How to Create an Affiliate Program Frequently Asked Questions (FAQ) Page

As an affiliate program manager, you’ll likely get questions both from existing affiliates and from users curious about your program. While this is a great sign of your business’s growth, it can also be time consuming. You could end up spending more time answering basic questions, and less on growing your business.

By creating an affiliate program Frequently Asked Questions (FAQ) page for your website, you make it possible for potential affiliates to find answers for common questions. This frees up your time for other program tasks, such as affiliate recruitment and management. It also makes your program more welcoming and easier to use.

In this post, we’ll discuss three tips for creating a FAQ page for your affiliate program. We’ll then show you how to display this page on your website, including using Affiliate Royale’s Affiliate Pages. Let’s get started!

3 Tips for Creating an Affiliate Program Frequently Asked Questions (FAQ) Page

When creating an FAQ for your website, the first step will be to create a new page. Once this is out of the way, it’s time to implement the tips below so your FAQ can be as informative and effective as possible.

1. Separate Your Questions Into Categories

The Avangate affiliates FAQ page

Categories — such as the ones used above on Avangate — make it easy for readers to skim your FAQs.

The first step to creating a FAQ page is to come up with a list of questions to include. These should answer the most common and basic information about your program:

  • Use previous queries. Use questions you’ve received multiple times through email, social media, or other channels.
  • Combine questions where possible. Combine similar phrasings (“How much will I make?/What is the commission rate?”). This makes the list easier for readers to skim and search.

You should also consider using categories to separate the questions. This enables readers to quickly find the information they’re looking for and creates a clean, organized look. A few examples of common categories include Sales and Payments, Products/Services, and Support and Resources.

2. Add a Table Of Contents (TOC) for Easy Navigation

ThinkGeek affiliate FAQ page

A Table Of Contents (TOC) such as used on ThinkGeek makes it easy for readers to jump ahead to their questions.

In short, a Table of Contents (TOC) is an on-page directory that collects all questions at the very top of the page. Adding a TOC simplifies navigation, which makes it easier for affiliates to find the answers they’re looking for. With the right tools and a bit of know-how, you can easily add a TOC to your WordPress FAQ page. Here are two methods you can use:

  1. Use a TOC WordPress plugin. Options such as Easy Table of Contents (free) and Fixed TOC ($19) enables you to add a TOC to a page in minutes.
  2. Use page jumps to create a manual TOC. This requires a small bit of coding, but it gives you a bit more flexibility with styling.

Your TOC doesn’t need to be fancy. It simply needs to be useful in guiding readers to the answers they’re looking for.

3. Link to Further Information When Necessary

The Twitch Affiliate FAQs

Linking out for more information — just as Twitch has done above — provides your readers with more in-depth information.

While the answers within your FAQ page should be thorough, you may find it necessary to provide additional context. This can mean linking to on-site content, and even external tutorials and guides.

This makes it easier for readers to do more research on their own. However, you’ll want to link out effectively so readers click through:

  • Use descriptive anchor text. This ensures your links aren’t overlooked, and readers know exactly what information they’ll receive when clicking through.
  • Link to high-quality websites. This will boost your site’s credibility, and make you more trustworthy to potential affiliates.

To ensure readers remain on your site, you should set all links to open in a new tab. Your readers will still get the information they need, while also sticking around to read more about your program.

How to Display Your FAQ Page Using Affiliate Royale’s Affiliate Pages

The Affiliate Royale plugin.

With your FAQ page now created, it’s time to display it on your site. You can do so with the help of Affiliate Royale and its Affiliate Pages. Affiliate Royale includes a sign-up page, login page, and Affiliate Dashboard.

To display the FAQ page for both potential and established affiliates, you have a few options. First, the affiliate FAQ page should be included in your site’s navigation menu. You can place it prominently within the main menu, or include it as a link in your footer:

An example of a footer menu with a link to the FAQ page

Second, you can add the link to the FAQ page directly to the Affiliate Dashboard. Go to Affiliate Royale > Options > Dashboard and click Add page next to Custom Nav Pages. You can then select your FAQ page from the dropdown:

This way, all established affiliates can gain instant access when logged into their dashboard.

