How to Create a Monthly Sales Report for Your Affiliate Marketing Program

Keeping track of your sales and profits is essential for running a sustainable affiliate marketing program, or any business. However, if you want to avoid unpleasant surprises, you’ll need to understand how to read and understand a monthly sales report.

With the use of a monthly sales report, you can get a clearer picture of where your business currently stands, as well as make plans for the future. In short, a sales report will improve your business and the way you run it.

In this post, we’ll introduce you to the need for a monthly sales report. We’ll then show you a three-step process for creating your own reports, and how Affiliate Royale can help. Let’s get started!

What a Monthly Sales Report Is (And Why You Should Use One)

A Ford monthly sales report

All manner of companies – such as Ford – use monthly sales reports.

Just as it sounds, a sales report tracks data for how many products have been sold. The data is compiled and analyzed every month, and offers valuable insight into your business. Sales reports are used by all manner of businesses – retail stores use them to track customer behaviors and plan for the future, for example. However, your affiliate business can benefit, too. A sales report can:

  • Give you an idea of where your business’ finances stand.
  • Help you to improve your business processes (including marketing and lead targeting).
  • Enable you to see which methods worked in the past so you can implement them in the future.

Overall, a sales report enables you to make educated decisions for your business. With your data all in one place, you can improve your decision-making process, and as a result, see increased returns.

How to Create a Monthly Sales Report for Your Affiliate Marketing Program (In 3 Steps)

A successful sales report is one that meets your business’ specific needs. With this in mind, below is a three-step method you can follow to create your own report.

1. Choose Your Affiliate Metrics to Keep Track of Business Operations

A Pretty Links conversion report

Sales metrics – such as conversion rates and time spent on page – can be helpful when it comes to optimizing your sales process. Your metrics will tell you what percentage of your leads are converting. To ensure that your sales reports maximize their value, it’s important to choose the right affiliate metrics. Here are a few tips to help you do so:

  • Understand the sales process. Understanding how your leads find you, as well as what converts them to customers, will enable you to select the best metrics for your sales report.
  • Know your audience. When you understand your target audience, you can better learn how to track their behaviors and reach out to them more effectively.

The more metrics you collect and track, the better. However, the more important metrics will make themselves known as you continue to track. This enables you to narrow your focus down the line.

2. Collect Your Data Using Affiliate Royale’s Reports Feature

An affiliate report on the Affiliate Dashboard

With Affiliate Royale, you can collect all sorts of valuable metrics (including clicks and sales).

Sales data, including conversions and profit, is something you should collect on a regular basis. It will give you an inside look at your sales process, as well as a starting point for improvement. Fortunately, Affiliate Royale’s Reports feature makes data collection easy.

The Reports feature offers a way to track link clicks, as well as see which clicks translated to sales – giving you an overall view of your affiliate sales. To retrieve reports, go to Affiliate Royale > Reports from the WordPress dashboard:

Affiliate Royale Reports menu

You’ll have a few different options at the top of the page. These include general stats, top referrers, and transactions. For a general overview, select Stats. However, you can always investigate each element of the general report more thoroughly with the other options available.

3. Analyze Your Data and Optimize Your Findings

An example of a monthly sales report

The data you collect using Affiliate Royale’s reports can be helpful only if you know how to analyze it. Analyzing your data gives you an overall view of your sales, helping you see where your profits are coming from and where you can improve. Additionally, it offers a historical view of your business’ profits. To analyze your data:

  • Understand the terms. These include ‘clicks’ (number of link clicks), ‘uniques’ (number of link clicks from individual users), and ‘transactions’ (number of users who converted).
  • Make your calculations. With the data available, you can now calculate your conversion rates and other metrics (such as product profitability and affiliate performance).

At this point, you can enter your data into your sales report template by either creating your own, or finding free ones online. From here, compare it to previous months’ data, and use it to better understand how your target audience is responding to your and your affiliate’s sales tactics.

Conclusion

It’s not enough to make sales in your affiliate business. You also must know where these sales are coming from, and whether you’re making a profit. Fortunately, a monthly sales report can help you to do that and much more.

In this post, we’ve discussed the importance of a monthly sales report for your affiliate business. We’ve also outlined the three-step process for creating your own report. To recap:

  1. Choose your affiliate metrics to keep an eye on business operations.
  2. Collect your data using Affiliate Royale’s Reports feature.
  3. Analyze your data and optimize your findings.

Do you have any questions about creating your own monthly sales report, or how Affiliate Royale can help? Let us know in the comments section below!

4 Elements of a Successful Affiliate Marketing Program

When creating an affiliate program, you want to aim for success, but also know when you’ve achieved it. However, it can be difficult to identify what the benchmarks are for reaching your goal. To avoid setting yourself up for failure, it is crucial that you understand the markers of a successful program.

Fortunately, there are a few elements and characteristics that every successful affiliate program has. Once you know what they are, you can then set your standards for success and take action to achieve them.

In this post, we’ll introduce you to four elements of a successful affiliate program. We’ll then show you how to ensure that each one is present in your program (with the help of Affiliate Royale). Let’s get started!

1. You Must Have a Good Product as the Basis for Your Program

The Affiliate Royale purchase page

You can promote any product you’d like (for example, our affiliate program champions Affiliate Royale).

The product you offer (whether it is digital or physical) is the foundation of your program. As such, it needs to be high quality and beneficial to your target audience. To ensure you have a good offering, there are a few things to consider before selecting what you’ll sell. These include:

  • Your audience. This means understanding their needs and wants. To achieve this task, you can perform an audience analysis. This will help you determine your target audience and offer products that provide value to them.
  • Your niche. You need to know how you can uniquely meet your audience’s needs. For example, what product or service can you offer your prospects that others in your niche aren’t, or is there a spin you can put on the product or service that stands out?

Of course, you need a solid product to make your program successful. However, the way you market it to your leads is just as important.

2. You Should Create An Optimized Product Landing Page to Drive Conversions

IMPACT landing page

Landing pages can be created for all of your products, including digital ones.

