4 Content Types to Help Enhance Your Affiliate Website

As a way to drive traffic and engage your audience, content is a vital part of any affiliate website. However, not all content is created equal. By focusing too much on one type (such as blog posts or articles), you can decrease your website’s effectiveness.

On the other hand, creating the right types of content for your audience can positively impact your sales and improve your business. With diverse content on your site, you can also reach new sectors of your target audience and deliver more value.

In this post, we’ll highlight four types of content to have on your affiliate website. This will include a look at how to effectively create each type and benefit from its use. Let’s get started!

1. ‘How-To’ Guides

An SEO how-to guide as seen on Neil Patel

How-to guides are best created for complex topics, such as this guide seen on Neil Patel’s blog.

How-to guides show readers how to perform a specific task. They’re commonly used by affiliate marketers to provide immediate value to readers. In addition, their long-form nature makes them helpful when trying to improve your rank on Search Engine Results Pages (SERPs).

If this is your first time creating a how-to guide, no worries. Here are some tips to ensure you create a comprehensive and helpful guide for all of your readers:

  • Know what to include. As you research the topic, keep a list of the kinds of content other how-to guides include, and also make note of what they’re missing. Then, combine these lists when you create your guide.
  • Provide an easy-to-follow structure. Break each guide into smaller chunks (such as steps or chapters). You can even include an outline (or table of contents) to guide readers to where they need to go.

Perhaps most important, your how-to guides should keep your readers’ needs in mind at all times. Put yourself in the shoes of your reader, and anticipate their questions and concerns. This will then help you incorporate the answers into your guide.

2. Product Reviews

A product review

Product reviews can be created for just about any industry.

You likely spend lots of time promoting various products. That’s why product reviews can be an exceptional addition to your content marketing strategy. They offer value to your readers, while also enabling you to incorporate natural affiliate links to products you believe in. However, be sure they are tailored to fit your audience’s needs. Here are two additional tips to remember as you create your product reviews:

  1. Use the product before you review it. While not always possible, using a product ensures you can cover all aspects of its use and provide your readers with thorough information.
  2. Use an easy-to-understand ratings system. For example, rate your products with a five-star or 1–10 scale. Another option is the ‘report card’ system, which uses A-F letter grades.

Also keep in mind that product reviews are a popular form of content. You’ll have to differentiate yourself from your competition to truly stand out. The most effective way of doing this is offering in-depth and actionable content.

3. Video Tutorials

A video tutorial within an email newsletter

You can add video tutorials to your website, social media platforms, or even within your newsletters.

In a way, video tutorials are related to how-to guides. However, these take the teaching process further by using a more interactive approach. In addition, they can help you to reach a wider audience. With online video viewing on the rise, you can’t afford not to take part.

To begin, all you need is a basic camera and microphone, and a broadcasting platform. Though, if you’d like to take your video tutorials to the next level, here are two tips to get you going:

  • Understand your audience’s needs beforehand. Just as with how-to guides, it’s not enough to show your website’s visitors how to perform a task. Instead, be sure to know exactly what problems your audience faces and address those specifically.
  • Provide opportunities for viewer interaction. This may mean hosting live video tutorials (via a webinar, for example) and engaging with your viewers as you demonstrate. Many platforms – including YouTube, Facebook, and Instagram – make this possible.

The creation of videos can be daunting to many, although with so many platforms enabling the functionality, even the most technologically-challenged can get a video tutorial recorded and posted.

4. Email Newsletters

An email newsletter from Brandless

A newsletter (like this one from Brandless) can be full of product promotions, or just a way to check in with your leads.

An email newsletter is content sent to your list’s subscribers. It can contain just about anything – including business updates and even an RSS feed. For marketers, newsletters are effective because they enable you to contact subscribers outside of your website, effectively expanding your reach. Their flexible structure also makes it possible to get creative in the content you deliver. However, as you do so, keep these tips in mind:

  • Encourage reader interaction. For example, ask questions (and encourage replies), or share links to your latest blog posts or social media posts.
  • Include strong Calls to Action (CTA). This is important for all content types. Since you deliver newsletters on a separate platform, your CTAs should encourage readers to click through to your site or social media profile.

Of course, targeting the right readers when building your list is also important. By honing in on your audience, you can increase the odds of interaction.

Conclusion

As an affiliate marketer, the content your website provides can determine your success. When you diversify the content you offer, you can increase your site’s value. This can go a long way towards bringing in more qualified leads and, as a result, improving your business’ sales.

In this post, we’ve highlighted four types of content you can incorporate into your affiliate website. To recap, they include:

  1. How-to guides: These provide value that also helps boost your search ranking.
  2. Product reviews: The ability to organically include affiliate links is a great path to many benefits.
  3. Video tutorials: You should encourage interaction, and video is stellar for this – especially when used on social media.
  4. Email newsletters: By engaging your users through their email, you can direct them back to your site.