Conclusion

As your affiliate program grows, you’ll receive more questions from potential affiliates. However, if you don’t have a dedicated FAQ page, you could lose time answering the same questions over and over. Fortunately, creating a FAQ page is easy and will be beneficial for you, your program, and your affiliates.

In this post, we’ve introduced three tips for creating an affiliate program FAQ page. We’ve also shared how you can incorporate this page into your website’s Affiliate Pages using Affiliate Royale. Before you create your FAQ, bear the following in mind:

  1. Separate your questions into categories
  2. Add a Table Of Contents (TOC) for easy navigation.
  3. Link out to further information when necessary.

Do you have any questions about creating a FAQ page, or how Affiliate Royale can help? Let us know in the comments section below!

How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.

Conclusion

If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Features Your Affiliate Management Plugin Needs

Creating and running an effective affiliate program takes a lot of effort. It requires countless hours of maintenance and management, and this is especially difficult without the help of a designated tool. However, choosing which one to use can be difficult.

By choosing the right tool – a WordPress plugin that contains all the features you need – you can ensure you’re running your program as efficiently as possible. In turn, this will benefit your business’ conversion rates and bottom line.

In this post, we’ll highlight three features you should look for in an affiliate management plugin. We’ll then outline how Affiliate Royale checks all of those boxes, and how you can start using it immediately. Let’s get started!

3 Features Your Affiliate Management Plugin Needs

With so many plugins available, it can be difficult to find the right one. To help you narrow your search, let’s look at three features your affiliate management plugin needs.

1. Multiple Payment Integration Options

Affiliate Royale's Payment Integration Options

Popular payment integrations include PayPal and Shopp. However, there are many more to choose from.

In a nutshell, the more payment options you accept, the greater the choice for your customers. By offering multiple options, you make it easier for as many users as possible to make payments with ease. PayPal is usually the go-to option, although e-commerce solutions such as Shopp and Cart66 also have payment options integrated. Choosing an affiliate management plugin that offers multiple payment integration options, therefore, is key.

Of course, it’s also important to choose a plugin that makes the integration process easy. For example, any plugin you consider should provide a list of supported and recommended payment integrations. You may be able to use others not listed, but supported ones are typically easier to add to your website.

Even with many options, it’s important to know which ones are best for your audience. This ensures you integrate the most relevant payment methods onto your website, which is beneficial for your business’s profits.

2. A Full-Featured Affiliate Dashboard

The Affiliate Royale Affiliate Dashboard

As the main program gateway for your affiliates, the Affiliate Dashboard is a crucial program management tool.

An affiliate dashboard is your main point of contact with your affiliates, so it should contain everything you both need to communicate with each other. This includes contact information, and even links to useful program information (such as links and banners, which we’ll discuss below).

You should also choose a plugin that enables you to customize the dashboard – adding your own links to the Navigation menu and setting a personalized welcome message, for example. This ensures you’re able to provide exactly what your affiliates need, and you aren’t ‘locked in’ to a particular set up. After all, you may find that your communication style (and, therefore, dashboard needs) change as your program grows.

3. A Links and Banners Creation Tool

The Affiliate Royale Links and Banner creation tool

With the right tool, you can create unique links and banner advertisements for each affiliate.

A links and banner creation tool simply enables you to create affiliate-specific links and ads. You’ll be able to personalize the link and advertisement for each affiliate automatically, so they get credit for sales.

When used correctly, this feature enables you to streamline the way you usually create links and banners. You can create them with just a few clicks, and your affiliates don’t have to perform the process themselves, leaving them more time to bring in new custom and income.

In addition, you’ll also want to consider how you’ll share these links and banners with your affiliates. For example, you could do so on the Affiliate Dashboard or within an affiliate newsletter. You’ll want to consider plugins that make the sharing process simple. This will increase the number of affiliates who actually use them on their own websites.

Why Affiliate Royale Is the Ideal Choice for Your Program

The Affiliate Royale plugin.

The features we’ve listed here will ensure that your program runs smoothly, and have full control over managing your affiliates. There are various dedicated affiliate management plugins available, but you won’t find the above essential features in all of them. One plugin that contains all of these features and more is Affiliate Royale.