A landing page is solely dedicated to one product or service, like iMPACT’s landing page (shown above). An optimized page is important because it acts as your main promotional content (which is beneficial to leads and affiliates) and can drive conversions. Fortunately, there are ways to ensure you have an optimized product landing page:

  • Highlight your product’s benefits. How will your offering benefit your customers? This is the question you should always answer for each product you promote.
  • Avoid distractions. Keep the focus on your product and its features and benefits, and stay away from clutter and unnecessary information.
  • Include a strong, highly-visible Call To Action (CTA). This will help to create urgency in your audience, which in the long run, promotes sales.

Overall, using your landing page as a promotional tool should be foremost in your thoughts. This will ensure that your product is being properly marketed, and your leads have a place to learn more.

3. You Need Active, Engaged Affiliates to Promote Your Product Effectively

The MailChimp homepage

MailChimp and similar email services make it easy to stay in contact with your affiliates.

The best affiliates participate fully in your program and actively engage with their leads. For maximum returns, it’s essential that those kinds of affiliates are in your service. After all, affiliates are the main source of your income. Unfortunately, not all affiliates will fully engage in the beginning. However, there are steps you can take to improve this, such as:

  • Use an affiliate dashboard. A dashboard enables you to provide your affiliates with helpful tools, and it gives them a place within your program to check their stats and earnings.
  • Communicate with your affiliates regularly. Consistent and effective communication will ensure that your affiliates stay engaged and aim to do their best. It also provides you with necessary insight for improving your program.

Of course, if you want to ensure your affiliates are fully engaged, you’ll need to provide the proper resources and product training. This can be done through a resource hub, or a program newsletter.

4. You Need An Effective Program Management Tool to Keep Things Running Smoothly

The Affiliate Royale plugin.

Once your program is off the ground, you’ll need to keep it well managed to ensure it runs smoothly. This can be achieved with the help of an effective management tool, such as Affiliate Royale.

This plugin offers a variety of features (including affiliate management and merchant management tools) to track both your marketers and your success. With this in place, you can ensure your program is running as it should, so you can focus on other crucial areas of your business.

To get started with Affiliate Royale, you can purchase a plan and install it on your WordPress website. If you already have affiliates, you can add them in manually. If not, you can create a signup page for your new recruits to join:

Affiliate Royale affiliate program pages

Once the initial setup is taken care of, you’re then ready to set your affiliate program on auto pilot! This means you’ll only need to spend a few hours each month on usual maintenance tasks, such as overseeing performance and monitoring program compliance.

Conclusion

While all program managers aim for success, only a few can attain it. However, this has nothing to do with luck. Instead, success requires the knowledge (and proper implementation) of a few essential program elements.

In this post, we’ve outlined four elements that every successful affiliate marketing program should include. To quickly recap, you’ll need:

  1. A good product as the basis for your program.
  2. An optimized product landing page to drive conversions.
  3. Active, engaged affiliates to promote your product effectively.
  4. An effective program management tool to keep things running smoothly.

Do you have any questions about how to get started with creating a successful affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Elements to Consider When Reviewing Affiliate Applications

As you build your affiliate program, a major indicator of its success will be the actual affiliates you choose. If you don’t select the right candidates, their mediocre conversion rates could end up sabotaging your business. In short, you could be setting your program up for failure.

Fortunately, you can simplify the application review process by keeping a few key elements (such as their website activity and social following) in mind. By using these criteria when judging applications, you can speed up the process while still picking the right candidates.

In this post, we’ll discuss three elements to consider when reviewing affiliate applications. We’ll show you how to use them most effectively, and also show you how to set up an application form on your website using Affiliate Royale. Let’s get started!

1. Check Whether the Candidate Has An Active Website to Promote Your Services

An active website – one that’s updated regularly and with a solid audience – is an essential element of any affiliate marketer’s job. It’s also important when recruiting candidates for your program, because it ensures your affiliate has a strong platform to promote your services.

Fortunately, determining whether your candidate’s website is active is easy. In fact, there are a few free tools available online that you can use to get started:

  • Use SimilarWeb to learn traffic numbers. If the numbers are consistent, or if they’re steadily growing, this is a good sign.
  • Use Alexa to learn bounce rate and other numbers. More than just visitors, Alexa will help you to see how a website is interacted with, and whether visitors stick around.

This should be one of the most important elements to consider. After all, a candidate with an active website means you can see more sales in a shorter period of time than a candidate with an inactive site.

2. Determine a Candidate’s Social Following to Expand Your Business’s Audience

Your affiliates are a link between your services and their audience. When you choose candidates with an already established following (on their websites or social media), you’re giving more people access to your business. This is also important because it means the affiliate’s followers are more likely to listen to their recommendations (which includes your services and products).

This particular element doesn’t need to take a lot of time to figure out. To determine whether your program’s candidates have their own dedicated following, here are two simple steps you can take:

  1. Find the affiliate on social media. To make this easier, you can even include a field for social media links within your application.
  2. Evaluate interactions and numbers. Consider how many followers the applicant has and how often they interact with them, then compare them to industry standards.

Another thing to consider is social media growth. Even if the candidate hasn’t been active for long, the amount of growth (in followers and engagement) their profiles have seen can tell you more about their social media efforts.

3. Consider the Candidate’s Previous Experience to Ensure Quality

Previous experience, while not absolutely necessary, can tell you a lot about candidates. It’s also beneficial because an affiliate with previous experience will likely require less hand holding from you. To consider a potential affiliate’s experience, you can:

  • Ask them to speak about their experience. You can learn a lot from your applicants by simply asking them to provide you with more details. Here, you could include a field within the application for long-form answers asking them to detail their experience.
  • See how they’ve previously used affiliate links and ads. If the applicant is active online, you should be able to locate their previous affiliate work. Look on their website and social media pages to see how they’ve previously promoted products and services, as well as how much engagement those posts got.

With this information in hand, you can get a good idea of how your affiliates have previously performed. This will help you to determine whether they’re a good fit for your program.

How to Set Up an Affiliate Application Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a dedicated management plugin that enables you to build an affiliate program directly within your WordPress dashboard. Once configured, the plugin offers plenty of features to help you keep your program running smoothly.

