4 Ways to Make Your Affiliate Marketing Content Highly Readable

If affiliate marketing were easy, not only would everyone be doing it, they would all be swimming in piles of cash like Scrooge McDuck. However, it isn’t easy to succeed in the world of affiliate marketing, and quite often the biggest challenges lie within your content.

In reality, there’s no mystical black art to writing compelling affiliate marketing copy – just a few simple tricks to get ahead of your competition. They are tried and trusted elements of easy to read content, and will stand you in good stead regardless of their application.

In this post, we’ll reveal four ways you can make your affiliate marketing content highly readable, and also show what Pretty Link Pro can do to help along the way. Let’s get started!

1. Optimize Your Headlines

Headlines are one of the most important aspects of affiliate marketing. Optimizing them simply means making them captivating enough to ensure readers click through to the article in question.

Much like any other form of writing, a good headline compels readers to click, can potentially help your Search Engine Optimization (SEO), and can even increase traffic. It all stands to supercharge both the number of people putting eyes on your content and your affiliate revenue.

While it may seem a dark art, writing a good headline follows some basic principles. Essentially, use numbers or ‘trigger words’ (such as “why” or “how”), interesting adjectives, and speak to the reader by offering something valuable. Even though we say so ourselves, the headline for this article is right on the money!

Before you release your new headline to the world, make sure you run it through a tool such as CoSchedule’s Headline Analyzer:

This enables you to tweak your headline to perfection, by taking the advice given to improve its grading. Once you’re finished, you’ll have a powerful headline to help make your content highly readable.

2. Structure Your Copy

The structure of your piece has much to do with how readable your final content is. What we’re saying here is that your piece needs a logical flow and order, with clearly defined sections.

A well-structured piece will enable readers to assimilate more of your content quickly, but as with your headlines, there’s also an SEO benefit to be had. In addition, although you’d ideally like all of your visitors to read every single word, many won’t. A good structure enables the ‘skimmers’ to get just as much out of your content as the rest – which could potentially increase your affiliate revenue.

To create a killer content structure, you’ll mainly want to make sure your subheadings are clear and direct, and that paragraphs are short – no more than five lines is a good rule of thumb.

Within the content itself, look at focusing on your product’s benefits to the reader, rather than the features it offers. Scannable elements are also important – these are things such as images and bulleted lists. They help to break the content up and increase readability.

Finally, structures such as the Four “P” approach are trusted ways to engage readers, and others such as the inverted pyramid and the AIDA formula are just as simple to implement.

3. Write Tight and Concise Copy

Once your headline and structure are set, you’ll need to start crafting your copy. Writing tight and concise copy means exactly the same as it does for other forms of content. It relies on using short sentences, free of waffle, that speak directly to the reader.

As with the right structure, concise copy helps keep readers interested in your content, and it also helps skimmers process the gist of your piece. Of course, any reader who can take in your writing without fatigue will be more inclined to click the various affiliate links throughout, so it makes sense to optimize your copy correctly.

Given that the majority (if not all) of your writing will be read online, a good start for keeping your copy lean and mean is to look into writing for the web. It’s an extension of what we covered during the Structure Your Copy section, but also includes elements such as front loading, and using pronouns (i.e. “we” and “you”) correctly. Of course, having a suitable narrative structure is just as important as your concision efforts.

4. Keep Your Affiliate Links Short

Finally, we come onto your actual affiliate links. While choosing the right affiliate offer is an art form in itself, keeping your links short is just as crucial for maximizing your revenue. There are a number of reasons long affiliate links can cause you problems:

 

  1. Visitors could see long URLs as ‘spammy’, or distrust the resulting page.
  2. You could mistype the URL, giving you a broken link and frustrating your visitors.
  3. Because of the two previous reasons, your click-through rate could be adversely affected.

 

A plugin such as Pretty Link Pro can save you both time and hassle in creating your affiliate links. From the easy to use dashboard, you can set up links with a clean, ‘pretty’ URL, manage their redirection, and also designate them as nofollow links:

Of course, having short, pretty affiliate links is nothing without a well-maintained affiliate program, and a plugin such as Affiliate Royale can help get the job done:

This plugin can help launch your affiliate program in the right way, and helps you monitor your affiliate links, sales, and payments.