Once you’ve purchased a plan, then downloaded and installed the plugin on your website, you’ll have access to a wealth of features to help you manage your affiliates and site. For example, you can implement all of the above key elements – multiple payment integration options, a customizable Affiliate Dashboard, and a Links and Banner creation tool – to enable you to run your program more efficiently and communicate better with your affiliates. In turn, this will potentially boost your traffic, conversions, and income.

Conclusion

Choosing the best tool for affiliate management will make it easier to run your program successfully. It will enable you to focus on other aspects of your business – including content creation and affiliate recruitment – and in some cases offer some self-sufficiency to your affiliate ranks.

In this post, we’ve outlined three features you should look for in an affiliate management tool. Let’s recap them quickly:

  1. Multiple payment integration options.
  2. A full-featured Affiliate Dashboard.
  3. A Links and Banners creation tool.

Do you have any questions about affiliate management features, or Affiliate Royale? Let us know in the comments section below!

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

As an affiliate marketer, it’s your job to not only attract leads, but also to nurture and convert them. This can seem daunting, but without these efforts, you could be missing out on crucial sales opportunities. After all, 96% of visitors aren’t ready to buy just yet.

Fortunately, nurturing and converting your leads doesn’t need to be painful. In fact, many sales tactics – including email marketing and targeted content – can be incorporated into your current sales campaign with little effort.

In this post, we’ll discuss lead nurturing and why you need to do it if you want your affiliate business to succeed. We’ll then share three tips for nurturing and converting your leads. Let’s get started!

What Lead Nurturing Is (And Why You Need To Do It)

Sales leads are simply consumers deciding whether or not to buy your product or service. Lead nurturing is when you encourage those prospects to make a purchase, while also offering a solution to their problem.

Although attracting leads is a major part of affiliate sales, nurturing them is just as important. By neglecting this aspect, you’re actually ignoring a major part of your business. Lead nurturing also enables you to:

  • Turn lukewarm visitors into hot sales leads.
  • Stand out against your competitors.
  • Help potential customers with their needs.

All of these elements lead to conversions. However, by providing genuine assistance, you make your product the only sensible option. This is why it’s so critical to your affiliate program and your business.

3 Tips for Nurturing (And Converting) Your Affiliate Marketing Leads

After all of that, you’re probably wondering how you should nurture your leads. No worries! We have a few tips that can help you turn more leads into customers. Let’s start with your content.

1. Create Targeted Content to Engage Your Readers

a comprehensive guide from Sprout Social

Comprehensive guides – like this one from Sprout Social – are an in-depth way to target your readers.

Just as it sounds, targeted content is tailored to your specific audience. This is a great way to nurture and convert leads, as it speaks to your audience’s specific desires, and encourages them to continuously return to your website.

There are many elements involved in creating targeted content, but getting started can sometimes be the hardest part. Here’s how:

  1. Understand your audience (and their needs). It helps if you create audience personas, then target their specific needs. This essentially puts a face to your consumers.
  2. Know what keywords are most popular and use them. With keyword tools, such as Google Keyword Planner, you can learn more about what your audience is searching for and create content for them.

As your visitors begin to interact with your content, you can then look to their interactions for more content ideas. For example, you can expand upon a popular post or turn a comment or question into a post of its own (sites like Quora are perfect for finding questions to answer for your audience).

2. Perform Timely Follow-Ups to Establish Communication

A welcome email from Toby

Welcome emails – like this one from Toby – are a popular follow-up email format.

A follow-up is a quick email to potential leads after they perform a task (such as signing up for your email list, or adding a product to their cart). It can be used to establish communication, but it also helps readers remember you. Both are important if you hope to convert your leads to sales in the future.

More important than performing follow-ups is how you perform them. If you’re new to the concept, getting it right can seem tricky. Try these tips:

  • Follow-up quickly. You may be surprised to learn that the sooner you follow up, the better. In fact, responding within an hour can lead to seven times the conversions!
  • Include value in your follow-up. Offer actionable advice, or share something you think will help the audience (for example, an upcoming webinar or recent article).