While an affiliate application form isn’t a built-in feature, it’s one you can easily create using Affiliate Royale’s ability to create specific pages for your website, including one for signups:

The Affiliate Royale affiliate signup page

To do so, first create your own signup page in WordPress. While you could code a simple application form, using a plugin (such as Apply Online or Contact Form 7) is going to be much simpler for many applications. For example, with Contact Form 7, this means creating a form on the WordPress back end, and pasting the short code into your new page:

A user-created affiliate signup page on the WordPress back end

Once you’re ready, click Publish, and go to Affiliate RoyaleOptionsAffiliate Program Pages. Click the drop-down menu next to Affiliate Signup Page and select your newly-created WordPress page:

Affiliate Royale affiliate program pages

As you can see, this feature gives you full control over the signup process, including the types of information you collect from candidates. Of course, this goes for all other affiliate pages as well (including the dashboard and login pages)!

Conclusion

High-quality affiliates are a must when building a solid program. By taking the time to comb through your applications carefully, you can ensure that only the best sign up, and you provide a solid foundation for your program and your business.

In this post, we’ve discussed three elements you should consider when reviewing your affiliate applications. To quickly recap, they include:

  1. An active website to promote your services.
  2. A dedicated social following to expand your business’s audience.
  3. Previous experience to ensure quality affiliates.

Do you have any questions about the affiliate consideration process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

Running a business – whether it’s ‘brick and mortar’ or online – is difficult. However, running a fully offline store can also come with its own challenges. These include difficulty connecting with customers face to face, resulting in the loss of potential leads and sales.

This is where an online affiliate program can prove beneficial. By implementing one, you can bring in more customers, increase your sales, and even improve your business’ brand awareness.

In this post, we’ll discuss why you might want to consider creating an affiliate program for your brick and mortar business. We’ll then offer a few tips you can use to get your program off the ground (with the help of Affiliate Royale). Let’s get started!

Why You Should Consider an Affiliate Program for Your Brick and Mortar Business

The Yub homepage

Offline affiliate programs are becoming increasingly popular thanks to networks like Yub.

For the uninitiated, an affiliate program gives dedicated marketers (or ‘affiliates’) a way to promote your business within their own network. They use their skills to increase sales for the business and get a commission in return.

While these programs are popular among online-only businesses, an offline business can also benefit. For example, an affiliate strategy can help you:

  • Drive sales (both online and in-store). With more people promoting your business, you have a higher chance of sales.
  • Expand your reach. Your affiliates will help expand your reach using their own audiences.
  • Secure future operations.  Having an online program for your offline business enables you to diversify your income streams, which improves the odds of securing your business’ future.

It’s easy to see why the addition of an affiliate program to your business would be useful. However, you may not be sure where to start. Fortunately, we have some tips to help you kick off your program.

3 Tips for Creating an Affiliate Program for Your Brick and Mortar Business

There’s no doubt that creating an affiliate program for your brick and mortar business can take time. Thankfully, the tips below will make the process much easier. Let’s dive in!

1. Simplify Program Management Using a Full-Featured and Dedicated Plugin

The Affiliate Royale plugin.

An affiliate management program, like Affiliate Royale, simplifies your management tasks.

Affiliate Royale is one of the leading affiliate program management plugins, and enables you to fully manage your new program and keep it running smoothly. Its extensive feature set lets you focus on your business without worrying about behind the scenes operations. With Affiliate Royale, you can set up many features (including commission levels and even a resource hub), then let your affiliates do the rest!

Affiliate Royale's commission settings

What’s more, you can even set up an affiliate dashboard to provide further support to your affiliates (which ensures that your program runs smoothly). For example, you could include crucial documentation, important notices, and much more.

2. Promote Your Business and Program Using Social Media

H&M United Kingdom in-store exclusive on Twitter

Use social media to bring more foot traffic to your brick-and-mortar business.

Social media is a vital aspect of your business’s success, both offline and online. It enables you to connect with your current customers, as well as reach out to potential leads. In short, a strong social media presence can increase brand awareness.

However, you can’t gain a strong presence without a fair bit of work in the beginning. Fortunately, the two tips below will make this task easier:

  1. Choose a social media platform that aligns with your industry. Not all platforms are created equal. This means you’ll need to take the time to find the one that’s right for your business.
  2. Offer in-store and online discounts. Using this online platform, you can offer discounts to both in-store and online shoppers. In fact, many big brands offer in-store exclusive discounts to their followers.

As put by Bryan Eisenberg, “The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store.” It sounds simple, because it is!

3. Offer Competitive Rates (and Benefits) to Your Affiliate Recruits

Microsoft's affiliate program commission rates

As a program manager, you can set commission rates that will bring in high-quality affiliates.

Your affiliates are the backbone of your program. As such, it’s important to reward them for the work they do with competitive rates and benefits. Aside from rewarding your marketers, competitive rates can do two major things for your program. Firstly, it can attract more skilled affiliates (a must, especially when your program is new). Secondly, it can entice recruits to join a non-traditional program (such as the one for your brick and mortar business).

What you determine to be competitive rates and benefits will vary. However, here are two tips to get you started on the right path:

  1. Know your competitors’ rates. Only by knowing what your competitor pays, and then offering more than them, can you entice more affiliates to your program.
  2. Offer benefits to promote in-store purchases. Whether your products are only available in-store, or you just prefer in-store purchases, you can offer benefits (such as bonus payments) for any in-store referrals.

With an edge over your competition, you can quickly grow your program, which will directly benefit your business.

Conclusion

It’s entirely possible for your business – whether online or offline – to flourish organically. However, an affiliate program can hasten your business’s growth and enable you to reach an audience you might have previously overlooked.

In this post, we’ve introduced the idea of incorporating an online affiliate program into your brick and mortar business. We’ve also offered you tips for successfully doing so, such as:

  1. Simplifying management with a full-featured affiliate program plugin (such as Affiliate Royale).
  2. Promoting your business and program with social media.
  3. Offering competitive rates (and benefits) to your affiliate recruits.

Do you have any questions about creating an affiliate program for your offline business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Benefits of Using PayPal Within Your Affiliate Program

A major part of affiliate marketing is finalizing the sale – this is true for both marketers and program managers. Unfortunately, abandoned purchases are a frequent problem for online marketers, and may be hindering your business’ growth.

