4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!

4 Ways to Make Your Affiliate Marketing Content Highly Readable

If affiliate marketing were easy, not only would everyone be doing it, they would all be swimming in piles of cash like Scrooge McDuck. However, it isn’t easy to succeed in the world of affiliate marketing, and quite often the biggest challenges lie within your content.

In reality, there’s no mystical black art to writing compelling affiliate marketing copy – just a few simple tricks to get ahead of your competition. They are tried and trusted elements of easy to read content, and will stand you in good stead regardless of their application.

In this post, we’ll reveal four ways you can make your affiliate marketing content highly readable, and also show what Pretty Link Pro can do to help along the way. Let’s get started!

1. Optimize Your Headlines

Headlines are one of the most important aspects of affiliate marketing. Optimizing them simply means making them captivating enough to ensure readers click through to the article in question.

Much like any other form of writing, a good headline compels readers to click, can potentially help your Search Engine Optimization (SEO), and can even increase traffic. It all stands to supercharge both the number of people putting eyes on your content and your affiliate revenue.

While it may seem a dark art, writing a good headline follows some basic principles. Essentially, use numbers or ‘trigger words’ (such as “why” or “how”), interesting adjectives, and speak to the reader by offering something valuable. Even though we say so ourselves, the headline for this article is right on the money!

Before you release your new headline to the world, make sure you run it through a tool such as CoSchedule’s Headline Analyzer:

This enables you to tweak your headline to perfection, by taking the advice given to improve its grading. Once you’re finished, you’ll have a powerful headline to help make your content highly readable.

2. Structure Your Copy

The structure of your piece has much to do with how readable your final content is. What we’re saying here is that your piece needs a logical flow and order, with clearly defined sections.

A well-structured piece will enable readers to assimilate more of your content quickly, but as with your headlines, there’s also an SEO benefit to be had. In addition, although you’d ideally like all of your visitors to read every single word, many won’t. A good structure enables the ‘skimmers’ to get just as much out of your content as the rest – which could potentially increase your affiliate revenue.

To create a killer content structure, you’ll mainly want to make sure your subheadings are clear and direct, and that paragraphs are short – no more than five lines is a good rule of thumb.

Within the content itself, look at focusing on your product’s benefits to the reader, rather than the features it offers. Scannable elements are also important – these are things such as images and bulleted lists. They help to break the content up and increase readability.

Finally, structures such as the Four “P” approach are trusted ways to engage readers, and others such as the inverted pyramid and the AIDA formula are just as simple to implement.

3. Write Tight and Concise Copy

Once your headline and structure are set, you’ll need to start crafting your copy. Writing tight and concise copy means exactly the same as it does for other forms of content. It relies on using short sentences, free of waffle, that speak directly to the reader.

As with the right structure, concise copy helps keep readers interested in your content, and it also helps skimmers process the gist of your piece. Of course, any reader who can take in your writing without fatigue will be more inclined to click the various affiliate links throughout, so it makes sense to optimize your copy correctly.

Given that the majority (if not all) of your writing will be read online, a good start for keeping your copy lean and mean is to look into writing for the web. It’s an extension of what we covered during the Structure Your Copy section, but also includes elements such as front loading, and using pronouns (i.e. “we” and “you”) correctly. Of course, having a suitable narrative structure is just as important as your concision efforts.

4. Keep Your Affiliate Links Short

Finally, we come onto your actual affiliate links. While choosing the right affiliate offer is an art form in itself, keeping your links short is just as crucial for maximizing your revenue. There are a number of reasons long affiliate links can cause you problems:

 

  1. Visitors could see long URLs as ‘spammy’, or distrust the resulting page.
  2. You could mistype the URL, giving you a broken link and frustrating your visitors.
  3. Because of the two previous reasons, your click-through rate could be adversely affected.

 

A plugin such as Pretty Link Pro can save you both time and hassle in creating your affiliate links. From the easy to use dashboard, you can set up links with a clean, ‘pretty’ URL, manage their redirection, and also designate them as nofollow links:

Of course, having short, pretty affiliate links is nothing without a well-maintained affiliate program, and a plugin such as Affiliate Royale can help get the job done:

This plugin can help launch your affiliate program in the right way, and helps you monitor your affiliate links, sales, and payments.

Conclusion

Much like any seemingly dark art, writing captivating copy to increase your affiliate marketing revenue can seem completely out of reach. For some, it could even mean shelling out more of your hard-earned cash to try to improve the situation. However, with a little thought, your wallet can stay where it is.

In this post, we’ve touched upon four ways you can create affiliate marketing content that compels readers to click. Let’s take a look:

 

  1. Optimize your headlines.
  2. Structure your copy.
  3. Write tight and concise content.
  4. Keep your affiliate links short.

 

Do you have any tips for making your affiliate marketing highly readable? Share with us in the comments section below!