Your leads know you want to sell to them, so don’t be afraid to spend a bit of time in the follow-up boasting about your product. Just don’t make it your main focus. Instead, focus on improving their experience, and ensuring they have everything they need to make an informed decision.

3. Customize Visitor Interactions to Increase Trust

A popup on Aeropostale's website

Popups are one of the most effective ways to customize your user interactions.

The way visitors engage with your website is a great indicator of their intentions. So, it’s important to customize interactions if you want to make conversion more likely. A personalized experience can increase consumer trust, which can boost conversions.

By creating the audience personas or answering a specific product question as outlined previously, you already have a good idea of what your visitors are looking for. You can use this information to customize their entire experience. For instance, you can:

  • Use pop-ups. Pop-ups can be personalized based on visitor behavior. For example, you can offer up content related to previously-viewed posts, or offer deals based on viewed products.
  • Add a live chat feature. This enables visitors to ask for personalized help, which may make them more likely to buy.

Ultimately, every part of your website should be customized to fit your target audience’s needs. This makes for a more genuine experience for them and an easier conversion process for you. The trick is to make sure you are aware of what your audience needs.

Conclusion

While attracting leads to your affiliate website is important, nurturing and converting those prospects affect your bottom line. Fortunately, there are many ways you can incorporate lead nurturing by taking small steps to understand your audience.

In this post, we’ve introduced you to lead nurturing. We’ve also outlined three ways to use this method to increase conversions. These include:

  1. Create targeted content to engage your readers.
  2. Perform timely follow-ups to establish communication.
  3. Customize visitors interactions to increase trust.

Do you have any questions about lead nurturing, or how you can use it on your affiliate website? Let us know in the comments section below!

Using Pretty Links With Affiliate Royale: A Beginner’s Guide

As an affiliate manager, focusing on program management and its associated tasks is usually a priority. However, even with a tool as complete as Affiliate Royale, you may find yourself lacking certain features. One of them is link optimization, which you can achieve with Pretty Links.

Pretty Links is a link shortening plugin that enables you to expertly optimize your website links. When used alongside Affiliate Royale, you can more effectively run your program and boost your sales.

In this post, we’ll introduce you to Pretty Links. We’ll then show you a few ways to use Pretty Links and Affiliate Royale together, and how your website and program will benefit from doing so. Let’s get started!

An Introduction to Pretty Links

The Pretty Links plugin

As we discussed, Pretty Links is a link management plugin that enables you to create shortened, branded links. These can be used on your affiliate program website, as well as by your affiliates. This is an invaluable tool, as links can tell you plenty about your affiliate campaigns – including Click-Through Rates (CTRs) and conversions.

There are many benefits to using shortened links in your affiliate campaigns alongside Affiliate Royale. For example, they can:

  • Boost awareness by incorporating your brand into the URL.
  • Make it more likely for users to click, as they’re ‘cleaner’ and prettier.
  • Make it easier for visitors to share them on different platforms.

Because Pretty Links and Affiliate Royale are a part of the same family, they can also work seamlessly together. With both plugins installed on your affiliate site, you can increase your program’s brand awareness, as well as its success.

3 Ways to Use Pretty Links With Affiliate Royale

Let’s take a closer look at ways you can use Pretty Links to optimize your affiliate links. With this knowledge, you can then use such links throughout your program and affiliate campaign.

1. Brand Your Affiliate Links for Increased Credibility

A branded link as seen on Twitter

With branded links, you can include your website name to expand your reach.

Branded links are simply those that contain your brand (i.e. your website name) and an optimized slug. These enable you to easily spread your brand, which can increase interactions with your target audience.

This is important for you as an affiliate manager, because increased interactions can boost your conversions. These links are also something you can easily add to your program, both through your Affiliate Dashboard (which you created with Affiliate Royale) and resource hub.

Branding your affiliate links is simple with Pretty Links. Once the plugin is installed, head to Pretty Links > Add New Link within WordPress. Here, you’ll have three required fields to set – Redirection, Target URL, and Pretty Links:

Add a Pretty Link

There are also plenty of Advanced and Pro Options to choose from. These include the options to track links, ‘nofollow’ them, and set an expiry date (for special deals or offers). Simply add your newly branded links to your Affiliate Dashboard and resource hub to share them.