Fortunately, there are many easy-to-use payment options that you can include in your affiliate program to decrease abandoned sales. One is PayPal, a worldwide payment portal that offers usability, flexibility, and security. Using this service as your main payment option has many great benefits.

In this post, we’ll introduce you to PayPal and its key features. We’ll also discuss three benefits of using PayPal within your affiliate program. Finally we’ll explain how to integrate PayPal with Affiliate Royale for a seamless sales process. Let’s get started!

Introducing PayPal

The PayPal homepage

PayPal is one of the most widely known online payment services worldwide.

PayPal is a worldwide online payments system that is used by individuals and businesses alike. However, there are many features for business owners that you may not be aware of. For example:

  • You can accept payments using many popular methods (including Visa, Mastercard, and Discover) and in various ways (online, in-person, and by email or phone.
  • You’re protected with 24/7 transaction monitoring and merchant fraud protection.
  • You can collect payments from 202 countries, in over 25 currencies.

Best of all, PayPal transaction fees are low (starting at just 2.7%). There’s no subscriptions fees or monthly maintenance rates. Instead, you pay a small percentage of each transaction and keep the rest.

3 Benefits of Using PayPal Within Your Affiliate Program

While PayPal is commonly used in online stores, it can also be used within your affiliate program. Here are just three reasons why you should consider using it.

1. Its Popularity Increases Consumer Comfort

PayPal payment option in Sephora shopping cart

PayPal is a popular purchase option for major websites, including Sephora.

PayPal is has over 210 million active user accounts worldwide, which means the vast majority of your customers will be comfortable using it. Your affiliates will also likely have basic knowledge of the platform, which enables them to assist customers during the purchase process.

If you’d like to leverage the popularity of PayPal for the benefit of your affiliate program, here are two practices you can incorporate right now:

  1. Advertise your usage. Using PayPal within your program is a benefit. Be sure to highlight this on your landing page, and potentially on Pay Now buttons.
  2. Provide affiliates with appropriate materials. Using an Affiliate Dashboard, you can add links to documentation such as PayPal user guides. This ensures that your affiliates are the best source of information for your customers.

Overall, you want your customers to know that you’ve chosen the best payment portal for them. This will improve their feelings of comfort, which can increase sales.

2. You Have Flexible Management Options for Maintaining Your Business’ Finances

PayPal reports page

PayPal’s Reports options includes sales tracking business and finance management.

With PayPal, you can track and manage your business’ finances in one place, which of course will ensure smoother day-to-day operation. Fortunately, the tracking process is automatic with PayPal, and there are other things you can do to enhance your experience. For example:

  • Know what PayPal offers. From financial reports to invoices and more, PayPal has a lot to offer. However, you need to know about its offerings to put them to best use.
  • Keep an eye on Insights. PayPal’s newest tracking feature – Insights – enables you to track operations and compare to historical data. You can tweak your business as needed, and monitor your progress.

In short, PayPal makes it simple to keep your program’s finances in line. You can then keep track of your sales and earnings for improved business operations.

3. Its Top-Notch Security Increases Customer Trust

PayPal secure payment portal

PayPal enables customers to pay securely on any website that supports it.

Given PayPal’s popularity, it makes sense that the platform takes security very seriously. Featuring 24/7 transaction monitoring, fraud protection, and encrypted technology, PayPal is a great choice for keeping any transferred data secure.

A secure payment portal is a solid trust indicator for your customers, and it also means you and your affiliates can focus on sales, not protecting customer information. This measure also benefits your program’s website, as security is crucial for search engine rankings.

If you’re not sure how to leverage this benefit for your business, here are a few tips to get you started:

  • Highlight how PayPal protects your customers. Let your customers know how their information is protected, as well as the buyer-focused features offered.
  • Provide a step-by-step purchase guide for improved trust. While some customers may require additional support, a step-by-step guide can help those who just need a small nudge.

There are many factors involved in an online purchase. However, a secure payment gateway will ease many customers’ fears, which can contribute to a higher sales rate.

How to Incorporate PayPal Into Your Program With Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is a plugin that provides robust management for affiliate programs of all sizes. It has a myriad of useful features, and what’s more, it enables you to integrate your program with PayPal.

When incorporating PayPal, you have two options: Single purchases and recurring payments. Both options require an active PayPal account, and the majority of the integration process is done within PayPal itself via the Tools > All Tools > PayPal Logo Center screen:

PayPal buttons options page

You can then create a unique button for your website (or use one of many templates) and add it to your website according to Affiliate Royale’s integration instructions. When you’re done, PayPal will be 100% integrated with your affiliate program.

Conclusion

PayPal is a well-known gateway for buyers and sellers, offering many features and seemingly endless functionality. By using PayPal within your program, you benefit from improved customer trust and increased sales as a result.

In this post, we’ve introduced PayPal as an affiliate program payment integration. We’ve also outlined three benefits your program will enjoy if you use PayPal. To quickly recap:

  1. Its popularity increases customer comfort.
  2. You have flexible management options for maintaining your business’ finances.
  3. Its top-notch security increases customer trust.

Do you have any questions about PayPal, or how you can integrate this payment service with Affiliate Royale? Let us know in the comments section below!

3 Key Components of a Conversion-Driving Affiliate Landing Page

When recruiting affiliates to your program, it’s important that you pull out all the stops. One way to do that is by using an affiliate-focused landing page for registrations. Unfortunately, this aspect is commonly overlooked, which could impact signups.

Fortunately, adding an affiliate landing page to your program’s website is simple and effective. Going forward, you can even optimize your landing page for conversions.

In this post, we’ll discuss why you should consider adding a landing page to your affiliate website. We’ll also explore the three key components of a conversion-driving affiliate landing page. Then, we’ll show you how to set up your landing page using Affiliate Royale. Let’s get started!

Why You Should Add a Landing Page to Your Affiliate Website

ClickBank affiliate network landing page

The ClickBank affiliate network landing page is an example of a simple design with an effective and affiliate-focused message.

Much like its product-centric sibling, an affiliate landing page aims to attract readers and potential affiliates. A dedicated and optimized page on your website can have numerous benefits for your program, such as:

What’s more, you’ll also have a place to send any possible recruits for more information about your program, which makes it appear more professional (among other positives).