Do you have any questions about affiliate website content, or how to most effectively create and use it? Let us know in the comments section below!

4 Pages Every Affiliate Marketing Program Needs On Its Website

Your website is the strongest tool in your affiliate marketing arsenal, so you need to make sure it has everything it needs to do its job. One crucial element is to include the most useful affiliate pages possible. Without these pages, you could be shortchanging your website and, as a result, your business.

Your Contact and About pages are two great examples of necessary affiliate elements. They can help add a personal touch, as well as encourage your visitors to interact. Affiliate-specific pages, like signups, add a professional element that can help to improve your business operations.

In this post, we’ll introduce a few important pages that can benefit most affiliate programs. We’ll explain how each page can help and what they should include. We’ll also show you how Affiliate Royale can help you set up your Affiliate Signup page, which is the most important for your business.

1. An Easy-to-Navigate Contact Page

The HubSpot contact page

Even large businesses like HubSpot use contact pages to connect with their customers.

A contact page simply provides your website’s visitors with a way to reach you. This could include your contact information, but usually offers a dedicated form. While a contact page adds a professional element to your website, it also has a more direct benefit – potential leads have a simple way to reach out to you (in fact, a contact forms can see as much as an 11% conversion rate).

While a contact page is perhaps one of the simplest to create, there are still a few tips to keep in mind as you do:

  • Keep it simple. You want to avoid creating barriers for your visitors, and instead make it easy for them to find your contact information or form and reach out.
  • Include social media links. While visitors may not want to reach out directly, they may be interested in following you on social media.

Finally, make sure that readers can find your contact page quickly. This means placing it prominently in your website’s navigation menu, and linking to it where appropriate (such as on your social media profiles).

2. A Personable About Page

The Kissmetrics About page

By showing visitors who you are, just as kissmetrics does, you build deeper trust with potential customers.

Simply put, an About page offers visitors insight into you, your associates, and your business. It adds a human touch, and this can improve visitors’ trust in you and your product. As a result of this increased trust, you may even see more conversions! Contrary to popular belief, an About page shouldn’t focus entirely on you. Instead, here are a few tips to help you strike the right balance between personable and professional:

  • Personalize it. This means adding a professional photograph of yourself (and your team, if applicable) and giving visitors a bit of insight into who you are.
  • Focus on the reader. While visitors will want to know about you, they’ll also want to know how you can help them. This means tailoring your message to your audience’s needs.

The goal is to convert your reader, not to tell your entire life story. As such, you’ll want to focus on parts of your story that your reader can relate to.

3. Compelling Product Landing Pages

The Affiliate Royale landing page

Product landing pages enable you to boast about your product, while also providing potential leads with valuable information.

Product landing pages are dedicated to a product or service. They operate as a part of your overall site, but they can also be optimized separately to generate more conversions. Additionally, they are a resource for your buyers (helping them decide whether to convert) and your affiliates (as they determine how to best market the product).

As a complex element of your site, landing pages can be difficult to create. With this in mind, here are some tips to help ease the process and create the most effective landing pages possible:

Another element of the landing page you should focus on is visuals. As such, incorporate images, videos, and even infographics if they’re able to get the point across more effectively than written text.

4. An Effective Affiliate Signup Page

The Shopify affiliate signup page

Your signup page should provide the most crucial information to potential affiliates, just as Shopify’s does.

One of the most important elements of any affiliate website is the affiliate signup page. This is where potential leads can learn more about your program and sign up. Like a landing page, it can also be optimized separately from your site enabling you to track specific results.

Creating such an important page can be daunting. Fortunately, Affiliate Royale makes the task simple. To add this page to your website, go to Affiliate Royale > Options > Affiliate Program Pages on your WordPress dashboard. Click the drop-down next to Affiliate Signup Page, and choose Auto Create New Page for a program-generated page. You can also choose your own WordPress page from the drop-down:

Affiliate Royale affiliate program pages

If you choose to create your own page, there are a few important elements you should include. Foremost, program information that entices readers to want to learn more about your program should be a centerpoint. Of course, an application form is also a must have. You can add these elements with the help of a dedicated plugin such as Contact Form 7.

Conclusion

As an affiliate marketer, your website is your most powerful marketing tool. However, to use it most effectively, you need to include the right pages (for both your affiliates and your customers). Otherwise, you could be causing serious harm to your website and your business.

In this post, we’ve outlined four beneficial pages to include on your affiliate marketing program website and why they are important. To quickly recap, your website should include:

  1. An easy-to-navigate contact page.
  2. A personable about page.
  3. Compelling product landing pages.
  4. An effective affiliate signup page.

Do you have any questions about pages to include on your affiliate website, or how Affiliate Royale can help? Let us know in the comments section below!