2. Implement A/B Testing to Track (And Improve) Affiliate Sales

The set up for Pretty Links split testing

A/B testing is a marketing technique that enables you to better understand how different elements of your website work. For links, you can see which placements work and find ways to improve their CTRs.

To set up A/B testing, go to Pretty Links > Pretty Links. Locate the link you’d like to A/B test, and click Edit underneath. On the edit page, go to Pro Options > Dynamic Redirection and choose Rotation:

Rotation option for dynamic redirection

Here you’ll add two or more target URLs, as well as select their ‘weights’. This determines how often each is displayed during testing. Enable Split Testing, and enter your Goal Link. This is the landing page you’d like users to see from your selected Target URLs above.

Once the links have been in use for awhile, you can check out the results of your testing. Go to Pretty Links > Pretty Links and click Split Test Report for the specific link you’ve been testing. This will show you how each Target URL has performed, so you and your affiliates can make better decisions about how to use your links.

3. Track Visitor Conversions to Improve User Experience

A Pretty Links conversion report

Use conversion reports to tweak your affiliate campaigns and convert more visitors.

Visitor conversions tell you how often your leads are converting (either purchasing, or completing another wanted task) on your website. When you understand your visitors’ behaviors, you can better target them and their needs. You can also use what you learn to personalize future interactions.

Start by setting up conversion reports in Pretty Links. Go to Pretty Links > Pro Reports. Click Add Report, and select your Links to Analyze and Goal Link. You can think of the former as the pages you use to send visitors to the final conversion page (the latter):

Pretty Links Add Report

Name your report, and then click Create. Once they’ve had enough time to collect data, you can then access the reports by clicking View on the Pro Reports page. To better provide your affiliates with an understanding of their links success, share these findings on your Affiliate Dashboard, or include them in a monthly newsletter.

Conclusion

Links are a critical element for any affiliate marketer. While Affiliate Royale doesn’t offer link optimization tools, it does work seamlessly with Pretty Links. By using these plugins together, you can improve your program’s success.

In this post, we’ve outlined three ways to use Pretty Links and Affiliate Royale together. To quickly recap, they include:

  1. Brand your affiliate links for increased credibility.
  2. Implement A/B testing to track (and improve) sales.
  3. Track visitor conversions to improve user experience.

Do you have any questions about Pretty Links, or how to use it together with Affiliate Royale? Let us know in the comments section below!

How to Create a Monthly Sales Report for Your Affiliate Marketing Program

Keeping track of your sales and profits is essential for running a sustainable affiliate marketing program, or any business. However, if you want to avoid unpleasant surprises, you’ll need to understand how to read and understand a monthly sales report.

With the use of a monthly sales report, you can get a clearer picture of where your business currently stands, as well as make plans for the future. In short, a sales report will improve your business and the way you run it.

In this post, we’ll introduce you to the need for a monthly sales report. We’ll then show you a three-step process for creating your own reports, and how Affiliate Royale can help. Let’s get started!

What a Monthly Sales Report Is (And Why You Should Use One)

A Ford monthly sales report

All manner of companies – such as Ford – use monthly sales reports.

Just as it sounds, a sales report tracks data for how many products have been sold. The data is compiled and analyzed every month, and offers valuable insight into your business. Sales reports are used by all manner of businesses – retail stores use them to track customer behaviors and plan for the future, for example. However, your affiliate business can benefit, too. A sales report can:

  • Give you an idea of where your business’ finances stand.
  • Help you to improve your business processes (including marketing and lead targeting).
  • Enable you to see which methods worked in the past so you can implement them in the future.

Overall, a sales report enables you to make educated decisions for your business. With your data all in one place, you can improve your decision-making process, and as a result, see increased returns.

How to Create a Monthly Sales Report for Your Affiliate Marketing Program (In 3 Steps)

A successful sales report is one that meets your business’ specific needs. With this in mind, below is a three-step method you can follow to create your own report.