3 Key Components of a Conversion-Driving Affiliate Landing Page

While there are many important aspects to include in any landing page, an affiliate-focused one has its own additional goals – specifically attracting quality affiliates. Let’s take a closer look at three key components for a conversion-driving affiliate landing page.

1. An Affiliate-Focused Message

AvantLink affiliate message

By focusing on the affiliate and what they’ll get from the program, AvantLink increases their chances of getting signups.

Just as you write directly to your customers, you can also do so to your affiliates with the same benefits (i.e. improved conversions). By focusing on the affiliate and what they have to gain, you help them visualize what it would be like working with your program. With this in mind, we recommend you:

  • Speak to them directly. It’s important to know who your target demographic is. Knowing your demographic allows you to speak to potential affiliates in a way that grabs their attention.
  • Outline the benefits. In short, explain how becoming an affiliate for your program will provide a benefit. Keep this in mind as you write the landing page copy – remember that your focus should be on them rather than your program.

Overall, it helps to think of your affiliate landing page as a sales pitch. You want to ‘sell’ the idea of becoming your affiliate to any potential recruits, and you can do this by focusing heavily on how your program can meet their wants and needs.

2. A Powerful Call To Action (CTA)

ClickBank affiliate landing page call to action

A descriptive CTA that outlines the benefits of clicking through is a good way to improve signup conversions.

A Call To Action is a marketing device that’s used to spur readers into action. Using the right CTA on your page can create a sense of urgency for your readers, which can also offer a reason to push the potential affiliate from “Maybe” to “Yes!” when it comes to signing up for your program.

Try these two tips to make your CTA as effective as possible:

  1. Speak to your audience. Just as with your affiliate message, it’s important to speak to your target audience within your CTAs.
  2. Emphasize the offer. Instead of a generic term (such as “Sign Up”), use a phrase that includes a benefit such as, “Start earning today!” This slight tweak focuses on what your affiliate will get, not the action they have to take.

You should also be sure your CTA is visible. You can do this through clever design choices – changing the font element, adding it to a button or graphic, or otherwise contrasting it from the rest of the page’s content, for example.

3. Website Elements That Build Credibility

Avantgate clients list

A client list – such as Avantgate’s – is a good way to build credibility for your program and give potential recruits faith.

Another good step to take is to create an area of your site that showcases your program’s achievements and experience. Potential recruits will only want to work with credible programs that can prove their expertise.

Trust is one of the most important aspects of your affiliate program, so it’s essential to include elements on your landing page that build your credibility, and give potential recruits a reason to trust you.

Here are a few recommendations that can help you bolster credibility on your landing page:

  1. Collect testimonials from past and current affiliates.
  2. Create graphics showing companies you’ve worked with.
  3. Offer a breakdown of possible affiliate earnings.

While it’s important to build your credibility as a program, you want to be sure this area also focuses on the affiliate – meaning you’ll need to frame the section as another benefit to the potential recruit.

How to Set Up an Affiliate Landing Page With Affiliate Royale

If you’re ready to create your affiliate landing page, but don’t know where to start, Affiliate Royale makes the process simple. In addition to its various other program-boosting features, it includes a built-in affiliate page for signups:

The Affiliate Royale affiliate signup page

The process for doing so is simple. Essentially, you can create your landing page within the WordPress editor, or you can select the pre-built one included with Affiliate Royale.

Finally, you’ll still want to incorporate a personalized message to your affiliates, and add in the other key components we’ve discussed, just as you would with any other page on your website.

Conclusion

Adding an affiliate landing page to your website is one of the easiest things you can do to increase signups for your program and give out tailored information to potential recruits. What’s more, implementing one is a piece of cake with the right tools to hand.

In this post, we’ve discussed the importance of an affiliate landing page and highlighted three key components you should look to incorporate. These include:

  1. An affiliate-focused message.
  2. A powerful CTA.
  3. Elements that build credibility and trust.

Do you have any questions about how to set up an affiliate landing page, or how Affiliate Royale can help? Let us know in the comments section below!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Your affiliates are your most precious resource. As such, you want to ensure they feel welcome when participating in your program. However, with many programs having countless affiliates, it can be difficult to reach out to everyone and make them feel like part of the team.

The use of an ‘affiliate dashboard’ enables you to provide your affiliates with a welcoming environment, while also giving you a place to share important information. This can improve your affiliate program significantly, mainly through bolstering the relationships with your affiliates.

In this post, we’ll discuss why you should consider using an affiliate dashboard in your program. Then, we’ll highlight three ways you can create a welcoming dashboard for your recruits with the help of Affiliate Royale. Let’s get started!

Why You Should Use An Affiliate Dashboard for Your Program

The Affiliate Royale Affiliate Dashboard

An affiliate dashboard is an excellent addition to any marketing program.

An affiliate dashboard is a platform that will serve as a home base of sorts for your affiliate recruits. There are a variety of benefits to adding one to your program. For example, it can:

  • Enable you to add a professional touch to your affiliate program. This can be a great way to retain affiliates, as it shows you’re invested in your program.
  • Provide recruits with a sense of belonging. As a place for your affiliates to access important information and resources, a dashboard gives your affiliates a place to call their own.
  • Offer you an easy way to stay in touch with your recruits. This can improve affiliate performance and boost feelings of respect.

Of course, we understand that setting up an affiliate dashboard can seem a daunting task. Fortunately, Affiliate Royale makes the process a breeze. Let’s take a look!

How to Provide a Welcoming Affiliate Dashboard for Your Recruits

Once you’ve purchased a plan and activated the Affiliate Royale plugin, it’s time to personalize the dashboard. As the first thing your affiliates will see, this is an essential step. Here are three things we recommend you consider while setting up your dashboard.

