3 Affiliate Marketing Myths (And the Truths Behind Them)

Since affiliate marketing is one of the most popular ways to earn money online, there are many myths surrounding it. These may make you hesitant to try this type of marketing, which means losing out on potential profits. Plus, you might struggle to catch up with your competition if you decide to pursue affiliate marketing later.

The truth is that the most common myths associated with affiliate marketing can be easily dispelled. With a better understanding of these misconceptions and the truths behind them, you can begin your affiliate marketing journey without unnecessary fears weighing you down.

In this post, we’ll briefly discuss the merits of affiliate marketing. Then we’ll highlight three of the most common myths about these programs, and explore the truths behind each one. Let’s get started!

An Introduction to Affiliate Marketing

The Kitchen Faucet Divas' affiliate website

You can create an affiliate marketing website based around nearly any topic or niche.

In simplest terms, affiliate marketing is a business venture where a marketer gets paid to promote someone else’s products or services. The marketer then receives a percentage of any sales made as a result of their efforts.

There are two parties involved in affiliate marketing – the affiliate, and the affiliate program. The benefits of affiliate marketing are enjoyed by each side, but we’ll be specifically discussing the affiliate experience in this post. Becoming an affiliate marketer is beneficial because:

  • You can make a profit through sales, without having to deal with customer complaints, product returns, etc.
  • There are very few overhead costs required to run an affiliate business, since you don’t have to develop or ship the products yourself.
  • You get to choose the products you market, which means you can find a niche that interests you.

Despite these advantages, there are plenty of misconceptions about affiliate marketing that can make it seem unappealing. Fortunately, these are often based on misinformation and misunderstanding about how the process works.

3 Affiliate Marketing Myths (And the Truths Behind Them)

Now, let’s take a closer look at three of the most common myths associated with affiliate marketing, and explain why each is incorrect.

1. “Getting Started Is Too Expensive”

ClickBank affiliate network landing page

Affiliate marketplaces such as ClickBank make it easy to get started for little to no cost.

It doesn’t take much to get started as an affiliate marketer – just determination and a little know-how. The reason many people believe affiliate marketing is too expensive to break into is because some programs prey on inexperienced individuals. These programs can be expensive to join, yet they don’t offer anything of value that you cannot learn on your own.

In reality, getting started with affiliate marketing doesn’t have to cost much if you can find the right program. To do that, you’ll want to:

  1. Sign up with an affiliate marketplace. Marketplaces, such as ClickBank and ShareASale, enable you to connect to various affiliate programs without any hidden costs.
  2. Create an affiliate marketing website. This is where you will promote the programs you decide to join.

You can spend as much or as little as you want along the way, but you really don’t have to sink a lot of resources into this venture. We recommend that you start small, and expand your business as needed over time.

2. “The Market Is Too Competitive for You to Be Successful”

The Google AdWords homepage

Sometimes, it can seem as though the current market is already too saturated to make room for another affiliate marketer. However, the mistake many of these people make is targeting an audience that is too broad and generic. This increases competitiveness needlessly.

It’s absolutely possible to break into a crowded affiliate market, by finding your unique niche. We recommend that you:

  • Consider your existing interests and knowledge. Research the profit potential of markets you’re already passionate about.
  • Perform niche keyword research. Using free keyword research solutions, such as Keyword Tool, you can find out how competitive and lucrative possible keywords are.

Essentially, you want to find a unique angle that you can cover in-depth. This will improve your chances of making a name for yourself in the industry, and help you succeed more quickly.

3. “You Need to Have a Strong Network to Get Started”

The Nike and iPod partnership

Business partnerships can help you build your network from scratch.

Having a strong network of fellow marketers and collaborators increases the odds of your affiliate business’ success. After all, having inside connections will make it easier to find opportunities and get your content noticed.

However, you don’t need to have these strong connections in place from the very beginning. Instead, you can build your own network over time. Here’s how:

  • Attend marketing events. These enable you to connect with industry leaders, while also putting your name out there.
  • Reach out to compatible affiliate programs. A win-win partnership can extend your brand’s reach, while also increasing sales for both parties.

You can even use social media influencers as brand ambassadors for your program. In exchange for free products, you’ll gain access to their millions of followers. None of this is mandatory to make a living with affiliate marketing, however – it’s just a helpful bonus tool.

Conclusion

While breaking into affiliate marketing can seem daunting, it’s not the impossible task you might expect. It can actually be fairly simple, especially when you know the reality behind the most common misconceptions out there.

In this post, we’ve introduced affiliate marketing and discussed its benefits. We’ve also outlined three of the most common myths, and the truths behind them. They are:

  1. “Getting started is too expensive.” All you need is your own website, and the help of reputable affiliate marketplaces such as ClickBank.
  2. “The market is too competitive for you to be successful.” By narrowing your niche, you can target a less competitive audience.
  3. “You need to have a strong network to get started.” You can build your own network over time, by visiting events and partnering with other affiliates.