1. Choose Your Affiliate Metrics to Keep Track of Business Operations

A Pretty Links conversion report

Sales metrics – such as conversion rates and time spent on page – can be helpful when it comes to optimizing your sales process. Your metrics will tell you what percentage of your leads are converting. To ensure that your sales reports maximize their value, it’s important to choose the right affiliate metrics. Here are a few tips to help you do so:

  • Understand the sales process. Understanding how your leads find you, as well as what converts them to customers, will enable you to select the best metrics for your sales report.
  • Know your audience. When you understand your target audience, you can better learn how to track their behaviors and reach out to them more effectively.

The more metrics you collect and track, the better. However, the more important metrics will make themselves known as you continue to track. This enables you to narrow your focus down the line.

2. Collect Your Data Using Affiliate Royale’s Reports Feature

An affiliate report on the Affiliate Dashboard

With Affiliate Royale, you can collect all sorts of valuable metrics (including clicks and sales).

Sales data, including conversions and profit, is something you should collect on a regular basis. It will give you an inside look at your sales process, as well as a starting point for improvement. Fortunately, Affiliate Royale’s Reports feature makes data collection easy.

The Reports feature offers a way to track link clicks, as well as see which clicks translated to sales – giving you an overall view of your affiliate sales. To retrieve reports, go to Affiliate Royale > Reports from the WordPress dashboard:

Affiliate Royale Reports menu

You’ll have a few different options at the top of the page. These include general stats, top referrers, and transactions. For a general overview, select Stats. However, you can always investigate each element of the general report more thoroughly with the other options available.

3. Analyze Your Data and Optimize Your Findings

An example of a monthly sales report

The data you collect using Affiliate Royale’s reports can be helpful only if you know how to analyze it. Analyzing your data gives you an overall view of your sales, helping you see where your profits are coming from and where you can improve. Additionally, it offers a historical view of your business’ profits. To analyze your data:

  • Understand the terms. These include ‘clicks’ (number of link clicks), ‘uniques’ (number of link clicks from individual users), and ‘transactions’ (number of users who converted).
  • Make your calculations. With the data available, you can now calculate your conversion rates and other metrics (such as product profitability and affiliate performance).

At this point, you can enter your data into your sales report template by either creating your own, or finding free ones online. From here, compare it to previous months’ data, and use it to better understand how your target audience is responding to your and your affiliate’s sales tactics.

Conclusion

It’s not enough to make sales in your affiliate business. You also must know where these sales are coming from, and whether you’re making a profit. Fortunately, a monthly sales report can help you to do that and much more.

In this post, we’ve discussed the importance of a monthly sales report for your affiliate business. We’ve also outlined the three-step process for creating your own report. To recap:

  1. Choose your affiliate metrics to keep an eye on business operations.
  2. Collect your data using Affiliate Royale’s Reports feature.
  3. Analyze your data and optimize your findings.

Do you have any questions about creating your own monthly sales report, or how Affiliate Royale can help? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Benefits of Using PayPal Within Your Affiliate Program

A major part of affiliate marketing is finalizing the sale – this is true for both marketers and program managers. Unfortunately, abandoned purchases are a frequent problem for online marketers, and may be hindering your business’ growth.

Fortunately, there are many easy-to-use payment options that you can include in your affiliate program to decrease abandoned sales. One is PayPal, a worldwide payment portal that offers usability, flexibility, and security. Using this service as your main payment option has many great benefits.

In this post, we’ll introduce you to PayPal and its key features. We’ll also discuss three benefits of using PayPal within your affiliate program. Finally we’ll explain how to integrate PayPal with Affiliate Royale for a seamless sales process. Let’s get started!

Introducing PayPal

The PayPal homepage

PayPal is one of the most widely known online payment services worldwide.

PayPal is a worldwide online payments system that is used by individuals and businesses alike. However, there are many features for business owners that you may not be aware of. For example:

  • You can accept payments using many popular methods (including Visa, Mastercard, and Discover) and in various ways (online, in-person, and by email or phone.
  • You’re protected with 24/7 transaction monitoring and merchant fraud protection.
  • You can collect payments from 202 countries, in over 25 currencies.

Best of all, PayPal transaction fees are low (starting at just 2.7%). There’s no subscriptions fees or monthly maintenance rates. Instead, you pay a small percentage of each transaction and keep the rest.