1. Add a Personalized Welcome Message

A welcome message is just as it sounds: an upbeat or otherwise welcoming message that greets your affiliates upon signing in. It’s a great way to set the tone for the entire program, and it can provide affiliates the encouragement boost they need. With Affiliate Royale, setting up a personalized welcome message for your affiliates is simple. It only takes a few minutes. Here’s how you do it:

Navigate to Affiliate Royale > Options on your WordPress dashboard, then click Dashboard Settings, which will display a text editor:

Affiliate Royale affiliate dashboard settings

Simply edit the Welcome Message as you’d like, such as by adding a simple “Hello!” or a more involved “We’re glad to have you here!”. If you’d like, you can even give your affiliates a quick tour around the Dashboard by explaining each page and what it has to offer.

2. Incorporate Helpful Navigation Links

There’s much more you can do to make your affiliates feel right at home. One simple way to do so is by incorporating helpful navigation links into the Affiliate Dashboard. For example, you can include links to affiliate resources, program policies, affiliate statistics, and even payment history.

By adding useful links, your affiliates will see that you care about their success. Of course, this also makes it possible for them to adhere to your guidelines, and get straight to the task of earning affiliate income.

To implement this strategy, navigate to the Dashboard Settings by selecting Affiliate Royale > Options. Below Welcome Message and Dashboard Style, you’ll see a bolded section entitled Additional Nav Pages:

The Affiliate Royale Affiliate Dashboard settings with Additional Nav Pages highlighted

From here, click add page, where you can add practically any page to the navigation menu that you can think of. Of course, you can also remove pages by selecting them from the drop-down and clicking remove page.

3. Provide Clear Contact Information

As the program manager, it’s important to be available to your recruits. One way to do so is by providing them with the information they need to contact you. For obvious reasons, this is a great way to promote a welcoming environment. With an easy way to contact you, your affiliates will feel as if they’re part of a larger team. They’re also more likely to approach you with questions and concerns, and this makes it easy to keep your program running smoothly.

If you’d like to give your affiliates access to your contact information, you have two methods of doing so with Affiliate Royale – and both involve the ways we’ve already discussed. First, you can add a Contact page to the navigation menu by navigating to Affiliate Royale > Options > Dashboard Settings from your WordPress dashboard. Next, scroll down to Additional Nav Pages and select add page.

Second, you could also add your contact information to the Welcome Message. Your affiliates will see it immediately upon logging in, and this is perhaps the most direct way of doing so.

Conclusion

An affiliate dashboard can be a welcoming environment for your recruits, and this can have many benefits. In addition to providing you with a place to share important program information, you can also make your affiliates feel valuable. All in all, this feature is useful for increasing your affiliate income.

In this post, we’ve discussed why you may want to add an affiliate dashboard to your program, as well as how to make it welcoming with the help of Affiliate Royale. To recap, you can:

  1. Add a personalized welcome message.
  2. Incorporate helpful navigation links.
  3. Provide clear contact information.

Do you have any questions about how to make your affiliate dashboard more welcoming? Let us know in the comments section below!

3 Problems You May Face as an Affiliate Manager (And How to Overcome Them)

Much like any other business, running a successful affiliate program can be overwhelming. Unexpected problems can crop up any time, and a delay in addressing these issues can hinder your plans. As an affiliate manager this can be stressful, especially if you don’t know how to overcome them.

Fortunately, the use of a stellar affiliate management plugin can help you deal with these problems easily. Plugins such as Affiliate Royale enable you to take full control of your program, and will provide you with practically all of the tools you’ll require to meet the needs of both your program and your affiliates.

In this post, we’ll highlight three common problems faced by affiliate managers, and provide advice on how to overcome each one using Affiliate Royale’s comprehensive feature set. Let’s get started!

1. Poor Communication With Your Affiliates

As a program manager, your affiliates are your most important asset. This means you need to stay in contact with them, both to inform them of program updates and changes, and to stay on top of their concerns and questions.

Unfortunately, poor communication is a common occurrence in affiliate programs. This happens when managers withhold information – such as sales numbers and upcoming updates – and it can lead to a lack of trust at best.

Given that affiliates are responsible for promoting your products, poor communication with them can mean fewer sales for you, potentially resulting in less affiliates joining your program. The solution is simple: start communicating with your affiliates! Let’s take a closer look at how Affiliate Royale can help you do just that.

The Affiliate Dashboard is the place to start. Navigate to Affiliate Royale > Options, then open the Dashboard Settings, where you can enter a personalized message to your affiliates:

Affiliate Royale affiliate dashboard settings

You can also add further pages via Dashboard Settings > Additional Nav Pages. Here, you can link to a Contact page, add a Policy page, and even create an FAQ page to keep your affiliates in the loop.

2. Theft of Your Affiliates Links

Link stealing is the action of copying an affiliate link URL, then replacing the information at the end of the link (such as an affiliate ID) with your own. This is a direct form of stealing – taking potential earnings away from other affiliates – and while you aim to only work with trustworthy associates, sometimes it happens.

Of course, link stealing doesn’t always happen among affiliates. Essentially, anyone could look to score a discount on a linked product by signing up for it as an affiliate, then purchasing the item with their own link. In the majority of cases they get caught; however, it’s still a nuisance to deal with.

The problems caused by link stealing vary based on the culprit. When it happens among affiliates, it can create feelings of hostility. This is because affiliates may feel as if their links aren’t protected, and other less-honest affiliates are benefiting from their work. In short, it can flood your program with affiliates who are stealing from you.

The only real way to reduce the risk of links being stolen is to cloak them. This makes it impossible for others (either inside or outside the program) to replace the affiliate information at the end of the URL with their own. To get started, we recommend a link shortener plugin, such as Pretty Link Pro.

Pretty Link Pro add link page

Cloaking your links is a simple process. Once the plugin is installed, navigate to Pretty Link > Add New Link on the left side of the WordPress dashboard. From here, select a redirection type (cloaking, in this case), enter the target URL, then add a slug to the end of the link. Now, your affiliate links are safeguarded against theft!

Finally, an additional tool – offered by Affiliate Royale – is link tracking. This enables you to keep an eye on link clicks in real-time so you can catch on to shady behavior quickly.

3. Failure to Empower Your Affiliates

As a manager, you (of course) have a lot on your plate. This means you may not always have the time to empower your affiliates, which can lead to poor performance.