Do you have any questions about these myths, or how Affiliate Royale can help you to get started with your own affiliate business? Let us know in the comments section below!

3 Tips for Finding a Profitable Affiliate Niche

When creating or refining your affiliate website, a common recommendation is to choose a ‘niche’. Failure to do so can mean you’re targeting too broad of an audience, which can make it difficult to grow a steady business.

In short, your niche determines who you market to and what you sell. By choosing one at the beginning, you can narrow your focus, build a targeted following, and increase your own enjoyment at the same time.

In this post, we’ll introduce niches and why you need one for your marketing website. We’ll then share three tips for finding a profitable affiliate niche, and how to implement it effectively. Let’s get started!

What An Affiliate Niche Is (And Why You Need One)

The Investopedia website.

The financial planning niche, including websites such as Investopedia, is growing in popularity.

A niche simply refers to a subset of a larger market. For example, children’s clothes is a niche within the larger clothing industry. Choosing a niche relates to the products and services you offer, but also the audience you market to.

Deciding on a niche is important as it lets you narrow your focus and build a targeted audience. There are also numerous additional benefits, such as:

  • Enabling you to market more specifically to your audience.
  • Helping to establish yourself as an ‘expert’ in the field of your choosing.
  • Increasing profits by enabling you to focus on a smaller audience.

With a better idea of what a niche is and how it can benefit your affiliate business, it’s time to actually find that niche. After all, this is one of the most critical decisions you can make for your website.

3 Tips for Finding a Profitable Affiliate Niche

There are many different niches that affiliates can choose from, but not all are profitable. Let’s look closely at a few tips to consider when searching for that perfect-for-you niche.

1. Consider Your Interests and Expertise

A list of outdoor hobbies from Wikipedia

Just about any hobby or interest can be turned used as a profitable niche.

With so many niche possibilities, it’s best to start with what you know. This means using your interests and expertise to guide your decision. Choosing a niche you’re knowledgeable about or interested in will give you an edge among your competitors. Additionally, a passion for your niche will make the whole process a bit more enjoyable.

For many, this is one of the most difficult steps, but here are two things you can do to make the search easier:

  • Write a list of interests. Take a few minutes to list out as many of your interests as possible. Go through the list and put an asterisk next to those you feel the most strongly about. At this point, don’t make assumptions about which niches will be profitable. Instead, let your passion guide you.
  • Connect your interests to problems. Ideally, your niche should focus on solving a problem for others. For example, an interest in healthy foods can help to solve weight gain and illness. How do your interests relate to problems, and how could your business help solve them?

While you’re ultimately choosing a niche for yourself, your customers are really the ones who will benefit from your specialization. As such, it also helps to consider the kinds of people you’d like to market your products/services to.

2. Determine Your Niche’s Monetization Potential

The Clickbank homepage

Tools such as Clickbank make it easy to determine potential profitability.

With a better idea of which niches to explore, it’s now time to determine how profitable they can be. This is important for many reasons, since not all industries or niches are profitable. Even profitable industries can be oversaturated, which makes them difficult for newcomers to work in. By determining monetization potential, you can more expertly narrow your niche and make an informed decision.

While this may seem like a difficult step, there are a variety of ways to collect the necessary information. For example:

  • Use affiliate marketplaces for initial research. You can search out niche products on Clickbank to determine how much money you could realistically expect to make.
  • Check its ‘trending’ status. Using social media and search engines, search for any potential niches and consider whether it’s ‘trending’ or popular.

Of course, it’s also important to consider the long-term monetization of your niche. You’ll need to look beyond trending status and consider how far you can take the niche.

3. Perform Keyword Research Related to Your Niche

The Google AdWords homepage

When working within your chosen niche, you’ll rely heavily on keywords. By choosing the ‘right’ keywords, you can target your audience effectively. However, this requires some keyword research. This lets you see how often niche keywords are searched and how often it’s used by affiliates. This helps you understand which will be easiest to monetize.

Fortunately, there are tools available that make this process simpler. For example, Google AdWords Keyword Planner. Using this tool, you’ll learn search volume, competition, and profit potential:

Google AdWords Keyword Planner results

To improve your research efforts, you should also consider your target audience. Keep them in mind while performing keyword research, and you may be able to find search terms with high demand and lower competition.

Conclusion

Finding the right niche for your affiliate website can take a bit of time, but it’s very much worth it. By narrowing your focus, you can ensure you’re marketing to a targeted audience. This is one of the best things you can do for your business, especially in regards to profit.

In this post, we’ve shared three tips you can use to find a profitable affiliate niche. To quickly recap, we recommend that you:

  1. Consider your interests and expertise.
  2. Determine your niche’s monetization potential.
  3. Perform keyword research related to your niche.

