content without any additional words.
  • Experiment with different mediums. Photos aren’t the only appropriate visual. You can consider using GIFs, videos, and even infographics to further support your reviews.

You don’t have to be a professional to create illustrative visuals for your content. However, it doesn’t hurt to take the time to ensure your visuals are of the highest quality possible.

Conclusion

Product reviews are a form of content that affiliate marketers can’t afford to dismiss, regardless of your niche. Not only are they valuable to your readers, they can also benefit you and your affiliate business immensely. What’s more, perfecting them will likely see your conversion rates soar.

In this post, we’ve introduced you to the importance of product reviews. We’ve also outlined three tips you can use to perfect your own affiliate site’s reviews. To quickly recap, you should:

  1. Use the product yourself to gain a unique perspective.
  2. Create a consistent ratings system to improve your reviews’ value.
  3. Include visuals to supplement your reviews.

Do you have any questions about how to create effective product reviews, or how Affiliate Royale can help? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!