Empowering your affiliates simply means providing them with the tools and resources they need to make smart and effective decisions. Failure to do so can lead to a number of issues. For you, it means giving up some control and trusting your affiliates as marketing professionals to make their own decisions. You can overcome this problem in a few ways, including with the help of Affiliate Royale.

While you could offer empowerment in a number of ways, creating an affiliate resource hub is a stellar idea you should consider first. This is a page (or collection of pages) that contains tools, guides, tutorials, and more on how to use your products, the intricacies of your affiliate program, and anything else you think they need to do their jobs effectively.

Affiliate Royale affiliate dashboard navigation links

As for creating your hub, the details of this will be down to you. However, once you’re ready to rock and roll, you can simply add it as a navigation page via your affiliate dashboard, and you’re all set!

Conclusion

Whether you’ve just started your affiliate business, or it’s been going for a while, problems can occur that can make running your business difficult. However, with an affiliate management plugin such as Affiliate Royale, you can implement measures that can help you overcome these problems.

In the above post, we’ve highlighted three common problems faced by affiliate managers and how they can overcome them with Affiliate Royale. To quickly recap:

  1. Poor communication with your affiliates.
  2. Theft of your affiliates’ links.
  3. Failure to empower your affiliates.

What kinds of affiliate management problems have you faced? Let us know in the comments section below!

3 Tips for Increasing Transparency in Your Affiliate Marketing

As an affiliate marketer, it’s important to be transparent regarding your program. From a business perspective, transparency could help you to yield greater conversion rates and sales. More importantly, it will promote trust between you and your affiliates. Unfortunately, understanding what constitutes transparency – and how to achieve it – can be difficult.

Fortunately, there are a few practices – such as the disclosure of affiliate links and the sharing of statistics – that add transparency to your affiliate program. When implemented, these practices will benefit you, your audience, and your affiliates.

In this post, we’ll first offer an introduction to affiliate program transparency. You’ll learn how transparency can benefit your business, before we offer three tips you can use to implement transparency in your own affiliate program. Let’s get started!

What Transparency Is (And How It Benefits Your Affiliate Program)

TextbookRush transparent affiliate program example

TextbookRush has a transparent affiliate program, providing affiliates with real-time data and encouraging contact.

Transparency is a concept that implies openness, communication, and accountability – all important concepts within affiliate marketing. After all, for affiliate marketing to succeed, strong relationships have to be formed, and that’s only possible when transparency is achieved.

To get an idea of what transparency looks like in marketing, here are three tell-tale signs that an affiliate business practices transparency:

  1. It follows Federal Trade Commission (FTC) practices, especially as it pertains to link and advertising disclosures.
  2. The manager isn’t afraid to answer questions or concerns, and speaks openly with affiliates.
  3. What’s more, they’re open with affiliates about the program’s status and policies.

Transparency has a variety of benefits, although the overarching positive is that by employing it you’ll likely attract high-quality affiliates. This is because they’ll be more willing to work with open and communicative affiliate companies. What’s more, customers trust companies that treat them respectfully, and this includes disclosing when and where affiliate links are being used.

Overall, there’s a lot to gain by implementing transparency, so let’s take a look at how to do so.

3 Tips for Increasing the Transparency in Your Affiliate Marketing

Increasing your program’s transparency is quite simple. Here are three tips to get you started on the right path.

1. Disclose Affiliate Links

affiliate link disclosure example

A Squirrel in the Kitchen follows proper affiliate link disclosure guidelines.

Perhaps one of the most important things you’ll learn as a marketer is how to properly disclose affiliate links. Doing this indicates you’ll earn commission upon clicking the link. This is an essential technique, especially as your affiliates will be looking to you to learn fair and best practices. In addition, you’ll also build trust with your visitors.

With the above in mind, here are a few tips for disclosing affiliate links properly:

  1. Follow FTC guidelines. Essentially, you want to focus on clear and conspicuous disclosures. This means disclosures placed near affiliate links and repeated when necessary.
  2. Use clear language. Use obvious words, such as ‘commission’ and ‘paid’ to let your readers know that you do receive payments from affiliate links.
  3. Be consistent. Use the same disclosure message throughout your site. This will make it easier for consumers to recognize, and generally avoids confusion.

As a marketer, affiliate links are at the heart of your business. This requires you use them wisely (i.e. practice proper disclosure), so you’ll build trust with your readers while also showing your affiliates how it’s done.

2. Create Clear Affiliate Policies

Etsy affiilate policy page

Etsy’s affiliate policy is thorough and clear – yours should be too.

Affiliate policies are simply guidelines that clearly outline expectations. They tell your affiliates what you expect from them, and when presented correctly, can help your program to appear cohesive and professional.

In order to create clear affiliate policies, include these three steps in your process:

  1. Be consistent and use direct language. Use obvious language that cannot be misinterpreted, and provide further explanation for more elusive concepts.
  2. Provide examples. Include screenshots, videos, or other visual aids on your affiliate policy page if possible. This enables you to clearly show your affiliates exactly how you’d like things to be done.
  3. Be open to (and invite) communication. Your affiliates should always feel free to come to you with any questions, and this has the benefit of strengthening your new open and transparent policy.

In short, a clear affiliate policy will cut down on poor business practices (such as improperly disclosing links) and provide your affiliates with a go-to guide for common questions and misunderstandings  – so it pays to spend some time on this.

3. Share Relevant Affiliate Reports

Affiliate Royale affiliate dashboard stats

With Affiliate Royale, affiliates can track their own stats within the Affiliate Dashboard.

Good reporting enables you to see your affiliate sales, earnings, and link clicks all from a central location. While some managers will monitor these privately, it’s a good idea to give affiliates access to this information too. This is because firstly, your affiliates are likely see this data as ‘belonging’ to them. However, a greater benefit is that having clear statistics can help them to improve in the future.

Fortunately, Affiliate Royale makes sharing relevant reports with your affiliates simple. To set up the affiliate dashboard, find the Affiliate Royale menu on the left side of the WordPress dashboard. Then, navigate to Options > Dashboard Settings. Here, you can add a personalized welcome message, and also adjust the page width to your liking:

Affiliate Royale affiliate dashboard settings

The dashboard will include a number of default pages, such as Stats, Links & Banners, and Payment History. The Stats page is where each affiliate’s reports are displayed, and in addition, each affiliate receives their own personal dashboard (with accompanying login details) once they’ve signed up.