3 Benefits of Using PayPal Within Your Affiliate Program

While PayPal is commonly used in online stores, it can also be used within your affiliate program. Here are just three reasons why you should consider using it.

1. Its Popularity Increases Consumer Comfort

PayPal payment option in Sephora shopping cart

PayPal is a popular purchase option for major websites, including Sephora.

PayPal is has over 210 million active user accounts worldwide, which means the vast majority of your customers will be comfortable using it. Your affiliates will also likely have basic knowledge of the platform, which enables them to assist customers during the purchase process.

If you’d like to leverage the popularity of PayPal for the benefit of your affiliate program, here are two practices you can incorporate right now:

  1. Advertise your usage. Using PayPal within your program is a benefit. Be sure to highlight this on your landing page, and potentially on Pay Now buttons.
  2. Provide affiliates with appropriate materials. Using an Affiliate Dashboard, you can add links to documentation such as PayPal user guides. This ensures that your affiliates are the best source of information for your customers.

Overall, you want your customers to know that you’ve chosen the best payment portal for them. This will improve their feelings of comfort, which can increase sales.

2. You Have Flexible Management Options for Maintaining Your Business’ Finances

PayPal reports page

PayPal’s Reports options includes sales tracking business and finance management.

With PayPal, you can track and manage your business’ finances in one place, which of course will ensure smoother day-to-day operation. Fortunately, the tracking process is automatic with PayPal, and there are other things you can do to enhance your experience. For example:

  • Know what PayPal offers. From financial reports to invoices and more, PayPal has a lot to offer. However, you need to know about its offerings to put them to best use.
  • Keep an eye on Insights. PayPal’s newest tracking feature – Insights – enables you to track operations and compare to historical data. You can tweak your business as needed, and monitor your progress.

In short, PayPal makes it simple to keep your program’s finances in line. You can then keep track of your sales and earnings for improved business operations.

3. Its Top-Notch Security Increases Customer Trust

PayPal secure payment portal

PayPal enables customers to pay securely on any website that supports it.

Given PayPal’s popularity, it makes sense that the platform takes security very seriously. Featuring 24/7 transaction monitoring, fraud protection, and encrypted technology, PayPal is a great choice for keeping any transferred data secure.

A secure payment portal is a solid trust indicator for your customers, and it also means you and your affiliates can focus on sales, not protecting customer information. This measure also benefits your program’s website, as security is crucial for search engine rankings.

If you’re not sure how to leverage this benefit for your business, here are a few tips to get you started:

  • Highlight how PayPal protects your customers. Let your customers know how their information is protected, as well as the buyer-focused features offered.
  • Provide a step-by-step purchase guide for improved trust. While some customers may require additional support, a step-by-step guide can help those who just need a small nudge.

There are many factors involved in an online purchase. However, a secure payment gateway will ease many customers’ fears, which can contribute to a higher sales rate.

How to Incorporate PayPal Into Your Program With Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a plugin that provides robust management for affiliate programs of all sizes. It has a myriad of useful features, and what’s more, it enables you to integrate your program with PayPal.

When incorporating PayPal, you have two options: Single purchases and recurring payments. Both options require an active PayPal account, and the majority of the integration process is done within PayPal itself via the Tools > All Tools > PayPal Logo Center screen:

PayPal buttons options page

You can then create a unique button for your website (or use one of many templates) and add it to your website according to Affiliate Royale’s integration instructions. When you’re done, PayPal will be 100% integrated with your affiliate program.

Conclusion

PayPal is a well-known gateway for buyers and sellers, offering many features and seemingly endless functionality. By using PayPal within your program, you benefit from improved customer trust and increased sales as a result.

In this post, we’ve introduced PayPal as an affiliate program payment integration. We’ve also outlined three benefits your program will enjoy if you use PayPal. To quickly recap:

  1. Its popularity increases customer comfort.
  2. You have flexible management options for maintaining your business’ finances.
  3. Its top-notch security increases customer trust.

Do you have any questions about PayPal, or how you can integrate this payment service with Affiliate Royale? Let us know in the comments section below!