Do you have any questions about affiliate niches, or how you find one for your website? Let us know in the comments section below!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

The way you deliver content and information to your readers is crucial, especially as an affiliate marketer. One effective way to do so is with images, but there is a right and wrong way to do so. The wrong way involves the use of generic, ill-placed images that impacts your ability to stand out or attract the right audience.

Humans inherently rely on images to deliver information quickly. By adding them to your website, you increase the odds of visitors ‘sticking’ to your website and even making purchases. This is (of course) essential if you want to continue to see your business grow.

In this post, we’ll share three sales-driving ways you can use images on your affiliate website. We’ll also show you how Affiliate Royale enables you to share these images easily with your affiliates so they can use them on their marketing sites. Let’s get started!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

We’ll start with the three ways that – in our opinion – help to bring in traffic and connect with your leads, which will ultimately will boost sales. They’re presented in no particular order, so let’s take a look!

1. Let Them Bring Attention to Affiliate Products

H&M product page

Product images should be functional – as shown on H&M – but can also help you to connect with your audience.

As the main source of income for your business, it’s crucial that you bring attention to the products you feature. After all, with more eyes on your products, sales will naturally increase. You can do so by adding appropriately-placed images on your landing pages. To further improve their impact, you can:

  • Utilize relevant image types. For example by using background or hero images that effectively convey your message.
  • Introduce context. Showing your products being used in a real-world setting is especially important if you have versatile or niche products.

Of course, these can be used beyond landing pages. For example, these techniques work well on social media and other off-site campaigns to bring more attention to your offerings.

2. Enable Them to Elicit Emotional Responses from Visitors

HubSpot's image and call-to-action

Inclusion – or provoking the Fear Of Missing Out (FOMO) – is a common tactic used by marketers.

The fact is, consumers are more likely to use emotion than logic when making a purchase decision. This means you can use elements of your website – including your Call To Action (CTA) and images – to elicit an emotional response. Ultimately, this can lead to more conversions.

There are multiple ways of using images to elicit emotions, but two of the most effective are:

  1. Use human-focused images. These make it easy for visitors to relate, and they also draw more attention than non-human images.
  2. Use images that speak to a ‘pain point’. Essentially, what problem does your product solve? With this answer in mind, choose images that speak directly to the problem.

It helps to think of images as more than just filler. By selecting the right ones for your website, you’re adding another layer of credibility.

3. Use Them to Promote Your Brand Effectively

Melyssa Griffin's Pinterest page showing themed images

Themed images, such as those shown on Melyssa Griffin’s Pinterest page, are a great way to promote your brand.

Your brand – and its reach – are a crucial part of your sales strategy. Effective branding enables you to bring awareness, which drives sales-boosting traffic to your website. This is done commonly with images by popular brands, such as Geico, but each does it differently. For example, you can:

  • Create a brand logo. A logo offers consumers something to visually link to your brand.
  • Follow an image theme. For example, use similarly-styled images or those with a consistent color and feel. This will tie your website together and make your brand images more easily to notice.

When creating images (or similar elements) for your brand, it helps to keep your audience in mind. This ensures you attract the right audience to your website.

How to Share Images With Your Affiliates (Using Affiliate Royale)

The Affiliate Royale plugin.

As an affiliate manager, you aren’t the only one earning money for your business. Your affiliates also play a large part, which is why it’s important to share your techniques (and images) with them directly. Fortunately, you can do so easily with Affiliate Royale and its specialized Affiliate Dashboard.

Once you’ve installed and activated the plugin, navigate to Affiliate Royale > Options > Dashboard. Here, you can change the Welcome Message and even add Custom Nav Pages:

Affiliate Royale's dashboard settings

As such, you have two options. First, you can add the images directly to the Welcome Message (by pasting their image code). Second, you can create a page on your website that includes images from your WordPress Media Library. You can then include it on the Affiliate Dashboard by clicking add page next to Custom Nav Pages and choosing from the drop-down:

Affiliate Royale's custom nav pages dropdown

With either option, affiliates will be able to access the images you’ve shared by simply signing into their Affiliate Dashboard. However, you can take the sharing process one-step further and also include it in an affiliate newsletter or similar communication.

Conclusion

Images are a great addition to any website, but even more so to an affiliate website. They enable you to display your products in the best light, but also connect with your readers on a deeper level. This connection can naturally boost the number of sales you make.

In this post, we’ve introduced three sales-driving ways to use images on your affiliate website. You can use images to:

  1. Draw attention to your products.
  2. Elicit emotional responses from visitors.
  3. Promote your brand effectively.

Do you have any questions about using images on your website, or how Affiliate Royale can help? Let us know in the comments section below!

4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!