Conclusion

One of the best things you can do for your affiliate program is to implement transparent marketing practices. This leads to trust among your audience and your affiliates, and ultimately leads to high-quality affiliate recruits and more sales. It’s a win-win all around!

In this post, we’ve offered three tips for increasing the transparency in your affiliate marketing. Let’s quickly recap:

  1. Disclose your affiliate links.
  2. Create clear and thorough affiliate policies.
  3. Share any relevant reports and statistics with your affiliates.

Do you have any questions about transparency in affiliate marketing, or how you can go about introducing it into your program? Let us know in the comments section below!

Why You Need Affiliate Royale for Your Affiliate Marketing Program

Affiliate marketing is great way to help promote a fledgling product you’re proud of. Of course, you may already know this, but getting started could cause you a few headaches if you don’t know how to go about it.

However, with a tool such as Affiliate Royale, you’ll have practically all of the affiliate management tools you need to run a successful program. You’ll be able to keep track of your affiliates quickly and easily, directly from your WordPress dashboard.

In this post, we’ll firstly discuss the aspects that make an affiliate marketing program successful. You’ll then be introduced to the Affiliate Royale plugin – including its three main elements – and why you need them in order to create a stellar affiliate marketing program. Let’s get started!

The Aspects of a Successful Affiliate Marketing Program

While everyone defines success differently, a winning affiliate marketing program relies on two essential components. They are:

  1. A quality product.
  2. Clear and stated objectives.

Of course, we’re assuming you already have a great product you’re proud of. As for the second element, defining your goals enables you to choose the right affiliates for your program and set the correct commission rate. Your goals need to be clearly defined, such as “I want to increase sales by X% within six months”, and doing so at this stage should be a simple process. However, it’s a rabbit role you could get lost down if you lose focus.

Choosing the right affiliate management tool is also important. Firstly, the right choice enables you to stay in close contact with your affiliates, which shows professionalism and solid leadership.

Secondly, an affiliate management tool can provide you with the information you require to make informed decisions about how to optimize your affiliate marketing. You’re able to closely track affiliate stats, as well as keep an eye on your program’s goals (and how well you’re meeting them).

Why You Need Affiliate Royale for Your Affiliate Marketing Program (3 Key Elements)

Of course, we recommend Affiliate Royale for tracking your affiliates. It’s an all-in-one management tool with three key elements that make up the bulk of its value.

The Affiliate Royale plugin.

You’ll firstly need to purchase and download the plugin, then follow the simple installation instructions. You’ll then find the Affiliate Royale menu on the left-hand side of your WordPress dashboard. This is the plugin’s jumping off point and where you’ll begin each session.

Now, let’s get acquainted with Affiliate Royale’s three key elements, and take a look at why you need them for your affiliate marketing program.

1. You Get to Leverage a Powerful Admin Screen

The main admin screen is where you’ll configure all of your program’s settings. With the plethora of configuration options available to you, you can create a personalized program that works for you and your affiliates. To begin, navigate to Affiliate Royale > Options:

The Affiliate Royale plugin menu

Here you’ll find the bulk of the options, including your commission level settings and payment options:

Affiliate Royale Options menu

Your first step will be to add some commission levels. You can have an almost unlimited number, and adding them is as easy as navigating to Options > Commission Settings:

Affiliate Royale add commission levels

Once here, click add level and enter your commission percentage. Additionally, you can check the Recurring Commissions box if you’d like to pay affiliates each time a subscription is renewed, or leave it unchecked if you’d like affiliates to only receive a one-time payment.

Once you’re done here, you’ll want to configure your affiliate settings by navigating to the Options page, then selecting the Global Affiliate Settings drop-down. Here, you’ll find options for setting affiliate payment gateways, their registration options, and a signup agreement.

2. It Offers a Personalized Affiliate Dashboard

Next up is the Affiliate Dashboard. This enables your affiliates to track their stats from a personalized dashboard, access any links and banners you’ve created for them, and view their payment history. They can also update their profile and even change their payment options:

Affiliate dashboard affiliate stats

To configure this feature, go to Options > Dashboard Settings. You can add a personalized welcome message and even add additional navigation pages:

Affiliate Dashboard settings

These simple settings make it quick and easy to set up a functional dashboard for affiliates. What’s more, your affiliates will be able to track their progress with comprehensive stats!

3. You Can Integrate Other Tools to Maximize Your Marketing Program

Affiliate Royale offers a number of integrations to help you with your affiliate marketing program. Some require zero configuration, while others may require a bit of tinkering on your end.

Many of the popular integrations – including WooCommerce, WP eCommerce, and MemberPress – require no configuration whatsoever. For others (such as PayPal), you’ll be required to make some tweaks. Let’s take a quick look at how to integrate PayPal with Affiliate Royale.

Firstly, you’ll need an active PayPal account before following the integration instructions to the letter. Failure to do so may cause your affiliate commissions to go unrecorded. You can optionally set up Affiliate Royale to record refunds and process recurring payments. In a nutshell, you’ll need to toggle the functionality within PayPal before pasting a URL into the Notification URL field.

Once you’ve fully configured the integration, the final step will be to navigate to Options > Payment Integrations to finish the set up:

Payment Integration

There are plenty of other integrations to choose from, which only serves to enhance your affiliate marketing program.

Conclusion

Whether or not you’re experienced with creating affiliate marketing programs, a full-featured management tool is an absolute must. That’s where Affiliate Royale comes in. It offers you a number of premium features to help create you program and meet almost all of your needs.

In this post, we’ve introduced you to the three main elements offered by Affiliate Royale and why you need them for your program. Let’s recap them quickly:

  1. A powerful admin panel. Keep track of all aspects of your business including transactions, payments, and affiliate stats.
  2. A personalized affiliate dashboard. Enable affiliates to keep an eye on their affiliate stats and manage their accounts.
  3. Popular tool integrations. Seamlessly integrate your affiliate marketing program with a number of helpful third-party services.

Do you have any questions about getting started with Affiliate Royale, or how to best utilize its features? Let us know in the comments section below!