Conclusion

Much like any seemingly dark art, writing captivating copy to increase your affiliate marketing revenue can seem completely out of reach. For some, it could even mean shelling out more of your hard-earned cash to try to improve the situation. However, with a little thought, your wallet can stay where it is.

In this post, we’ve touched upon four ways you can create affiliate marketing content that compels readers to click. Let’s take a look:

 

  1. Optimize your headlines.
  2. Structure your copy.
  3. Write tight and concise content.
  4. Keep your affiliate links short.

 

Do you have any tips for making your affiliate marketing highly readable? Share with us in the comments section below!

What Is Affiliate Marketing?

What is an affiliate

You have a great product or service, but nobody knows about it. How do you find new customers? And how do they find you? The most common answers to these questions involve marketing and advertising campaigns ranging from small-scale approaches like putting fliers on cars in a parking lot, to multimillion-dollar commercials during the Super Bowl. Studies suggest that the average person is exposed to between three- to five-thousand types of advertisement each day. With so much information being blasted out, how can you be sure your message is received?

Have you ever had a friend or family member tell you about a cool product or rave about some new restaurant? Chances are you were more receptive to that information than from any amount of advertising you may have seen or heard. Even with all the flashy advertisements you may see in a single day, direct suggestions from a trusted friend are more likely to spur you to investigate a new product as opposed to some unsolicited advertisement during your daily commute.

Okay, but how do you get people to talk to their friends and family about your company’s products or services? Enter affiliate marketing.

Wikipedia tells us that affiliate marketing is a method of promotion “in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” So what exactly does this mean? And how does it apply to business owners and consumers?

Basic Affiliate Marketing

At the most basic level, affiliate marketing involves a company paying a commission or some other bonus to a person (the affiliate) who promotes the company to a friend or acquaintance who then becomes a new customer of that company. As you can see, there are generally three key players in an affiliate marketing program: the merchant (the person or company selling something), the affiliate (the person promoting the product), and the customer (the person buying the product based on interaction with the affiliate). The affiliate is simply a customer telling his/her friends about a company, product, or service. As that promotion generates sales, the company then thanks the affiliate by providing some sort of perk or commission.

The customer is happy because they’ve discovered a product or service they hadn’t known about before. The affiliate is happy because they’ve earned a bonus. And the company is happy because they’ve increased sales with minimal marketing investment. It’s a win-win-win!

Everyone is online

These days, spreading information via word of mouth is easier than ever. Rather than waiting to talk about a company, service, or product in a face-to-face conversation, we can copy an Internet address and paste it into a personalized email, Facebook post, or tweet. Almost everybody is online and virtually connected. Recent Facebook reports claim that more than 50 percent of the adult population in the US has a Facebook account and that nearly 60 percent of Facebook users are connected to one hundred or more friends. And chances are that if an individual is not connected to Facebook or another social network, they live near or are closely associated with someone who is. Whether or not these figures are totally accurate, they illustrate that most people are connected online in one way or another.

Taking it to the Next Level

As a person starts to see commissions, it’s likely they’ll be more motivated to expand their referral process. An individual may even seek out affiliate marketing opportunities as a way to supplement income. Financially motivated individuals can take their affiliate marketing efforts to the next level by recommending products or services from their own commercial web presence, whether that be a professional blog, Facebook group, or multifaceted corporate web presence. Trusted commercial Internet professionals can easily recommend products and services for another company and increase revenue to both businesses—to one business through increased traffic and sales and to the other through commissions generated through the affiliate program. While personalized Facebook, Twitter, or email referrals will generally not extend beyond a person’s friends or family, a commercially minded affiliate will seek out ways to extend the reach of his or her referral link to as many people as possible, often referring customers he or she has never interacted with directly.

Getting Started

If you want to set up an affiliate marketing program, you’ll need to create and maintain a database of your affiliates, create and track their unique links, and integrate those custom links into your e-commerce process so you can pay them the appropriate commissions. Sound a bit daunting? Fortunately there’s Affiliate Royale—a full-featured plugin that helps you almost effortlessly launch an affiliate program on your WordPress site in just a matter of minutes. If you have a product or service along with any sort of online presence, chances are good that affiliate marketing will work for you. With just a few short clicks, you could have a free-form marketing team of affiliates working for you, driving your sales in ways you hadn’t thought possible.

What are your thoughts about Affiliate Marketing? Tell us what you think in the comments section.